The advertising industry is experiencing a profound shift, with AI emerging as a game-changer in the creative production process. Instreamatic, a leader in video, CTV, and audio ad optimization, has unveiled its 2025 Survey Report: AI in Creative Production, produced in collaboration with the Alliance of Independent Agencies and King Street Ventures. The report reveals how AI is addressing the challenges of traditional ad creation processes, driving faster, more personalized, and more effective campaigns.

1. The Challenges of Traditional Ad Creation

• Rising Consumer Expectations: Increasing demand for personalized, timely, and consistent ads across platforms.
• Obstacles for Brands and Agencies:
  • 38% of respondents struggle with slow ad iteration.
  • 28% face challenges with scaling personalization.
  • 21% find manual campaign creation too time-consuming.

2. AI’s Role in Accelerating Campaign Content

• Efficiency Gains: AI automates traditionally labor-intensive tasks like video editing and content curation.
• AI in Content Creation: 41% of respondents reported significant improvements in content creation timelines due to AI-driven automation.
• Ad Variations: AI generates unlimited variations from a single creative, reducing time and costs while improving campaign effectiveness.

3. The Power of Personalization at Scale

• 70% of respondents say AI has improved their ability to create personalized ad campaigns at scale.
• Consumer-Centric Ads: AI tailors ads based on preferences, behaviors, locations, and activities, making campaigns more relevant and engaging.

4. Real-Time Optimization Through AI-Powered Analytics

• Actionable Insights: AI helps brands and agencies adjust campaigns on the fly by analyzing real-time data and consumer behavior.
• Dynamic Budget Optimization: AI enables adaptive strategies that maximize impact and optimize ad spend dynamically.

5. AI Enhances Creative Possibilities

• AI vs. Human Creativity: 82% of respondents believe AI-generated content is virtually indistinguishable from human-made content.
• Collaboration, Not Replacement: AI enhances ideation and iteration, allowing creatives to focus on more impactful tasks and discover new approaches to campaign development.

Instreamatic’s 2025 Survey Report underscores the transformative power of AI in ad campaign creation. Far from replacing human creativity, AI is amplifying it, enabling brands to craft more personalized, timely, and effective campaigns. As AI continues to evolve, its ability to optimize creative production will drive higher ROI, opening new avenues for human-led innovation.