As AI reshapes how people search, discover, and decide, marketing agencies are being forced to rethink both their tools and their footprint. Interact Marketing is making a bet on both. The agency has opened a new office in Jamestown, New York, expanding its regional presence while sharpening its focus on AI-driven search and performance-led media strategies.

The new office is located in the top-floor suite of the historic Fenton Building, a space with an unusual pedigree: it once housed the office of U.S. Supreme Court Justice Robert H. Jackson. The move coincides with Interact Marketing entering its 19th year in business—a milestone that reflects both longevity and adaptation in an industry defined by constant change.

A physical expansion tied to digital disruption

At first glance, opening a new office might seem like a traditional growth move. In Interact Marketing’s case, it’s tightly linked to how search and media are evolving.

The Jamestown location supports the agency’s expanded capabilities around AI-driven search platforms, including Google AI Overviews, Google AI Mode, ChatGPT, and other emerging AI-powered discovery tools. These offerings are not experimental add-ons; they are the result of technology and workflow investments the agency has been building over the past two years.

As search engines increasingly answer queries directly—and as large language models become part of the discovery journey—brands face a new challenge: visibility is no longer just about ranking blue links. Interact is positioning itself to help clients adapt to that shift, optimizing for how AI systems interpret, summarize, and surface content.

Why SEO still sits at the center

Despite the expansion into new media formats, Interact Marketing is clear about what anchors its strategy: search engine optimization.

The agency continues to treat SEO as more than a traffic channel. Instead, it uses search data to map purchase intent, inform media planning, and improve efficiency across paid and owned channels. In a fragmented media environment, search insight acts as connective tissue—linking awareness, consideration, and conversion.

That philosophy explains why SEO remains central even as the agency expands into geofence advertising, streaming TV, podcast advertising, and social media retargeting. These channels benefit from search intelligence, particularly when budgets are under pressure and marketers need clearer signals about intent and timing.

This approach reflects a broader MarTech trend: SEO is increasingly being used as a planning layer, not just a performance metric.

Expanding reach across the Great Lakes region

The Jamestown office also strengthens Interact Marketing’s regional footprint across Western and Central New York and nearby markets, including Buffalo, Erie, Pittsburgh, and Cleveland. While the agency has served national clients since its founding, the expansion reflects ongoing demand for local accessibility.

For many mid-market and enterprise brands, proximity still matters—especially for strategy sessions, quarterly planning, and complex integrations that benefit from in-person collaboration. Interact’s move suggests that even as marketing becomes more digital, relationships remain stubbornly human.

“This expansion opens up significant new market opportunities for us across Western New York and the Great Lakes region,” said CEO Joe Beccalori. His comments point to a reality many agencies are rediscovering: hybrid models—national scale combined with local presence—can be a competitive advantage rather than a contradiction.

An agency model built for what comes next

Founded in 2007, Interact Marketing has spent nearly two decades navigating algorithm updates, platform shifts, and now, the rapid rise of AI in search and advertising. Its reputation has been built on technical SEO, data-driven strategy, and performance-focused media planning—disciplines that are being tested, but not replaced, by AI.

The Jamestown expansion signals confidence that the next phase of growth won’t come from chasing every new channel, but from integrating emerging technologies into a coherent strategy. AI-powered search, connected TV, and location-based advertising are not standalone tactics; they’re components of a broader system informed by intent, data, and long-term client relationships.

In an industry often obsessed with speed and scale, Interact Marketing’s move suggests a different kind of maturity: investing in infrastructure, deepening expertise, and expanding thoughtfully—both digitally and geographically.

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