B2B and B2C companies can now engage customers in advocacy activities directly within their online community. 

Higher Logic, a leading community engagement company, has announced a strategic integration with SlapFive, the foremost customer marketing and advocacy platform. This integration within the Higher Logic Vanilla platform enables customers to seamlessly engage community members in advocacy activities directly within their online communities, fostering brand advocacy and driving tangible revenue growth. By leveraging SlapFive's robust reporting capabilities, organizations can quantify the financial impact of community-driven advocacy efforts, unlocking new opportunities for customer engagement and brand promotion.

Key Features and Benefits:

1. Enhanced Community Engagement:
   - Higher Logic Vanilla customers can leverage the SlapFive integration to facilitate various advocacy activities within their online communities, including referring new clients, sharing testimonials, providing product feedback, and more.
   - By embedding advocacy opportunities directly into the community experience, organizations can deepen member engagement and foster a sense of ownership and loyalty among community participants.

2. Revenue-Driven Advocacy:
   - The integration with SlapFive enables organizations to connect community advocacy efforts to tangible revenue outcomes, demonstrating the financial value of engaged community members.
   - By tracking advocacy actions and attributing them to revenue generation, organizations can quantify the return on investment of community-driven initiatives and optimize their advocacy strategies accordingly.

3. Personalized Advocacy Programs:
   - SlapFive's platform offers a suite of pre-built, automated advocacy programs tailored to various member interests and engagement levels.
   - Through customizable widgets seamlessly integrated into Higher Logic Vanilla communities, organizations can deliver personalized advocacy opportunities to members based on their individual preferences and community engagement history.

4. Comprehensive Reporting and Analytics:
   - The integration empowers organizations to gather valuable member feedback and success stories through automated surveys supporting video, audio, and text responses.
   - SlapFive's analytics and revenue reporting capabilities provide organizations with actionable insights into the effectiveness of their advocacy programs, enabling data-driven decision-making and continuous optimization.

5. Gamification and Recognition:
   - Organizations can automatically assign badges, points, and rewards to community members based on their advocacy actions, incentivizing participation and fostering a culture of recognition and appreciation.
   - By gamifying advocacy activities, organizations can motivate members to actively contribute to the community and amplify their brand advocacy efforts.

The integration of Higher Logic Vanilla with SlapFive represents a significant advancement in community engagement and advocacy marketing. By seamlessly integrating advocacy opportunities into online communities and quantifying their impact on revenue, organizations can harness the power of customer voices to drive brand loyalty, revenue growth, and long-term success. With personalized advocacy programs, comprehensive reporting, and gamification features, the integration empowers organizations to cultivate vibrant and influential communities that drive meaningful business outcomes.

TripleLift Audiences, powered by first-party data, enables advertisers to outperform cookie-based tactics. 

TripleLift, a prominent advertising technology company, announces the launch of TripleLift Audiences, a groundbreaking solution designed to enable advertisers to effectively reach customers on the open internet. Through the recent acquisition of 1plusX, a first-party data platform, TripleLift Audiences offers cross-site audience targeting without relying on cross-site identifiers like cookies. This innovative offering delivers broad reach and performance, surpassing the limitations posed by traditional targeting methods and the impending demise of third-party cookies.

Key Features and Benefits:

1. Cost-Effective Performance:
   - TripleLift Audiences eliminates additional costs typically associated with targeting solutions, enabling advertisers to redirect funds towards lowering effective CPMs or increasing working media budgets.
  - Advertisers can achieve significant return on investment without incurring extra expenses, enhancing the efficiency of their campaigns.

2. Ease of Use and Integration:
   - Leveraging familiar deal-based buying mechanisms, TripleLift Audiences seamlessly integrates into advertisers' existing workflows and DSPs, requiring minimal training or adjustment.
   - Advertisers can swiftly adapt to TripleLift Audiences and begin optimizing campaigns from day one, ensuring rapid implementation and success.

3. Cross-Browser Compatibility:
   - Unlike other targeting solutions reliant on user IDs, TripleLift Audiences functions across all browser environments, including those without IDs, ensuring comprehensive audience targeting.
   - This broad compatibility expands potential audience reach, maximizing campaign effectiveness across diverse user segments.

4. AI-Powered Targeting:
   - TripleLift Audiences leverages AI technology from 1plusX to build cross-site audience segments at the content level, enhancing targeting accuracy and durability.
   - By analyzing user engagement patterns and content consumption in real-time, TripleLift Audiences predicts audience segments, even in the absence of user IDs, ensuring precise targeting and relevancy.

5. Privacy Protection and Compliance:
   - With a focus on privacy-forward practices, TripleLift Audiences prioritizes consumer privacy and data protection, employing first-party data to create audience segments without relying on intrusive tracking methods.
   - Advertisers can rest assured that their targeting strategies adhere to evolving privacy regulations while delivering relevant and personalized experiences to consumers.

TripleLift Audiences represents a paradigm shift in digital advertising, offering advertisers a cost-effective, privacy-centric solution for targeting audiences on the open web. By leveraging AI-powered insights and first-party data, TripleLift Audiences delivers unparalleled reach, performance, and privacy protection, empowering advertisers to navigate the evolving landscape of digital marketing with confidence. With its ease of use and broad compatibility, TripleLift Audiences is poised to revolutionize audience targeting strategies and drive enhanced campaign outcomes.

In addition to a rising trust in influencers, the new report from Sprout Social shows nearly half of consumers make a purchase at least once a month because of influencers

Influencer marketing has emerged as a powerful force in shaping consumer purchasing decisions, with influencers wielding significant trust and influence over their audiences. Sprout Social's latest report, "The 2024 Influencer Marketing Report," delves into the evolving landscape of influencer marketing, revealing key insights into consumer behaviors, preferences, and attitudes towards influencers. With a focus on Gen Z consumers, whose influence and buying power are on the rise, the report provides valuable insights for brands seeking to harness the power of influencer partnerships.

1. Influencers as Catalysts of Purchasing Decisions:
   - Sprout Social's research highlights that nearly half of all consumers make regular purchases influenced by influencer posts, underscoring the significant impact influencers have on consumer behavior.
   - Trust in influencers is on the rise, with 30% of consumers expressing increased trust in influencers compared to six months ago, emphasizing the growing importance of influencer partnerships for brands.

2. Gen Z's Influence and Trust in Influencers:
   - Gen Z consumers exhibit higher levels of trust in influencers and are more likely to make frequent purchases influenced by influencer content, signaling the increasing importance of influencer marketing for brands targeting this demographic.
   - The report suggests that Gen Z's willingness to buy from brands partnering with influencers extends beyond social media content, presenting opportunities for influencers to expand into brand spokesperson roles traditionally held by celebrities.

3. Influencers' Role in Customer Care:
   - Beyond driving purchases, influencers also play a significant role in customer care, with Gen Z consumers and frequent purchasers more likely to share product feedback with influencers than with brands.
   - This dynamic underscores the importance of aligning influencer marketing efforts with customer service strategies to leverage influencers as valuable channels for customer feedback.

4. Consumer Attitudes Towards AI Influencers:
   - The report explores consumer attitudes towards AI-generated influencers, revealing a split in opinions, with some consumers expressing interest in brands using AI influencers while others remain skeptical.
   - Brands must navigate consumer perceptions of AI influencers and consider their impact on brand trust and authenticity.

Sprout Social's 2024 Influencer Marketing Report sheds light on the evolving landscape of influencer marketing, emphasizing the significant trust and influence wielded by influencers, particularly among Gen Z consumers. With insights into consumer preferences, platform engagement, and content interests, the report provides valuable guidance for brands seeking to harness the power of influencer partnerships in an increasingly competitive market.

The Launch of its Latest AI-Powered Features Will Help Businesses Increase Conversions and Measure Performance of On-Site Product Recommendations 

Bloomreach, the leading platform powering limitless ecommerce personalization, announces the launch of groundbreaking Bloomreach Discovery features aimed at elevating personalization in ecommerce product recommendations. With a focus on enhancing AI-driven strategies, Bloomreach empowers businesses to optimize the online shopping experience and maximize revenue generation potential.

1. Overview of Bloomreach Discovery Features:
   - Bloomreach introduces innovative Discovery features to enhance ecommerce personalization, including visual recommendations, advanced recommendation algorithms, and an enhanced performance dashboard.
  - These features leverage Bloomreach's proprietary AI, Loomi, tailored specifically for ecommerce, to facilitate relevant product discovery and drive increased conversions.

2. Visual Recommendations:
   - New visual recommendations enable shoppers to explore visually similar products by clicking on items within an image, enhancing the shopping experience and replicating the in-person shopping journey.
   - This feature fosters 'shop the look' experiences and provides additional relevant options to customers, contributing to increased conversions and engagement.

3. Algorithm Updates:
   - Bloomreach introduces updates to its recommendation algorithms, including the "More Like This" and "Frequently Bought Together" algorithms, enhancing precision and personalization across regions.
   - These updates leverage shopper basket and session browsing data to deliver accurate product recommendations, addressing challenges related to data availability and relevance.

4. Enhanced Analytics Dashboard:
   - The revamped performance dashboard consolidates product recommendation data and performance metrics, offering business users comprehensive insights into customer behavior and merchandising effectiveness.
   - This streamlined dashboard facilitates data-driven decision-making and empowers businesses to optimize their merchandising strategy for superior results.

Bloomreach's latest Discovery features represent a significant advancement in ecommerce personalization, enabling businesses to create exceptional shopper experiences and drive superior business outcomes. By leveraging cutting-edge AI technologies and innovative features, Bloomreach continues to lead the evolution of product recommendation capabilities, empowering businesses to thrive in the competitive ecommerce landscape.

Express written consent now required for Third-Party Marketing Organizations (TPMOs) to share Medicare beneficiaries' personal data with another TPMO even if manually dialing. 

PossibleNOW™, a leading provider of enterprise consent and preference management solutions, introduces a program to assist companies in promptly securing express written consent, enabling Third-Party Marketing Organizations (TPMOs) to adhere to the Centers for Medicare and Medicaid Services (CMS) rule. This initiative aims to ensure transparent beneficiary data transfer practices and compliance with regulatory mandates.

1. CMS Rule Overview:
   - The Centers for Medicare and Medicaid Services (CMS) issue a new rule requiring TPMOs to obtain express written consent before transferring beneficiary data to other marketing partners.
   - The rule aims to prevent unauthorized selling and reselling of Medicare/Medicaid beneficiary contact information, ensuring clear disclosure and consent from beneficiaries.

2. Urgent Compliance Need:
   - Effective from October 1, 2024, the CMS rule mandates compliance from organizations operating within the Medicare or Medicaid space, imposing strict requirements even for manual dialing activities.
   - The inclusion of manual dialing in the rule signifies a significant escalation from earlier regulations, emphasizing the urgency for organizations to implement consent management best practices.

3. PossibleNOW's Solution:
   - PossibleNOW's platform MyPreferences offers enhanced consent functionality to assist TPMOs and organizations in efficiently adhering to the CMS update.
   - By leveraging MyPreferences, organizations of any size or complexity can swiftly implement consent management best practices, ensuring compliance with CMS regulations.

4. Importance of Compliance:
   - Scott Frey, CEO of PossibleNOW, underscores the significance of compliance with evolving privacy laws and regulations governing personal data sharing.
  - The combination of MyPreferences consent and Do Not Contact platform provides a comprehensive solution for the industry to navigate increasingly stringent privacy requirements.

PossibleNOW's launch of a program to facilitate compliance with the CMS rule on express written consent signifies a proactive step towards ensuring transparency and compliance in beneficiary data transfer practices within the Medicare/Medicaid space. By leveraging innovative consent management solutions, organizations can uphold regulatory standards and build trust with beneficiaries.

Sourcepoint, the practical privacy software platform trusted by leading global brands, strengthens its European presence with the acquisition of Sibbo's consent management platform business. This strategic move bolsters Sourcepoint's coverage across the continent and augments its capabilities in Connected TV (CTV), offering comprehensive privacy solutions for publishers and advertisers.

1. Strategic Expansion Through Acquisition:
  - Sourcepoint expands its European operation by acquiring Sibbo's consent management platform business, marking a strategic move to enhance its market presence and capabilities.
   - The acquisition aligns with Sourcepoint's commitment to offering comprehensive privacy solutions and reinforces its position as a leader in the privacy software industry.

2. Enhancing CTV Capabilities:
   - The acquisition strengthens Sourcepoint's capabilities in CTV, leveraging Sibbo's expertise in the field accumulated over eight years.
   - Sourcepoint aims to provide the most complete CMP for CTV, catering to the evolving privacy needs of European audiences and ensuring compliance with regulations like Google's July deadline.

3. Advantages for Publishers and Advertisers:
   - Nial Ferguson, Managing Director, Europe, Sourcepoint, highlights the importance of certified CMPs for CTV publishers in monetizing European audiences amidst regulatory changes.
   - The collaboration with Sibbo enables Sourcepoint to offer tailored solutions to publishers, broadcasters, and advertisers, leveraging Sourcepoint's global reputation in privacy and Sibbo's local market expertise.

4. Milestone for Sibbo:
   - Agustín Perez, CEO of Sibbo, underscores the significance of the union with Sourcepoint, enabling Sibbo to enhance its privacy solutions offering for clients in Spain, Portugal, and Southern Europe.
   - The combination of Sourcepoint's global reputation and Sibbo's local market knowledge promises comprehensive and tailored solutions for clients in the region.

Sourcepoint's acquisition of Sibbo's consent management platform business signifies a strategic expansion in Europe and reinforces its commitment to providing comprehensive privacy solutions, particularly in the realm of CTV. By combining expertise and market knowledge, Sourcepoint aims to deliver tailored solutions to publishers, broadcasters, and advertisers, ensuring compliance and enhancing privacy protection for European audiences.

Solution offers a 24-hour SLA and no onboarding fees 

Acxiom, the global leader in customer intelligence, joins forces with DeepIntent, the healthcare advertising platform, in a strategic integration aimed at transforming healthcare interest marketing. This collaboration unlocks seamless access to exclusive health interest audiences and advanced analytics, revolutionizing campaign precision and driving better health outcomes.

1. Seamless Data Integration:
   - Direct integration between Acxiom's comprehensive datasets and DeepIntent's Demand Side Platform (DSP) streamlines campaign precision and boosts engagement via DeepIntent's Audience Marketplace.
   - One-to-one matching ensures reduced discrepancies and maximizes audience quality across channels, enhancing campaign activation and effectiveness.

2. Sophisticated Planning and Execution:
   - DeepIntent's platform offers on-demand audience creation, optimization, and real-time campaign planning, maximizing audience quality before campaign deployment.
   - Instant access to Acxiom's custom health interest audience segments accelerates campaign execution, crucial in the fast-paced healthcare interest market.

3. Real-Time Optimization and Privacy:
   - Continuous campaign adjustments against DeepIntent Outcomes™ metrics ensure maximum ROI, efficiency, and effectiveness.
   - Prioritizing privacy and compliance, the integration offers a robust, cookieless advertising solution, ensuring broad reach while adhering to tightening regulations.

4. Extended Benefits to Consumers and Industry:
   - The integration drives health equity by effectively connecting with underserved populations, promoting better health outcomes across diverse communities.
   - Embracing an 'open architecture' approach, DeepIntent's partnership with Acxiom fosters innovation in ad tech, catering to dynamic healthcare marketing needs.

5. Industry Perspectives:
   - Sean Muzzy, CEO of KINESSO, highlights the integration's potential to positively impact patient health outcomes, emphasizing innovation and excellence.
   - Chris Paquette, CEO of DeepIntent, underscores the significance of partnerships and open architecture in addressing client needs and fostering innovation in healthcare advertising.
   - Martin Wexler, SVP of Channel Partnerships at Acxiom, expresses excitement about the partnership's ability to redefine healthcare interest marketing and amplify patient engagement and outcomes.

The partnership between Acxiom and DeepIntent marks a significant step forward in healthcare interest marketing, leveraging advanced data integration and analytics to drive precision and innovation. By prioritizing privacy, equity, and effectiveness, this collaboration aims to reshape the healthcare advertising landscape, delivering impactful solutions and better health outcomes for all.

Digital Video Ad Revenue Projected to Reach $63B in 2024 

IAB's "2024 Digital Video Ad Spend & Strategy Report" unveils remarkable growth projections, indicating a surge in digital video advertising expenditure. With Social Video and Connected TV (CTV) leading the charge, the report provides insights into evolving ad spend trends and category-level projections for 2024.

1. Exponential Growth in Digital Video Ad Spend:
   - Total digital video advertising spend is forecasted to grow by 16% in 2024, significantly outpacing overall media growth by nearly 80%.
   - Digital video ad revenues are poised to reach $63 billion in 2024, highlighting the increasing significance of digital platforms in advertising budgets.

2. Shift from Linear TV to Digital Video:
   - Over the past four years, ad spend share has shifted significantly from linear TV to digital video, now constituting 52% of the total market share.
   - This transition underscores the growing importance of digital platforms in capturing audience attention and advertising dollars.

3. Key Growth Categories:
   - Social Video emerges as the strongest growth category, projected to achieve its second consecutive year of 20% year-over-year growth, reaching $23.4 billion in ad spend.
   - CTV experiences robust growth, exceeding $20 billion in 2023 and expected to grow by 12% to $22.7 billion in 2024, driven by reallocations from linear TV and other traditional media.

4. Category-Level Ad Spend Projections:
   - CPG and Retail sectors forecast double-digit ad spend growth, with CPG at 20% and Retail at 30%, fueled by CTV's scalability and direct consumer connections.
   - Other categories such as Auto, Financial, Restaurants, B-to-B, Travel, and Wellness also anticipate significant growth, leveraging digital video's expanding reach and engagement.

5. Insights and Challenges Ahead:
   - Chris Bruderle, VP of Industry Insights & Content Strategy at IAB, emphasizes the pivotal role of CTV and Social Video in delivering both scale and performance outcomes for advertisers.
   - David Cohen, CEO of IAB, highlights the competition to deliver the best viewing experience and innovative advertising options in a crowded landscape, ultimately benefiting consumers and the industry.

The "2024 Digital Video Ad Spend & Strategy Report" offers a comprehensive overview of the rapid growth and evolving landscape of digital video advertising. As Social Video and CTV drive double-digit expansion, advertisers must navigate competition to deliver superior viewing experiences and innovative ad solutions, fostering growth and innovation in the industry.