Interview

OptimizeGEO CEO Kirthiga Reddy on AI Search, Brand Visibility and the Future of GEO

OptimizeGEO recently surpassed 100 global brand clients across 20 countries, with Michael Kassan joining as an investor and strategic advisor. What is driving this momentum, and what does it tell you about how enterprise marketers are prioritizing GEO? Market share is won and lost at moments of technology disruption. I saw it at Facebook with the shift to social and mobile, and we are in the next...

marketing 5 Nov 2026

SHARx Uses Sports Stories to Spotlight Drug Affordability

How did SHARx identify what consumers needed to understand about prescription affordability before they could recognize the value of its services? How did those insights shape the Rising Tides campaign? SHARx balances serving the employer, who is the payer of medical services for its employees, and serving the member. Businesses struggling to pay for high-cost maintenance and specialty...

marketing 30 Oct 2026

How AI Is Reshaping Ecommerce Discovery, SEO and Marketing Attribution

What shifts are you observing in ecommerce traffic and consumer behaviour, and how do these differ from the traditional search journey? The clearest visible shift is that ecommerce site visits are growing faster than unique visitors. Over the last twelve months, worldwide web visits grew 6.8% against 5.8% for visitors. The year before, the pattern ran the other way (+1.3% visits, +4.5% visitors)...

marketing 16 Oct 2026

How AI-Powered Clienteling Helps Retailers Turn Holiday Shoppers Into Loyal Customers

What are retailers getting wrong about turning holiday shoppers into long-term customers, and how can personalized follow-up help extend the relationship beyond the first purchase? Retailers put a lot of focus on the holiday shopping rush, but they can miss the opportunity to build a relationship with customers who may be shopping with them for the first time. During the holidays, associates...

marketing 15 Oct 2026

Why Human Judgment Still Matters in AI-Powered Biopharma Marketing

Can you tell us about Underscore and the challenges biopharma marketers turn to your team to solve? How does your focus on rare disease and oncology shape your approach? Underscore is a specialist media agency built for complex biopharma, particularly rare disease and oncology. Clients bring us the problems that are hardest to solve: finding small patient populations, reaching the right...

marketing 15 Oct 2026

Why Continuous Customer Feedback Matters to Marketers

You've identified an "insight gap" — the disconnect between how much marketers value customer feedback and how they collect it. From your position overseeing both communications and marketing, what's the organizational reality behind that gap? The insight gap is secretly an execution gap. Our research found that 83% of business owners say customer feedback helps drive decisions, but only 54%...

marketing 8 Oct 2026

Why Clean Data Is Critical to AI-Ready Sales Operations

Most sales organizations know their CRM and technology stack is creating friction. What does the Seller Experience Audit surface that internal teams have missed or avoided naming? Most sales organizations know something is slowing reps down, but they tend to misdiagnose it as individual rep performance, or lack of discipline. The Seller Experience Audit gives us a clear, evidence-based view of...

marketing 29 Sep 2026

AI-Driven Fraud Is Reshaping Security in Private Markets, Says 6lock CEO

Private markets fraud isn't new, but the AI layer is. Was there a specific incident or pattern you encountered that convinced you this was the moment to act? Two things caught my attention. The first was that wire fraud kept growing faster than the security tools and protocols built for private markets. The second came out of our discovery process. Every firm we interviewed executed fund flows in...

marketing 28 Sep 2026