Demandbase, a leader in account-based GTM platforms for B2B enterprises, has announced a strategic collaboration with Salesforce to integrate its advanced intent data into the Salesforce Sales Cloud Prospecting Center. This integration leverages Demandbase’s vast dataset—collected from over one trillion monthly interactions and 36 billion B2B site visits—to help sales teams prioritize and engage with accounts most likely to be in-market.

1. Enhanced Account Prioritization
The integration embeds Demandbase’s Intent Score directly into the Salesforce Prospecting Center, equipping sales teams with a precise, configurable tool to improve decision-making and sales outcomes.

• Actionable Intent Insights:
  Identify high-priority accounts based on real-time buying signals.

• Seamless Interface:
  A configurable and intuitive dashboard enables quick targeting and engagement.

2. Key Features of the Intent Score Integration

• Unified Prospecting Experience:
  Access a user-friendly dashboard to identify top-intent accounts for strategic engagement.

• Customizable Score Rules:
  Administrators can adjust intent data components to align with specific sales goals, providing flexibility and precision.

• CRM and 3P Signal Integration:
  Seamless integration with Salesforce’s Data Cloud ensures intent insights are available across the Salesforce ecosystem.

3. Expert Insights

• Michael Wilczak, Chief Strategy & Development Officer, Demandbase:

  "Embedding our intent data into Salesforce Prospecting Center gives sales teams an edge by focusing on the most promising leads. It’s a game-changer for precision targeting and sales efficiency."

• Pawan Kumar Adda, Senior Director, Sales Cloud Product Management, Salesforce:

  "With Intent Score integration, sellers can prioritize accounts with high conversion potential, striking when the buying intent is strongest. This boosts productivity and optimizes sales efforts."

The collaboration between Demandbase and Salesforce delivers a unified, powerful toolset that transforms sales prospecting. By integrating real-time intent data into the Salesforce ecosystem, sales teams can focus their efforts on high-potential accounts, improving efficiency, and increasing deal success rates.

365 Connect, a leader in automated marketing, leasing, and resident engagement for multifamily communities worldwide, has announced the launch of its new Junk Fee Act Compliant unit selection interface. This cutting-edge feature, now available on the 365 Connect platform, allows renters to access real-time move-in cost calculations, along with enhanced details on unit-specific amenities, imagery, virtual tours, pricing, and availability.

1. Meeting Evolving Renter Expectations
With a growing demand for transparency, renters now seek detailed, unit-specific information. A recent survey by Apartments.com of 30,000 renters found that 99% want access to these specifics during the selection process. The new feature empowers prospective renters to easily compare individual apartments, helping them make more informed decisions.

• Real-Time Move-In Cost Calculations:
  Renters can access a clear breakdown of move-in costs, including rent, deposits, and additional fees, enabling them to see the full financial picture before making decisions.

• Unit-Specific Information:
  Detailed information about each apartment's unique amenities, photos, virtual tours, and pricing based on lease terms and move-in dates is provided upfront, offering transparency at every stage.

2. Streamlining the Leasing Process for Property Managers
By equipping prospective renters with comprehensive, unit-specific information, 365 Connect accelerates leasing cycles and increases conversion rates. Property management teams benefit from reduced friction in the leasing process, ensuring that pricing transparency is maintained and compliance with the Junk Fee Act is met at each stage of the renter's journey.

• Enhanced Decision-Making:
  Property managers can offer a personalized experience for each renter, giving them all the details they need to decide which unit best suits their needs.

• Compliance with Junk Fee Act:
  The new feature ensures full compliance with the latest regulations, providing transparency regarding pricing and fees at every stage of the process—from marketing to application and lease execution.

3. The Technology Behind the Transformation
365 Connect integrates advanced technologies, including artificial intelligence and automation, to create solutions that transform operational performance. This technological shift reduces costs, boosts efficiency, and drives new levels of human productivity within the multifamily housing industry.

• Search-to-Sofa® Solution:
  This automation tool helps streamline marketing, application processes, and digital lease signing, further enhancing the leasing experience for both property managers and renters.

365 Connect's new Junk Fee Act Compliant unit selection interface provides an innovative solution that addresses the evolving needs of renters for transparency and personalized information. By giving renters access to detailed unit-specific data and real-time cost calculations, 365 Connect helps property managers streamline operations and boost conversions while ensuring full compliance with rental housing regulations.

SheerID, a global leader in identity verification for some of the world's most respected brands, has announced the appointment of Carter Lassy as its new Chief Product Officer. With over 20 years of experience in digital marketing, advertising, and eCommerce, Lassy brings a wealth of knowledge to SheerID. His appointment follows several strategic hires, including Rebecca Grimes as Chief Revenue Officer, Lara Compton as Senior Vice President of Global Marketing, Brij Chandra as Vice President of Product Marketing, and Kara Lister as Vice President of Revenue Strategy and Operations.

1. Lassy’s Proven Leadership and Expertise
Lassy's career includes leading global product, architecture, and engineering teams at renowned companies such as Verizon, Experian, EdgeCast, and Cheetah Digital. His expertise in building enterprise-grade data and marketing platforms for both B2B and B2C SaaS companies positions him as an ideal fit for SheerID’s vision of revolutionizing identity verification and customer engagement.

• Track Record of Success:
  Lassy has a long history of driving innovation in the digital marketing and advertising sectors, helping large-scale brands leverage data for growth.

• Passion for Data-Driven Growth:
  With a deep understanding of marketing challenges, Lassy is passionate about creating solutions that enable brands to use customer data to build authentic connections and drive business results.

2. SheerID’s Investment in Leadership
SheerID’s strategic hiring of Lassy underscores the company’s commitment to strengthening its leadership team and advancing its growth. This move comes after the addition of several key industry professionals, all bringing unique expertise to help SheerID continue its trajectory as a leader in identity verification.

• Commitment to Innovation:
  With new leaders like Lassy, SheerID is poised to enhance its product offerings, providing brands with innovative tools that support customer acquisition, retention, and trust-building efforts.

3. Lassy’s Role as Chief Product Officer
In his new role, Lassy will drive SheerID’s product and technology strategy, roadmap, and execution. His responsibilities will include leading the development of new products and features that enable brands to engage their audiences authentically, prioritize consumer consent, and build trust with their customers.

• Empowering Brands Through Data Transparency:
  Lassy will focus on leveraging consent-based consumer attributes to help brands foster deeper, more transparent connections with their target audiences, revolutionizing how marketing campaigns are executed.

Carter Lassy’s appointment as Chief Product Officer marks an exciting chapter for SheerID as the company continues to innovate and build solutions that empower brands to connect with consumers in meaningful, trustworthy ways. With Lassy’s leadership and vision, SheerID is poised to accelerate its product development and strengthen its market leadership.

Community, the leading SMS platform renowned for driving unmatched conversational engagement, has appointed Jeremy Schultz as its new Chief Executive Officer. With nearly 30 years of experience in scaling SaaS companies, Schultz brings a wealth of leadership expertise. His previous executive roles at industry giants such as Savo, Salesforce, Modus, Uberflip, and DexMedia have seen him lead transformative initiatives that significantly boosted revenue, customer engagement, and market share. Schultz’s proven track record will help Community continue to support its notable customer base, which includes high-profile names like the New York Yankees and Gary Vaynerchuk.

1. Schultz’s Leadership Experience and Impact
Jeremy Schultz’s extensive leadership experience in scaling SaaS businesses positions him as the perfect fit to lead Community through its next phase of growth.

• Proven Track Record of Scaling Companies:
  Schultz’s leadership roles at several high-growth companies have focused on driving revenue and expanding market reach while enhancing customer engagement.

• Transformational Initiatives:
  At companies like Salesforce and Uberflip, Schultz played a crucial role in driving significant business transformations that have been pivotal to the companies’ success.

2. Community’s Unique Position in the Market
In today’s environment, where traditional methods like email and push notifications are often ineffective, Community stands apart by offering personalized and meaningful engagement. Unlike impersonal, algorithm-driven communication, Community empowers brands to directly connect with their audiences via targeted, conversational messaging.

• Personalized, Authentic Engagement:
  Community enables brands to connect with customers, fans, employees, and partners in a personalized manner, fostering authentic relationships that build lasting trust.

• Greater Engagement Rates:
  Community’s approach leads to engagement rates that are nearly 500% greater than traditional methods, offering brands a powerful tool for connecting at scale.

3. Schultz’s Vision for Community’s Future
Schultz is excited to take the reins at Community during a time of industry transformation. He emphasizes that traditional engagement methods are no longer sufficient, and brands must adapt to remain relevant. Community’s platform provides brands with the tools needed to build more meaningful relationships with their audiences, whether they are customers, employees, or partners.

• Redefining Engagement:
  Schultz believes that Community offers a better solution for brands to engage directly with audiences in ways that go beyond the limitations of conventional marketing methods.

4. Support from Community’s Founders and Board
Community’s founders and board members are equally enthusiastic about Schultz’s leadership. Ashton Kutcher, Co-Founder of Community, expressed confidence that Schultz’s strategic vision will guide the company into the next stage of growth. Robert Wolf, Chairman of the Board, also noted that Schultz’s focus on customer-driven growth aligns with the company’s long-term goals.

• Strategic Leadership:
  Kutcher and Wolf both highlighted Schultz’s ability to elevate Community’s market influence while maintaining a focus on building meaningful connections with audiences.

5. Unique Background for Success
In addition to his SaaS leadership experience, Schultz’s background in the touring music industry uniquely qualifies him to lead Community. This diverse experience will prove beneficial in serving both talent and brands within the platform’s ecosystem.

• Diverse Expertise:
  Schultz’s mix of enterprise SaaS experience and understanding of the music industry gives him a unique perspective on how to engage with brands and audiences.

With Jeremy Schultz at the helm, Community is well-positioned to continue revolutionizing audience engagement. Schultz’s leadership, combined with Community’s unique approach to personalized messaging, will redefine how brands build meaningful, long-lasting relationships at scale.

Box, Inc., a leader in Intelligent Content Management, has partnered with Adobe to revolutionize how digital media is managed, created, and shared within enterprises. The partnership integrates Adobe Express as the default image editor in Box, enabling users to create engaging content without leaving the platform. Adobe Express, powered by Adobe Firefly generative AI, brings industry-leading creative tools to every Box user, ensuring enterprises can deploy these features safely and confidently.

1. Simplifying Content Creation in Box
With the integration of Adobe Express, Box enterprise customers can now enhance their workflows with intuitive content creation tools directly within the Box platform. This new feature allows teams to easily edit images, customize training materials, and develop high-impact content for campaigns and sales pitches, all while maintaining Box's secure environment.

• Enhanced Content Creation Across Teams:
  Marketing teams can fine-tune campaign visuals, HR teams can design personalized training content, and sales teams can craft compelling presentations, all within the same secure platform.

• Secure and Efficient Workflows:
  Box’s intelligent content management ensures that teams can collaborate seamlessly without compromising security or control over their digital assets.

2. Empowering Teams with Adobe’s Industry-Leading Tools
Adobe Express makes Adobe’s powerful creative tools accessible to all users, regardless of their design expertise. It simplifies the content creation process, empowering every employee to contribute effectively to content creation, from images and videos to social media posts.

• Intuitive Design for Every User:
  Adobe Express enables users without extensive design experience to produce professional-quality content with ease.

• AI-Powered Capabilities:
  Powered by Adobe Firefly generative AI, Adobe Express integrates AI tools that are commercially safe, allowing businesses to confidently deploy cutting-edge creative technologies at scale.

3. Box’s Commitment to Secure, AI-Driven Collaboration
As enterprises generate more content, managing and securing it becomes a challenge. Box’s integration with Adobe Express addresses this need by leveraging AI to fuel collaboration, reduce content sprawl, and manage risks within a secure ecosystem.

• AI for Enhanced Collaboration and Security:
  Box’s integration of AI not only improves collaboration but also helps mitigate risks associated with content creation and sharing.

4. Real-World Impact: Joint Customers Already Benefiting
Thousands of joint enterprise customers, including Alnylam Pharmaceuticals, Axiom Space, BBC Studios, Brigham Young University, ByteDance, FANATICS, Lionsgate, and Penguin Random House, are already using Adobe tools in Box to transform their content creation processes.

• Global Adoption Across Industries:
  From pharmaceutical giants to entertainment companies, the integration of Adobe Express in Box has been embraced across a variety of industries, helping enterprises streamline and elevate their content management strategies.

5. Adobe’s Vision for Enterprise Content Creation
Govind Balakrishnan, SVP of Adobe Express & Creative Cloud Services, highlights that enterprises are under increasing pressure to create more content to engage diverse audiences. The integration of Adobe Express in Box helps bridge this gap by offering businesses the creative tools and AI technology they need to meet their goals efficiently.

• Closing the Content Creation Gap:
  Adobe’s solution meets business users where they work, ensuring that intuitive, world-class creative tools are available within the context of their existing workflows.

The partnership between Box and Adobe is set to redefine how enterprises manage, create, and share content. By integrating Adobe Express into Box’s secure platform, businesses can now empower their teams to create engaging content quickly and efficiently, all while maintaining security and collaboration within Box’s Intelligent Content Management system. This integration helps enterprises meet the growing demand for content creation with innovative tools and AI-powered features that drive productivity and growth.

Banzai International, Inc., a leading marketing technology company, has announced its acquisition of OpenReel, a premier digital video creation platform. This acquisition marks a strategic step for Banzai in expanding its AI-powered marketing solutions and enhancing its suite of offerings for businesses globally. OpenReel enables companies to easily produce high-quality, branded video content, revolutionizing the speed and efficiency with which enterprises can create videos that are brand-compliant and engaging.

1. The Value of OpenReel’s Solution
OpenReel’s platform is designed to streamline the video creation process by allowing companies to direct, record, and collaborate on high-definition video projects. This technology significantly reduces the time and complexity involved in producing branded video content, giving companies the tools to create professional-grade videos more efficiently.

• Speed and Efficiency in Video Production:
  OpenReel empowers brands to produce content rapidly, which is essential in today’s fast-paced marketing environment where agility is key.

• Collaborative Video Creation:
  Teams can work together seamlessly, ensuring that content creation aligns with brand standards and requirements while reducing production costs and time-to-market.

2. OpenReel’s Enterprise Customer Base
OpenReel has earned the trust of major global enterprises, including Bristol Myers Squibb, Ingram Micro, DXC Technology, Insider Inc., and US Steel, positioning itself as a crucial tool for leading brands in various industries.

• Proven Impact Across Industries:
  The adoption of OpenReel by such prominent companies highlights the platform’s ability to scale and meet the demands of enterprise-level organizations.

3. Banzai’s Vision for the Future
Joe Davy, Founder and CEO of Banzai, emphasized the growing importance of video in enterprise marketing. He believes that video is key to the future of marketing, and OpenReel’s capabilities offer a significant advantage to companies in producing branded video content with ease.

• AI-Powered Marketing Solutions:
  Banzai continues to invest in AI-driven tools, positioning itself as a comprehensive marketing technology platform that helps businesses of all sizes accelerate their growth.

4. OpenReel’s Future Under Banzai
Lee Firestone, CEO and Co-Founder of OpenReel, expressed excitement about joining Banzai’s ecosystem. He is confident that with Banzai’s support, OpenReel can scale its technology and expand its reach, further enhancing the value it provides to marketers worldwide.

• Seamless Integration with Banzai’s Suite:
  The acquisition will allow OpenReel to integrate seamlessly with Banzai’s existing products, including Demio, offering a unified solution for video marketing, webinars, and other engagement tools.

5. Strategic Acquisition for Banzai
This acquisition is part of Banzai’s strategy to enhance its marketing technology platform and offer comprehensive solutions to businesses. By adding OpenReel to its portfolio, Banzai strengthens its position as a key player in the MarTech industry.

• Creating Long-Term Value:
  By acquiring mission-critical MarTech products like OpenReel, Banzai aims to deliver added value to its customers while driving growth and offering new solutions that cater to the evolving needs of marketers.

With the acquisition of OpenReel, Banzai continues to expand its suite of powerful marketing solutions. OpenReel’s cutting-edge video creation platform will help Banzai’s customers create high-quality, branded video content faster and more efficiently. By integrating OpenReel into its AI-powered marketing technology platform, Banzai strengthens its commitment to helping businesses grow and succeed in the ever-evolving digital landscape.

IntelePeer, a leading provider of AI-driven communication automation solutions, is excited to announce the appointment of Arnaud Kraaijvanger as its new Chief Marketing Officer (CMO). Arnaud brings extensive experience in strategic planning, execution, and organizational development, particularly in the B2B SaaS space. His leadership will play a pivotal role in driving IntelePeer’s marketing strategy as the company continues to grow and evolve its brand.

1. Arnaud Kraaijvanger’s Role at IntelePeer
As CMO, Arnaud will be responsible for overseeing all aspects of IntelePeer’s marketing strategy. This includes corporate marketing, channel marketing, demand generation, analyst relations, and public relations. His leadership will be central in crafting the company’s messaging, positioning, and branding to highlight the unique value of IntelePeer’s solutions.

• Driving Brand Evolution and Growth:
  Arnaud’s deep expertise in demand generation and advanced analytics will be instrumental in strengthening IntelePeer’s brand presence in the marketplace, helping the company capture new opportunities in the evolving AI-driven communications landscape.

2. Focus on AI-Driven Solutions
IntelePeer’s position as the only full-stack conversational AI platform sets it apart in the market. Arnaud is eager to showcase the company’s innovative solutions that leverage GenAI technology to streamline operations and enhance customer experiences across industries.

• Transforming Customer Interactions:
  Arnaud will help amplify the message about how IntelePeer’s solutions are reshaping customer service, improving efficiency, and driving measurable growth for clients by offering previously unimaginable ways to enhance customer interactions.

3. Arnaud’s Experience and Expertise
Before joining IntelePeer, Arnaud held key leadership roles at Genesys, where he was Chief of Staff and SVP of Marketing Operations. He led efforts in planning, budgeting, analytics, and process improvements that were crucial to the company’s growth. His prior experience also includes leadership positions at Rapt, Essentus (formerly Richter Systems), and Oracle, making him a highly qualified addition to IntelePeer’s leadership team.

• A Proven Track Record:
  Arnaud’s background in high-growth B2B SaaS companies and his expertise in corporate and field marketing will contribute significantly to IntelePeer’s ongoing success.

4. Strategic Vision for IntelePeer’s Future
Arnaud is focused on enhancing IntelePeer’s market presence by aligning its marketing initiatives with the company’s cutting-edge AI technologies. His vision is to ensure that IntelePeer continues to lead the charge in the AI communication space by delivering impactful, transformative solutions to customers.

• Innovating with GenAI:
  Arnaud’s strategic insight will help drive the next phase of IntelePeer’s growth by leveraging GenAI advancements to bring revolutionary solutions to market, positioning the company as a leader in the customer experience space.

With Arnaud Kraaijvanger at the helm of IntelePeer’s marketing strategy, the company is poised for continued success as it leverages AI-driven solutions to transform the customer service landscape. Arnaud’s leadership in demand generation, analytics, and brand development will be critical in showcasing the power of IntelePeer’s full-stack conversational AI platform and positioning the company for further growth in the rapidly evolving market.

Identity Digital, a leader in domain names and online technologies, has partnered with LinkedIn Premium to redefine professional branding. This unique collaboration enables career seekers, business professionals, and brand builders to manage their online identities seamlessly through Name.com, an Identity Digital-owned registrar.

1. Purpose of the Partnership

   • The collaboration supports individuals and businesses in managing digital identities.
   • Offers a bundled package including a website, custom domain, and professional email.
   • Aims to simplify establishing a centralized and credible online presence.

2. Key Benefits for LinkedIn Premium Subscribers

   • Exclusive access to specialized domains like .fyi, .pro, .bio, .careers, and .contact.
   • Helps users stand out in a crowded online landscape, inspiring trust and credibility.
   • Provides tools to enhance visibility for clients, recruiters, and professional connections.

3. Statement from Identity Digital

   • Lisa Box, SVP, emphasized the importance of empowering career growth, business expansion, and creative expression.
   • Reflects a shared vision of delivering solutions tailored to evolving business and individual needs.

4. Statement from LinkedIn Premium

   • Moza Anthony highlighted the value of custom domains and professional websites in creating impactful online identities.
   • Partnership aligns with LinkedIn’s goal to support personal and professional branding.

5. Exclusive Perks for Premium Users

   • Free three-month trial of a website bundle via Name.com.
   • Continued service at a discounted rate of $99/year (65% off the regular price).
   • Enhanced personal branding opportunities for career seekers and professionals.

This partnership between Identity Digital and LinkedIn Premium marks a transformative step for professionals seeking to strengthen their online identities. By leveraging exclusive benefits such as tailored domains, websites, and professional email solutions, subscribers can enhance their personal and professional brands, fostering trust and unlocking new opportunities.