Wix.com Ltd., a global leader in SaaS website building, has unveiled the AI Site-Chat, a revolutionary tool designed to act as a virtual agent for businesses. This innovation allows businesses to engage with website visitors 24/7, addressing inquiries and providing tailored information in real-time. By enhancing customer engagement and availability, the AI Site-Chat aims to improve user experience and boost sales for businesses of all sizes.

1. Features of AI Site-Chat:

• Real-time Assistance: Provides instant responses to customer inquiries and directs users to relevant products or services.
• Smart Integration: Utilizes live data from the website’s internal systems to ensure accurate and up-to-date information.
• Intent Recognition: Analyzes user queries to deliver precise search results and personalized recommendations.

2. Benefits for Businesses:

• Lead Capture: Ensures customer inquiries are captured and addressed, aiding in lead generation.
• Sales Optimization: Helps businesses refine offerings by analyzing customer searches and preferences.
• Brand Customization: Fully customizable to reflect a brand’s voice and adhere to business-specific guidelines or restrictions.

3. Enhanced Customer Experience:

• Seamlessly reduces friction in the user journey by offering conversational customer service, sales, and support in one unified platform.
• Improves engagement and conversion rates by addressing customer needs promptly and accurately.

4. Enterprise-Level Solutions for SMBs:

• Yaniv Ben Simon, Head of Product for AI Site-Chat at Wix, highlights that the tool provides small and medium-sized businesses (SMBs) with enterprise-grade capabilities.
• The feature is part of Wix’s commitment to setting new standards for online business interactions, with additional features expected to launch in the near future.

The AI Site-Chat from Wix represents a major leap in AI-powered customer interaction tools. By offering real-time, personalized, and customizable virtual assistance, it empowers businesses to improve customer experience, streamline engagement, and drive conversions. As Wix continues to innovate, tools like AI Site-Chat are set to redefine online business success.

Statsig, a leading platform for analytics and experimentation, has announced the appointment of William da Cunha as its new Chief Revenue Officer (CRO). With over two decades of experience in enterprise software, SaaS sales, and global partnerships, da Cunha brings a wealth of expertise to help Statsig accelerate growth and expand its market reach.

1. William da Cunha’s Expertise:

• Extensive Experience: Over 20 years in SaaS sales, enterprise software, and global partnerships.
• Proven Leadership: Known for scaling go-to-market strategies, driving enterprise adoption, and building high-performing teams.
• Previous Roles:
  • Vice President and General Manager of the Americas Sales Organization at Cloudflare, where he played a pivotal role in expanding enterprise adoption and driving revenue growth.
  • Led global sales at Seagate’s Cloud Division, focusing on cloud data protection and storage.
  • Held senior leadership roles at EVault and iAsiaWorks, successfully scaling alliances and entering new markets.

2. Vision for Statsig:

• Da Cunha is excited to accelerate Statsig's growth during a critical phase in its journey.
• He aims to empower teams to make faster, data-driven decisions by leveraging Statsig’s unified platform for experimentation, analytics, and feature flagging.

3. Leadership Perspective:

• From the CRO: "One platform that integrates experimentation, analytics, and feature flagging is essential for modern companies to grow and innovate," said da Cunha.
• From the CEO: Vijaye Raji, Founder & CEO of Statsig, expressed enthusiasm about da Cunha’s appointment, highlighting his expertise in growing businesses and empowering teams to expand market reach.

4. Statsig’s Momentum:

• The company is on a mission to democratize access to data, enabling faster and better decision-making for developers and businesses.
• Statsig’s platform has garnered a growing community of passionate customers, emphasizing its role as a key enabler of modern innovation.

The appointment of William da Cunha as CRO marks a significant milestone in Statsig’s journey to redefine analytics and experimentation. His strategic expertise and leadership will strengthen Statsig’s global revenue strategy, driving transformative growth and empowering businesses to innovate faster through data.

Oktopost, a leading B2B social media management, employee advocacy, and social listening platform, has announced the appointment of Adi Krysler as its new Vice President of Marketing. With over 15 years of experience in digital marketing, Krysler is set to drive Oktopost’s global marketing strategy, focusing on brand awareness, demand generation, and customer engagement. Her appointment comes at a crucial time as the company expands its presence in key markets.

1. Adi Krysler’s Expertise and Background:

• Experience: Krysler has extensive expertise in building high-performing marketing teams, crafting impactful campaigns, and aligning marketing strategies with business growth.
• Previous Roles:
  • At AppsFlyer, she led initiatives that significantly boosted revenue and market reach.
  • At Wix, she spearheaded marketing strategies that fueled business expansion.
• Educational Background: Holds an MBA from Reichman University and is a recognized expert in digital marketing, content strategy, and performance optimization.

2. Leadership Perspective:

• From the CEO: Daniel Kushner, CEO and Co-Founder of Oktopost, emphasized Krysler’s proven track record at B2B-focused organizations, noting her potential to enhance Oktopost’s innovative solutions and client impact.
• From Adi Krysler: "Oktopost’s solutions are critical for businesses transitioning to digital-first strategies. I’m excited to contribute to the company’s next growth phase and help clients achieve measurable business outcomes.”

3. Oktopost’s Mission and Innovations:

• Empowering B2B Organizations:
  • Amplifies employee voices and streamlines content creation.
  • Provides actionable insights to drive web traffic, lead generation, revenue growth, and brand trust.
• Recent Innovations:
  • AI-powered social tools.
  • Advocacy Gamification Engine to enhance employee advocacy and engagement.

4. Strategic Focus:

• With Krysler at the helm of marketing, Oktopost aims to strengthen its position as the go-to platform for B2B social media marketers.
• The company is committed to helping B2B organizations unlock the full potential of social media to build lasting relationships and drive measurable business outcomes.

Adi Krysler’s appointment as Vice President of Marketing marks a pivotal step for Oktopost as it scales its global operations and continues to innovate in the B2B marketing space. Her extensive experience, combined with Oktopost’s cutting-edge tools and solutions, positions the company for sustained growth and success in the rapidly evolving digital-first marketing landscape.

GroupBy Inc., a leader in SaaS-based eCommerce search and product discovery, has partnered with adCAPTCHA, a cutting-edge security verification platform. This collaboration aims to revolutionize eCommerce by enhancing security while providing highly personalized shopping experiences. With bots accounting for nearly half of global web traffic and causing significant financial damage, this partnership addresses a critical challenge for retailers.

1. Combating Malicious Bot Traffic:

• Threats from Bots: Bots manipulate search results, distort user behavior, and cost eCommerce businesses millions daily.
• Solution by GroupBy and adCAPTCHA:
  • adCAPTCHA integrates human verification technology to block bot traffic effectively.
  • Retailers can secure their platforms while delivering personalized shopping experiences.

2. Enhancing Digital Customer Experiences:

• Reducing Bot Traffic: adCAPTCHA reduces fraudulent activity, allowing GroupBy’s platform to focus on delivering real customer-centric services.
• AI-Driven Personalization:
  • GroupBy’s AI-first Search and Product Discovery platform provides intent-driven search results, faster load times, and personalized recommendations.
  • Enhanced user satisfaction leads to higher customer loyalty and increased revenue.

3. Monetizing Security with Targeted Ads:

• Innovative Security Approach: adCAPTCHA integrates personalized ads into the verification process, creating an additional revenue stream.
• User Engagement: By analyzing user behavior, adCAPTCHA delivers ads that are more likely to resonate with individual preferences.

4. Leveraging Data Analytics for Business Growth:

• Enhanced Reporting Tools:
  • adCAPTCHA filters bot traffic, enabling accurate insights into user behavior, click-through rates, and conversion metrics.
  • GroupBy’s reporting tools allow businesses to optimize marketing strategies and enhance website performance.
• AI Model Accuracy: Clean data ensures that GroupBy’s AI models deliver more precise and personalized search results.

5. Leadership Insights:

• GroupBy’s Vision: Roland Gossage, CEO of GroupBy, emphasizes the importance of integrating security with personalization to create safer and more engaging eCommerce experiences.
• adCAPTCHA’s Mission: Alfie Scarborough, CEO of adCAPTCHA, highlights the partnership’s role in reducing spam, cyber risks, and infrastructure costs while optimizing marketing efforts.

6. Seamless Implementation:

• GroupBy’s integration with adCAPTCHA allows for streamlined onboarding and swift protection against fraudulent activity.
• Retailers can quickly benefit from increased security, personalized ads, and enhanced data-driven insights.

The partnership between GroupBy and adCAPTCHA sets a new benchmark for secure and personalized eCommerce. By addressing the growing threat of bots, the collaboration empowers retailers to protect their platforms, enhance user satisfaction, and optimize revenue opportunities. Together, GroupBy and adCAPTCHA are reshaping the future of digital commerce with a focus on security, personalization, and data-driven innovation.

Veeva Systems, a leader in cloud-based solutions for life sciences, has launched the latest version of its Vault CRM Suite, introducing the new Vault CRM Campaign Manager. This development aims to unify sales, marketing, medical, and service teams on a single platform, driving customer-centric engagement with advanced automation and streamlined workflows.

1. Uniting Teams for Enhanced Customer Centricity:

• Unified Platform: Vault CRM Suite allows sales, marketing, medical, and service teams to operate from a shared database and content system.
• Integrated Operations:
  • Enables seamless multichannel campaigns across non-personal and field channels using Vault CRM Campaign Manager.
  • Includes Vault CRM Service Center, launched earlier for inside sales, contact centers, and hybrid representatives.

2. Advanced Industry-Specific CRM Features:

• Enhanced Functionality:
  • Built on the Vault Platform, Vault CRM Suite provides a comprehensive solution for life sciences companies.
  • The new release expands capabilities with tools like AI-powered Vault CRM Bot and Voice Control, driving efficiency and personalization.
• Customer-Centric Innovation: Veeva’s unconstrained product roadmap ensures continuous advancements to address the evolving needs of the life sciences sector.

3. Proven Adoption and Success:

• Active Deployments:
  • Over 30 companies are live on Vault CRM Suite.
  • Seven additional migrations from Veeva CRM to Vault CRM are set for completion by the end of this month.
  • A global top-20 biopharma company plans to migrate over 15,000 users to Vault CRM by the end of 2025.

4. Seamless Campaign Execution with Vault CRM Campaign Manager:

• Multichannel Engagement: Enables coordinated customer interactions across sales and marketing channels.
• Streamlined Automation: Facilitates advanced automation for executing and managing campaigns.
• Customer-Centric Approach: Drives personalized engagement strategies for life sciences organizations.

5. Leadership Insights:
Arno Sosna, General Manager of CRM Products at Veeva, highlights the innovation underpinning the Vault CRM Suite:

"Our delivery of Veeva Vault CRM Suite builds on years of innovation in CRM and Vault Platform. The new additions enable true customer centricity across the life sciences industry."

The latest release of Veeva Vault CRM Suite, featuring the innovative Campaign Manager, marks a significant leap in life sciences CRM technology. By unifying teams and providing advanced automation, Veeva empowers organizations to achieve customer-centric engagement and operational efficiency. With a strong adoption trajectory and continuous innovation, Vault CRM Suite sets a new standard for industry-specific CRM solutions.

Kaltura, the Video Experience Cloud, has unveiled a new report titled "The Marketing Power of Video-Based Experiences and AI in 2025." This report explores how video-first marketing strategies and AI are revolutionizing digital engagement. Based on a global survey of senior marketing professionals, it highlights the shift from traditional methods to video-based digital experiences as a cornerstone for achieving higher ROI and engagement.

Key Insights from the Report

1. Declining Effectiveness of Traditional Marketing Channels

• Key Challenges:
  • 99% of marketers report poor results with traditional digital channels.
  • Declining effectiveness was noted in:
    • Display/banner ads (45%)
    • Email marketing campaigns (43%)
    • Podcast marketing (40%)

2. The Rise of Video-Based Digital Experiences

• Positive Impact:
  • 98% of marketers report a positive ROI from video-based experiences.
  • 71% have increased investments in these tools over the past year.
• Top Goals Achieved via Video:
  • Lead generation (26%)
  • Knowledge sharing (25%)
  • Brand awareness (24%)
• Content Repurposing:
  • 97% of marketers repurpose video-based content to maximize reach and engagement.

3. Barriers to Adoption of Personalized Digital Experiences

• Key Challenges:
  • Lack of the right technology (37%)
  • Data shortages (35%)
  • High costs, compliance issues, and difficulty in sourcing reliable first-party data
• Despite these barriers, 92% of marketers emphasize the importance of personalization tools in driving engagement.

4. The Future of AI-Driven Video Marketing

• AI tools like Kaltura's Work Genie are helping organizations create highly personalized experiences to boost engagement and maximize ROI.
• As audiences grow accustomed to personalized interactions, marketers equipped with innovative tools will have a significant edge in building meaningful connections.

Quote from Kaltura's SVP of Marketing

"Video-based digital experiences are quickly emerging as one of the most effective marketing channels for driving ROI and boosting engagement," said Nohar Zmora, SVP, Head of Marketing at Kaltura. "Organizations leveraging tools like Kaltura Work Genie will be better positioned to enhance engagement and reap the benefits of personalized marketing."

Survey Methodology

The report is based on a survey conducted in September 2024, gathering insights from 600 senior marketing professionals (Director-level or higher) from companies with over 1,000 employees across the US, UK, France, Germany, and Italy.

Kaltura's report underscores the growing significance of video-based digital experiences and AI-driven personalization in modern marketing. As traditional channels lose effectiveness, video-first strategies are proving essential for achieving diverse marketing goals, including lead generation, brand awareness, and engagement. By addressing challenges in technology and data, organizations can unlock the full potential of video marketing and remain competitive in the evolving digital landscape.

InMarket, a leader in real-time marketing and measurement, has launched its Lift Conversion Index (LCI) for the automotive industry (LCI for Auto). This groundbreaking closed-loop attribution platform equips automotive brands and dealers with metrics like incremental sales and visit lift. By connecting omnichannel media to dealership visits and purchases, LCI for Auto delivers actionable insights to optimize advertising strategies and boost incremental return on ad spend (iROAS).

Key Features and Benefits of LCI for Auto

1. Real-World Campaign Measurement

• Attributes dealership visits and vehicle purchases to advertising performance.
• Provides a comprehensive view of consumer engagement with ads across channels.

2. Inflight Campaign Optimization

• Enables real-time adjustments to media spend, creative elements, and offers during campaigns.
• Supports always-on optimization for continuous improvement.

3. Actionable Insights for Strategy Improvement

• Offers data-driven insights into campaign performance, including:
  • Competitive dealership visits.
  • Market share and customer consideration.
  • Top-performing dealership locations and vehicle models.

4. Enhanced Media Partner Collaboration

• Integrates seamlessly with platforms like Snapchat for advanced campaign measurement.
• Provides insights into offline and online outcomes of advertising efforts.

Real-World Impact: Pilot Program Results

A leading auto manufacturer, in collaboration with Snapchat and InMarket, piloted LCI for Auto for an SUV campaign. Key outcomes included:

• 31.6% incremental visit lift and 24% incremental sales lift.
• Over $5.7 million in incremental sales generated.
• Valuable insights into high-performing markets and models, informing future campaign strategies.

Industry Collaboration and Advanced Data Insights

• Partnership with S&P Global Mobility:
  • Utilizes Polk Purchase Signals data for insights into new and used vehicle transactions, MSRP sales, and geographic trends.
  • Expands the application of automotive market data across media platforms.

Quote from Industry Leaders

• Todd Morris, CEO of InMarket:
  “LCI for Auto closes the loop on high-ticket investments, enabling auto advertisers to optimize every advertising dollar and drive shoppers into dealerships.”

• Katelyn Kroneman, Snap Inc.:
  “Combining Snapchat's reach with InMarket's LCI capabilities has showcased the significant impact on dealership visits and sales in the auto sector.”

• Joe Kyriakoza, S&P Global Mobility:
  “Our collaboration with InMarket redefines how automotive brands measure and optimize their advertising efforts, delivering greater value to clients.”

Awards and Industry Recognition

InMarket’s LCI platform has earned accolades for its innovative approach:

• Patented lift methodology offering multi-touch attribution.
• Recognized with the Sales & Marketing Technology Award for Product of the Year.
• Honored with the MarTech Breakthrough Award for Best Advertising Measurement Platform.

InMarket’s LCI for Auto revolutionizes automotive advertising by tying media impressions directly to real-world outcomes. With real-time optimization, actionable insights, and advanced data integration, LCI for Auto empowers automotive brands to maximize their advertising ROI, streamline campaigns, and drive measurable results in a competitive market.

MessageGears, a leading data activation and engagement platform for enterprise brands, has announced a strategic partnership with Smartling, a pioneer in digital content translation and localization. This collaboration integrates Smartling’s LanguageAI™ technology into the MessageGears platform, enabling seamless email localization and content personalization. Initiated at Vimeo’s request, this integration helps brands engage customers across global markets with tailored, high-quality content in their preferred languages.

Key Features of the Integration

1. Advanced Translation and Localization

• Translates and localizes billions of words into over 450 languages, ensuring global reach.

2. Simplified Workflow

• Directly submit email templates for translation within the MessageGears platform.
• Select supported languages and track the translation status in real time.
• Automatically import translated content from Smartling into MessageGears.

3. Enhanced Testing Capabilities

• Preview localized content and send test emails in all translated languages.
• Notifications for each locale ensure smooth communication management.
• Links recipient locales to localized content, guaranteeing customers receive emails in their preferred language.

Customer Success: Vimeo’s Experience

Vimeo, a leading video hosting platform, has leveraged this partnership to enhance its customer engagement strategies.

• Localized Brand Experience: Vimeo prioritizes engaging customers in their native language to create a personalized brand experience.
• Streamlined Workflow: The integration of MessageGears and Smartling simplifies translation workflows and enables the creation of high-quality, targeted content.
• Data-Driven Optimization: Real-time insights from the platform help Vimeo optimize campaign performance and improve customer connections.

"By integrating MessageGears and Smartling’s language technology into our workflow, we’re able to create targeted, high-quality content that communicates directly to our audience base," said Charlie Ungaschick, CMO of Vimeo.

Broader Impacts and Availability

While Vimeo initiated this integration, the Smartling technology is now available to all MessageGears customers, empowering brands to deliver localized email campaigns efficiently.

Key Benefits for Enterprise Brands:

• Rapid adaptation of marketing campaigns for global audiences.
• Improved customer engagement and satisfaction through personalized communication.
• Enhanced marketing efficiency with AI-driven translation workflows.

Leadership Perspectives

• Taylor Jones, Chief Customer Officer, MessageGears:
  "This integration allows brands like Vimeo to create uniquely engaging experiences. We’re excited to see enterprise brands exceed their goals with this partnership."
• Aisling Nolan, VP of Customer Success, Smartling:
  "This collaboration empowers enterprise brands to communicate with their global customers effortlessly, unlocking unlimited possibilities for shared success."

The partnership between MessageGears and Smartling represents a significant step in global customer engagement, offering brands the tools they need to streamline localization and enhance communication. By integrating AI-powered translation technology, this collaboration sets the stage for innovative marketing campaigns that resonate with audiences worldwide.