News

5WPR Expands in Israel, Targeting Global Growth for Local Innovators

New York–based PR powerhouse 5WPR, one of the largest independent agencies in the U.S., is expanding its services in Israel to give local companies a sharper edge in global markets. The move folds media buying, full-scale digital marketing, public relations, and integrated digital strategy into one package—custom-tailored for the country’s famously fast-moving business ecosystem. Betting Big on a...

digital marketing 13 Aug 2025

RWS Adds ‘Smart Insights’ to Trados, Bringing AI-Powered Clarity to Localization Chaos

If you’ve ever managed a large-scale localization project, you know the pain: shifting deadlines, disappearing resources, and priorities that change faster than your coffee cools. Now RWS wants to make those headaches a little more manageable. The content solutions company has rolled out Smart Insights, a new feature for its cloud-based Trados language technology platform. It’s an LLM-powered...

artificial intelligence 12 Aug 2025

Vidsoul Launches All-in-One AI Creation Hub, Outshining Pixverse AI

Vidsoul Wants to End Your AI Subscription Fatigue If you’re a digital creator juggling three, four, or even five AI platforms just to get a project done, Vidsoul has a message for you: stop. The company today officially launched what it’s calling the ultimate hub for AI-powered creativity—a single platform that integrates over a dozen top-tier AI models, including Pixverse v4.5, Google Veo 3, and...

video technology 12 Aug 2025

Interpublic Group Taps Aaru’s AI to Predict Human Behavior and Supercharge Campaigns

Interpublic Group’s New AI Partner Wants to Predict Your Next Move—Before You Make It In a marketing world obsessed with data, Interpublic Group (NYSE: IPG) is taking things a step further—into the realm of prediction. The global marketing giant has inked a strategic partnership with Aaru, an AI and technology company specializing in simulating human behavior to forecast how audiences will...

advertising 12 Aug 2025

Columbus Marketing Experts Launches AI Search Visibility Program to Help SMBs Win the Next Search Frontier

Columbus Marketing Experts Bets Big on AI-First Search—And They Want SMBs to Come Along Traditional search optimization is starting to look… well, traditional. Columbus Marketing Experts, a fast-growing digital marketing firm, has announced its new AI Search Visibility Program, designed to help small and mid-sized businesses secure prime placement in AI-powered search results—before rivals even...

artificial intelligence 12 Aug 2025

The Marketing Club Partners with SMK to Boost Professional Development in ANZ

The Marketing Club (TMC) has announced a partnership with SMK, a leading digital training provider, to expand professional development opportunities for marketers across Australia and New Zealand. Under the agreement, TMC members will gain discounted access to SMK’s flagship courses — including Marketing AI, Meta and Google Ads, LinkedIn for B2B, and Email Strategy — along with early access to...

digital marketing 12 Aug 2025

Visa Names Meble Tin Head of Marketing for Oceania

Visa has appointed Meble Tin as its new Head of Marketing for Oceania, overseeing Australia, New Zealand, and the Pacific Islands, effective 2 September 2025. Tin will be based in Sydney and joins from Airbnb, where she led Asia-Pacific marketing, following senior global brand roles at Apple. Global Brand Expertise, Local Market Insight Tin’s track record spans global brand development and...

marketing 12 Aug 2025

Marchex Launches AI Healthcare Platform to Turn Patient Conversations Into Revenue

In healthcare, every missed appointment isn’t just a lost slot—it’s lost revenue. Marchex (NASDAQ: MCHX) thinks it has the fix. The conversational intelligence company has launched a new AI-powered healthcare solution aimed at health systems, ambulatory care groups, and healthcare marketers that want to track patient leads more precisely, prioritize high-value appointments, and catch engagement...

marketing 12 Aug 2025