Join us on the MarTech Edge podcast as we sit down with Allison Breeding, CMO of Apptio, an IBM company, to explore how Apptio is transforming technology investment management for businesses. Allison shares her marketing journey, valuable insights for budding marketers, and Apptio's innovative approach to maximizing ROI in tech-driven strategies. Tune in for expert advice on marketing technology trends and effective business strategies to stay ahead in a competitive landscape.

Welcome to Tuesdays with Trailblazers, brought to you by MarTech Edge! In this episode, we dive deep with Thomas Harris, CRO at Emarsys, an SAP company, discussing the latest trends in CPG, AI, customer engagement, loyalty programs, and first-party data. Tune in to learn from Tom's experiences as he shares key challenges and insights into the future of CPG and AI applications in the industry.

In this exclusive podcast, we dive deep into Canto's acquisition and its impact on Digital Asset Management (DAM), product data management, and enterprise solutions. Our guest, a seasoned CMO, shares insights on transitioning into marketing, leveraging AI in marketing, and the challenges and advantages of being on the product side of things.

Dive into an engaging discussion with GumGum's expert as we explore attention metrics, AI-powered contextual solutions, and the future of digital marketing. Learn how real-time strategies, ad serving, and AI-driven insights are reshaping the digital advertising landscape.

Discover the latest AI-enabled platform announcements from Later, insights from career milestones at ZoomInfo and Daimler, and the future of influencer marketing. Join us as we explore digital transformation, social media strategy, and aligning sales and marketing for growth. Perfect for marketers and tech enthusiasts looking to stay ahead!

In this podcast, we explore the latest trends in marketing & technology. Join us as we sit down with Abby Hehemann, Director of Product Marketing at GetResponse, to discuss her unique career journey, strategic product positioning, and the importance of a customer-first approach. Dive deep into valuable insights for both marketers and tech enthusiasts!

The CRO of Typeform, Kristen Habacht, shares her journey from office manager to sales manager on this episode of MarTech Edge. She discusses customer-centricity, data-driven sales, and the rise of product-led growth (PLG). Kristen also stresses the importance of working across functional lines, adapting to change, and utilizing data to propel growth. 

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