advertising

Viant and Publica Expand Premium CTV Buying Through Direct Supply Path Integration

Viant Technology and Publica by IAS have announced a new integration designed to simplify access to premium Connected TV (CTV) inventory by connecting advertisers directly with streaming publishers through Viant's Direct Access supply path solution. The partnership reflects a broader industry push toward supply path optimization (SPO), improved transparency, and AI-driven media buying as...

advertising 9 Jul 2026

Walmart Acquires Vibe.co to Expand Self-Serve Connected TV Advertising

Walmart is deepening its investment in commerce media and connected TV advertising with the planned acquisition of Vibe.co, a self-serve CTV advertising platform focused on small and mid-sized businesses. The deal, which will integrate Vibe.co into Walmart Connect, signals Walmart's continued push to build a more comprehensive advertising ecosystem that combines retail media, streaming...

advertising 25 Jun 2026

Wpromote x Giant Spoon Launches Care Index to Link Brand Equity With Revenue Growth

For years, marketers have struggled to quantify the financial impact of brand-building efforts. While performance marketing offers clear attribution metrics, measuring the business value of consumer sentiment, loyalty, and brand affinity has remained far less precise. Wpromote x Giant Spoon is aiming to close that gap with the launch of the Care Index™, a new measurement framework designed to...

advertising 18 Jun 2026

IAS Expands AI-Powered Brand Safety Measurement to YouTube Audio Ads

As audio advertising becomes an increasingly important part of media strategies, advertisers are demanding the same transparency and brand protection tools they rely on across video, display, and social channels. Integral Ad Science (IAS) is responding to that demand. The digital media measurement company has expanded its AI-powered Total Media Quality (TMQ) platform to support YouTube Audio Ads...

advertising 12 Jun 2026

InterDigital Signs Patent Licensing Deal With Amazon, Expands Push Into Video Streaming

InterDigital has secured a significant win in its effort to expand beyond traditional device licensing and into the rapidly growing video streaming market. The wireless, video, and AI technology research company announced a patent licensing agreement with Amazon that covers a broad range of Amazon products and services, including Prime Video. The deal also brings an end to ongoing legal disputes...

advertising 12 Jun 2026

Ampersand, Fandango, and Kochava Launch Closed-Loop TV Attribution for Movie Ticket Sales

Ampersand has partnered with Fandango and Kochava to introduce a closed-loop television advertising measurement solution designed specifically for theatrical marketing. The collaboration aims to help movie studios directly connect TV ad exposure to verified ticket purchases, addressing one of the entertainment industry's longest-standing marketing attribution challenges as advertisers demand...

advertising 3 Jun 2026

Ezoic Says AI Ad Infrastructure Boosted Publisher Revenue by 27%

As publishers and digital businesses navigate tightening ad markets, rising acquisition costs, and growing pressure on site performance, monetization platforms are increasingly competing on infrastructure efficiency rather than ad volume alone. Ezoic says a series of recent engineering and ad platform upgrades has increased customer display EPMV by 27% on average while reducing ad load times...

advertising 27 May 2026

Omdia Predicts $81 Billion CTV Advertising Market by 2030

The global connected TV advertising market is expected to nearly double over the next five years, reaching $81 billion by 2030, according to new research from Omdia. The report projects that Google, Amazon, and Netflix will collectively control half of global connected TV advertising revenue by the end of the decade, signaling a major shift in power across the television and advertising...

advertising 19 May 2026