marketing

NiCE Study Finds Customer Trust Is Key to Enterprise AI Adoption

Customer willingness to interact with artificial intelligence is increasing, but trust remains the deciding factor in whether businesses can successfully automate customer service. New research from NiCE and Metrigy finds that 28.8% of consumers would choose an AI agent when guaranteed issue resolution, compared with 23% in the first quarter of 2026. The findings suggest that enterprise AI...

marketing 9 Nov 2026

CreatorDB Launches API V3 and MCP for AI-Powered Creator Tools

The creator economy is moving toward a more modular software ecosystem, where marketing teams can build their own influencer discovery and analytics tools instead of relying entirely on subscription-based platforms. CreatorDB is targeting this shift with the launch of API Version 3 and a Model Context Protocol (MCP) server that connects its creator intelligence database with AI assistants such as...

marketing 9 Nov 2026

ViewLift Adds Agentic AI to Automate Streaming CMS Operations

Streaming platforms face an operational challenge that grows with their subscriber bases: managing account access, billing requests, subscription changes and digital content experiences without increasing administrative workloads. ViewLift, a DAZN company, is addressing that challenge by introducing agentic AI capabilities into its content management system (CMS). The new functionality allows...

marketing 9 Nov 2026

AI Search Is Redefining B2B Growth Beyond Website Traffic

Website traffic has long been one of the most visible indicators of B2B marketing performance. But generative AI is changing how buyers discover companies, evaluate solutions and make purchasing decisions, often without visiting a website. A Pew Research Center study found that users clicked traditional search results in just 8% of visits containing a Google AI summary, compared with 15% when no...

marketing 9 Nov 2026

Detroit Automakers Trail Japanese Rivals in AI Recommendations

American automakers account for a substantial share of U.S. vehicle sales, but their market strength is not translating into visibility across AI-powered shopping recommendations. A new study by BrandRank.AI finds that Ford, General Motors and Stellantis brands collectively represent approximately 38% of U.S. vehicle sales but receive just 11% of recommendation points across leading AI answer...

marketing 9 Nov 2026

B2B Marketing AI Adoption Reaches 98%, but Orchestration Lags

Artificial intelligence adoption has become widespread across B2B marketing organizations, but a new industry study suggests that most companies have yet to integrate AI into coordinated go-to-market operations. The Marketing AI Maturity Benchmark Study 2026, published by CMO Huddles and Benchmarkit, finds that 98% of respondents use AI in at least one marketing function, while only 3% have...

marketing 9 Nov 2026

1flowww Reports Search and AI Visibility Gains Across Eight Clients

Marketing agency 1flowww has reported increases in Google search traffic, lead activity and visibility in AI-generated search answers across eight dental practices and med spas in the United States. The results, covering campaigns and website changes since July 2026, highlight how local businesses are combining website optimization, paid search, call tracking and AI search visibility efforts to...

marketing 9 Nov 2026

AI Search Becomes a Focus in International Student Recruitment

Artificial intelligence is creating new discovery pathways for prospective international students, changing how universities compete for attention before applicants visit institutional websites. Direct Online Marketing (DOM) President Justin Seibert will address this shift at the inaugural Philadelphia: A Global Education Hub Conference, discussing how AI-powered search platforms are influencing...

marketing 9 Nov 2026