BizClik, the UK's fastest-growing digital media company, has launched the March editions of its flagship publications: Supply Chain Digital, Procurement Magazine, and Manufacturing Digital. These editions continue to deliver in-depth analysis, thought leadership, and exclusive executive interviews, shaping the future of global industries.

Supply Chain Digital – Sustainability & Innovation at the Forefront

This month’s issue features an exclusive cover interview with Andy Tam, VP of Group Sustainability at DP World, offering insights into the company’s sustainability ambitions.

Top 10 Supply Chain Consulting Firms – GEP Worldwide, Gartner, Deloitte, Accenture & more.
Vertice – CEO Eldar Tuvey on simplifying procurement with automation.
DBS Bank – Sustainable value chains with Terence Yong & Shilpa Gulrajani.
Supply Chain Sustainability – ABB’s Anke Hampel explores Scope 3 Transparency.
Executive Insights – Meri Stevens, COO at Kenvue, shares her strategic vision.
Supply Chain Tech – Tata Elxsi & Minespider on Battery Lifecycle Management.

Procurement Magazine – The Future of Procurement & AI

This edition spotlights Eldar Tuvey, CEO of Vertice, on revolutionizing procurement through automation & benchmarking.

Top 10 Sustainable Procurement Platforms & Leaders.
DBS Bank – Sustainable value chains with industry leaders.
Finexio – CEO Ernest Rolfson on the future of B2B payments.
ABB – Sustainability insights from Anke Hampel.
RapidRatings – CEO John D'Aleo on evaluating suppliers’ financial health.
Category Management Roundtable – Thought leaders from GEP, Cirtuo & Blue Yonder.
AI in Procurement – Expert opinions from PwC, SAP, Efficio & more.

Manufacturing Digital – Industry 4.0 & Smart Factories Take Center Stage

This month’s edition includes insights from Boston Dynamics, RAK Ceramics, Flex, Google Cloud & Zamil Industrial.

Flex – President Paul Baldassari on navigating constant change.
Zamil Industrial – CIO Abdulbary Atassi on IT-Driven Transformation.
Top 10 Women in Manufacturing – Celebrating International Women’s Month.
Digital Manufacturing – RAK Ceramics CEO Abdallah Massaad on industry evolution.
Industry 4.0 – AI strategies from Hexagon’s Lawrence Benson.
Big Picture – Boston Dynamics’ Spot robot & its impact on industrial efficiency.
Lean Manufacturing – VP Jeff Winter on Lean 4.0 & Smart Factories.

Explore the Full Editions Now

BizClik’s March publications are packed with exclusive insights, cutting-edge strategies, and industry best practices.

Consumer Edge (CE), a leading provider of global consumer data-driven insights, has announced the launch of Click, a revolutionary product that merges global web traffic data with transaction insights to provide a more precise view of online spending and forecasting trends.

What Makes Click Unique?

Click offers deep insights across 225+ parent companies and 620+ brands, spanning both consumer and B2B sectors in 59 countries, including the U.S., Canada, Europe, Latin America, Australia, and Asia.

Comprehensive Data Integration – Combines transaction data with web traffic analytics to track company performance.
Performance Insights – Evaluates the impact of marketing spend, search trends & social media on website engagement.
Strategic Forecasting – Helps investors and businesses identify market trends and optimize sales strategies.

Bill Pecoriello, CEO of Consumer Edge, on Click’s Impact:

"Click allows us to deliver an even more global and connected view of company performance that investors and companies need to stay ahead in today’s fast-paced markets."

Real-World Impact: Super Bowl Ad Insights

Click's real-time data uncovered how Hims.com experienced a 500% YoY surge in addressable spend after its Super Bowl ad, highlighting its power in tracking marketing effectiveness.

Unlock the Power of Click

Investors can anticipate sales inflection points, while brands can evaluate and refine their strategies for success.

Wix.com Ltd., a global leader in SaaS website building, has announced the launch of its new automation builder, designed to optimize business workflows with precision. This intuitive, fully customizable automation engine empowers businesses to enhance customer retention, streamline operations, and drive revenue growth.

Features of Wix’s New Automation Builder

Dynamic Visual Canvas – Users can visually map out and manage automation logic with ease.
Advanced Customization – Leverage conditions & formulas to create highly tailored workflows that adapt to specific business needs.
Centralized Management – Monitor all automations & key metrics from a single automation table with real-time adjustments.
Enhanced Email Insights – Get detailed statistics on automation success rates & engagement for improved communication strategies.

Seamless Wix Integration & Smarter Business Operations

Wix Automations natively integrates with Wix Services, enabling businesses to leverage real-time contextual data. For example : 
Reward loyal customers with unique discounts based on purchase behavior & spending.
Automate reminders & invoicing for restaurants, freelancers, and service providers.
Trigger dynamic pricing & promotions tailored to customer engagement.

Guy Itzhaki, Head of Wix Automations, on the New Builder:

"The new automation builder is a game-changer—whether you're a sophisticated user designing complex workflows or a small business owner using predefined templates, Wix Automations provides the flexibility to streamline operations, engage customers, and scale efficiently."

Empower Your Business with Smarter Automations

Wix’s latest innovation makes automation more accessible, powerful, and adaptable for businesses of all sizes.

Similarweb Ltd., a global leader in Digital Intelligence, has launched App Intelligence, a powerful new solution that integrates web and mobile app analytics into a unified platform. This advancement provides businesses with a 360-degree view of digital performance, helping them uncover competitive insights and drive smarter growth strategies.

Benefits of Similarweb's App Intelligence :

Comprehensive Market Coverage – Tracks 4M+ iOS & Android apps across 58 countries with historical insights.
Rich & Reliable App Insights – Provides downloads, engagement, retention, audience demographics, ratings & reviews.
Unified App & Web Analytics – Offers cross-platform visibility for deeper competitive analysis.
App Technographics – Reveals the technology stacks powering top-ranked apps.
Powered by 42matters – Enhanced data from Similarweb’s acquisition of 42matters for more precise app intelligence.

Or Offer, Founder & CEO of Similarweb, on the New Offering:

"Businesses need a full view of their digital presence to stay ahead. App Intelligence provides an unmatched perspective into app and web performance, giving brands the insights they need to make smarter, data-driven decisions."

Unlock Next-Level Digital Intelligence

The launch of App Intelligence strengthens Similarweb’s mission to provide the most complete coverage of digital performance, enabling brands to stay competitive in today’s digital-first economy.

Leading digital analytics and website optimisation specialists, including Hookflash, Contentsquare, and AB Tasty, are bringing together Ireland’s top marketing minds for an exclusive industry event in Dublin. The event will focus on data-driven website optimisation, revealing how brands can make every site change impactful and profitable.

Why It Matters

Marketing budgets are tighter, and clicks are more expensive – making the post-click experience critical for sales & retention.
Too many changes are made without testing – leading to millions in lost revenue every year.
Data-driven experimentation ensures higher engagement, better conversions, and long-term success.

Featured Speakers & Insights:

Luke Adams, Senior Performance Specialist, Irish Life – Shares strategies for leveraging data-driven decision-making.
Patrick Thornton, eShopWorld – Reveals how to use tech to enhance customer experience.
Nicole Storey, Head of Experimentation, Hookflash – Showcases how data-driven testing led to a 19% revenue uplift for clients in 2024.

Nicole Storey on the Importance of Experimentation:

"Brands are losing money at an alarming rate due to poor post-click experiences. At Hookflash, we help brands save money and increase revenue by introducing and scaling data-driven experimentation programs."

Don’t Miss This Opportunity

This event is a must-attend for marketers looking to avoid costly mistakes, boost revenue, and optimise every customer interaction.

The global Cloud POS market is rapidly expanding, driven by technological advancements, increased adoption across industries, and the benefits of cloud computing. According to Allied Market Research, the market was valued at $2.24 billion in 2020 and is projected to reach $13.24 billion by 2028, growing at a CAGR of 24.5%. This article explores market trends, key drivers, segmentation insights, and the impact of COVID-19 on the industry.

Cloud POS Market Overview & Trends

• Cloud-based POS systems enable real-time sales tracking and data processing, offering flexibility and cost savings.
• Businesses can use existing mobile devices (iPads, smartphones) as POS terminals, reducing hardware expenses.
• Despite requiring an Internet connection, many providers offer offline functionality to ensure seamless operations.

Market Segmentation Insights

1. By Component:

• Solution Segment: Accounted for nearly 80% of the market share in 2020 and is expected to continue its dominance.
• Services Segment: Expected to grow at the fastest CAGR of 26.0% from 2021 to 2028 due to rising demand for cloud-based financial services.

2. By Organization Size:

• SMEs: Accounted for nearly 60% of total market revenue in 2020, maintaining dominance by 2028.
• Large Enterprises: Expected to witness the fastest CAGR of 27.2% during the forecast period.

3. By Region:

• North America: Held more than 40% of the global market share in 2020.
• Asia-Pacific: Expected to grow at the fastest CAGR of 25.7% from 2021 to 2028, driven by digital transformation and increased cloud adoption.

Impact of COVID-19 on Cloud POS Adoption

• The pandemic accelerated the adoption of Cloud POS solutions as businesses shifted to online and home delivery models.
• Retailers and restaurants leveraged cloud-based POS terminals for seamless remote transactions.
• This shift fueled the overall growth of the Cloud POS market post-pandemic.

Market Players & Competitive Landscape

Major players in the global Cloud POS market include:

• Cegid, UTC Retail, Oracle, Shopkeep, PAR Technology, Shopify, B2B Soft, Intuit, Square, Inc., and Lightspeed.
• These companies focus on partnerships, expansions, and collaborations to strengthen their market presence.

The Cloud POS market is poised for significant growth, driven by cost efficiency, scalability, and real-time analytics. As businesses continue to embrace digital transformation, cloud-based POS systems will remain an essential component of modern financial transactions.

Marketing is constantly evolving, shaped by emerging trends, AI advancements, and changing consumer behavior. To stay ahead, marketers must focus on empathy, upskilling, and authentic engagement. This article explores key findings from SurveyMonkey's latest research, revealing the biggest challenges and strategies marketers can adopt to thrive in 2025.

1. Human-Centric Marketing: Balancing AI with Authenticity

• AI is transforming marketing, helping professionals stay competitive and improve performance.
• Content generation is AI’s most popular use case, but consumer perceptions remain skeptical.
• 45% of consumers find AI-generated content inauthentic, and 79% believe humans understand them better than AI.
• Takeaway: Marketers should use AI to enhance efficiency but rely on human creativity and empathy to build stronger customer connections.

2. Upskilling: The Marketer’s Competitive Edge

• Marketers prioritize skill development over bigger budgets or expanding teams.
• 41% believe they are ahead of peers in adopting new skills and technologies.
• AI adoption presents a major opportunity—only 33% feel ahead in AI learning.
• Takeaway: Embracing AI for data analysis, content ideation, and efficiency can free up time for strategic and creative work.

3. Rethinking Influencer Marketing: Credibility Over Follower Count

• Social media remains the top strategy for three out of four marketers.
• 50% of consumers don’t trust influencers or celebrities but prefer industry experts.
• Gen Z & Millennials (30%) are more likely to trust social media personalities.
• User-generated content (58%) resonates more than influencer endorsements (17%).
• Takeaway: Brands should focus on expert-led, credible voices, including customer testimonials, industry leaders, and company thought leaders.

As 2025 approaches, marketers must focus on AI integration, skill development, and credibility-driven strategies. The most successful brands will be those that blend technology with authenticity, ensuring that marketing remains human-centric, data-driven, and adaptable.

Triller Group Inc.'s Julius, a top influencer marketing platform, has partnered with Amplify.ai, a leader in conversational AI, to deliver a seamless, AI-driven influencer marketing solution. This collaboration empowers brands and agencies with end-to-end campaign management, real-time engagement, and data-driven insights.

How This Partnership Enhances Influencer Marketing

By integrating Julius's influencer discovery and analytics with Amplify.ai's AI-powered audience engagement, brands can:

• Identify & Vet Influencers – Leverage Julius's robust database and analytics.
• Streamline Campaign Execution – Manage tracking, reporting, and optimization in a unified platform.
• Automate & Personalize Engagement – Utilize AI-driven messaging for real-time audience interactions.
• Optimize Performance – Access data-driven insights for continuous campaign refinement.

Industry Leaders Weigh In

Stefan Mayo, SVP of Sales at Triller, emphasizes the impact:
"With this integration, we're redefining what's possible in influencer marketing—helping brands drive deeper engagement and maximize ROI."

Sean Kim, CEO of Triller App, Amplify.ai, and Julius, highlights AI’s role:
"This partnership extends our AI innovation to influencer marketing, offering a comprehensive solution that enhances every stage of the campaign lifecycle."

As digital marketing evolves, AI-powered influencer marketing is becoming essential. The Julius & Amplify.ai collaboration helps brands scale engagement, improve efficiency, and drive higher campaign success—all from a single platform.