Gupshup, the leading Conversation Cloud platform, has announced the addition of tech veteran Lorrie Norrington to its Board of Directors. With over four decades of experience in scaling global technology and internet businesses, Norrington brings invaluable expertise to Gupshup.

Lorrie Norrington's Background and Experience

• Current Board Positions:

  • Colgate-Palmolive
  • Hubspot
  • Asana

• Previous Executive Roles:

  • President of eBay International
  • Senior roles at eBay, Shopping.com, Intuit, and General Electric

• Advisory Role:

  • Operating Partner at Lead Edge Capital since 2012
  • Advises late-stage high-growth companies

• Education:

  • B.S. from the University of Maryland
  • M.B.A. from Harvard Business School

Relevance to Gupshup

• Expertise in Scaling Businesses:

  • Norrington's experience is highly relevant to Gupshup’s private-to-public journey.
  • Her insights are valuable for a global SaaS company like Gupshup.

• Alignment with Gupshup's Values:

  • Strong values and integrity.
  • Commitment to building world-class governance structures.

CEO's Statement

Beerud Sheth, CEO and Co-founder of Gupshup, expressed excitement about Norrington joining the board. He highlighted her vast experience, deep expertise, and inspirational leadership as key factors that will accelerate Gupshup’s growth. Sheth emphasized Norrington’s commitment to mentoring executives and her positive energy as significant contributions to the board.

Norrington's Vision

Lorrie Norrington expressed her enthusiasm for joining Gupshup, recognizing it as a market leader with immense potential. She looks forward to contributing to the realization of Gupshup’s ambitious vision.

Gupshup's Recent Announcement

Earlier this year, Gupshup launched the Conversation Cloud, a comprehensive suite of SaaS capabilities with built-in Generative AI. This platform transforms business-to-customer interactions through conversations, enhancing conversational relationship management across the customer lifecycle.

The addition of Lorrie Norrington to Gupshup’s Board of Directors marks a significant milestone for the company. Her extensive experience and alignment with Gupshup’s values are expected to drive the company’s growth and strengthen its governance.

Former Nextdoor CTO to Lead Attentive’s Engineering to Build the Most Advanced AI-Powered Marketing Technology in the Market

Attentive, the AI-powered SMS and email marketing platform, has announced the appointment of Antonio Silveira as Chief Technology Officer (CTO). Silveira will spearhead Attentive’s engineering team, driving the development and implementation of advanced technology across all of Attentive’s products.

Antonio Silveira's Role and Responsibilities

• Technical Leadership:

  • Lead the engineering team to execute Attentive’s technical vision.
  • Oversee the development of technology for a seamless customer experience.

• Collaboration:

  • Work closely with product and design teams.
  • Build and implement a best-in-class marketing platform.

• Focus Areas:

  • Core SMS
  • Email
  • Artificial intelligence (AI) and machine learning

CEO's Statement

Amit Jhawar, CEO of Attentive, highlighted the significance of Silveira's appointment during a pivotal time in the company’s journey. Jhawar emphasized Silveira’s extensive experience in driving innovation and building products used by millions. He expressed confidence in Silveira's ability to inspire the team to develop solutions that deliver high results for customers, shareholders, and employees.

Antonio Silveira's Background

• Experience:

  • Over 20 years in building large-scale product and SaaS offerings.
  • Expertise in various business models, including marketing, payments, and subscriptions.

• Previous Roles:

  • Chief Technology Officer at Nextdoor during significant expansion.
  • VP of Engineering at GoDaddy.
  • Senior engineering leader at Yahoo.

• Career Milestones:

  • Part of the executive team for IPOs at Nextdoor and GoDaddy.

Antonio Silveira’s appointment as CTO is a strategic move for Attentive as the company accelerates its AI innovations. His leadership and experience are expected to significantly contribute to the development of cutting-edge solutions, enhancing Attentive’s capabilities in delivering bespoke customer experiences.

New survey shows nine in 10 respondents agree that creativity is a key attribute for employees to possess, yet many are falling short of fostering a culture that encourages it.

Canva, the world’s only all-in-one visual communication platform, has unveiled insights from a study conducted with over 500 business professionals, highlighting the challenges of fostering creativity in the workplace. The study, carried out by Harvard Business Review Analytic Services in association with Canva, emphasizes the critical role of creativity in driving long-term success for organizations.

Importance of Creativity in Business

• Survey Highlights:

  • 96% of respondents agree that creative ideas are essential for an organization's long-term success.
  • 94% believe organizations investing in creative tools and technology will be more successful in the future.

• Current Challenge:

  • Many organizations struggle to convert innovative ideas into tangible business impact.

Categories of Organizations

• Leaders (22%):
  • Very successful at identifying and implementing creative solutions.
• Followers (56%):
  • Somewhat successful in their creative efforts.
• Laggards (22%):
  • Not very successful in fostering creativity.

Key Findings

1. Nurturing Employee Creativity:

   • 91% agree creative thinking is a key attribute for employees.
   • Over half of laggards (58%) report their culture doesn't reward creativity.
   • Only 19% of leaders say their culture fails to reward creative pursuits.

2. Encouraging Creative Risks:

   • Leaders (41%) are more likely to reward creative risks than followers (17%) and laggards (8%).

3. Creative Leadership:

   • 94% agree that having a creative leader enhances team creativity.
   • 72% of laggards feel their leadership is not engaged in creative thinking.
   • Only 23% of leaders share this sentiment.

4. Investment in Creative Tools:

   • 94% believe investing in creative technology is crucial for future success.
   • 87% expect financial investment in creativity tools to increase or stay the same.

Technologies Enhancing Creativity

• Popular Tools Among Leaders:

  • Collaboration platforms (65%)
  • Visual communication tools (64%)
  • Data visualization tools (56%)

• Cross-Functional Collaboration:

  • Leaders are more likely to facilitate collaboration (53% vs. 14% for laggards).

• Generative AI:

  • 42% of leaders believe generative AI can greatly enhance creativity.
  • Uses of generative AI include automating tasks, accelerating idea generation, and creating content with minimal human intervention.
  • 47% of leaders use generative AI for strategic growth, compared to 30% of followers and 14% of laggards.

The study underscores the importance of creativity in business growth and long-term success. Cameron Adams, co-founder and chief product officer at Canva, emphasized that innovation and creativity differentiate leaders from laggards and drive growth in challenging times.

• LTK is unveiling an all-new video experience, with Full-Screen Continuous Video and Daily Drops, opening up earning opportunities for creators and creating a more engaging experience for shoppers.

• Videos on LTK are the most engaging content with shoppers purchasing 2x more from video and clicking out to retailers 64% more; videos increase creator earnings by up to 46%.

LTK, the platform that powers Creator Commerce™, has announced a major transformation of its app to a video-first experience. This update introduces two new features designed to enhance the shopping experience and bolster creator engagement: Full-Screen Continuous Video and Daily Drops.

New Features Overview

• Full-Screen Continuous Video:

  • Immersive, shoppable video feed.
  • Videos play back-to-back for continuous viewing.
  • Enhances community relationships and builds trust.

• Daily Drops:

  • New section on the app’s home screen.
  • Displays the latest shoppable video content from creators.
  • Helps shoppers easily access new videos posted in the last 24 hours.

Benefits for Creators

• Increased Engagement and Sales:

  • Video content drives 2X more purchases compared to other formats.
  • LTK Creator videos generate 64% more click-outs to retailer sites.
  • Video posts can boost creator earnings by up to 46%.

• Video Content Popularity:

  • Majority (65%) of Gen Z identify as video content creators.
  • Video is a critical medium for engaging audiences.

Full-Screen Continuous Video

• Features:

  • Full-bleed, shoppable video player.
  • Auto-scroll and manual swipe functionality for seamless navigation.
  • Shoppers can easily shop product recommendations featured in videos.

• User Experience:

  • Enhances engagement by providing an uninterrupted viewing experience.
  • Builds deeper connections between creators and their communities.

Daily Drops

• Features:

  • New dedicated section at the top of the app’s home screen.
  • Profile pictures with interactive rings indicate new content.
  • Fresh videos displayed for the first 24 hours, with ongoing availability in the creator’s feed.

• User Experience:

  • Ensures shoppers never miss new video content from their favorite creators.
  • Increases visibility and engagement for creators.

LTK’s Commitment to Innovation

• Meeting Demand for Video:
  • Continuously investing in video features to enhance shopping experiences.
  • Recent launch of Storytelling Posts with Video allows creators to upload multiple one-minute videos in a post.

LTK's new video-first app experience is set to revolutionize how creators engage with their audiences and how shoppers discover and purchase products. By introducing Full-Screen Continuous Video and Daily Drops, LTK continues to lead in innovation, providing an immersive and entertaining platform for Creator Commerce™.

In today’s digital era, managing diverse identity needs is crucial for seamless customer experiences. LoginRadius addresses this challenge with the launch of Identity Orchestration, a no-code/low-code solution designed to streamline identity workflows and enhance user experiences for enterprises.

The Need for Innovative Identity Management

• Current Challenges:

  • Complex coding and lengthy development cycles hinder seamless identity management.
  • Digital interactions heavily influence customer experiences, demanding secure and intuitive solutions.

• LoginRadius Solution:

  • Identity Orchestration enables enterprises to dynamically build, test, deploy, and manage identity use cases with ease.
  • Enhances adaptability to new identity standards and innovations, fostering customer trust and exceptional user experiences.

Key Features and Benefits

1. Streamlined Workflow Creation:

   • Design and deploy customized identity workflows swiftly using an intuitive drag-and-drop interface.

2. Enhanced Flexibility and Control:

   • Maintain precise oversight over customer experience and security through customizable templates and versatile authentication choices.

3. Cost-Effective Development:

   • Reduce lengthy coding processes and empower staff with minimal or no programming background to manage identity workflows.

4. Enhanced Technology Freedom:

   • Seamlessly integrate with third-party providers and utilize pre-built connectors to reduce dependence on specific vendors.

Use Cases

1. Tailored Onboarding for Diverse Customer Segments:

   • Create personalized onboarding experiences tailored to different customer groups, moving beyond standardized processes.

2. Efficient Consent and Compliance Management:

   • Streamline the management of consent processes, clarify data usage policies, and provide options for managing privacy preferences.

Intent Behind the Launch

• Customer Expectations:

  • Customers demand seamless and intuitive registration and authentication experiences that eliminate friction.

• Adaptability and Speed:

  • Adapt to new identity standards and innovations quickly without waiting on specialized programmers.
  • Reduce deployment time for new authentication flows and updates, enhancing user experiences swiftly.

LoginRadius Identity Orchestration represents a significant advancement in identity management. This flexible, no-code/low-code approach allows organizations to quickly create, test, and deploy customized identity workflows. By improving user experiences and ensuring robust security, Identity Orchestration by LoginRadius is set to revolutionize how enterprises handle identity management, making it easier and more efficient than ever before.

Comprehensive insights into customer behavior and campaign performance accessed directly from data warehouse for increased security, accuracy and responsiveness

MessageGears, the leading data activation and engagement platform for enterprise brands, has announced significant enhancements to its analytics suite. These improvements provide comprehensive insights into customer behavior and campaign performance directly from an enterprise’s data warehouse, enabling marketing teams to operate more efficiently and securely.

Key Features of the Enhanced Analytics Suite

• Direct Data Warehouse Access:

  • No-code access to customer behavior and campaign performance data.
  • Empowers marketing teams to analyze data without relying on BI or analyst teams.
  • Enhances data security by reducing the need for data movement.

• Rapid Customer Insights:

  • Engagement insights for first-time purchasers.
  • Loyalty insights for repeat purchasers.
  • Identification of engaged customers frequently interacting with marketing content.

• Predictive Segmentation:

  • Churn risk insights for customers likely to leave without making a purchase.
  • Predicted lifetime value and future purchase behaviors.

• Cross-Channel Growth Analysis:

  • Insights into how different marketing channels contribute to overall list growth.
  • Analysis of engagement overlaps across channels.

Benefits for Marketing Teams

• Self-Service Analytics:

  • Enables marketers to self-serve on their entire dataset.
  • Converts data from internal tools into actionable intelligence to drive loyalty and engagement.

• Improved Efficiency:

  • Reduces dependence on other internal teams, allowing for quicker response to customer behavior.
  • Provides pre-built reports and custom views to explore and experiment across channels and tactics.

• Unified Data View:

  • Combines customer, product, and engagement data into a complete view.
  • Eliminates the need for data movement or maintaining data pipelines.
  • Prevents fragmented views and cross-platform analysis challenges.

Industry Impact

Elizabeth Weddle, Director of Product Marketing at MessageGears, highlighted the importance of these enhancements: “The ability to measure and adjust customer engagement efforts with a complete view of a brand’s internal enterprise data is tantamount to success for any organization. These enhancements to our analytics suite allow enterprise marketers to self-serve on their entire dataset – turning data from all of their internal tools into powerful intel to drive loyalty and engagement.”

MessageGears’ analytics suite enhancements mark a significant advancement in how enterprise brands manage and utilize their customer data. By offering direct access to data warehouses and empowering marketing teams with robust analytics capabilities, MessageGears continues to innovate in the realm of data activation and engagement. This latest update solidifies its position as a leader in providing secure, efficient, and insightful marketing solutions.

Phonexa, a leader in performance marketing software, has introduced a groundbreaking feature in its email and SMS solution, E-Delivery, that equips businesses with robust texting capabilities. This addition is set to revolutionize how businesses interact with their customers, driving increased engagement and conversion rates.

Key Features of Phonexa’s E-Delivery SMS Capabilities

• Bulk SMS Campaigns:

  • Utilize Phonexa's toll-free and local numbers for marketing and remarketing bulk SMS campaigns.
  • Streamline communication with multiple customers simultaneously within the Phonexa suite.

• Integration with Core Products:

  • Leverage data from Phonexa products like Call Logic (call tracking and distribution), LMS Sync (lead tracking and distribution), and Lynx (click tracking) to nurture inbound callers and leads.
  • Enable seamless text messaging integration across Phonexa’s platform, enhancing overall marketing efforts.

• Automated SMS Sequences:

  • Configure automated text message sequences for follow-ups with callers or leads who consent to SMS.
  • Simplify communication using E-Delivery's automated SMS workflows, improving consumer experiences.

• Future Expansion:

  • Anticipate the introduction of two-way SMS functionality by the end of 2024, allowing businesses to engage in interactive conversations with their customers.
  • Initial phase includes sending messages with regulatory compliance for keywords like Stop, Unsubscribe, Cancel, and Info.

Benefits of Utilizing Phonexa's SMS Capabilities

• Simplified Registration:

  • Easily register your company, phone numbers, and SMS campaigns with carriers through Phonexa's E-Delivery platform.

• Enhanced Customer Engagement:

  • Capture mobile audiences effectively, with mobile usage on the rise, ensuring your business is accessible via SMS.

• Streamlined Communication:

  • Simplify communication processes, providing consumers with preferred mobile and text messaging options.

• Improved Conversion Rates:

  • Engage in interactive conversations, driving conversion rates higher with efficient promotional messages, updates, and offers.

Industry Impact and Future Prospects

Phonexa's Chief Information Officer, Liana Tonoyan, emphasized the immense potential of SMS marketing: "The benefits of SMS marketing are endless, and our new feature offers businesses a direct and efficient way to reach their target audiences by delivering promotional messages, updates, and offers. This evolution will empower businesses to engage in interactive conversations with their audiences, and our new feature promises to further feed into customer engagement and drive conversion rates to new heights."

Phonexa’s new SMS capabilities in the E-Delivery platform mark a significant advancement in performance marketing. By offering businesses a seamless and integrated approach to SMS and email marketing, Phonexa ensures enhanced customer engagement, streamlined marketing efforts, and maximized outreach. This innovative feature will be detailed further during MailCon in New York on July 28, where Phonexa aims to showcase the transformative potential of SMS marketing.

Following Metricool's Threads API integration and AI Social Media Assistant launch, the platform is upgrading its AI capabilities and releasing new integrations across LinkedIn, Google Drive, and Canva

Metricool, the innovative social media management platform, has announced a suite of new features designed to help brands, creators, and agencies reach wider audiences and improve their social media strategies. These features include LinkedIn Personal Page Analytics, an updated AI Social Media Assistant, and integrations with Google Drive and Canva, enhancing users' ability to track and optimize their campaigns.

Key Features and Updates

• LinkedIn Personal Page Analytics:

  • Analyze growth and content performance for LinkedIn personal pages.
  • Instantly connect client accounts to understand audience preferences and improve future posts.
  • Part of Metricool's response to the increased engagement rates on LinkedIn, which have risen nearly 30%.

• Enhanced AI Social Media Assistant:

  • Provides caption recommendations based on top-performing posts.
  • Expands capabilities to create engaging posts, optimize content, and suggest CTAs and hashtags.
  • Utilizes natural language processing and machine learning to enhance social media content creation.

• Google Drive Integration:

  • Connect media assets from Google Drive directly to Metricool.
  • Schedule content seamlessly using assets stored in Google Drive.

• Canva Integration:

  • Access Canva designs directly within Metricool.
  • Simplify the process of scheduling and publishing visually appealing content.

Industry Impact

Metricool’s 2024 Social Media Networks Study highlights the growing importance of platforms like LinkedIn for brands. As engagement rates continue to rise, Metricool's new LinkedIn Personal Page Analytics feature offers invaluable insights for social media managers.

"Metricool has a unique global lens on the social media landscape and our teams work cohesively to understand what social media managers, marketers, and creators need to reach their goals," said Juan Pablo Tejela, CEO and Co-Founder of Metricool. "We are consistently developing software and improving product accessibility based on real-time user feedback, industry trends, and digital evolution."

User Testimonials

Social Media Entrepreneur and Podcaster, Latasha James, shared her positive experience: "Metricool has revolutionized my workflow by saving me countless hours in content planning and publishing. Its intuitive content calendar, seamless auto-publish feature, and comprehensive analytics have been invaluable. I can effortlessly reference my clients' social media insights and auto-send monthly reports. Metricool's dashboard is truly game-changing, empowering me to effortlessly enhance and expand both my own and my client's social platforms."

Future Plans

Metricool is committed to continuous innovation, planning to release additional features later this year, including Adobe Express analytics and new AI developments. The current updates are scheduled to be available to customers in July and August 2024.

Metricool's latest enhancements demonstrate their dedication to providing a comprehensive platform for social media management. With new tools for analyzing LinkedIn performance, improved AI capabilities, and seamless integrations with Google Drive and Canva, Metricool empowers users to streamline their workflows, enhance content strategies, and achieve greater success in their social media efforts.