LoopMe, a leading AI-powered brand advertising platform, has announced its acquisition of Chartboost, a mobile advertising and monetization pioneer, from Zynga Inc., a subsidiary of Take-Two Interactive Software. This strategic move reinforces LoopMe’s commitment to expanding its capabilities and solidifying its leadership in the mobile app and gaming advertising ecosystem.

Key Highlights of the Acquisition

1. LoopMe's Growth Trajectory

   • Achieved a 40% CAGR in Gross Revenue from FY2018-2023.
   • Accelerating growth through strategic mergers and acquisitions.

2. About Chartboost

   • A leading mobile programmatic advertising and monetization platform.
   • Specializes in immersive ad experiences and gaming publisher mediation.
   • Strengthens LoopMe’s SDK network and AI-driven performance capabilities.

Benefits of the Partnership

1. Enhanced Ecosystem

   • LoopMe’s demand partners gain access to Chartboost’s extensive publisher network.
   • Chartboost’s publishers benefit from LoopMe’s brand advertisers and innovative ad formats.

2. Advancing Mobile Advertising

   • Improves measurable ad performance and app monetization across Zynga’s gaming portfolio.
   • Expands LoopMe’s marketplace with direct publisher integrations.

Executive Insights

1. Stephen Upstone, CEO & Founder of LoopMe:

   • Emphasized the importance of mobile in-app and CTV as the future of brand advertising.
   • Praised Chartboost for its expert team, cutting-edge technology, and vast publisher network.

2. Frank Gibeau, President of Zynga:

   • Acknowledged Chartboost’s contributions and expressed confidence in LoopMe as a new partner.

3. Jeff Carlson, Head of Product at Chartboost:

   • Highlighted the alignment of Chartboost’s mission with LoopMe’s vision to support mobile developers and deliver optimized advertising results.

LoopMe’s acquisition of Chartboost marks a significant milestone in AI-driven brand advertising. By integrating Chartboost’s technology and network, LoopMe is poised to redefine mobile app monetization and elevate the gaming and mobile advertising experience. This partnership will provide enhanced opportunities for app developers, brand advertisers, and gaming publishers to achieve superior results in an evolving digital landscape.