5WPR, a leading integrated PR and marketing agency, has announced the expansion of its Mental Health Care practice. This enhanced service line is specifically designed to help brands address the rising public and organizational demand for effective mental health solutions through strategic, multimedia communication.

As mental health becomes a global priority, this expansion demonstrates 5WPR's commitment to supporting businesses and brands that are actively promoting emotional well-being and cognitive health.

Highlights of the Expansion

Strategic Focus on Emerging Needs

5WPR’s expanded offering aims to support organizations working across various mental health subdomains, including:

• Digital therapeutics and telehealth platforms

• Wellness and lifestyle brands

• Clinical mental health services

• Mental health tech innovations

• Employer benefit and employee assistance program providers

This practice is designed to help clients normalize mental health conversations, introduce breakthrough technologies, and build trust in therapeutic and support services.

Integrated Communications Approach

5WPR leverages a full suite of integrated communications strategies, including:

• Multimedia storytelling

• Cross-platform content distribution

• Strategic media relations and thought leadership

• Influencer engagement and LinkedIn strategy

These tools are tailored to inform, engage, and inspire both consumer and professional audiences.

Agency Leadership Perspective

"Mental health is no longer a niche topic, it's a defining issue of our time," said Matthew Caiola, CEO of 5WPR. "As public awareness grows, organizations must show up with authenticity and insight. Our expanded Mental Health Care practice equips clients to engage in this space with credibility, helping them build lasting trust and cultural relevance."

Why This Matters for Brands

5WPR’s expanded capabilities help mission-driven organizations adapt to a dynamic mental health landscape by:

• Breaking stigmas around mental health through communication

• Driving ROI through authentic brand engagement

• Building culturally relevant and trusted brand identities

From therapy apps to corporate wellness programs, the agency provides results-driven campaigns aligned with brand values and purpose.

With this expansion, 5WPR reinforces its commitment to purpose-driven sectors and the evolving mental health marketplace. As more organizations recognize mental health as a priority, 5WPR is positioned to lead with authenticity, creativity, and measurable impact across digital and traditional platforms.

In 2025, Women We Admire proudly recognizes The Rising Star Women Leaders in Marketing — a distinguished group of women transforming marketing across sectors. These leaders are at the forefront of innovation, strategy, and impact, executing customer-focused campaigns that drive brand growth and loyalty across industries such as:

• Technology

• Cybersecurity

• Consumer goods

• Healthcare

• Finance

• Manufacturing

• Nonprofit organizations

As marketing evolves into a strategic pillar of business growth, these women are setting new standards through cross-functional leadership, data-driven strategies, and purposeful storytelling.

Spotlight on Notable Honorees

Phaedra Cucina – Intel

Role: Recruitment Marketing Director, U.S. & Canada
Expertise:

• Brand strategy and retail marketing

• Product launch management and brand architecture

• Social impact, CSR, and DEI

• Employer branding and talent attraction

With over two decades of experience, Cucina brings a holistic approach to brand development and recruitment marketing.

Melissa Roels – Uniting Voices Chicago

Role: Director of Marketing
Approach:

• Purpose-driven and community-based marketing

• Creative campaigns that drive action and connection

• Over a decade of experience in building lasting brand impact

Roels emphasizes the synergy of purpose, creativity, and community in successful marketing initiatives.

Alexandra Hurtado – Anvilogic

Role: Director of Product Marketing
Strengths:

• Technical background as a sales engineer

• Cybersecurity marketing expertise

• Narrative-driven product positioning

• Leading initiatives in a competitive SIEM startup environment

Hurtado blends storytelling with technical insight to market cybersecurity products effectively.

Honoring a Diverse and Impactful Group

This year’s Rising Star list features accomplished marketing professionals from a wide array of companies and sectors. These women demonstrate the power of diversity, innovation, and leadership, including but not limited to:

• Aliana Miller (Roblox)

• Lianna Badran (American Parkinson's Disease Association)

• Michelle Snell (Circana)

• Janele Marek (Chesapeake Regional Healthcare)

• Erica Wiggins (George P. Johnson Experience Marketing)

• Makanaohaililani Waikiki (Purple Mai’a Foundation)

• Shira Re’em (LucidLink)

• Lindsey Williams (Walmart)

• Tami Iverson (Pacific Coast Producers)

• Kimberly Lachell (Globus Medical)

• Kimberly Saving (Accenture)

• Jennifer Rudy (Microsoft)

• Maria Lee (Flex)

• Carly Anderson (Cargill)

• Lina Tinsley (Mars)

• Jennie Zafft (Avison Young)

• Tamara Sinichkina (PepsiCo)

• April Jones (Ford Motor Credit Company)

• Diana Destin (Johnson & Johnson)

• Ashley Kelly (Meta)

• Carol Wentworth (Thermo Fisher Scientific)

• Lauren Calenda (Pfizer)

• Leah Rice (Medtronic)

The Rising Star Women Leaders in Marketing for 2025 exemplify the evolving role of marketers as strategic visionaries. From developing compelling narratives to leading analytics-driven campaigns, these women are not only shaping the present but also redefining the future of marketing.

Join us in recognizing and celebrating their extraordinary achievements in advancing marketing excellence across the globe.

SupplyOne Canada, a leading full-service packaging distributor, is enhancing its offerings by launching digital print solutions tailored for businesses across industries. This move underscores the company’s dedication to providing innovative, high-impact packaging that helps Canadian businesses stand out in the marketplace.

Highlights of SupplyOne Canada’s Digital Print Launch

• Expanded Product Assortment
  Over the past year, SupplyOne Canada has broadened its product range to meet evolving market needs, including automation equipment and new food packaging programs.

• Introduction of Digital Print Packaging
  Through SupplyOne Digital, the company now offers vibrant, high-quality digital print packaging, labels, and retail display solutions.

• Customized Short-Run Packaging
  Enables businesses to create retail-ready packaging with vivid graphics that enhance brand presence and shelf impact.

• Faster Turnaround and Lower Minimums
  Digital print capabilities allow quicker production times and smaller order quantities, ideal for flexible business needs.

• National Strength, Local Service
  Leveraging technology and infrastructure from SupplyOne Digital, the expansion supports Canadian businesses with comprehensive packaging solutions.

Why This Expansion Matters

• Support for Brand Differentiation
  Packaging that not only protects products but also drives consumer engagement and sales.

• Enhanced Operational Excellence
  Access to advanced printing technology and strategic resources to meet diverse packaging demands.

• Commitment to Canadian Businesses
  Tailored solutions designed to elevate local brands and help businesses succeed in competitive markets.

SupplyOne Canada’s launch of digital print solutions marks a significant milestone in its growth strategy, providing innovative, high-performance packaging that supports business differentiation and drives results across Canada’s diverse industries.

ShipWise, an enterprise shipment execution platform, has integrated UniUni, a leading last-mile delivery provider, into its carrier network. This new partnership expands ShipWise’s delivery capabilities by offering elastic capacity and nationwide infrastructure in the U.S. and Canada helping businesses meet growing fulfillment demands without disrupting existing workflows.

Benefits of ShipWise-UniUni Integration

• Centralized U.S. and Canada Delivery Management
  Manage cross-border shipments seamlessly through a single platform, simplifying logistics.

• Access to Extensive Courier Network
  Utilize UniUni’s flexible driver network of over 50,000 couriers to scale delivery capacity on demand.

• Real-Time Shipping Labeling and Tracking
  Generate labels and monitor deliveries with up-to-date tracking data, ensuring transparency.

• Full Visibility and Delivery Performance
  Track delivery success rates and performance metrics, including UniUni’s 98.7% first-attempt delivery rate.

• Robust Proof-of-Delivery Tools
  Ensure secure, traceable deliveries with technology that supports compliance and customer satisfaction.

• Automation and Agility
  Leverage automation-ready tools within ShipWise to streamline operations and respond quickly to demand spikes.

Why This Integration Matters

• Scalability for High-Volume Shippers
  Whether shipping 10,000 or over 100,000 orders monthly, the integration supports growth without added complexity.

• Cost-Effective Fulfillment
  Elastic delivery capacity helps businesses control costs while maintaining service quality.

• Cross-Border Capability
  Facilitates expansion and delivery efficiency across the U.S. and Canada.

• Enhanced Customer Experience
  Faster, reliable deliveries align with modern consumer expectations for transparency and speed.

The ShipWise-UniUni integration combines national scale, flexible capacity, and advanced automation to empower e-commerce brands and 3PLs with smarter, faster, and more cost-efficient last-mile delivery. This partnership is designed to support the velocity and agility required for modern retail fulfillment success.

Sell The Trend, a leading AI-powered dropshipping automation platform, has officially integrated with TikTok Shop. This integration empowers dropshipping sellers to list, manage, and fulfill orders directly on TikTok, one of the fastest-growing online marketplaces globally. This move streamlines operations and taps into TikTok’s booming social commerce ecosystem.

Features of Sell The Trend’s TikTok Shop Integration

• Seamless Product Imports
  Import winning products from Sell The Trend’s NEXUS AI database, including popular items from AliExpress and CJdropshipping, directly into TikTok Shop listings with a single click.

• Automated Order Fulfillment
  Orders placed through TikTok Shop are automatically processed with synced inventory and customer tracking updates, reducing manual workload.

• Optimized for TikTok Commerce
  Real-time product analytics help sellers monitor TikTok Shop performance, enabling data-driven adjustments to pricing, product focus, and marketing strategies.

• Access to Trusted Global Suppliers
  Connect with over 1,100 rated suppliers offering flexible shipping options, including fast local delivery across the U.S. and Europe.

Strategic Impact of the Integration

• Enables sellers to operate where consumer engagement and trends originate—on TikTok’s dynamic platform.

• Simplifies dropshipping through comprehensive research, automation, and marketing tools in one place.

• Helps online merchants reach younger, mobile-first audiences expanding the potential customer base.

Sell The Trend’s TikTok Shop integration is a powerful enhancement that equips dropshipping sellers with the automation and insights needed to thrive in social commerce. By connecting supply, operations, and marketplace analytics, the platform facilitates scalable growth for modern ecommerce entrepreneurs.

DejaOffice CRM has once again earned a place on Lifewire’s 2025 list of top Android productivity apps. The app, praised for its user-friendly design and robust professional features, continues to stand out as a go-to choice for professionals who prioritize efficiency, privacy, and local data control. Technology writer Jody Emlyn Muelaner, who also named the app #1 in 2019, highlights DejaOffice’s consistency and innovation.

Why DejaOffice Stands Out

Outlook-Like Functionality on Mobile

• Seamlessly integrates Calendar, Contacts, Tasks, and Notes into one mobile app
• Enables full creation and editing of records, not just viewing
• Designed for users familiar with Microsoft Outlook on PC

Productivity-Boosting Features

• Today widget offers a comprehensive daily view directly from the home screen
• Helps users manage schedules, view upcoming events, and contact clients or coworkers with ease
• Advanced capabilities like searching, sorting, and grouping records improve workflow

Trusted Developer with a Focus on Privacy

CompanionLink Software: The Team Behind the App

• Based in Portland, Oregon
• Offers the CompanionLink for Outlook tool to sync with PC Outlook
• Supports sync via USB, Wi-Fi, and DejaCloud

Commitment to Data Security

• Sync methods like USB and Bluetooth ensure direct device-to-device data transfer
• Avoids third-party cloud access, reducing data exposure risks
• No ads, no data selling, no tracking—privacy is a key value
• Ideal for professionals in legal, medical, or financial fields where confidentiality is crucial

A Professional Toolset That Outpaces Outlook Mobile

Feature-Rich CRM Capabilities

• Outperforms Microsoft Outlook mobile in task and calendar features
• Provides full-field editing, improving record accuracy
• Offers better task handling, especially important for project managers and sales teams

Flexible Pricing and Customer Support

Licensing Options

• Available as a $69.95 one-time purchase or $14.95 quarterly subscription
• One license covers up to three computers, ideal for professionals working across devices

Unmatched Customer Support

• Free live phone support included—rare in modern software offerings
• Prioritizes customer satisfaction and direct assistance

DejaOffice CRM continues to earn accolades for delivering a professional-grade, secure, and Outlook-like productivity experience on Android devices. Its combination of advanced features, strong privacy stance, and dependable support makes it a trusted solution for professionals in need of a reliable mobile CRM. As digital productivity becomes more essential, DejaOffice remains a top contender in the MarTech space.

Prodege, a leader in consumer insights, has integrated its advanced Conversational AI technology into Pollfish, its proprietary research management platform. This upgrade empowers brands, researchers, and marketers to conduct real-time, large-scale qualitative research with greater speed, depth, and actionable results than ever before.

Features and Benefits of Prodege’s Conversational AI Integration

• Real Conversations with Real People
  Access a verified panel of respondents who provide high-quality, articulate answers to AI-driven prompts, simulating the depth of one-on-one interviews.

• AI-Powered Automated Analysis
  Generate executive summaries and targeted takeaways automatically, aligned with specific research goals, significantly reducing the time needed for data analysis.

• Faster Time to Insight
  Obtain in-depth summaries quickly, supporting agile decision-making and accelerating the research process.

• Cost-Effective and Scalable Solution
  Automate labor-intensive research tasks, allowing qualitative research to scale efficiently while reducing overall costs.

• Built by Researchers, for Researchers
  The AI model is trained and supported by Prodege’s in-house experts, offering flexible usage options—whether DIY or full-service.

How Conversational AI Enhances Market Research

• Enables thousands of simultaneous natural language conversations at scale.

• Complements or replaces traditional quantitative surveys to provide richer qualitative data.

• Offers an integrated end-to-end qualitative research experience within Pollfish AI Studio.

• Facilitates a deeper understanding of consumer behavior by revealing the “why” behind data.

Industry Impact and Future Outlook

Mike Oberholtzer, SVP of Insights Operations at Prodege, emphasizes the company’s mission to make high-quality human insights accessible to all. The integration of Conversational AI into Pollfish reflects Prodege’s ongoing commitment to innovation in market research, helping businesses derive smarter decisions through engaged, real-time consumer feedback.

Prodege’s integration of Conversational AI into Pollfish marks a significant advancement in qualitative research technology. By combining real conversations with AI-driven analysis, the platform offers a cost-effective, scalable, and insightful solution for brands and marketers seeking faster, deeper, and more actionable consumer insights.

Pixalate, the global leader in ad fraud protection and compliance analytics, published its April 2025 Delisted Mobile Apps Reports focusing on apps removed from the U.S. Apple App Store and Google Play Store. The report covers apps delisted in April, highlighting those enabled for programmatic advertising (identified by the presence of an app-ads.txt file).

Understanding Delisted Apps

• Delisted apps are no longer available for download on app stores but the report does not specify who initiated the removal (Apple, Google, or developers).

• Apps may be removed for benign reasons or due to issues like ad fraud, privacy non-compliance, or policy violations, posing financial and legal risks to advertisers.

• Pixalate focuses on app profile data and programmatic ad presence but does not assign delisting causes.

Findings: Google Play Store Delistings (April 2025)

• Total delisted apps: 62,000 — a 28% increase compared to March 2025.

• Apps enabled for programmatic ads: 17,600 had app-ads.txt files.

• Top countries by app origin:

  • United States led with 1,978 delistings.

  • India followed with 1,613 delistings.

• Regional breakdown (for apps declaring registration):

  • Asia-Pacific (APAC): 5,616 apps — highest globally.

  • EMEA: 3,602 apps.

  • North America: 2,137 apps.

  • LATAM: 788 apps.

Pixalate’s report offers critical visibility into the mobile app ecosystem, alerting advertisers and marketers to the scale of app delistings and associated risks in the programmatic advertising landscape.