Yuri Yarovoy, SVP of Growth at Medal, reveals why traditional ads fail in gaming and how to authentically engage Gen Z. With 15+ years in gaming and tech, Yuri shares strategies for leveraging user-generated content, AI-driven personalization, and ethical branding to build lasting connections.

Discover how StackAdapt is revolutionizing the AdTech and MarTech landscape by bridging the gap between these ecosystems, driving actionable insights, and creating seamless customer journeys.

Discover how Jason Brandt, CMO at PRophet, is reshaping the future of B2B marketing through innovation, creativity, and bold strategies. In this episode of Tuesdays with Trailblazers, host Swastika dives into what’s driving the shift in B2B, why traditional models are fading, and how brands can stand out by embracing change.

In this episode of Tuesdays with Trailblazers, Prashant Puri, CEO and Co-Founder of AdLift, shares insights on the evolving landscape of digital marketing, the power of SEO in driving performance, and building a results-driven global agency. Tune in to hear how he navigated entrepreneurship, scaled AdLift, and continues to redefine marketing ROI in the AI era.

In this episode of Tuesdays with Trailblazers, host Swastika Singha sits down with Sara Vincent, Managing Director at Utiq, for a compelling conversation on building powerful, long-lasting partnerships across the digital ecosystem. Sara shares her insights from years of experience at the crossroads of publishing, advertising, and technology. The discussion explores the foundation of trust-driven collaboration, evolving dynamics in digital advertising, and the crucial role of data ethics and user empowerment in today’s landscape.

Listeners will gain firsthand perspectives on:

• How to approach clients as long-term partners, not just customers.

• Strategies for aligning publisher and advertiser goals with tech innovations.

• The impact of privacy-forward advertising models and responsible data use.

• Why shared values and transparency are key to sustainable industry relationships.

Whether you're in adtech, publishing, or marketing strategy, this episode offers deep insights into edge-linking leadership and how collaboration can be a differentiator in the fast-evolving digital space.

Join us on this episode of Tuesdays with Trailblazers, hosted by Swastika Singha, as we sit down with Cristy Garcia, Chief Marketing Officer at impact.com. With over two decades of experience in global B2B marketing, Cristy shares her incredible journey to leadership, offering powerful insights on authenticity, resilience, and empowering others.

Join us on the MarTech Edge podcast as we sit down with Allison Breeding, CMO of Apptio, an IBM company, to explore how Apptio is transforming technology investment management for businesses. Allison shares her marketing journey, valuable insights for budding marketers, and Apptio's innovative approach to maximizing ROI in tech-driven strategies. Tune in for expert advice on marketing technology trends and effective business strategies to stay ahead in a competitive landscape.

Welcome to Tuesdays with Trailblazers, brought to you by MarTech Edge! In this episode, we dive deep with Thomas Harris, CRO at Emarsys, an SAP company, discussing the latest trends in CPG, AI, customer engagement, loyalty programs, and first-party data. Tune in to learn from Tom's experiences as he shares key challenges and insights into the future of CPG and AI applications in the industry.