A recent study by Kantar, a global leader in marketing analytics, has confirmed the effectiveness of Rembrand’s Augmentation Intelligence (RAI) in increasing brand awareness and differentiation. The study underscores how RAI can work in tandem with traditional social and video advertising to deliver deeper brand impact and engagement.

Insights from the Study

1. Significant Increase in Unaided Brand Awareness

• RAI exposure led to a 1.3x increase in first-mention unaided awareness, rising from 13% to 28%.

• Any-mention unaided awareness grew 1.5x, jumping from 22% to 37%.

• These results reflect the strong impact of RAI-enabled brand integrations across multiple campaigns.

2. Higher Brand Differentiation Compared to Industry Norms

• Respondents showed a 34% rate of brand differentiation after RAI exposure.

• This figure is 1.8x higher than Kantar’s industry norms, indicating RAI’s influence in making brands stand out.

3. Seamless Brand Integration Enhancing User Experience

• RAI technology allows for non-disruptive, in-content brand placements.

• This approach enhances brand perception without interrupting viewer experience.

• Omar Tawakol, CEO of Rembrand, emphasizes RAI as a “breakthrough” in brand integration and consumer connection.

4. Improved Engagement and Video Completion Rates

• Campaigns using RAI showed an uplift in video completion rates, indicating better viewer retention.

• This proves RAI's value as a complementary tool to existing media strategies.

5. Authenticity Through Creator-Driven Content

• According to Kantar’s Nicole Jones, creator content plays a pivotal role in building trust with audiences.

• Rembrand’s product placements blend naturally into this content, boosting authenticity, trust, and engagement.

• Brands can now organically integrate into everyday digital content, moving beyond traditional ad limitations.

Rembrand’s Augmentation Intelligence (RAI) is reshaping brand communication strategies by seamlessly embedding messages into content. Backed by Kantar's study, it offers a credible, high-impact alternative to traditional advertising methods—enhancing visibility, brand differentiation, and consumer engagement across platforms. For marketers aiming to future-proof their strategies, RAI presents a compelling and measurable path forward.

Madison Logic, a leader in global digital Account-Based Marketing (ABM), has introduced ABM Audio Advertising—a new channel that integrates digital audio into its robust ABM platform. This expansion enables B2B marketers to tap into the surging popularity of audio platforms to reach broader, more diverse decision-making groups across key accounts.

Highlights of the Announcement

1. A Strategic Addition to Multi-Channel ABM

• The new audio offering enhances Madison Logic’s multi-channel ABM portfolio.

• It empowers B2B marketers to connect with buyers across more touchpoints, including native paid media and digital audio platforms.

• Madison Logic now provides greater native media reach than any other ABM provider.

2. Digital Audio’s Expanding Influence in B2B

• Digital audio channels—such as podcasts, streaming services, and satellite radio—are gaining traction with B2B audiences.

• These platforms reach over 214 million U.S. listeners, offering high-impact exposure.

• Marketers can target influential buying groups like Millennials and Gen Z, who are active digital audio consumers.

3. Hyper-Targeted Brand Awareness

• Audio channels provide a personal and immersive brand experience that stands out in today’s crowded media landscape.

• Marketers can engage decision-makers with genre-aligned messaging, tailored to professional interests and industry-specific content.

• This allows brands to build deeper connections and increase brand recall through highly targeted content delivery.

4. CEO Perspective: The Future of ABM is Audio-Integrated

• Keith Turco, CEO of Madison Logic, emphasizes the importance of meeting buyers where they are—and anticipating where they’re going.

• ABM Audio Advertising is part of a larger strategy to diversify and modernize ABM channels for the future.

5. Aligning B2B Strategies with Evolving Media Consumption

• Business professionals are increasingly consuming digital audio for insights and industry knowledge.

• Integrating audio into ABM campaigns helps marketers stay relevant and deliver value-driven content across all decision stages.

• Audio is now a core pillar of a successful ABM strategy.

Madison Logic’s ABM Audio Advertising marks a pivotal evolution in B2B marketing, enabling brands to engage with a broader audience through one of the fastest-growing digital channels. As audio content continues to shape buyer behavior, this new offering gives marketers a powerful tool to cut through the noise and connect with decision-makers in a more intimate and impactful way.

DASH TWO, a leader in paid media strategy, is spearheading the promotional campaign for PurpleStride 2025—the Pancreatic Cancer Action Network’s (PanCAN) flagship fundraising walk. Taking place on Saturday, April 26, with nearly 60 events nationwide, the campaign combines national reach with hyper-local engagement to drive awareness, participation, and action.

Campaign Highlights

1. Integrated Multi-Channel Media Approach

• The campaign includes a mix of social, digital, and out-of-home (OOH) media.

• Messaging is tailored to reach users on mobile, during commutes, and in their communities.

• Built on data-driven insights from previous years, with adjustments made for current media trends and user behaviors.

2. Localized OOH Focus in High-Impact Markets

• New York City:

  • 65+ digital liveboards in 7 major subway stations.

  • Nighttime wall projections at E Houston & Bowery boost street-level visibility.

• Los Angeles:

  • Bus ads on Santa Monica’s Big Blue Bus line.

  • Digital billboard on the 405 freeway near LAX for broad commuter reach.

• Washington, D.C.:

  • Over 50 digital subway placements across the Metro system.

  • Full-motion creative in high-traffic stations for maximum visibility.

3. Proven Tools & Platform Expansion

• Following a successful 2024 campaign with a 30% YoY increase in registrations.

• Meta lead forms and Google Performance Max continue to be leveraged.

• TikTok lead generation introduced for top markets to boost mobile sign-ups.

• All tools focus on creating frictionless, mobile-first pathways from awareness to participation.

4. Hyper-Local Messaging Across the U.S.

• While the media strategy is national, creative elements are customized for individual cities.

• Events in cities like San Francisco, Atlanta, Pittsburgh, Chicago, and Boston highlight local community impact.

• This localized storytelling ensures each participant feels personally connected to the cause.

5. Focus on Community & Connection

• The strategy emphasizes that PurpleStride is a personal, community-driven experience.

• Kim Pham, VP at DASH TWO, states, “Our job is to bring people in… it’s happening in their backyard.”

• Participants across cities are part of a unified movement supporting PanCAN’s mission.

DASH TWO’s dynamic, data-informed approach to PurpleStride 2025 balances national scale with local intimacy, inspiring communities to walk, volunteer, and support PanCAN’s mission. By leveraging advanced media tools and high-visibility placements, the campaign drives impactful engagement—fueling real progress in the fight against pancreatic cancer.

Adx. Inc. has signed a definitive agreement to acquire all assets and liabilities of Collabra Technology, Inc., in a strategic move backed by lead investor group Doxxa. This acquisition aims to extend Adx’s innovative micro-ad platform beyond real estate, unlocking new opportunities across more than 20 industries and reinforcing the company’s commitment to digital marketing transformation.

Highlights of the Acquisition

1. Strategic Expansion into New Markets

• Adx is poised to expand beyond its real estate foundation into over 20 new verticals using Collabra’s micro-ad platform.

• The transaction reflects Adx’s forward-thinking AdTech strategy, bringing scalable, innovative solutions to an $800B global market.

2. Leadership Transitions and Continuity

• Russ Cofano, outgoing CEO of Collabra, is recognized for his leadership in positioning Collabra as the leading MLS-integrated digital ad platform.

• Margo Fraker, current COO of Collabra, will become CEO of Adx’s B2B division, leading the charge in real estate and adjacent industries.

• Fraker’s leadership will support organizational growth and post-merger integration, with a strong focus on go-to-market strategy for AdBuilder.

3. Industry Expertise Fuels Growth

• Adam Contos, former CEO of RE/MAX, joins as a strategic advisor.

• Contos will work with Fraker to scale operations and enhance B2B partnerships, leveraging his deep knowledge of real estate franchising and business development.

4. A Vision for Long-Term Innovation

• Jim DuBois, Executive Chair of Adx, emphasized the innovation potential: “This is a phenomenal opportunity to expand AdTech in cool ways that have not been seen previously.”

• Time H. Barrow, PhD, Chief Brand Officer, highlighted the bold vision: “We’re doubling down in real estate and expanding into over 20 additional industries. It’s gonna be a blast.”

5. Closing Timeline

• The transaction is expected to close by April 30, 2025, paving the way for a seamless transition and integrated rollout across platforms and industries.

The acquisition of Collabra by Adx marks a pivotal milestone for the AdTech landscape. By combining Collabra’s proven real estate ad capabilities with Adx’s ambitious expansion plans, the unified team is poised to deliver next-gen advertising solutions across industries. With seasoned leadership, cutting-edge technology, and strategic partnerships, Adx is setting the stage for a new era in micro-targeted digital advertising.

Nuestra.TV, the bilingual, free streaming platform by Adsmovil, has entered into a strategic content partnership with Avenida Entertainment Group, an award-winning, minority-owned media company. This collaboration enhances both platforms’ reach and underscores their shared mission to deliver authentic, culturally resonant programming to the diverse U.S. Latino audience.

Highlights of the Partnership

1. Curated A+ Content Now Streaming on Nuestra.TV

• A+ is Avenida’s newly launched English-language streaming platform that targets bicultural and multigenerational Latino audiences in the U.S.

• Nuestra.TV will now feature a handpicked slate of original A+ shows such as:

  • Illegally Brown

  • Immigrant Voices of America

  • Baldo

  • Pinkafé Unfiltered

  • Barrio Chino

  • Rated V

2. A Shared Mission of Representation and Inclusion

• The collaboration reflects a shared commitment to elevating underrepresented voices, filling a gap in mainstream media by spotlighting authentic Latino stories.

• Fanny Grande, CEO of Avenida Entertainment Group, emphasized that the partnership is about “empowering diverse creatives” and “redefining multicultural entertainment.”

3. Strategic Impact for Advertisers and Content Owners

• The partnership provides new opportunities for brands and advertisers to connect with U.S. Latino audiences through culturally relevant digital content.

• Alberto Pardo, Co-founder and CEO of Nuestra.TV, noted that this alliance “enhances the bilingual streaming experience” and supports scalable engagement for advertisers.

4. Nuestra.TV’s Expanding Bilingual Ecosystem

• Nuestra.TV currently offers:

  • 10,000+ hours of on-demand content

  • 20+ FAST channels

  • Bilingual programming from the U.S., Latin America, and Spain

• It is available across platforms including Roku, Fire TV, Apple TV, Android, and iOS, catering to viewers across acculturation levels and generations.

5. Co-Marketing and Distribution Opportunities

• The deal opens the door to collaborative marketing across AVOD and FAST channels, reinforcing the continued momentum of Hispanic-focused streaming platforms in the U.S. media landscape.

This partnership between Nuestra.TV and Avenida Entertainment marks a significant step forward in amplifying Latino voices in digital entertainment. By integrating A+ programming into its platform, Nuestra.TV continues to position itself as a leading destination for bilingual, bicultural, and multigenerational content, while offering brands and creatives alike a powerful avenue for meaningful audience engagement.

Avochato, the trusted business communication platform for thousands of sales and support teams, has launched a new Google Chrome extension that enables users to message, call, and manage conversations directly from their browser—without switching tabs or applications. This update brings real-time AI-powered tools into users' everyday workflows, streamlining communication at scale.

"Our customers want faster, simpler ways to stay in touch with their customers and staff without the friction of managing so many tabs or switching apps," said Alex De Simone, Co-founder and CEO of Avochato. "This extension makes messaging and calling a natural part of your everyday workflow, right inside Chrome. I use it daily alongside my email inbox."

Features of the Avochato Chrome Extension

1. Seamless In-Browser Messaging and Calling

• Message customers while browsing any website or CRM.

• Instantly make and receive phone calls via the extension.

• Start conversations or respond without needing to leave the current tab.

2. Real-Time AI & Team Collaboration

• Monitor AI-powered automated responses in real time.

• Assign chats to teammates, organize conversations, and add internal notes on the fly.

• Receive custom notifications and alerts without delay.

3. Native Salesforce Integration

• Automatically pulls up recent customer conversations when viewing Salesforce records.

• Enables quick navigation between active conversations.

• One-click to initiate new threads with leads or customers directly from the CRM.

4. Shared Inbox & Contact Access

• Connects directly to existing Avochato accounts.

• Provides access to shared inbox, contacts, and conversation history.

• No extra setup—just log in and start communicating.

Why It Matters for Sales & Support Teams

With businesses relying more than ever on real-time communication, the new Chrome extension simplifies daily outreach, especially for teams working within platforms like Salesforce, Gmail, or other browser-based tools. It cuts down on time wasted switching between apps and ensures that every message or call is logged, tracked, and accessible in one place.

Get Started Today

The Avochato Chrome extension is available now for download from the Chrome Web Store. It installs in seconds and works instantly with your Avochato login.

Intentsify, a market leader in B2B intent data and AI-powered signal-based marketing, has announced the appointment of Chris Modzelewski as Executive Vice President of Ad Solutions and Data Monetization. This strategic hire comes on the heels of Intentsify’s recognition as a Leader in The Forrester Wave™: Intent Data Providers for B2B, Q1 2025, underscoring the company’s ambitious expansion into the audience and advertising solutions space.

"We're thrilled to welcome Chris to our leadership team during this pivotal growth period," said Marc Laplante, CEO of Intentsify. "His global experience in ad tech and audience measurement will be key as we extend our value to customers through new, differentiated offerings."

A Milestone in Intentsify’s 2025 Growth Strategy

Modzelewski’s Role and Vision

In his new role, Modzelewski will:

• Lead advertising and data monetization efforts.

• Expand Intentsify’s audience solutions portfolio using proprietary intent signals.

• Deliver innovative media activation opportunities to B2B advertisers and agencies.

• Create new revenue streams that go beyond traditional intent data services.

"I'm excited to help our partners reach the right buyers at the right time using the best audience intelligence available," said Modzelewski.

A Proven Leader in Ad Tech and Audience Measurement

Chris Modzelewski brings:

• 26 years of experience across ad tech, software, and market research.

• Expertise in digital audience measurement and cross-channel advertising solutions.

• Global leadership success at companies like Gemius (Founder) and Dynata (Head of Product).

• A track record of building high-performing teams and scalable tech infrastructures.

His deep understanding of data science, media strategy, and analytics will help drive innovation at the intersection of intent data and ad performance.

Why This Matters for the B2B Marketing Landscape

As demand grows for high-precision B2B advertising, Intentsify is positioning itself at the forefront of the audience-based activation revolution. The appointment of Modzelewski accelerates the company’s ability to integrate intent data into full-funnel ad solutions, giving brands a measurable edge in campaign planning, targeting, and performance.

With Chris Modzelewski joining the executive team, Intentsify is set to lead a new era in data-driven advertising for B2B, backed by innovation, global expertise, and a bold vision for 2025 and beyond.

Ordergroove, the leader in Relationship Commerce for enterprise brands and retailers, has announced Ordergroove Frontier—a suite of AI-powered solutions designed to transform how brands drive recurring revenue growth. Frontier revolutionizes traditional subscription management by infusing advanced AI into the platform's core, enabling merchants to optimize customer relationships, boost retention, and scale more efficiently.

"Brands don’t need more data—they need smarter systems that act on their behalf," said Greg Alvo, CEO of Ordergroove. "Frontier is the brain of Relationship Commerce, helping merchants grow smarter, faster, and more profitably."

How Ordergroove Frontier Transforms Subscription Management

Features of Ordergroove Frontier

1. Recovery Optimizer
   Leverages smart AI recommendations to optimize payment retries, increasing recovery rates by 56%. This ensures merchants can recover more revenue from failed subscription payments.

2. AI Assistant
   A GPT-powered conversational layer to accelerate onboarding, troubleshooting, and deployment. With instant answers from the Help Center, Developer Docs, and Academy, merchants can streamline operations.

3. Disengaged Subscriptions Concierge
   This tool uses AI-driven insights to manage disengaged subscribers and maximize payment success rates, ensuring merchants maintain healthy, active subscriber bases.

4. Subscription Forecasting Analytics (Coming Soon)
   A predictive tool that dynamically forecasts recurring revenue, allowing brands to better plan and scale their business as market conditions evolve.

The Business Impact of AI-Driven Relationship Commerce

As eCommerce economics evolve, brands face increasing customer acquisition costs and declining loyalty. Traditional, one-size-fits-all approaches no longer suffice. Ordergroove Frontier offers a solution to this challenge by enabling brands to foster personalized, scalable relationships with every customer—ultimately driving stronger customer lifetime value (CLTV) and business profitability.

The Future of Relationship Commerce: Autonomous and Intelligent

Ordergroove's vision for Frontier goes beyond product innovation. The platform is positioned as the self-optimizing engine for brands to nurture long-term relationships while driving operational efficiencies. With future capabilities like proactive churn prediction, dynamic pricing, and personalized offers, Frontier will enable merchants to anticipate customer needs and enhance their experiences in real-time.

Expanding Frontier Capabilities

In the coming months, Ordergroove plans to expand Frontier’s ecosystem with even more intelligent features, such as:

• Adaptive cancel flows to prevent churn.

• Proactive churn prediction to retain valuable subscribers.

• Predictive performance metrics to guide growth strategies.

With Ordergroove Frontier, brands are equipped to outpace competitors in the rapidly changing eCommerce landscape. The AI-powered solutions within Frontier will help merchants scale more efficiently, anticipate customer needs, and unlock new levels of growth. By automating relationship management, Frontier empowers brands to build smarter, more profitable customer connections.