In a major milestone for Southeast Asia's media industry, OMG Studios Sdn. Bhd. (OMG) and Perbadanan Kemajuan Filem Nasional Malaysia (FINAS) have announced a landmark collaboration during FILMART 2025. This two-year strategic partnership aims to position Malaysia as a key player in Asia-Pacific’s media innovation landscape, leveraging cutting-edge virtual production technologies.

Focus Areas of the Partnership

1. Virtual Production Studio Consultancy

• OMG Studios will provide strategic consultancy for FINAS' state-of-the-art virtual production studio.
• Implementation of global best practices to ensure world-class operational standards.

2. Production Development & Execution

• At least three major productions will be hosted annually at FINAS Studio.
• The initiative aims to attract international projects and strengthen Malaysia’s appeal as a global production hub.

3. Talent Development & Training

• A minimum of two masterclasses per year will be conducted by industry experts.
• The program will help develop Malaysia’s virtual production talent pool and bridge the skill gap in next-generation content creation.

4. Strategic Ecosystem Development

• Collaboration with universities, technology providers, and regional studios to build a sustainable virtual production ecosystem.
• Establish Malaysia as a model for virtual production in Southeast Asia.

Statements from Industry Leaders

• Nick GC Tan, CEO of OMG Studios: “This collaboration marks a transformative leap for Malaysia’s creative industry, blending our expertise with FINAS' institutional support to create an attractive hub for global production.”
• Datuk Azmir Saifuddin Mutalib, CEO of FINAS: “FINAS is dedicated to advancing Malaysia’s film industry through technology, and this partnership ensures Malaysia remains at the forefront of global production trends.”

The collaboration between OMG Studios and FINAS is set to bring substantial economic benefits, increased production activity, and international collaborations. It solidifies Malaysia’s ambition to become a leading force in the region’s evolving media landscape.

Auddia Inc. has announced an update to its corporate overview, reflecting its progress in developing an AI-driven audio superapp. The company is redefining consumer engagement with audio by integrating AI-powered content skipping, ad-free listening, and future expansions into music, audiobooks, and text-to-speech capabilities.

Developments in Auddia’s Superapp Strategy

1. AI-Powered Content Skipping & Ad-Free Streaming

• Proprietary AI technology enables the first-ever skipping of content and automated ad-free listening on AM/FM radio streams.
• Introduction of Forward+, allowing one-step ad skipping, and Seamless, offering automated ad-free podcast experiences.

2. Expanding the faidr Superapp

• Future features to include:
  • A music player for personalized audio streaming.
  • Audiobooks to enhance the listening library.
  • Text-to-speech capabilities to convert written content into audio.
• AI-driven insights will personalize content recommendations and enhance user experience.

3. AI-Driven Content & User Engagement Analytics

• Auddia aims to leverage user engagement data across different audio formats to refine AI models.
• AI advancements will benefit both users and creators by delivering tailored content and actionable feedback.

Leadership Perspective

• Jeff Thramann, Executive Chairman of Auddia:
  • "We pursued the superapp strategy to unify fragmented audio content. AI advancements are reshaping the industry, and those who best leverage data will emerge as leaders."
  • "Our platform’s engagement insights provide a unique advantage in training AI models to enhance both audio consumption and creation."

Corporate Overview Update

• The update reflects:
  • Improved 30-day retention metrics.
  • Newly introduced customer acquisition cost (CAC) targets.
  • Subscription conversion improvements and reduced cost per install.

Auddia continues to advance its AI-first approach to audio engagement, strengthening its position in the evolving digital audio landscape. With a unified superapp vision, the company is set to transform how users and creators interact with audio.

Yieldmo, a leading advertising platform leveraging AI and creative technology, has been awarded multiple patents, reinforcing its commitment to transforming digital ad experiences. With over 30 patents to date, Yieldmo continues to drive innovation in predictive creative optimization and attention signal collection.

Innovations in Yieldmo’s Latest Patents

1. N-Formats: AI-Driven Creative Optimization

• Uses predictive creative technology to dynamically adjust and optimize ad content.
• Applies AI models to granular contextual signals, including:
  • Page metadata & sentiment analysis.
  • Device type & user behavior.
  • Time of day & engagement metrics.
• Enables automatic testing, creative experimentation, and enhanced ad relevance.

2. Pinger Technology: Advanced Attention Measurement

• Analyzes real-time user interactions such as:
  • Touch gestures & time spent on an ad.
  • Phone tilt & movement detection.
• Helps advertisers measure performance and refine targeting strategies.
• Provides deeper insights into ad engagement across different environments.

Industry Impact & Leadership Perspective

• Mike Yavonditte, Founder & CEO of Yieldmo:
  • "Innovation is at the core of our mission, and AI is reshaping what’s possible in advertising."
  • "These patents mark a step forward in delivering AI-powered solutions that drive measurable results for advertisers."

Yieldmo’s latest patents solidify its role as a pioneer in AI-driven advertising, enabling brands to create more engaging, contextually relevant ads. With continued advancements in predictive creative and attention measurement, the company is shaping the future of digital advertising.

Nearly 75% of journalists say most PR pitches they receive are irrelevant. How can communicators break through the noise and build lasting media relationships? Join an exclusive webinar with award-winning PR strategist Barbara Nonas to learn actionable strategies that enhance media outreach and increase coverage success.

Webinar Details

Date: Tuesday, March 25, 2025
Time: 12:30 PM - 1:30 PM ET
Registration: Link

What You’ll Learn

Attendees will gain practical insights into:
Avoiding common pitching mistakes that lead to ignored emails.
Building credibility and trust with journalists.
Improving response rates by crafting value-driven pitches.

Meet the Speaker: Barbara Nonas

• Award-winning PR strategist with 20+ years of industry experience.
• Former corporate communications lead at Digitas, securing 1,000+ media placements.
• Expert in media relations, thought leadership, and strategic storytelling.

Why This Matters

Most PR pitches fail not due to lack of interest, but because they lack relevance or value. This webinar equips communicators with proven strategies to elevate their pitching approach, foster media trust, and drive long-term success.

Register today and take your media outreach to the next level!

YOYI TECH, a leading MarTech provider in China, has partnered with South Korea’s Punch Digital Marketing to enhance cross-border programmatic advertising. This collaboration aims to simplify and optimize digital marketing for global brands expanding in both markets through AI-driven, omnichannel strategies.

Partnership Highlights

Seamless Cross-Border Advertising – A unified programmatic ecosystem connecting Korean brands with Chinese consumers.
Access to Over 80% of Chinese Media Inventory – Reach 1.09 billion consumers in mainland China, overseas Chinese markets, and outbound tourism.
Advanced MarTech Solutions – Integrating DSP, DMP, CDP, and AI-powered marketing automation.
Localized Campaigns – Culturally relevant, high-performance campaigns designed for both markets.
Regulatory Compliance – Ensuring transparent and compliant advertising strategies.

Why This Matters

South Korean brands can now tap into China’s massive consumer base through YOYI TECH’s data intelligence and omnichannel marketing platforms.
Chinese brands looking to expand into South Korea benefit from Punch Digital’s expertise in digital storytelling, PPC, SEO, and social media marketing.
AI-driven personalization and predictive analytics empower brands to engage audiences more effectively and drive higher conversion rates.

Executive Insights

“Our partnership with Punch Digital Marketing ensures that Korean advertisers can leverage an integrated advertising infrastructure with AI-driven solutions and strategic insights,” – Andy Ng, Managing Director, APAC, YOYI TECH.

“We’re thrilled to collaborate with YOYI TECH to revolutionize cross-border marketing, creating culturally relevant, data-driven campaigns that deliver real results,” – JK Song, CEO, Punch Digital Marketing.

“Together, we’re bridging the gap between Korean brands and Chinese consumers, building a dynamic marketing ecosystem that inspires and engages audiences across the region,” – Roy Zhou, CEO, YOYI TECH.

This strategic alliance marks a milestone in cross-border digital marketing, leveraging AI-powered programmatic advertising and omnichannel strategies. By combining data-driven insights, targeted ad placements, and strategic storytelling, YOYI TECH and Punch Digital Marketing are set to reshape how global brands connect with audiences in China and South Korea.

Cordial, a leader in enterprise retail messaging, has launched two new AI-powered tools within its Cordial Edge™ platform:

Message Insights – AI-driven analysis of message attributes to uncover what truly resonates with audiences.

Message Assistant – Real-time, prescriptive recommendations for data-driven, high-performing content creation.

Additionally, Cordial has expanded international SMS support to 23+ countries, enabling global brands to connect with audiences more effectively.

Innovations

Beyond Generative AI: Data-Driven Marketing Optimization

Traditional marketing relies on guesswork and surface-level metrics (opens & clicks). Cordial Edge changes this by providing deep AI-driven insights into what drives actual conversions.

Message Insights – Analyzes subject lines, imagery, tone, CTAs, and structure to pinpoint elements that increase revenue.

Message Assistant – Uses real-time AI analysis to guide marketers in crafting optimized, engaging campaigns—reducing content creation time from hours to minutes.

“Retail marketers are ready to move beyond trial-and-error campaigns. Cordial Edge provides real intelligence, helping brands understand and optimize customer engagement in real time.” – Matt Howland, President & Chief Product & Engineering Officer, Cordial.

Expanding Global Reach with International SMS

Cordial SMS now supports compliant, scalable, and personalized messaging in over 23 markets, including Mexico, Canada, UK/EU, and APAC.

Benefits:
Localized SMS campaigns with country-specific configurations.
Full regulatory compliance for secure global engagement.
Seamless cross-channel integration within Cordial’s platform.

“International growth isn’t just about reach—it’s about results. With our expanded SMS capabilities, brands can engage global audiences through the world’s most personal messaging channel.” – Matt Howland, Cordial.

Cordial’s latest AI-driven tools and global SMS expansion empower retail brands to optimize messaging strategies, drive conversions, and scale personalized engagement worldwide.

AdLift, a performance-driven digital marketing agency, has been acquired by Liqvd Asia, a leader in integrated marketing and creative storytelling. This strategic acquisition merges AdLift’s SEO and performance marketing expertise with Liqvd Asia’s omnichannel capabilities, creating an end-to-end digital marketing powerhouse.

Benefits for Brands

Expanded Capabilities – Access to next-gen creative solutions, AI-driven marketing strategies, and digital transformation services.
Performance + Creativity – A unique blend of data intelligence and creative storytelling for high-impact campaigns.
Global Reach – Enhanced scalability, international market expansion, and AI-powered automation.

Leadership Insights

“AdLift has always been at the forefront of SEO and performance marketing. Partnering with Liqvd Asia allows us to deliver a 360-degree, AI-powered marketing approach that is both data-driven and creatively compelling.”
– Prashant Puri, Co-Founder & CEO, AdLift

“With AdLift’s world-class SEO expertise complementing our creative and omnichannel strengths, we are building a future-ready marketing agency that will drive transformational results globally.”
– Arnab Mitra, Founder & Managing Director, Liqvd Asia

Future Vision: AI, Automation & Innovation

AI-Powered Marketing & Automation – Smarter, data-driven campaigns with real-time optimization.
Advanced Data Analytics – Insights that enhance customer engagement and ROI.
Global Expansion – Accelerating cross-market collaborations for brands.

With a shared commitment to performance, creativity, and innovation, AdLift and Liqvd Asia are set to redefine digital marketing—helping brands scale, engage, and grow with cutting-edge, high-impact solutions.

Instacart, North America’s leading grocery technology company, has announced a new suite of AI-powered automation tools aimed at optimizing ad campaign performance. These innovations simplify ad management, maximize efficiency, and help brands achieve their business goals effortlessly.

Features of the AI-Powered Suite

Universal Campaigns – A single campaign automatically optimizes ad formats in real-time.
AI-Powered Landing Pages – Instantly create shoppable brand destinations with AI-generated product showcases and copy.
Ads Manager Recommendations – Actionable, data-driven insights for one-click campaign optimization.
Enhanced Product Library – Effortless product management at scale.

How Universal Campaigns Are Driving Results

“Instacart Universal Campaigns have been a game-changer for our brand,” said Mike Zirngibl, Marketing Director at 1st Phorm.
Higher ROAS & increased sales lift
Seamless targeting of high-intent consumers
Effortless campaign management with AI-driven automation

Similarly, Rescue Dog Wines saw an increase in new-to-brand sales, while Celsius reported a 20% boost in campaign-attributed sales using AI-Powered Landing Pages.

Leadership Insights

"We’re investing in AI-powered automation to simplify advertising for brands, helping them cut through complexity and maximize performance effortlessly,” said Ali Miller, VP of Ads Product, Instacart.

The Future of AI in Retail Media

Instacart’s AI-driven innovations are designed to transform retail media, making ad management more efficient while enhancing customer discovery experiences. With a reach across 100,000+ retail stores, Instacart continues to empower brands with cutting-edge automation tools.

AI-powered landing pages are now available for all CPG advertisers. Additional features are in pilot, with broader availability coming soon!

Stay ahead with AI-powered advertising – Explore Instacart Ads today!