Event Snippets
GITEX AI ASIA 2026 Returns to Singapore on 9–10 April
GITEX AI ASIA, Asia’s Largest and Most Global Tech, Startup & Digital Investments Event, returns to Marina Bay Sands, Singapore, on 9–10 April 2026. The event will bring together 23,000+ tech leaders and decision-makers, 550+ enterprises and startups, 250+ investors, and participants from over 110 countries. Featuring co-located platforms including AI EVERYTHING SINGAPORE, STARTUPS NORTH STAR ASIA, GITEX DIGI HEALTH & BIOTECH, GLOBAL DATA CENTRES ASIA, GISEC ASIA, and GITEX QUANTUM EXPO ASIA, connecting AI, digital infrastructure, cybersecurity, healthtech, quantum innovation, and global capital. Across two days, attendees can expect conferences, technology showcases, startup pitching, curated investor meetings, and high-impact networking. Registration is now live. - https://visit.gitexasia.com?utm_source=partner-site&utm_medium=banner&utm_campaign=20260106-gitexasia26-all-media-partner-banner Free Visitor Passes — running out fast - https://visit.gitexasia.com?utm_source=partner-site&utm_medium=banner&utm_campaign=20260106-gitexasia26-all-media-partner-banner Upgrade to an All-Access Conference Pass for deeper insights and access For more information, visit gitexasia.com #GITEXAIASIA #AIEVERYTHINGSINGAPORE Accelerated by: GITEX GLOBAL Organised by: DWTC & KAOUN International Date 9-10 April, 2026 Venue Marina Bay Sands City/Country Singapore Website https://gitexasia.com/ LinkedIn https://www.linkedin.com/company/gitexasia X https://x.com/gitexasia Facebook https://www.facebook.com/gitexasia/ Instagram https://www.instagram.com/gitexasia/ YouTube https://www.youtube.com/@gitexasia Tiktok https://www.tiktok.com/@gitexasia Email sales@gitexasia.com GITEX AI ASIA 2026 Returns to Singapore on 9–10 April GITEX AI ASIA, Asia’s Largest and Most Global Tech, Startup & Digital Investments Event, returns to Marina Bay Sands, Singapore on 9–10 April 2026. The event will bring together 23,000+ tech leaders and decision-makers, 600+ enterprises and startups, 250+ investors, and participants from over 110 countries. Featuring co-located platforms including AI EVERYTHING SINGAPORE, STARTUPS NORTH STAR ASIA, GITEX DIGI HEALTH & BIOTECH, GLOBAL DATA CENTRES ASIA, GISEC ASIA, and GITEX QUANTUM EXPO ASIA, connecting AI, digital infrastructure, cybersecurity, healthtech, quantum innovation, and global capital. Across two days, attendees can expect conferences, technology showcases, startup pitching, curated investor meetings, and high-impact networking. Registration is now live. - https://visit.gitexasia.com?utm_source=partner-site&utm_medium=banner&utm_campaign=20260106-gitexasia26-all-media-partner-banner Free Visitor Passes — running out fast - https://visit.gitexasia.com?utm_source=partner-site&utm_medium=banner&utm_campaign=20260106-gitexasia26-all-media-partner-banner Upgrade to an All-Access Conference Pass for deeper insights and access For more information, visit gitexasia.com #GITEXAIASIA #AIEVERYTHINGSINGAPORE Accelerated by: GITEX GLOBAL Organised by: DWTC & KAOUN International
marketing 23 Mar 2026
Zero-Click Content in the Modern Marketing Age
Recently, we joined Amanda Natividad, VP of Marketing at SparkToro, for an illuminating session on Zero-Click Content in modern marketing. This event delivered valuable insights into the changing content landscape, presenting fresh strategies for success. Here's a snapshot of the key takeaways Content Evolution and Optimization Amanda highlighted a significant shift in content strategy, moving beyond traditional keyword-centric approaches to optimizing for impressions. This emphasized the importance of adapting classic keyword research and SEO to align with the nuanced demands of the contemporary marketing landscape. Challenges of Zero-Click Searches The event underscored the challenge that 65% of Google searches end without a click. Amanda also delved into the intricate dynamics of social media platforms, revealing the impact of algorithms that favor native content and restrict link sharing. Strategic Focus on Impressions A central theme of the session was the strategic importance of crafting high-engagement, non-promotional posts to enhance algorithmic reputation. The repetition of posts emerged as a powerful strategy to earn brand exposure and attract new followers. Actionable Tactical Frameworks Amanda introduced two actionable frameworks – "Give away the punchline" and "Summarize the heart of your idea." These tactics proved effective for repurposing content and strategically sharing ideas, highlighting the optional nature of clicking for users. Case Studies Showcase Diverse Strategies Diverse case studies illuminated the effectiveness of various content strategies. Examples from TikTok, SEO Masterclass, Zapier, and First Round Review showcased the power of different approaches tailored to specific audiences and goals. Varied Content Strategies The session explored diverse content strategies, from Viral Loop and sales-led approaches to community-focused strategy. Real-world examples from TheKnot, Fitbit, and Notion illustrated the impact of these strategies on engagement and user interaction. Strategic Questions for Consideration Attendees were encouraged to reflect on strategic questions, such as understanding customer discovery channels, building affinity through content, enabling sales strategically, and ensuring return visits through exclusive and valuable content. Conclusion The overarching takeaway emphasized the importance of optimizing for the evolving content landscape, embracing diverse strategies, and prioritizing lasting impact in the dynamic and competitive world of modern marketing.
marketing 11 Dec 2023
AI and SEO : Preparing Your 2024 Strategy
Opening with a poignant statement, Zack Kadish set the stage by declaring that Google's ultimate goal is to keep its audience within the Google ecosystem, becoming a one-stop destination for all information. Addressing the proverbial elephant in the room, Kadish shed light on the transformative influence of Artificial Intelligence (AI) on the search landscape. Here are the key takeaways Changing Search Landscape Google's transition to conversational prompts signifies a dedication to fostering more natural interactions in the online search experience. This commitment is expected to shape the future of how users seek information on the internet, moving away from rigid search queries towards more conversational and intuitive interactions. Insights on Leveraging AI for SEO Leveraging artificial intelligence (AI) for SEO becomes essential as the landscape shifts. SEO professionals should anticipate and prepare for a surge in long-tail searches and the advent of the Search Generative Experience (SGE). This involves adapting SEO strategies to accommodate conversational user interactions, acknowledging that user search behaviors are evolving. Risks and Expectations with AI in Search The introduction of AI in search brings forth concerns and expectations. Issues such as the potential impact on top-ranking pages, the influence of the Search Generative Experience (SGE), and the reshaping of search volume metrics need careful consideration. SEO strategies must evolve to address these challenges and align with the changing patterns of user search behavior. Expected Shift with SGE The future of online search is anticipated to witness a significant shift towards conversational generative searches becoming the norm. In light of this, SEO strategies should be realigned to match the evolving user behavior. Precision and relevance will be crucial factors as the emphasis on conversational interactions becomes more pronounced in the online information-seeking landscape. SEO Recommendations for SGE Precision matters: Tailor content to user intent for precise answers. Rising authorship importance: E-E-A-T recognition for authoritative content creators. Real estate dominance: Beyond rankings, own SERP space strategically for holistic visibility. Majority Positive Outlook on AI Impact 87% of organizations believe AI will positively impact SEO. Leveraging AI for keyword research and content creation aligns with Google's guidelines. Preparing for 2024 Anticipate potential ranking and traffic changes, especially for informational content. Shift focus to owning SERP real estate, not just rankings. Create content following Google's E-E-A-T guidelines for conversational search trends.
artificial intelligence 11 Dec 2023
Unveiling the Secrets of Content Mastery with Wayne Cichanski at SMX
Dive into the realm of digital brilliance as our expert reveals the art of measuring content effectiveness. Join us for an exclusive journey where you'll unlock the key metrics that will revolutionize your content strategy and propel your digital presence to new heights. Content Is King: Identifying Platform Dynamics Explore Content Platforms Discover the different types of platforms where you can share your content online. Think of these platforms as different paintings, each with its unique style. Understand the small differences that make each platform unique so you can use them best for your goals. When questioning why content isn't working—lack of traffic, minimal conversions—consider reevaluating its purpose and alignment with audience needs. Ensure content serves a clear role in guiding users through the journey, from awareness to conversion. Adjusting strategy to meet user intent often unlocks the pathway to success. Strategic Funnel Approach Down Funnel Mastery : It should be acquisition-focused and use your content to turn interest into action, ensuring your audience becomes loyal customers. Mid-Funnel Craftsmanship : It should be consideration-focused and share valuable information and insights to build trust and set the stage for future purchases. Upper Funnel Education : It should be education-focused, helping your audience get to know you and build a relationship before they're ready to buy. Key Takeaway Metrics to Measure Content Effectiveness Consumer Demand and Search Volume Build content based on consumer demand. Identify content clusters consumers are actively searching for. Topical Journey Coverage Align content with the consumer's journey from awareness to advocacy. Treating every page like your homepage optimizes user experience, capturing interest from any entry point and emphasizing the importance of clear conversion paths across the entire site. Content Depth Dive deep into each topic with dedicated pages for comprehensive coverage. Content Relevancy Assess topical cluster relevancy against competitors. Ensure your page is algorithmically relevant to enhance its visibility and performance in search engine rankings. Tonality and Voice Tailor your voice to resonate with the target audience. Maintain consistency in tonality and visuals across all channels. Engagement Metrics Holistically connect analytics for a complete understanding. Monitor metrics such as scroll depth, bounce rate, time on page, sessions per user, and path to acquisition. Influenced and Direct Conversions Measure the impact of content on direct conversions. Recognize the value of all pages, not just those directly leading to conversions. Effective content strategy requires understanding consumer demand, covering the entire topical journey, providing depth and relevance, adopting the right tonality, and measuring engagement and conversions beyond direct metrics. Focus on purposeful writing and holistic analytics for a successful content approach.
content marketing 15 Nov 2023
BrightTALK by TechTarget - “The Great International ABM Debate”.
Account-Based Marketing (ABM) is a highly targeted and strategic approach to B2B marketing that tailor’s outreach and engagement efforts to specific, high-value accounts. It has been the talk of the town for quite some time as to whether it is still alive and kicking. B2B Marketing discussed the concept in their latest session, “The Great International ABM Debate.” The speakers, Joel Harrison and Barry Richards, along with six seasoned ABM practitioners, discussed their opinion in three live debates. Session 1: “AI is going to change everything about ABM.” To start with, AI is slowly transforming industries in B2B landscape, and ABM is not far behind. Just like other industries will AI also cloud ABM? Voicing the statement, Ryan Almond focused on the fact that AI is the lever that will take ABM mainstream. AI will help provide better solutions for optimizing ABM strategies. How companies are using AI to formulate ABM strategies is what will matter more. On the contrary, speaking against the topic, Rhiannon Blackwell emphasized on how AI must provide a differentiation factor that businesses strive for. AI will have a massive effect on ABM, but there will always be the need for human intervention to provide better solutions through ABM. Session 2: “The ABM hype is gone, and so should ABM.” Once a go-to strategy for generating sales and revenue, the hype around ABM is slowly reducing. Should businesses move on from ABM and focus on other strategies? Supporting the statement, Vanessa Schotes implied on how ABM helping to optimize the marketing strategies is no longer relevant. However, ABM is still relevant in terms with sales strategies and strategic targeting. ABM focuses more on sales rather than the marketing side of the business. However, Lisa Perry refuted the statement and talked about how ABM finetunes the strategies and brings the sales and marketing departments together. ABM helps maximize revenue, create a positive reputation, and foster strong relationships. ABM is here to stay in the B2B landscape to help achieve sales and marketing objectives. Session 3: “ABM is no more or less creative than other programmes.” There is a dearth of creativity in ABM than other programmes. Does B2B landscape needs to believe that ABM no longer serves the purpose? Speaking for the statement, Sandy Walters is positive that ABM is still more creative than other programs as it focuses on strategy. Marketing strategies such as using data and insights to create a targeted list for ABM or allocating budget and resources to high-value accounts, requires creativity to create ABM strategies which will generate desired results. Neil Berry disagreed with the topic by stating that ABM is not creative anymore as businesses are more focused on scaling and analytics. They are not pushing boundaries and are working on the same old methods in ABM. These days, ABM is all about replicating and repurposing the same strategies used in high-value accounts. In the end, as we conclude the sessions here are our learnings: AI is needed while creating ABM strategies, but we cannot solely rely on the technology. It should be a balance of human intervention and technology. ABM is here to stay in the B2B landscape and will continue to help optimize businesses' sales and marketing objectives. ABM is still more creative than other marketing programs as it is required to create ABM's strategic objectives. Hosts: Joel Harrison – Editor-In-Chief - B2B Marketing Barry Richards – VP Global Strategy - Transmission Speakers: Ryan Almond - Global Vertical Marketing & ABX Director – Henkel Rhiannon Blackwell - Account-Based Marketing (ABM) Leader, Global Marketing Organization – PwC Vanessa Schotes - Chief Marketing Officer – Enfuce Lisa Perry - Senior Director, Account-Based Marketing - Salesforce Sandy Walters - Global Account Based Marketing Manager (Business Messaging) – Meta Neil Berry - Global Account Based Marketing Director – CapGemini
business 19 Oct 2023
ContentTECH Summit - The 2023 Content Experience: Using Content to Drive Growth
Content has been the evergreen element to steer your plane in incline mode. The Content Marketing Institute conducted the ContentTECH Summit, wherein a session, “The 2023 Content Experience,” Robert Rose, Sarah Ryan, and Dennis Wright discussed the importance and endless possibilities of content. They expressed their fair amount of experience and knowledge to highlight how content can lift your growth curve. Dennis, Field Marketing Manager at Bynder, guided us through Bynder’s story and pointed out these key trends that impact content created in 2023: 1. Platforms and procedures for B2B, B2C, and B2B2C transactions are converging within major international organizations. 2. The scale of content experiences depends on DAM. 3. Making investments in composable design, where software adapts to the business roadmap rather than the other way around. 4. Finding cost savings through efficiency, reuse, and agency footprint reduction. Sarah Ryan expressed her views as the Lead Brand Designer at Flex. She mentioned how Flex functions with its various teams so efficiently and makes use of 33,000 Bynder users for a good workflow. She explained how to drive content creation toward revenue step by step: Marketing Teams Develop Collateral --> Corporate Messaging & Brand Check --> Add the Sales Hub Page --> Collateral Compliance --> Quarterly Metric & Feedback Meeting And last but not least, here are Sarah’s tips and tricks: 1. Reliable nomenclature 2. Instructional videos 3. Regular coordination meetings 4. Specific content owners who are in charge of maintaining the currency of the assets 5. Focus on the final result 6. Metrics SPEAKERS Robert Rose, Chief Strategy Advisor, The Content Advisory Dennis Wright, Field Marketing Manager, Bynder Sarah Ryan, Lead Brand Designer, Corporate Integrated Marketing, Flex
content marketing 26 Jun 2023
ContentTECH Summit - How to Build a Powerful Video Marketing Creation Process Using AI
"In the age of AI, content creation is a harmonious dance between human creativity DNA machine intelligence, where the possibilities are boundless, and the impact is transformative” - Danielle Dafni, Founder & CEO of Peech. The content creation market is expected to be valued at US $13.4 billion in 2022 and is likely to reach US $47.2 billion by 2032. The video marketing space is continuously evolving and exploring new avenues. Over $100B is invested in the video each month to create the best content in the digital world. More digital content leads to increased digital space, which helps generate quality leads. However, creating video content comes with its challenges: Most companies need help producing content regularly and creating quality content. Companies find producing content in suitable formats and maintaining ambitious publishing schedules tough. Choosing the proper channels for posting and maintaining long-term sustainability is also tricky. With the advent of artificial intelligence (AI), it has become easy to streamline the creation process with less workforce, skills, and time. Here are the key takeaways: AI helps generate ideas, optimizes content quality, and increases content variety. AI provides support in personalizing content and assists in maintaining digital channels of content. SPEAKERS Danielle Dafni, Founder and CEO, Peech Robert Rose, Chief Strategy Advisor, The Content Advisory
marketing 23 Jun 2023
Page 1 of 1
Most Recent
BrightTALK by TechTarget - “The Great International ABM Debate”.
MTE Staff Writer
