News
Statara Named Best Influencer Marketing Platform at 2025 MarTech Breakthrough Awards
Statara Solutions is redefining what influencer marketing success looks like. The data analytics and digital advertising firm has just been named “Best Influencer Marketing Platform” at the 8th annual MarTech Breakthrough Awards, a program that spotlights innovation across marketing, sales, and adtech. The win underscores a shift in influencer marketing: away from vanity metrics like impressions...
advertising 18 Aug 2025
5WPR Launches Sports & Gaming PR Suite to Help Brands Win Fans—and Stay Compliant
PR heavyweight 5WPR is doubling down on one of the hottest but trickiest frontiers in marketing: sports, gaming, and esports. The agency today rolled out its Integrated Sports & Gaming PR Suite, designed to help brands capture attention, spark fan loyalty, and navigate regulatory complexity in equal measure. Why This Matters The sports and gaming industries are a goldmine for brand visibility...
marketing 18 Aug 2025
Appier Hits Record Highs With AI-Powered Growth in Q2 FY25
AI marketing software firm Appier Group (TSE: 4180) delivered its strongest quarter yet, reporting record revenue, gross profit, and operating income in Q2 FY25. The results highlight not just robust topline growth but also the company’s ability to scale profitably while doubling down on Generative AI (GenAI) and agentic AI innovation. Record-Setting Quarter Appier’s revenue climbed to JPY 10.3...
digital marketing 18 Aug 2025
NJ Digital Marketing Conference 2025 Returns With AI, SEO, and Next-Gen Consumer Insights
The New Jersey Digital Marketing Conference (NJDMC) is back on October 23, 2025, and it’s aiming higher than ever. Set inside the iconic Bell Works campus in Holmdel, this year’s event promises to be more than just another industry meetup—it’s a full-on laboratory for the ideas, tools, and strategies shaping the future of digital marketing. Hosted by dblspc, NJDMC 2025 blends the tactical with...
digital marketing 18 Aug 2025
Loyalty Heavyweights Join Forces: Ascendant Loyalty and The Loyalty People Go Global
When loyalty programs first emerged, they were little more than punch cards and frequent-flyer miles. Today, they’re multimillion-dollar ecosystems driving customer retention, brand differentiation, and data-driven marketing. Now, two industry heavyweights—Ascendant Loyalty (Chicago) and The Loyalty People (London)—are teaming up to expand their reach and sharpen their edge in a space that’s...
digital marketing 18 Aug 2025
Zebra Technologies Appoints Richard Tjiputra as Head of Channels, Australia and New Zealand
Dynamic channel leader to energise Zebra’s partner ecosystem and ignite regional innovation MELBOURNE, Australia – Aug. 13, 2025 – Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitising and automating frontline workflows, today announced the appointment of Richard Tjiputra as Head of Channels, Australia and New Zealand. “We are delighted to appoint Richard as Head of...
automation 14 Aug 2025
Persado to Showcase AI-Powered Marketing Compliance at FinovateFall 2025
Persado, a leader in AI-driven content compliance and performance solutions, will spotlight its latest innovation, Marketing Compliance AI, at FinovateFall 2025 in New York City. President and Co-founder Assaf Baciu will join executives from Ally Financial, Cornerstone Advisors, TRAC.vc, and Wells Fargo in a “Power Panel” discussion on harnessing AI, GenAI, and Agentic AI for financial services...
marketing 14 Aug 2025
C3 AI Opens Strategic Integrator Program, Licensing Agentic AI Platform to Partners
C3 AI, a leader in enterprise AI application software, has unveiled the C3 AI Strategic Integrator Program, granting partners access to its C3 Agentic AI Platform — enabling them to build enterprise AI applications up to 100x faster than traditional development methods. For the first time, partners can license the platform, create complex AI solutions, and resell them to their customers while...
artificial intelligence 14 Aug 2025
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