Resulticks, a global leader in real-time audience engagement, has launched Genie, an advanced AI-powered agent designed to help brands turn insights into action instantly, automate audience segmentation, and generate hyper-personalized content at scale.

With 27% of CMOs reporting limited AI adoption, brands struggle to keep pace with evolving consumer behaviors. Genie bridges this gap by reducing manual workloads by up to 40%, ensuring real-time engagement across multiple touchpoints.

Features of Genie

Smarter Audience Targeting – AI-driven segmentation reduces manual effort and enhances precision.
Real-Time Data Processing – Segmentation completes in under five minutes, integrating seamlessly with engagement channels.
AI-Powered Content Creation – Auto-generates emails, banners, and landing pages tailored to brand tone.
Enterprise-Grade Security – Built-in PII data protection & AES 256-bit encryption for compliance.

A New Era of AI-Driven Personalization

"Brands today need more than insights—they need AI that acts on their behalf," said Daxsan RB, Co-Founder & CPO of Resulticks. "Genie’s multi-layer AI framework enables real-time, personalized engagement that delivers tangible business outcomes."

What’s Next for Genie?

Dynamic Customer Journey Mapping for deeper engagement insights
Expanded Integrations with WhatsApp, IVR, outbound dialing & more

With 1.5 billion consumer engagements globally, Resulticks is redefining omnichannel marketing. Brands like Estée Lauder, RP-Sanjiv Goenka Group, and Tata Group trust Resulticks to drive customer loyalty and revenue growth.

Edge Marketing, Inc., a premier marketing and PR firm serving legal, accounting, and professional services industries, is thrilled to introduce “Edge Unscripted”—a new podcast delivering candid conversations on marketing innovation, industry trends, and AI-driven strategies.

"‘Edge Unscripted’ is more than a podcast—it’s a behind-the-scenes look at the big ideas shaping marketing and PR today," said Amy Juers, MBA, CEO of Edge Marketing. "Our goal is to bring together industry voices, inspire thought leadership, and help professionals navigate the evolving communication landscape with authenticity and impact."

What to Expect from “Edge Unscripted”

Behind-the-Scenes Insights – Exclusive discussions on Edge Marketing’s brand refresh and AI adoption.
AI in Marketing – Deep dives into AI’s role in personalization, PR innovation, and campaign optimization.
Real Challenges, Real Results – Authentic, unscripted insights on navigating today’s marketing landscape.

Now Streaming: Inaugural Episodes

Ep 1: Edge Marketing’s rebranding journey and the strategic vision behind it.
Ep 2: AI’s role in shaping the future of marketing and PR.

Future episodes will feature insights from industry experts and Edge Marketing leaders, providing actionable takeaways for professional services firms.

“Edge Unscripted”: A New Era of Thought Leadership

By integrating AI-driven strategies with expert insights, Edge Marketing continues to redefine modern PR and marketing. The podcast reinforces its mission to empower clients with transformative, results-driven solutions.

Press Ranger, a leader in AI-powered PR software, has unveiled its latest innovation: a comprehensive podcast database. This new feature simplifies the process of connecting with podcast hosts and producers, helping businesses secure valuable airtime and reach targeted audiences more effectively.

"Podcasts are an increasingly influential medium, and our new database empowers users to tap into this growing market with ease and efficiency," said Steve Beyatte, CEO of Press Ranger.

Features of Press Ranger’s Podcast Database

Extensive Listings – A curated database of podcasts across diverse industries and topics.
Advanced Search & Filters – Identify the most relevant podcasts for targeted outreach.
Seamless Integration – Works within Press Ranger’s existing PR automation suite.

This latest enhancement reinforces Press Ranger’s commitment to innovation, offering PR professionals a powerful tool to expand their media outreach and engage audiences through the fast-growing podcast space.

Mediagene Inc., a subsidiary of TNL Mediagene, has announced its "Brandformance Strategy"—a data-driven approach designed to maximize the impact of advertisers’ products by leveraging its trusted media presence, creative storytelling, and content commerce expertise.

What is Brandformance?

Mediagene defines "Brandformance" as an integrated approach that enhances both brand awareness and advertising performance. By combining compelling brand storytelling with highly optimized performance-driven strategies, the Company aims to drive consumer engagement, intent, and purchases more effectively.

Mediagene’s 3 Key Strengths

Trusted Media Brand – Years of credible, reader-focused content boost brand recognition and consumer trust, translating into higher purchase intent.

Clear, Engaging Content – Simplifies complex product messaging to resonate with target audiences, ensuring higher user engagement and conversion.

Problem-Solution Storytelling – Builds narratives around real-world consumer challenges, helping brands connect with the right audience through relevant content.

Driving Conversions Through Content

Mediagene’s approach ensures that content guides consumers through the entire journey—from awareness to purchase. By leveraging the strengths of each media channel, the Company delivers tailored, high-performing branded content that enhances advertising effectiveness.

Storyteq, the proprietary marketing technology of Inspired Thinking Group (ITG), has been recognized as a Leader in the 2025 Gartner® Magic Quadrant™ for Content Marketing Platforms—marking its third consecutive year in this prestigious category.

Storyteq was acknowledged for its completeness of vision and ability to execute, making it the most advanced technology provider in the Magic Quadrant™. This achievement follows its previous recognition as a Leader in the 2025 Gartner Magic Quadrant™ for Digital Asset Management, making Storyteq the only vendor to hold Leader positions in both reports.

AI-Powered Content Marketing at Scale

Storyteq empowers brands to plan, create, manage, and optimize intelligent, data-driven content—known as Halo Content—through a single AI-powered platform. By leveraging advanced AI, Storyteq enables brands to generate high-quality, personalized marketing assets tailored for every channel and customer interaction.

"Content is the central challenge facing brands today—not just producing more, but delivering personalized, channel-specific content that truly resonates," said Andrew Swinand, Managing Director of ITG. "Through AI-powered automation, Storyteq helps global brands create and scale content faster while enhancing efficiency and impact."

Driving Success for Global Brands

Storyteq’s cutting-edge platform is trusted by leading global brands, including Heineken, Haleon, ASOS, JLR, and Comcast, to execute high-impact omnichannel marketing campaigns.

"With Storyteq, brands can turn content into their competitive advantage," added Guido Derkx, Managing Director and co-founder of Storyteq. "Our platform accelerates content creation while reducing costs, ensuring every marketing asset is optimized for engagement and impact."

Perion Network Ltd., a leader in advanced advertising technology, has announced its adoption of Unified ID 2.0 (UID2)—a next-generation identifier that enables advertisers to target audiences effectively without compromising user trust.

Powered by The Trade Desk, UID2 is designed to replace third-party cookies by converting first-party data (such as email or mobile numbers) into a hashed and salted identifier, ensuring privacy compliance while maintaining ad personalization.

Future-Proofing Digital Advertising with UID2

Perion’s integration of UID2 aligns with its Perion One strategy, reinforcing its commitment to:
Simplifying digital marketing
Enhancing advertising effectiveness
Prioritizing user privacy

Working alongside SORT®, Perion’s proprietary cookieless targeting technology, UID2 strengthens audience verification and targeting capabilities. This allows advertisers to engage authenticated audiences with precise, data-driven campaigns in a cookieless world.

"Our adoption of Unified ID 2.0 seamlessly aligns with our mission to connect data, creative, and channels in a privacy-first advertising ecosystem," said Tal Jacobson, CEO of Perion. "This partnership with The Trade Desk enhances our future-proof solutions, empowering advertisers with advanced, transparent, and effective targeting."

A Privacy-Centric Approach to Personalized Advertising

"By integrating UID2 with Perion’s technologies, we are helping advertisers drive more relevant and impactful campaigns while safeguarding consumer data," said Jaime Nash, Director of Product Marketing at The Trade Desk.

As privacy regulations evolve, Perion’s adoption of UID2 ensures it remains at the forefront of responsible, future-ready advertising—fostering collaboration across the industry through an open-source framework.

BizClik, the UK's fastest-growing digital media company, has released the March edition of Sustainability Magazine. As a leading publication in sustainability, ESG, and energy, this issue dives into groundbreaking innovations, industry leadership, and emerging trends shaping a sustainable future.

Highlights from the March Edition

Exclusive Cover Feature: Tom Brady’s Sustainability Journey

• Former NFL star Tom Brady transitions into sustainable boat racing.
• His E1 Team Brady, led by Joe Sturdy and Ben King, pioneers sustainability in the sport.

Corporate Sustainability Leadership

• DBS Bank: Terence Yong & Shilpa Gulrajani discuss DBS’s role in Asia-Pacific’s transition to net zero via sustainable financing.
• Vodafone: Paul Greenley, Senior Principal Manager, reveals Vodafone’s efforts in data center transformation.
• Evobits IT: Founder Silviu Catalin Balaci shares how the company is redefining data infrastructure in Eastern Europe.
• JLR (Jaguar Land Rover): Andrea Debbane, Chief Sustainability Officer, elaborates on integrating sustainability into luxury branding.

Expert Insights

• Nicola Acutt, Ph.D. (NetApp): Discusses dark data, regulatory impact, and resilience in sustainability.

Sustainable Fashion & Industry Innovations

• Top 10 Sustainable Fashion Brands: Patagonia, Lululemon, and other leaders shaping ethical fashion.
• Industry Leaders Spotlight: Featuring sustainability initiatives from Nike, Adidas, Marks & Spencer, HSBC, ADM, BlackRock, Wells Fargo, Zero Technologies, Google, and more.

BizClik’s Sustainability Magazine continues to be at the forefront of sustainability conversations, spotlighting industry pioneers and groundbreaking innovations. The March edition is a must-read for professionals looking to stay ahead in ESG and energy trends.

Storyful Intelligence, a leading research and strategy partner, has launched Headstart, a powerful research offering designed to provide fast, actionable intelligence for PR and marketing agencies. Led by human analysts, Headstart simplifies data gathering, equipping agencies with strategic insights to focus on creativity and execution rather than research costs.

Features of Headstart

1. Actionable Intelligence for Agencies

• Designed to help agencies of all sizes gain quick access to high-quality research.
• Transforms overwhelming data collection into ready-to-use insights for pitches and brand strategy.

2. Powered by Digital Behavior Analysis

• Uses proprietary tools to analyze millions of data points across social platforms, digital media, and forums.
• Combines automated data collection with expert human analysis for high-accuracy insights.

3. What Headstart Delivers

• Market Trends & Audience Behavior: Identifies key industry trends impacting brands.
• Brand Reality Check: Offers an objective brand perception analysis.
• White Space Opportunities: Highlights untapped areas for differentiation in strategy and creative.
• Optional Enhancements: Additional influencer assessments and executive visibility analysis.

Why It Matters for PR & Marketing Agencies

• Fast Insights for Competitive Pitches: Helps agencies build compelling RFP responses and brand strategies quickly.
• Supports Small Agencies: Levels the playing field by providing big-agency-grade insights without a large research budget.
• Enhances Big Agency Teams: Frees up in-house resources to focus on higher-value strategic work.

Expert Perspectives

• Tara Naughton, SVP, Storyful Intelligence:
  "Agencies need smart insights fast to align teams and drive strategy. Headstart gives them the tools to win more and stress less."
• Sean Barber, Director of Partnerships:
  "Smaller agencies lose pitches due to lack of quick insights. Headstart provides that essential research foundation from day one."

Storyful Intelligence’s Headstart is redefining how agencies approach research, offering a fast, cost-effective way to gather insights and build data-driven strategies. Whether for small agencies looking to compete or larger firms needing extra research support, Headstart ensures smarter decision-making in less time.