b2b data

pharosIQ Expands atlasIQ to Give Marketers First-Party Intent Data at Global Scale

If you’re a B2B marketer in 2025, one thing is clear: intent data is everywhere—and not all of it is useful. Most providers still rely heavily on third-party signals, scraped browsing patterns, or inferred activity that doesn’t always map to real buying intent. pharosIQ thinks it can fix that. The company has announced expanded capabilities for its atlasIQ platform, promising “unmatched...

b2b data 24 Sep 2025

CookieYes Launches Wix App for Seamless Privacy Compliance

CookieYes, a consent management platform trusted by more than 2 million websites, has officially landed in the Wix App Market—bringing plug-and-play privacy compliance to small businesses and enterprises alike. The app allows Wix-powered sites to quickly set up cookie consent banners, automatically pause tracking until visitors opt in, and log user choices to meet regulatory requirements like...

b2b data 19 Aug 2025

Pasley Commercial Interiors Launches Podcast on Strategic Design for Business Growth

Pasley Commercial Interiors, a woman-owned leader in B2B interior design, is taking its expertise to the airwaves. The firm has launched a new podcast series—“Design to Help Your Business Grow”—to help companies understand how physical spaces can be a direct driver of profitability, brand cohesion, and long-term success. The series is hosted by Randi Lynn Johnson and features insights from Robin...

b2b data 19 Aug 2025

Madison Logic and ZoomInfo Join Forces to Close the B2B Marketing-Sales Gap

In the B2B world, the handoff between marketing and sales often feels like passing a baton in the dark—sloppy, slow, and full of dropped opportunities. Madison Logic and ZoomInfo think they’ve found a fix. The ABM activation leader and the go-to-market intelligence giant today announced an exclusive partnership aimed at stitching together the leakiest part of the pipeline: aligning marketing...

b2b data 18 Aug 2025

Pipeline360 Snags Top Spot in MarTech Breakthrough Awards

Pipeline360 just picked up a serious nod in the MarTech world. The B2B demand-gen specialist has been named Best Marketing Campaign Management Solution Provider at the 8th annual MarTech Breakthrough Awards, an event that separates real innovators from the industry’s buzzword-heavy pack. The recognition comes at a time when B2B marketers are under pressure to do more with less—smaller budgets...

b2b data 18 Aug 2025

Endeavor Business Media Rebrands as EndeavorB2B to Reflect Expanded Marketing Capabilities

Endeavor Business Media has shed the “media” label — at least in its corporate identity — reintroducing itself as EndeavorB2B. The move isn’t just cosmetic. It’s a statement that the company has outgrown its original remit and now operates as a full-spectrum B2B growth partner, blending media, events, marketing services, research, and technology into one platform. CEO Chris Ferrell says the...

b2b data 14 Aug 2025

Imparta Pushes AI Coaching Into the ‘Agentic’ Era with i-Coach Upgrade

Imparta isn’t just adding another AI platform to the corporate tech pile—it’s doubling down on the idea that AI should actually remember you. The UK-based sales enablement company has launched a fully agentic version of its award-winning i-Coach® AI system, designed to deliver personalized, proactive coaching at enterprise scale. The upgrade aims to make every seller a top performer by combining...

b2b data 12 Aug 2025

MarketsandMarkets Unveils AI Sales Strategy Hub to Supercharge B2B Revenue Playbooks

In the race to win B2B deals, speed and foresight are currency. MarketsandMarkets™, best known for its deep-dive market intelligence, has rolled out its Advanced AI Sales Strategy Hub—a toolkit aimed at turning Chief Sales Officers and revenue leaders into precision-strike operators in the go-to-market battlefield. And this isn’t your garden-variety “AI automation” pitch. The hub’s mission: take...

b2b data 11 Aug 2025