GumGum, a leader in AI-powered, contextual-first digital advertising technology, has reached a significant milestone by achieving SOC 2 compliance for its GumGum Platform™ and core offerings, including GumGum Contextual, GumGum Attention, and GumGum Creative. This certification, awarded after a thorough examination by EY, further cements the company’s commitment to maintaining top-tier data security and system reliability for its global partners and customers. This achievement follows GumGum's Contextual platform’s SOC 2 certification in 2023.

1. What SOC 2 Compliance Means for GumGum

• SOC 2 Overview: The SOC 2 certification, granted after an independent audit, evaluates the internal controls, processes, and protocols essential for safeguarding data and ensuring operational reliability.
• Rigorous Evaluation: GumGum's internal systems were rigorously assessed to meet the highest standards in data security and system availability.

2. Benefits for GumGum's Partners

• Enhanced Security Assurance: SOC 2 compliance assures that GumGum’s internal processes meet the highest security standards, ensuring that partners' sensitive data is well-protected.
• Increased Market Confidence: As security becomes a key consideration for businesses selecting partners, SOC 2 certification enhances GumGum’s credibility, making it a trusted partner for secure solutions.
• Streamlined Client Security Assessments: With SOC 2 certification, GumGum simplifies security assessments, allowing for faster onboarding of new clients and collaborations.
• Stronger Long-Term Partnerships: Adhering to these rigorous standards helps GumGum maintain trust and reliability with partners, fostering long-term business relationships.

3. Commitment to Data Protection and Operational Excellence

• Security and Availability: GumGum’s SOC 2 certification specifically covers the Security and Availability principles of the Trust Services Criteria, ensuring robust data protection and system reliability.
• Consumer Trust and Brand Reputation: The company’s focus on maintaining these standards enhances trust with clients, safeguarding customer data and maintaining uninterrupted service performance.

4. Looking Ahead: GumGum's Future Commitment

• Expanding Market Presence: As GumGum grows and delivers cutting-edge ad tech solutions, its commitment to security and compliance will continue to underpin its operations.
• Adapting to Changing Needs: GumGum is dedicated to ensuring its platform remains secure and scalable, meeting the evolving needs of its partners in the rapidly changing digital advertising landscape.

Achieving SOC 2 compliance is not just a technical accomplishment for GumGum; it is a reflection of the company's dedication to providing secure, reliable, and innovative advertising solutions to its partners. This certification solidifies GumGum’s role as a trusted partner in the digital advertising space, ensuring that partners and customers can depend on its services for years to come. With this achievement, GumGum continues to lead the way in the ad tech industry, balancing innovation with security.