Press Release
Anteriad Introduces AnteriadIQTM to Turn Customer Data and Buyer Intelligence into Campaign Decisions
NEW YORK, October 21, 2026 — Anteriad, a global leader in AI and data-driven, tech-enabled B2B marketing, today introduced AnteriadIQTM, an AI-powered experience that helps marketers investigate growth opportunities and develop campaign audiences through conversation. The introduction advances Anteriad’s broader vision to help marketers turn growth goals into coordinated go-to-market execution. Anteriad is offering AnteriadIQ first through a Customer Data Hub charter for selected existing clients and qualified prospects. The charter is already underway, with several global clients signed to participate. What sets AnteriadIQ apart is the data foundation it reasons over. Anteriad’s proprietary architecture brings each client’s own first-party data and signals, such as purchase, account, product, and engagement information, together with the B2B data, intent signals, and buying-group intelligence that Anteriad builds and maintains. AnteriadIQ interprets each question in the context of the marketer’s products, customer relationships, and campaign objectives, so its answers draw on what the client knows about its own customers and what Anteriad sees across the market. Within the same conversation, marketers can explore customer and prospect activity, investigate website visitors not yet in their database, and discover accounts showing intent related to their products or similar offerings. They can also identify relevant buying-group roles and additional contacts to engage. AnteriadIQ returns findings and audiences that can be examined and refined through follow-up questions as campaign plans take shape. “Every new campaign question can send a marketer back for another round of data and analysis,” said Rob Sanchez, CEO of Anteriad. “With AnteriadIQ, we’re improving speed to insight by making that investigation more interactive, so marketers can follow an opportunity as it develops. Our buyer intelligence, knowledge of the client’s data, and experience delivering campaigns give that work a practical purpose: helping marketers decide whom to engage and why.” “AnteriadIQ is our AI reasoning and planning engine, turning complex data into actionable intelligence,” said RK Maniyani, CTO of Anteriad. The initial charter focuses on investigation and audience development, with Anteriad’s marketing experts helping clients apply findings to campaign planning. Campaign delivery can be managed by Anteriad or by the client. Automated campaign execution and learning from campaign results remain part of the broader development direction. About Anteriad Anteriad empowers B2B marketers to get in front of their next customer faster through full-funnel marketing programs powered by responsible AI and deep human expertise. Our unique global data and award-winning Anteriad Marketing Cloud drive advanced analytics engagements, managed service multichannel brand and demand campaigns, programmatic audiences, and BDR-as-a-service programs. Ambitious marketers and agencies rely our data-driven approach to maximize impact and ROI. Discover the latest marketing technology, automation, and customer engagement strategies driving business growth.
marketing 23 Oct 2026
Grindr appoints SAMY as US & Global Influencer Marketing Agency of RecordSocial-first Agency also Wins Social Media Brief across Latin America
MIAMI, OCTOBER 22, 2026: Grindr, the Global Gayborhood in Your Pocket™, serving the international GBTQ+ community, has appointed global social-first agency SAMY as its agency of record for US and global influencer marketing. In a separate appointment, the dating app also appointed SAMY as its social media agency across Latin America. Following a competitive pitch, SAMY is leading Grindr’s US and global influencer strategy and execution, with a particular focus on strengthening brand reputation and relevance within GBTQ+ communities worldwide. The work encompasses always-on editorial storytelling, timely community-led activations and major cultural events in the US and globally. It forms part of Grindr’s ambitions in playing a more active role in creating and amplifying the right moments alongside communities, influencers, and creators. The partnership has already seen early success, with SAMY supporting the brand’s official global Pride tour, Grindr Rides Again and Grindr Presents: Madonna’s Confessions II Live in NYC - the surprise pop-up concert in Times Square celebrating new music from the iconic Queen of Pop. Developed and delivered on a tight timeline, the multi-layered strategy included pre-event creator livestreaming, stories told on-the-ground, and amplification support. The activation generated 3.2 million video views and more than 174,000 social media engagements. Under a separate Latin American brief, SAMY is helping Grindr increase brand engagement and relevance across the region, while driving measurable brand and community growth through content that reflects local GBTQ+ identities and cultures. The appointment comes as Grindr looks to focus on market-specific strategies informed by local language, humour and cultural moments. SAMY’s immediate focus will be Mexico and Brazil, including support for local IP development and Pride celebrations over the last few months. Dee Nuncio, VP and head of strategy at SAMY, commented: “Grindr has a unique and important legacy in gay and queer culture. The opportunity is to build on that equity, working with the community to create content that features their lived experiences. That requires a deep understanding of the conversations, creators and cultural moments shaping these GBTQ+ communities.” “SAMY’s role is to combine that cultural understanding with influencer and social expertise to amplify the Grindr brand in a way that feels relevant and most importantly, earned.” Benjamin Cooper, Director of Consumer Content at Grindr (US): “Gay culture moves fast - and the most resonant content starts with a deep understanding of what our community is talking about, sharing, and shaping. Our focus is on partnering with the creators and storytellers leading those conversations to make work that feels culturally relevant, unmistakably Grindr, and worth engaging with.”“SAMY showed a clear understanding of the role of influencers and creators within these communities and how we can turn major moments as well as everyday interactions into stronger connections with our users.” Igor Carvalho, International Marketing Manager at Grindr: “Latin America is not a single audience or culture, which means our social presence needs to reflect that. This partnership gives us the local insight and social expertise to keep building the Grindr brand genuinely alongside the communities we serve.” Stay ahead with insights on AI-powered marketing, data-driven strategies, and digital transformation.
marketing 22 Oct 2026
Alliant Launches PurchaseCore, Expanding Predictive Consumer Purchase Intelligence
ATLANTA, GA, UNITED STATES, October 21, 2026 -- Alliant, the people-based data partner and leading source of consumer data and intelligence, today announced the launch of PurchaseCore, a consumer purchase behavior data solution designed to help marketers identify and reach the consumers most likely to buy across brand affinity, category purchasing, and in-market signals built from billions of real transactions. PurchaseCore extends Alliant’s predictive capabilities with data that gives brands and agencies greater visibility into purchase potential beyond their own first-party data. With 500 purchase behaviors across 30 verticals, PurchaseCore provides brand- and category-level purchase insights and in-market signals across automotive, consumer packaged goods (CPG), retail and apparel, travel and hospitality, dining, and more. “What people buy is one of the strongest signals of what they’ll do next, but much of that activity happens beyond what brands can see in their own data,” said Scarlett Shipp, CEO of Alliant. “PurchaseCore brings that visibility to marketers at scale, with purchase affinities and in-market signals that offer strategic opportunities for brands to find new customers, grow the ones they already have, and invest with confidence. We’re giving marketers a clearer picture of consumer behavior and the ability to put those insights to work.” PurchaseCore supports customer acquisition, audience development, first-party data enrichment, and predictive targeting. It is designed to complement PeopleCore, Alliant's consumer data solution, which provides predictive psychology-driven insights into who consumers are and how they make decisions, including their motivations, channel preferences, and purchase mindsets. While Purchase focuses on what consumers are likely to purchase, PeopleCore adds into the characteristics and motivations that influence those decisions. "PurchaseCore is designed to be practical. It's grounded in real transactions, delivered where marketers already work, and built to pair with PeopleCore," said Dave Taylor, Chief Product Officer of Alliant. "PurchaseCore points to what consumers are likely to buy next, and PeopleCore adds the why. Together, they give our clients a fuller view of the consumer than most standalone data assets.” PurchaseCore is available for enrichment, licensing, installation, and API delivery. Alliant’s predictive audiences are also accessible available in all major platforms for activation across digital and offline channels. The launch of PurchaseCore continues Alliant's commitment to delivering comprehensive, predictive data that empowers brands to turn understanding into action and strategy into performance. About Alliant Alliant is a people-based data partner that helps marketers understand not only what consumers do, but why they do it. Alliant is the leading source of consumer data and predictive intelligence that illuminates modern human behavior. By combining rich transactional data with psychology-driven insight, Alliant provides a more complete view of consumer behavior and the cognitive dynamics that guide decisions—fueling more meaningful campaigns that anticipate both actions and motivations. lliant continually validates its people, processes, and data through recognized industry certifications and standards, including SOC 2, IAB Tech Lab Data Transparency, and NQI certification from Neutronian. Trusted by thousands of brands and agencies as an independent data partner, Alliant brings a human element to modern data solutions. Discover how artificial intelligence is driving business efficiency, productivity, and digital transformation.
marketing 21 Oct 2026
Digital 2027 Report: One in three people globally now use Gen AI, as social media users reach 5.81 billion
LONDON, 21st October 2026: We Are Social, the socially-led creative agency, and Meltwater, the global leader in actionable intelligence for PR, communications and marketing teams, have released Digital 2027, their latest annual report on social media and digital trends worldwide. Digital 2027 reveals major milestones in artificial intelligence and social media adoption, with more than a third of the global population now using generative AI tools each month and social media user identities climbing to nearly 70 percent of the world's population. The report also highlights a significant shift in online behaviour, pointing to a noticeable decline in traditional web traffic as users spend more time on social platforms, pivot to native mobile apps, and embrace AI-powered platforms. Gen AI adoption accelerates The Digital 2027 analysis estimates that active users of generative AI tools have grown to 3.24 billion - equivalent to 38.9 percent of the global population. Active GenAI users have increased by an impressive 57.2 percent over the past 12 months, adding 1.2 billion new users. ChatGPT remains the GenAI market leader, attracting twice as many monthly active users as its nearest rival. However, platforms like Google's Gemini and Anthropic's Claude are making significant gains, with active users of Gemini’s mobile apps increasing fourfold over the past year, and its web user base now over 60 percent the size of ChatGPT’s. Social media time and platform loyalty surges Global social media user identities now stand at 5.81 billion, equivalent to 69.9 percent of the global population. The global total increased by 2.7 percent over the past year, thanks to the addition of 151 million new user identities. Crucially for brands, consumers are spending ever more time on these networks. The typical internet user has increased the time they spend on social media and online video platforms by 3.8 percent over the past year, reaching an average of 19 hours and 18 minutes per week. When looking at where that attention goes, YouTube captured the greatest share of total global social media time, closely followed by WhatsApp and Instagram. When measuring average time spent per active user, TikTok leads with 1 hour and 55 minutes per day. Social networks remain a key destination of choice for commerce for younger demographics in particular: 46.9 percent of internet users aged 16 to 24 use platforms like Instagram and Facebook as their primary source of information when researching brands and potential purchases. Online habits shift Digital 2027 highlights how the rise of AI and native mobile apps is reshaping the traditional internet. Across the world’s top 10,000 web domains, total monthly web traffic has declined by more than 10 percent since the public launch of ChatGPT, and the total time spent using the web has fallen by 11.2 percent in just the past 24 months. However, despite AI’s impressive momentum, online adults are still 74 percent more likely to say they visit search engines when researching brands than they are to visit an AI platform, and AI isn’t the only reason web behaviours are evolving. Digital 2027 is a comprehensive 900-page report covering the entire online ecosystem. It features data from GWI, Similarweb, Statista and more. Other key highlights include: A varied marketing mix: The typical online adult now relies on an average of 5.8 different channels to find new brands. Global internet penetration: Internet users have reached 6.15 billion, meaning 73.9 percent of the global population is now online. Channels with influence: Digital ad spend increased by 8.7 percent over the last year, with social media up 18 percent, and influencer ad spend increasing by 15 percent The ultimate web debate: Google search data confirms cats continue to rule the internet at the end of 2026, fetching 4.15 billion results compared to 4.02 billion for dogs. Mobbie Nazir, Global Chief Strategy and Growth Officer at We Are Social said: “The data in Digital 2027 proves that we are experiencing a fundamental shift in how people behave online. With social media use reaching 5.8 billion and gen AI woven into the daily habits of over a third of the world, the competition for attention is fiercer than ever. “For marketers, the role of the traditional 'web' has changed, which means brands need to go out and actively meet consumers where they are - on social feeds and within AI interfaces. To cut through the noise, brands must focus on creating culturally relevant, compelling ideas that people actually want to engage with and share.” “Audiences no longer discover, research or make decisions about brands in one place. They move across news, social platforms, mobile apps and, increasingly, AI assistants. With generative AI adoption growing nearly 60% in the last year alone, LLMs have quickly become an environment where first impressions are formed. For marketers and communicators, visibility is no longer about showing up or counting reach. It means understanding how your brand appears in each environment, which sources and narratives shape their perception, and where brands can credibly influence the conversation. The teams best positioned to build relevance and trust will be those that understand how people discover, discuss and decide, then use that intelligence to focus their strategies and act with confidence,” said Alexandra Bjertnæs, Chief Strategy Officer at Meltwater. About We Are Social We are a global socially-led creative agency, with unrivalled social media and influencer marketing expertise. With over 1,200 people in four continents, we deliver a global perspective to our clients in a time when social media is shaping culture. We make ideas worth talking about. We understand social behaviours within online communities, cultures and subcultures, spanning the social and gaming landscape. We build influencer partnerships with impact. We work with the world’s biggest brands, including adidas, Samsung, Google and Amazon, to reach the right people in a strategic, relevant and effective way. About Meltwater Meltwater is the global leader in actionable intelligence for PR, Communications, and Marketing teams. By analyzing 1.3 billion pieces of content daily, Meltwater transforms media, social, and AI signals into intelligence that leaders rely on to make faster, more confident decisions. With 27,000 customers worldwide, Meltwater is the intelligence platform global brands trust to stay ahead. Learn how organizations leverage AI-powered solutions to innovate, automate, and scale operations.
marketing 21 Oct 2026
StackAdapt's 2027 Programmatic Advertising Report Finds Top Performers Are Twice as Likely to Expand Their Channel Mix
TORONTO--(BUSINESS WIRE)--StackAdapt (www.stackadapt.com), the leading AI advertising and orchestration platform, today released its annual State of Programmatic Advertising 2027 report. The research finds that top-performing marketers are taking on more complexity than their peers and managing it more effectively. They are expanding across channels, data, measurement and AI while keeping those capabilities working together. Based on a global survey of 885 senior marketing and advertising professionals in addition to anonymized StackAdapt platform data, the report defines top performers as marketers reporting significantly stronger year-over-year performance. Compared with other respondents, top performers are: More than twice as likely to have expanded their channel mix to three or more channels (45% vs. 21%) More likely to use connected customer data (58% vs. 44%) More likely to report greater measurement confidence (69% vs. 52%) Less likely to report fragmentation-related budget waste (31% vs. 43%) “More channels, better customer data, and AI are expanding what marketers can do, but they're also making marketing more complex,” said Ryan Nelsen, CMO of StackAdapt. “Our research shows that the strongest performers are making those moving parts work together more effectively.” Measurement is one area where that coordination pays off. Only 7% of marketers say they have a fully unified measurement strategy, and most are using several methodologies at once. Marketers using cross-channel attribution report stronger year-over-year performance than non-users (75% vs. 60%) and greater confidence connecting ad investment to results (66% vs. 47%). The research also shows that marketers are investing in reach. Eighty-three percent have added channels to their marketing mix over the past two to three years. The opportunity now is coordination: 10% say they almost always run truly omnichannel campaigns, and 42% estimate that more than 20% of their programmatic budget is wasted because of siloed or fragmented channel execution, rather than the channels themselves. At larger budgets, the challenge shifts from access to alignment. According to StackAdapt platform data, advertisers spending more than $10 million annually are more likely to use measurement capabilities (69% vs. 56%) and adopt a broader set of platform features. In the survey, high-spend marketers cite organizational silos (28% vs. 16%) and technology limitations (23% vs. 17%) as barriers to omnichannel strategy more often than mid-spend marketers. That points to operating models, rather than investment levels, as the next lever for performance at scale. Connected customer data is emerging as a clear performance divide. Only 45% of marketers say their first-party customer and prospect data is mostly or fully connected across acquisition, conversion, and retention. Among those marketers, 74% report stronger year-over-year performance, compared with 59% of marketers with less connected data. Connected data and measurement also shape how much value marketers get from AI. Among marketers with mostly or fully connected customer data, 79% say AI has improved cross-channel coordination, and they agree that AI only delivers value when the underlying data and measurement are connected and trusted. “Marketers are navigating a rapidly shifting media landscape defined by channel proliferation, greater access to data, and expanding AI capabilities. Yet the challenge has moved beyond gaining access to these resources to integrating them into strategies and systems that improve decision-making,” Jacob Bourne, Analyst, Technology, EMARKETER. “StackAdapt’s research highlights where that transition is creating friction across media, measurement, data, and operations, and why coordination will be an essential capability for marketers heading into 2027.” Looking ahead to next year, the report identifies four priorities for managing growing complexity: connecting customer data across the lifecycle, coordinating execution across channels, establishing trusted measurement practices, and aligning teams and workflows. Together, these foundations can help marketers make better-informed decisions about audiences, budgets, and campaign optimization. About the Report The State of Programmatic Advertising 2027 combines proprietary survey research conducted in partnership with NewtonX and StackAdapt’s anonymized platform data. Fielded July 7–31, 2026, the survey included 885 brand and agency marketing and advertising professionals, ranging from manager-level roles through the C-suite, at organizations with 100 or more employees across North America, EMEA and APAC. Platform insights covered August 2025 through July 2026 and examined how advertisers used channels, audiences, optimization and measurement in practice. About StackAdapt StackAdapt is the leading AI advertising and orchestration platform marketers rely on to drive brand growth and revenue. Built entirely in-house with an easy-to-use interface, StackAdapt unifies programmatic and owned channels—including CTV, DOOH, display, native, audio, email, and more—into one seamless experience. The platform makes it easy to find the right audience, personalize creative, run campaigns, optimize, and measure results in one place. Trusted by the most forward-thinking brands and agencies, StackAdapt combines speed of innovation, deep vertical expertise, and partnership that powers real business growth. Discover the latest marketing technology, automation, and customer engagement strategies driving business growth.
marketing 19 Oct 2026
Adstra Accelerates Time-to-Value on Customer Data with Snowflake
NEW YORK, NY— October 15, 2026 – Adstra, a leading identity resolution and data solutions provider, today announced a complete path for customers to assess, enrich, and activate their identity data with Conexa through Snowflake Marketplace, helping marketers get value from the customer data they already have in Snowflake, faster. Teams can start with the free Conexa Identity Health Assessment on Snowflake Marketplace, then move into identity resolution and enrichment with the Conexa Native App, now available through Snowflake Marketplace Capacity Drawdown (MCD). Each step runs natively within Snowflake. Many enterprises have spent years bringing their customer data together, creating a powerful foundation for growth. The next step is making that data easier for marketing teams to understand and activate. Identity gaps can limit reach, and the path from evaluating a solution to putting it to work can add unnecessary time and complexity. Adstra helps streamline that journey – from understanding what’s in your data to turning it into action. Understand your data. The Conexa Identity Health Assessment, available free on Snowflake Marketplace, gives teams a clear baseline of their existing identity data. It measures match rates, identifies unique individuals and households, and shows where records have gaps. That way, marketers know the health of their data and where the opportunity lies before they commit to anything. Improve and enrich it. From there, the Conexa Native App resolves records and appends identity signals to unify customer and household identities. It runs directly within the customer’s own Snowflake account. With more complete profiles, brands, agencies, publishers, and platforms can improve audience activation, measurement, and customer relationship management. Put it to work faster. Through MCD, Snowflake customers can apply their existing Snowflake commitments to Conexa and buy it within the environment they already use. This removes a common barrier to adoption and shortens the path from decision to deployment. “Customers need a fast, seamless and safe way to enhance, improve and drive better outcomes from their data,” said Rick Erwin, Chief Executive Officer at Adstra. “Adstra’s Conexa was built to meet customers where their data already lives, and availability through Snowflake Marketplace Capacity Drawdown removes yet another barrier, validating what the market needs: less friction and faster time to value.” “Snowflake customers want to put their data to work, and to do so, they need market leading data and identity that is available to purchase and deploy without unnecessary steps,” said David Wells, Industry Principal, Media & Advertising at Snowflake. “With Conexa now available through Marketplace Capacity Drawdown, advertisers and platforms can see positive business results in a more timely manner.” The announcement builds on Adstra’s continued investment in Snowflake and the cloud data platforms where enterprise data lives. Earlier this year, Snowflake named Adstra a Data & Identity “One to Watch” in its report, The Modern Marketing Data Stack: Governing the Agentic Enterprise. Stay ahead with insights on AI-powered marketing, data-driven strategies, and digital transformation.
marketing 16 Oct 2026
Marklo Raises $5M to Launch the Agentic Marketing Platform for Modern Commerce
SAN FRANCISCO, Calif. — October 14, 2026 — After building Stella & Dot Brands into a social selling company that sold more than $2 billion in products, serial entrepreneur Jessica Herrin is taking on a question that still consumes marketing teams: What should we market next? Shopify made starting a business easy. Scaling one has only gotten harder. Brands have more channels, more campaigns and the same lean teams. Even with AI, the hardest part hasn't changed: knowing which products to market to which customers, on which channel, when - and having the bandwidth to execute it as coordinated, on-brand campaigns. Today, Marklo announced $5 million in seed funding led by Forerunner, with participation from Freestyle Capital, and opened its public beta as brands prepare for the holiday selling season. Marklo is an agentic marketing platform for brands running on Shopify that understands what is happening across the business, identifies the next revenue opportunity and proactively builds the work for marketers to review and approve. Already used by DTC brands including Away, Clare V., Monica + Andy, Maya Brenner and Latico Leathers, Marklo knows what a brand has sold, what it has marketed, what's in stock and what's coming next - and what's happening outside the brand: what competitors are promoting, what's trending on social and where the category is moving. It reads all of it to determine which campaigns to run next, then builds the work itself: the calendar, the content, the approvals and the team handoffs that used to happen by hand. "Every tool in a brand's stack is getting AI, but each one only sees its own corner of the business," said Herrin, founder and CEO of Marklo. "Great merchants don't work that way. You can't decide what to market next without knowing what sold, what's in stock, what you've already promoted, what's coming - and what the rest of your category is doing. Marklo sees all of it, spots the next opportunity and gets the work moving." Marklo connects the tools brands already use — Shopify, Klaviyo, Attentive, Meta, Google, Slack, Canva, Figma and more — so products, inventory, promotions, campaigns, creative and results all sit in one system. Unlike AI tools built to optimize a single channel, Marklo works across the full stack. Brands can install Marklo in minutes. Once connected, it reconstructs launches, promotions, email, SMS, paid media, social activity and revenue into a day-by-day, year-over-year marketing calendar, giving teams an immediate view of what drove sales and what was happening around it. It's not just a record of what happened. It's where the team plans what comes next: a shared workspace with a marketing calendar, campaign canvas, task list and analytics - and Marklo working inside it. Ask it what to do about slow-moving inventory, what actually drove revenue last November, or what to run the week after Black Friday, and it answers from your own data. Ask it for a campaign and it writes the brief, fills it in and builds the work around it — ready to edit, assign and approve. Every week, Marklo reviews sales, inventory and what's already on the calendar, then delivers proposed campaigns and reports to the team in Slack or email - with the reasoning and the products behind each one. The work shows up already done, and the marketer decides what to edit and ship. Early customers are already seeing the impact. Latico Leathers used Marklo to plan a full month of marketing in one day, replacing a process that previously took most of a week across meetings, spreadsheets and five different tools. "We already had Shopify, Klaviyo and analytics tools. What was missing was one place that connected all of our marketing campaigns, inventory and sales data," said Allison Plaisance, Senior Director of Retention Marketing at Away. "Marklo gives us the whole commercial picture and an actionable path forward." "One of the most pervasive shifts in startup formation over the past few years is leaner teams doing more with less. Intelligence changed the equation for how builders can bring products to life, and market and scale them," said Kirsten Green, Founding Partner at Forerunner. "Consumer brands are some of the businesses that stand to benefit from this most. Jessica understands this opportunity deeply, as she spent 20 years building breakout brands and is a genuine expert on how AI can better drive and accelerate the marketing funnel." Marklo is opening its public beta as brands prepare for Black Friday, Cyber Monday and the broader holiday selling season. Brands running on Shopify can use Marklo to see what worked last year, identify products and campaigns they may be overlooking and optimize this year’s marketing plan. Early customers have called Marklo a “no-brainer” and “CMO Dream.” Marklo will use the funding to grow its product and engineering teams, expand its public beta and invest in customer success and community programs. "Most brands are running cross-channel marketing out of a patchwork of spreadsheets, decks and ten different logins," said Herrin. "I've been lucky to build with great merchandising, creative and business intelligence teams - and even then, the hardest part was getting everyone working from the same picture. Marklo gives every marketer that picture and does the assembly work around it, whether the team is two people or twenty, so they can make smarter decisions, move faster and stop leaving revenue and margin on the table." About Marklo Marklo is the agentic marketing platform for modern commerce. Built for brands running on Shopify, Marklo connects a brand's own data - sales, inventory, campaign history and creative - with market signals from competitors and social, and with the marketing tools its team already uses, then determines what to market next and builds the work for marketers to review and approve.Founded by serial entrepreneur and DTC operator Jessica Herrin, Marklo’s team brings experience from Shopify, Google, Stanford and leading DTC brands. Marklo is backed by Forerunner and Freestyle Capital, as well as angel investors from Shopify and Klaviyo. Customer data remains private and is not used to train AI models. Discover the latest marketing technology, automation, and customer engagement strategies driving business growth.
marketing 15 Oct 2026
SurveyMonkey Elevated to Gold Partner Status by Zapier, a Trusted Automation Partner in the Agentic Era
The upgraded integration connects SurveyMonkey to more than 9,000 apps, giving joint customers immediate, governed ways to turn survey feedback into action. SAN MATEO, Calif., October 14, 2026 – SurveyMonkey, the world’s most popular platform for surveys and forms, today announced it has been elevated to Gold Partner status by Zapier, a trusted automation partner in the agentic era. The recognition reflects significant enhancements to the integration that help teams automate survey workflows, making continuous listening part of how teams already work. With SurveyMonkey on Zapier, teams can trigger powerful automations each time a survey is completed, automatically send survey invitations, create contacts from responses, and connect SurveyMonkey to more than 9,000 apps. This turns survey responses into immediate action without context switching, with the visibility and controls teams need to trust where survey data flows next. “Human insights make the biggest difference when they’re easy to act on,” said Meera Vaidyanathan, chief product officer at SurveyMonkey. “That’s why we’re committed to deep integrations like Zapier that bring feedback directly into the tools and workflows teams already use every day. The value of continuous listening doesn't come from better dashboards or more exports. It comes from the feedback you generate flowing automatically into the systems where decisions happen.” For customer experience teams, this means a low Net Promoter Score (NPS) automatically opens a support ticket or pings a customer success manager in Slack, closing the loop before a detractor churns. For HR and people teams, a 30-day onboarding survey completion triggers a task for the new hire's manager to follow up, surfacing insights exactly when they're needed. In both cases, feedback lands directly in the tools teams already use to drive action, eliminating the need to export data or check dashboards. SurveyMonkey maintains 200+ integrations across CRMs, marketing automation, analytics, collaboration, and productivity tools. All are designed to ensure feedback flows seamlessly into the tools and workflows teams already use. About SurveyMonkey SurveyMonkey helps teams understand people and make better decisions. Every day, businesses, governments, educational institutions, and nonprofits use SurveyMonkey products to continuously gather feedback from real humans, conduct research, collect information, and improve experiences. The SurveyMonkey portfolio includes SurveyMonkey, a leading provider of surveys and forms, built for business and loved by users; SurveyMonkey LaunchPad for ready-to-run market research solutions; SurveyMonkey Apply for application and program management; and Wufoo for online forms and payments. Millions of users around the world—from startups to Fortune 500 companies - rely on SurveyMonkey to turn feedback into action, validate ideas with confidence, strengthen customer and employee experiences, and make decisions that drive growth. Explore MarTech innovations helping brands optimize campaigns, improve customer experiences, and boost ROI.
marketing 15 Oct 2026
The Entrepreneur Effect: $101.1B in Economic Impact and 300,000 Jobs
New Shopify data shows Shopify-powered businesses supported 300,000 jobs in Australia, while Australian Shopify merchants saw an increase of 119% in cross-border sales since 2022. SYDNEY, Australia, 14 October 2026 - Entrepreneurs are an economic force, and their influence is growing, as new Shopify data shows its merchant and partner ecosystem generated more than $1.73 trillion in global economic activity in the past year, increasing 110% from 2022. Shopify-powered businesses supported approximately 9.6 million jobs worldwide in the last year, up 193% from 2022. In the year ending June 30, 2026, Shopify merchants also generated $98.1 billion in cross-border sales, showing the reach of businesses selling beyond their home markets. The data reveals that the impact of entrepreneurship extends far beyond a single business, supporting jobs, generating economic activity, and connecting businesses with customers around the world. Launching today, The Entrepreneur Effect is a new global data hub examining the rising impact of entrepreneurship. Drawing on Shopify’s platform data, merchant & third-party surveys, and economic-impact modelling, it shows what happens when more people have the tools and opportunity to build a business. Further data from The Entrepreneur Effect points to a shift in both the path to entrepreneurship and how quickly they can scale. In 2025, approximately 1.2 million stores made their first sale on Shopify, roughly one every 26 seconds. Since 2018, the number of first-time sellers on Shopify has grown sevenfold, a sign of how quickly entrepreneurship is accelerating. Today, ecommerce and AI are giving entrepreneurs new ways to build, operate and reach customers, reducing some of the traditional barriers around skills, time, cost, and geography. "Entrepreneurship is what happens when ambition meets agency,” said Harley Finkelstein, President of Shopify. “We've never seen that happening faster, in more places, and with greater success, than we're seeing today. The future of commerce is being written now.” In Australia, the ripple effect of entrepreneurship is clear. In the last year, Shopify data shows $101.1 billion in economic activity and 300,000 jobs supported. Australian cross-border sales have also increased 119% since 2022, as Australian entrepreneurs reach more customers beyond their home market. James Lewin, Chief Operations Officer & Co. Founder at Empress Athleticus said: “For sure, entrepreneurship is worth it, but it’s not for everyone. The barrier to entry is as easy as possible now with Shopify and AI, but you still have to be willing to keep learning and keep pivoting. AI has opened up so much more of what we can do. We’re not limited by finances in the same way anymore. We’re limited by our imagination and our effort. We have 14 staff in the business now, and our car park is full of women with lives and stories. We’ve also had friends start businesses because they’ve seen what’s possible through us. If you’re ready to chase something different, go for it.” Further findings from The Entrepreneur Effect include: Technology is lowering the barriers to entrepreneurship. Technology is reducing the time, skills, and resources needed to test an idea and get a business moving: 78% of surveyed Shopify merchants built their Shopify stores themselves. 41% of stores launch with a single product. Shopify merchants installed 21 million apps in 2025, up 19.5% from 2024. Compared with 2022, 43% more stores now make their first sale within one day of signing up. Onboarding support from Sidekick increased the share of new merchants reaching five orders within 15 days by 8%. AI gives superpowers to entrepreneurs AI tools can help smaller teams do work that once required specialist support, while AI-led discovery is opening new paths between entrepreneurs and customers: AI-referred sessions had an 80% higher conversion rate than organic-search sessions from April to June 2026. AI-referred orders had 14% higher average order values over the same period. AI channels drove nearly twice as many orders from new buyers as other channels. 75% of AI-referred sales came from merchants selling outside Shopify's 100 most common product categories. The opportunity is expanding. Digital commerce is giving entrepreneurs access to customers well beyond their immediate communities, opening up new opportunities for businesses of all sizes: 186 million people bought from a Shopify merchant for the first time in 2025, equivalent to around six first-time buyers every second Shopify merchants generated more than $1.44 billion in sales per day on average in 2025. Shopify merchants shipped orders to one billion distinct addresses in 2025. Rural cross-border sales increased 342% over 6 years. From $943 million in 2019 to $4.2 billion in 2025. The Entrepreneur Effect includes global and market-level data, merchant stories, FAQs, and detailed methodology. Visit shopify.com/entrepreneur for the report, findings, definitions, and source information. About the research The Entrepreneur Effect combines aggregated Shopify platform data, merchant surveys, third-party research, and economic-impact modelling. Reporting periods vary by finding. Economic activity and jobs supported cover July 1, 2025 to June 30, 2026; cross-border sales cover the same period; the AI referral findings cited above cover April to June 2026. Estimates of economic impact use a standard input-output framework informed by Shopify merchant and partner activity and OECD global supply-chain data. About Shopify Shopify provides essential internet infrastructure for commerce. Shopify’s all-in-one platform makes it easier to start, run, and grow a business, powering sales online, in store, and everywhere in between. Millions of businesses in 175+ countries use Shopify—from entrepreneurs to brands like JB HiFi, July, Culture Kings, Meta, On Running, SKIMS, HiSmile, and Supreme. Stay ahead with insights on AI-powered marketing, data-driven strategies, and digital transformation.
marketing 15 Oct 2026
Typeform Launches AI Landing Pages to Help Businesses Build, Capture, and Convert in One Place
Businesses describe the landing page they want, and Typeform AI builds it with native forms, payments, and connected workflows SAN FRANCISCO, Oct. 6, 2026 /PRNewswire/ -- Typeform, the AI-native platform that turns conversations into qualitative and quantitative insights, today launched AI Landing Pages, an AI landing page builder that enables businesses to create branded, publish-ready landing pages in minutes. Through a conversation with Typeform AI, users can generate and refine a page, add native forms and payments, and track performance from one platform. Embedding forms into landing pages has traditionally required businesses to use separate tools for page building and data capture, and then manage the work of keeping those tools connected. AI Landing Pages make the process seamless: users describe the page they need, and the AI landing page generator creates it, adding a Typeform form directly to the page on request. Typeform is the only platform to combine conversational AI page creation with native forms, which collect 3.5x more data. Customers using Growth Flow can also connect responses to end-to-end workflows for enrichment, routing, follow-up, and nurture campaigns. "Most businesses that think they have a landing page problem really have a stitching-together problem: the page, form, CRM, and automation tools don't talk to one another," said Aleks Bass, Chief Product and Technology Officer at Typeform. "Our AI landing page builder collapses that into one conversation, so the page, the response, and what happens next are part of the same system." AI Landing Pages give businesses everything they need to build, capture, and convert from one place: Prompt, build, and publish. Users describe the page they need, and Typeform AI generates a branded landing page ready to go live. The page can be refined through conversation, configured with custom metadata for SEO, and published using a company domain or a Typeform-hosted URL. Capture responses through native forms. Users can add an existing form or have Typeform AI build one tailored to the page's goal. Because the form and landing page are built in Typeform, businesses skip the sizing and responsiveness problems that usually come with stitching a form onto a page. Convert directly on the page. Businesses can add product catalogs and linked checkouts to landing pages, allowing customers to move quickly from discovery to purchase. Act on every response. Form submissions can flow directly into Typeform Contacts, giving businesses one place to manage the customer information they capture. Customers with Growth Flow can also trigger enrichment, routing, follow-up, nurture campaigns, and other automations without configuring integrations between separate tools. Track what's working. Coming soon, built-in analytics will show visitors, traffic sources, and bounce rate at a glance, so businesses can see where attention is coming from and where it's dropping off. AI Landing Pages can also draw on context from Typeform Connectors, which connect Typeform AI to tools businesses already use, including Canva, Notion, Shopify, Slack, and Stripe. That context can inform anything built with Typeform AI, from landing pages and forms to contacts and automations. Together, these capabilities turn a process that once required a website builder, form tool, CRM, and automation platform into a single prompt. An e-commerce business, for example, could ask Typeform AI to "create a landing page for my new collection using my Shopify product catalog and include a product recommendation quiz." Typeform AI references the catalog, generates the page, and builds the quiz directly into it, all in one conversation. As responses come in, each submission flows into Typeform Contacts, where Growth Flow customers can trigger automated follow-up. AI Landing Pages are available now to all Typeform users. Learn more about Typeform's AI landing page builder at typeform.com/landing-page-builder. About Typeform Typeform helps businesses turn conversations into insight and action. Its platform brings together human-first forms, AI-moderated research that combines qualitative depth with quantitative scale, and AI-powered workflows to help teams engage customers, understand them more deeply, and make better decisions. Typeform serves more than 150,000 customers and has been used by 95% of the Fortune 500. Discover the latest marketing technology, automation, and customer engagement strategies driving business growth.
marketing 9 Oct 2026
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