In this podcast, we explore the latest trends in marketing & technology. Join us as we sit down with Abby Hehemann, Director of Product Marketing at GetResponse, to discuss her unique career journey, strategic product positioning, and the importance of a customer-first approach. Dive deep into valuable insights for both marketers and tech enthusiasts!

The CRO of Typeform, Kristen Habacht, shares her journey from office manager to sales manager on this episode of MarTech Edge. She discusses customer-centricity, data-driven sales, and the rise of product-led growth (PLG). Kristen also stresses the importance of working across functional lines, adapting to change, and utilizing data to propel growth. 

➡Get actionable insights about building teams, adopting innovation, and staying competitive in today's business climate.

How do you balance Marketing strategies with Customer needs?

Mark Boothe, CMO, Domo has answered this question along with other topics such as relationship between field marketing and community building, approach to driving organizational growth, and future of Martech.

In our Latest Interview with James Whitemore, Chief Growth Officer, Celigo he explains the iPaaS ecosystem, automating and customizing business processes and implementing creative brand and marketing strategies that create true market power. 

In our latest interview with Keith Petri, CEO, lockr He talks about universal digital identity solution, cookie-less marketing, and how Lockr is focusing on becoming a consumer-focused platform for identity, consent and data.

In this interview with Anne Ghaltchi, CMO at Zero Bounce, she breaks down the e-mail marketing eco-system, three pillars of ZeroBounce features and how ZeroBounce is disrupting the industry. 

Famesters helps in connecting brands with influencers through data-led performance, trusted partner relationships,and accurate media targeting.  With 1000 clients worldwide, they facilitate work through numbers, strategic decisions and transparent customer relations.  

Nadia Bubennikova, Head of Agency, Famesters, shares the nitty gritties of Influencer Marketing, management of cross-functional teams, and the secret to driving growth and success for successful collaborations.