marketing 8 May 2025
Discover how Jason Brandt, CMO at PRophet, is reshaping the future of B2B marketing through innovation, creativity, and bold strategies. In this episode of Tuesdays with Trailblazers, host Swastika dives into what’s driving the shift in B2B, why traditional models are fading, and how brands can stand out by embracing change.
digital marketing 29 Apr 2025
In this episode of Tuesdays with Trailblazers, Prashant Puri, CEO and Co-Founder of AdLift, shares insights on the evolving landscape of digital marketing, the power of SEO in driving performance, and building a results-driven global agency. Tune in to hear how he navigated entrepreneurship, scaled AdLift, and continues to redefine marketing ROI in the AI era.
advertising 22 Apr 2025
In this episode of Tuesdays with Trailblazers, host Swastika Singha sits down with Sara Vincent, Managing Director at Utiq, for a compelling conversation on building powerful, long-lasting partnerships across the digital ecosystem. Sara shares her insights from years of experience at the crossroads of publishing, advertising, and technology. The discussion explores the foundation of trust-driven collaboration, evolving dynamics in digital advertising, and the crucial role of data ethics and user empowerment in today’s landscape.
Listeners will gain firsthand perspectives on:
How to approach clients as long-term partners, not just customers.
Strategies for aligning publisher and advertiser goals with tech innovations.
The impact of privacy-forward advertising models and responsible data use.
Why shared values and transparency are key to sustainable industry relationships.
Whether you're in adtech, publishing, or marketing strategy, this episode offers deep insights into edge-linking leadership and how collaboration can be a differentiator in the fast-evolving digital space.
marketing 1 Apr 2025
Join us on this episode of Tuesdays with Trailblazers, hosted by Swastika Singha, as we sit down with Cristy Garcia, Chief Marketing Officer at impact.com. With over two decades of experience in global B2B marketing, Cristy shares her incredible journey to leadership, offering powerful insights on authenticity, resilience, and empowering others.
analytics 18 Mar 2025
Join us on the MarTech Edge podcast as we sit down with Allison Breeding, CMO of Apptio, an IBM company, to explore how Apptio is transforming technology investment management for businesses. Allison shares her marketing journey, valuable insights for budding marketers, and Apptio's innovative approach to maximizing ROI in tech-driven strategies. Tune in for expert advice on marketing technology trends and effective business strategies to stay ahead in a competitive landscape.
customer engagement 4 Feb 2025
Welcome to Tuesdays with Trailblazers, brought to you by MarTech Edge! In this episode, we dive deep with Thomas Harris, CRO at Emarsys, an SAP company, discussing the latest trends in CPG, AI, customer engagement, loyalty programs, and first-party data. Tune in to learn from Tom's experiences as he shares key challenges and insights into the future of CPG and AI applications in the industry.
digital asset management 28 Jan 2025
In this exclusive podcast, we dive deep into Canto's acquisition and its impact on Digital Asset Management (DAM), product data management, and enterprise solutions. Our guest, a seasoned CMO, shares insights on transitioning into marketing, leveraging AI in marketing, and the challenges and advantages of being on the product side of things.
artificial intelligence 14 Jan 2025
In this video podcast, we dive into the world of AI in marketing. Our guest shares valuable insights on how AI tools like propensity scoring can help marketers predict customer behavior, create targeted engagement strategies, and navigate the challenges of AI integration. We also explore future trends, user experience in AI-driven marketing, and lead scoring models.
Page 1 of 4
Interview Of : Jason Brandt
Interview Of : Prashant Puri
Interview Of : Sara Vincent
Interview Of : Cristy Garcia
Interview Of : Allison Breeding
Interview Of : Thomas Harris