DeepIntent, a leading health advertising platform, has unveiled Data HealthChecks, a groundbreaking transparency initiative within its Audience Marketplace. This program ensures compliance, strengthens user confidence, and empowers clients with unparalleled insight into the data sources available on the platform.

Key Highlights of Data HealthChecks

1. Enhanced Transparency

   • Third-party data vendors undergo a rigorous annual due diligence process.
   • Vendors meeting transparency and compliance benchmarks receive special labeling in the Audience Marketplace.

2. Industry Compliance

   • Data sourcing practices are evaluated based on privacy laws, including consent protocols, handling sensitive information, and automated decision-making processes.
   • Tailored standards address health marketers' specific concerns, such as de-identification practices.

3. Client Confidence

   • The program provides clear, actionable data sourcing information, instilling trust and enabling informed decisions in a complex third-party data landscape.

Executive Insights

1. Chris Paquette, CEO of DeepIntent:

   • “Our mission is to provide clients clear, actionable data sourcing information. This program reinforces our commitment to compliance and data integrity, giving clients the confidence to make informed decisions.”
   • “The true value lies in the peace of mind it provides, assuring clients that data sources meet strong privacy and compliance standards.”

2. Yashina Burns, SVP of Privacy & Legal Affairs:

   • “Our clients demand transparency from their data sources. This initiative addresses their top concerns around vendor data practices and compliance.”

Why Transparency Matters in Health Advertising

Health marketers face unique challenges, including strict privacy regulations and heightened sensitivity around data handling. DeepIntent’s Data HealthChecks program prioritizes:

• Compliance with evolving privacy laws.
• Ethical data sourcing to build client trust.
• Functional and privacy diligence tailored to health advertising practices.

DeepIntent's Data HealthChecks initiative marks a significant leap forward in the health advertising industry. By enhancing data transparency and compliance, DeepIntent empowers its clients to navigate the complexities of third-party data confidently, setting a new standard for ethical advertising practices.