LoopMe, a leading AI-powered brand advertising platform, has announced its acquisition of Chartboost, a mobile advertising and monetization pioneer, from Zynga Inc., a subsidiary of Take-Two Interactive Software. This strategic move reinforces LoopMe’s commitment to expanding its capabilities and solidifying its leadership in the mobile app and gaming advertising ecosystem.

Key Highlights of the Acquisition

1. LoopMe's Growth Trajectory

   • Achieved a 40% CAGR in Gross Revenue from FY2018-2023.
   • Accelerating growth through strategic mergers and acquisitions.

2. About Chartboost

   • A leading mobile programmatic advertising and monetization platform.
   • Specializes in immersive ad experiences and gaming publisher mediation.
   • Strengthens LoopMe’s SDK network and AI-driven performance capabilities.

Benefits of the Partnership

1. Enhanced Ecosystem

   • LoopMe’s demand partners gain access to Chartboost’s extensive publisher network.
   • Chartboost’s publishers benefit from LoopMe’s brand advertisers and innovative ad formats.

2. Advancing Mobile Advertising

   • Improves measurable ad performance and app monetization across Zynga’s gaming portfolio.
   • Expands LoopMe’s marketplace with direct publisher integrations.

Executive Insights

1. Stephen Upstone, CEO & Founder of LoopMe:

   • Emphasized the importance of mobile in-app and CTV as the future of brand advertising.
   • Praised Chartboost for its expert team, cutting-edge technology, and vast publisher network.

2. Frank Gibeau, President of Zynga:

   • Acknowledged Chartboost’s contributions and expressed confidence in LoopMe as a new partner.

3. Jeff Carlson, Head of Product at Chartboost:

   • Highlighted the alignment of Chartboost’s mission with LoopMe’s vision to support mobile developers and deliver optimized advertising results.

LoopMe’s acquisition of Chartboost marks a significant milestone in AI-driven brand advertising. By integrating Chartboost’s technology and network, LoopMe is poised to redefine mobile app monetization and elevate the gaming and mobile advertising experience. This partnership will provide enhanced opportunities for app developers, brand advertisers, and gaming publishers to achieve superior results in an evolving digital landscape.

Keatext, a leader in text analytics, has announced a strategic partnership with QuestionPro, a global online survey and research services provider. This collaboration aims to deliver advanced conversational analytics and unified customer feedback insights, empowering businesses to enhance customer experiences and drive growth.

Key Benefits of the Partnership

1. Unified Customer Insights

   • Customers can integrate feedback from diverse sources, such as surveys, reviews, and call transcripts, into a single platform.
   • Provides a holistic view of customer sentiments and behavior for better decision-making.

2. Advanced Conversational Analytics

   • Enables precise analysis of call transcripts and post-call NPS surveys.
   • Identifies critical moments that influence customer satisfaction, allowing businesses to act quickly and effectively.

3. Enhanced Reporting Efficiency

   • Keatext’s text analytics tools improve the speed and accuracy of analyzing unstructured data.
   • Facilitates efficient reporting on customer satisfaction metrics.

Executive Insights

1. Narjès Boufaden, Founder and CEO of Keatext:

   • “We are thrilled to partner with QuestionPro to deliver a more comprehensive customer experience solution to the market. By combining our advanced text analytics with QuestionPro’s platform, businesses can gain deeper insights into their customers’ needs and preferences.”

2. Ken Peterson, President, CX at QuestionPro:

   • “Keatext’s technology is a perfect complement to our existing platform. This partnership will enable our customers to unlock the full potential of their feedback data and make data-driven decisions that drive business success.”

Why This Matters for Businesses

The partnership between Keatext and QuestionPro represents a significant step forward in customer experience (CX) management. By uniting survey data with advanced text analytics, businesses can access actionable insights that were previously siloed, ultimately leading to improved customer satisfaction and loyalty.

This strategic collaboration between Keatext and QuestionPro brings together industry-leading tools to redefine how businesses analyze and act on customer feedback. By centralizing insights and leveraging conversational analytics, organizations are better equipped to meet customer needs and achieve long-term growth.

DeepIntent, a leading health advertising platform, has unveiled Data HealthChecks, a groundbreaking transparency initiative within its Audience Marketplace. This program ensures compliance, strengthens user confidence, and empowers clients with unparalleled insight into the data sources available on the platform.

Key Highlights of Data HealthChecks

1. Enhanced Transparency

   • Third-party data vendors undergo a rigorous annual due diligence process.
   • Vendors meeting transparency and compliance benchmarks receive special labeling in the Audience Marketplace.

2. Industry Compliance

   • Data sourcing practices are evaluated based on privacy laws, including consent protocols, handling sensitive information, and automated decision-making processes.
   • Tailored standards address health marketers' specific concerns, such as de-identification practices.

3. Client Confidence

   • The program provides clear, actionable data sourcing information, instilling trust and enabling informed decisions in a complex third-party data landscape.

Executive Insights

1. Chris Paquette, CEO of DeepIntent:

   • “Our mission is to provide clients clear, actionable data sourcing information. This program reinforces our commitment to compliance and data integrity, giving clients the confidence to make informed decisions.”
   • “The true value lies in the peace of mind it provides, assuring clients that data sources meet strong privacy and compliance standards.”

2. Yashina Burns, SVP of Privacy & Legal Affairs:

   • “Our clients demand transparency from their data sources. This initiative addresses their top concerns around vendor data practices and compliance.”

Why Transparency Matters in Health Advertising

Health marketers face unique challenges, including strict privacy regulations and heightened sensitivity around data handling. DeepIntent’s Data HealthChecks program prioritizes:

• Compliance with evolving privacy laws.
• Ethical data sourcing to build client trust.
• Functional and privacy diligence tailored to health advertising practices.

DeepIntent's Data HealthChecks initiative marks a significant leap forward in the health advertising industry. By enhancing data transparency and compliance, DeepIntent empowers its clients to navigate the complexities of third-party data confidently, setting a new standard for ethical advertising practices.

Marchex, a leader in AI-driven conversational intelligence, has signed an agreement to join the Microsoft Cloud AI Partner Program. This partnership enables Marchex to leverage Microsoft Azure's scalability and reliability to deliver advanced conversational analytics solutions to a broader audience. The collaboration represents a significant step toward enhancing customer experiences and driving operational excellence through cutting-edge AI capabilities.

Key Benefits of the Partnership

1. Integration with Microsoft Azure Marketplace

   • Marchex solutions are now available on Azure Marketplace, increasing visibility to enterprise customers.
   • Customers can optimize their existing Microsoft cloud investments while accessing Marchex’s AI-powered tools at scale.

2. Enhanced Sales Growth

   • The partnership opens new sales channels and markets for Marchex.
   • Marchex solutions are positioned to capitalize on Azure’s extensive customer base and commitment to innovation.

3. AI-Powered Insights at Scale

   • Marchex’s solutions, trained on billions of conversation minutes, provide unparalleled insights.
   • Businesses gain actionable intelligence to improve customer experiences and make revenue-impacting decisions.

Executive Perspectives

1. Edwin Miller, CEO of Marchex:
   • “Partnering with Microsoft allows us to integrate our unique AI capabilities with Microsoft’s Cloud AI scalability and reliability.”
   • “This collaboration transforms first-party data into a competitive advantage for our customers, optimizing their customer journey experiences.”

Why This Matters

The partnership combines Marchex’s expertise in conversational analytics with Microsoft’s cloud infrastructure, providing:

• Greater accessibility through Azure Marketplace.
• Robust solutions that empower businesses to streamline operations and maximize revenue.
• A trusted platform that meets security, reliability, and performance standards.

This strategic collaboration positions Marchex as a key player in AI-driven conversational intelligence. By joining the Microsoft Cloud AI Partner Program, Marchex gains a competitive edge, expanding its reach to enterprise customers and delivering transformative solutions for optimizing customer engagement and driving business growth.

As AI adoption accelerates across industries, data quality and infrastructure have emerged as critical challenges. According to the Hitachi Vantara State of Data Infrastructure Survey, 42% of UK companies cite data concerns as the top barrier to AI success. However, many organisations fail to take adequate steps to address these issues, jeopardising the outcomes of AI initiatives.

Survey Insights: Key AI Challenges in the UK

1. Data Quality and Management

   • 41% of UK respondents highlighted high-quality data as essential for successful AI projects.
   • Despite this, 56% of UK IT leaders report that more than half their data is "dark," meaning unused or unanalysed.

2. Data Storage Concerns

   • AI has driven a massive demand for data storage, with global data volume expected to increase by 150% by 2026.
   • 45% of businesses face significant challenges in managing growing storage needs, handling an average of 150 petabytes (PB) of data today.

3. Security and Risk

   • 70% of respondents acknowledge the catastrophic impact of data loss.
   • 65% are concerned about AI being exploited by hackers to create advanced cyber tools.

4. Sustainability and ROI

   • Only 44% of businesses prioritize sustainability in AI projects, and a similar number focus on ROI.
   • Modern infrastructure can enhance energy efficiency while ensuring long-term operational resilience.

Executive Perspectives on Building AI Success

• Sasan Moaveni, Global Business Lead for AI at Hitachi Vantara, stressed:

  • "Trust in AI systems and outputs is crucial for success."
  • "Many companies dive into AI without a solid strategy, leading to costly failures."
  • "A robust infrastructure and sustainable practices are essential for scalable AI growth."

• Octavian Tanase, Chief Product Officer, highlighted:

  • "Operational simplicity and automation can drive efficiency."
  • "Without robust infrastructure, AI’s potential is undercut, hindering competitive growth."

Why Data Infrastructure is Key to AI Success

1. Controlled Environments for AI Experimentation

   • Only 12% of businesses use secure sandboxes, leaving significant vulnerabilities in AI testing.

2. Sustainable Data Management

   • Advanced infrastructure enables energy-efficient data management, reducing environmental impact and improving performance.

3. Mitigating Risks with Trusted Partners

   • Third-party expertise is critical in areas such as:
     • Hardware: 27% require scalable and sustainable hardware solutions.
     • Data Storage & Processing: 37% need assistance in data processing, and 26% in ROT (redundant, outdated, trivial) data storage.
     • Software Development: 35% seek support for secure, resilient AI models.
     • Skill Development: 46% of leaders rely on experimentation, while 42% use self-teaching to build AI expertise.

The survey underscores the importance of prioritizing data quality and robust infrastructure to unlock AI's full potential. By adopting sustainable practices, leveraging modern infrastructure, and partnering with trusted providers, organisations can overcome challenges and drive successful AI initiatives.

The advertising landscape is undergoing a transformation as advanced technologies like AI and real-time data analytics redefine audience targeting and campaign optimization. Leading the charge are Utiq, a European adtech innovator, and All Eyes On Screens (AEOS), a specialist in video advertising solutions. This partnership promises to revolutionize cross-device advertising with precise, privacy-compliant audience insights, enhancing transparency and efficiency.

1. The Foundation of the Partnership

• About Utiq: A telco-powered identifier platform enabling privacy-first audience addressability.
• About AEOS: A data provider leveraging AI to optimize video advertising campaigns.
• Shared Vision: Enhancing audience targeting while maintaining stringent privacy standards.

2. Key Features of the Collaboration

• "Authentic Audience Bridge": The joint platform offering a privacy-compliant solution for cross-media campaign planning and optimization.
• Real-Time Insights: Leveraging data from over one million TV households and 100 million daily data points provided by Vodafone.
• Cross-Device Coverage: From smartphones and desktops to big-screen TVs, ensuring seamless audience engagement.

3. How It Benefits Advertisers

• Improved Campaign Efficiency: Scalable, deterministic targeting minimizes campaign wastage.
• Granular Targeting: Geolocatable data down to postal codes ensures precise audience addressability.
• Enhanced Engagement: Consistent and impactful video ads across various media platforms.

4. Industry Impacts and Testimonials

• Norman Wagner (Utiq): Highlighting the potential to reshape digital advertising with privacy-first solutions.
• Ralf Hammerath (AEOS): Addressing challenges of fragmented media consumption through convergence strategies.
• Manuel Küppers (Vodafone): Celebrating the collaboration as a step toward setting new industry benchmarks.

Utiq and AEOS are paving the way for a new era in video advertising, combining cutting-edge AI, real-time data, and stringent privacy standards. By bridging gaps in audience targeting and campaign optimization, their partnership is set to redefine how advertisers engage with audiences across devices.

The advertising industry is experiencing a profound shift, with AI emerging as a game-changer in the creative production process. Instreamatic, a leader in video, CTV, and audio ad optimization, has unveiled its 2025 Survey Report: AI in Creative Production, produced in collaboration with the Alliance of Independent Agencies and King Street Ventures. The report reveals how AI is addressing the challenges of traditional ad creation processes, driving faster, more personalized, and more effective campaigns.

1. The Challenges of Traditional Ad Creation

• Rising Consumer Expectations: Increasing demand for personalized, timely, and consistent ads across platforms.
• Obstacles for Brands and Agencies:
  • 38% of respondents struggle with slow ad iteration.
  • 28% face challenges with scaling personalization.
  • 21% find manual campaign creation too time-consuming.

2. AI’s Role in Accelerating Campaign Content

• Efficiency Gains: AI automates traditionally labor-intensive tasks like video editing and content curation.
• AI in Content Creation: 41% of respondents reported significant improvements in content creation timelines due to AI-driven automation.
• Ad Variations: AI generates unlimited variations from a single creative, reducing time and costs while improving campaign effectiveness.

3. The Power of Personalization at Scale

• 70% of respondents say AI has improved their ability to create personalized ad campaigns at scale.
• Consumer-Centric Ads: AI tailors ads based on preferences, behaviors, locations, and activities, making campaigns more relevant and engaging.

4. Real-Time Optimization Through AI-Powered Analytics

• Actionable Insights: AI helps brands and agencies adjust campaigns on the fly by analyzing real-time data and consumer behavior.
• Dynamic Budget Optimization: AI enables adaptive strategies that maximize impact and optimize ad spend dynamically.

5. AI Enhances Creative Possibilities

• AI vs. Human Creativity: 82% of respondents believe AI-generated content is virtually indistinguishable from human-made content.
• Collaboration, Not Replacement: AI enhances ideation and iteration, allowing creatives to focus on more impactful tasks and discover new approaches to campaign development.

Instreamatic’s 2025 Survey Report underscores the transformative power of AI in ad campaign creation. Far from replacing human creativity, AI is amplifying it, enabling brands to craft more personalized, timely, and effective campaigns. As AI continues to evolve, its ability to optimize creative production will drive higher ROI, opening new avenues for human-led innovation.

GumGum, a leader in AI-powered, contextual-first digital advertising technology, has reached a significant milestone by achieving SOC 2 compliance for its GumGum Platform™ and core offerings, including GumGum Contextual, GumGum Attention, and GumGum Creative. This certification, awarded after a thorough examination by EY, further cements the company’s commitment to maintaining top-tier data security and system reliability for its global partners and customers. This achievement follows GumGum's Contextual platform’s SOC 2 certification in 2023.

1. What SOC 2 Compliance Means for GumGum

• SOC 2 Overview: The SOC 2 certification, granted after an independent audit, evaluates the internal controls, processes, and protocols essential for safeguarding data and ensuring operational reliability.
• Rigorous Evaluation: GumGum's internal systems were rigorously assessed to meet the highest standards in data security and system availability.

2. Benefits for GumGum's Partners

• Enhanced Security Assurance: SOC 2 compliance assures that GumGum’s internal processes meet the highest security standards, ensuring that partners' sensitive data is well-protected.
• Increased Market Confidence: As security becomes a key consideration for businesses selecting partners, SOC 2 certification enhances GumGum’s credibility, making it a trusted partner for secure solutions.
• Streamlined Client Security Assessments: With SOC 2 certification, GumGum simplifies security assessments, allowing for faster onboarding of new clients and collaborations.
• Stronger Long-Term Partnerships: Adhering to these rigorous standards helps GumGum maintain trust and reliability with partners, fostering long-term business relationships.

3. Commitment to Data Protection and Operational Excellence

• Security and Availability: GumGum’s SOC 2 certification specifically covers the Security and Availability principles of the Trust Services Criteria, ensuring robust data protection and system reliability.
• Consumer Trust and Brand Reputation: The company’s focus on maintaining these standards enhances trust with clients, safeguarding customer data and maintaining uninterrupted service performance.

4. Looking Ahead: GumGum's Future Commitment

• Expanding Market Presence: As GumGum grows and delivers cutting-edge ad tech solutions, its commitment to security and compliance will continue to underpin its operations.
• Adapting to Changing Needs: GumGum is dedicated to ensuring its platform remains secure and scalable, meeting the evolving needs of its partners in the rapidly changing digital advertising landscape.

Achieving SOC 2 compliance is not just a technical accomplishment for GumGum; it is a reflection of the company's dedication to providing secure, reliable, and innovative advertising solutions to its partners. This certification solidifies GumGum’s role as a trusted partner in the digital advertising space, ensuring that partners and customers can depend on its services for years to come. With this achievement, GumGum continues to lead the way in the ad tech industry, balancing innovation with security.