Xsolla, a leading global video game commerce company, has partnered with AppsFlyer, a global leader in mobile measurement and attribution, to enhance Web Shop solutions for game developers. This first-of-its-kind collaboration in the gaming industry offers cross-platform measurement and attribution, helping developers optimize user engagement, revenue, and campaign performance.

Features of the Integration

This partnership introduces two integration options to support developers:

Mobile Application S2S Integration

• Measures Lifetime Value (LTV) & Return on Advertising Spend (ROAS) for in-app and Web Shop purchases.
• Tracks user acquisition, re-engagement campaigns, and full cross-platform user journeys.
• Enables easy activation via Xsolla & AppsFlyer Publisher Accounts, requiring no coding expertise.

Web Integration Activation

• Tracks marketing performance, ad conversions, and campaign effectiveness for Xsolla Web Shops.
• Supports high-performance ad creatives and retargeting efforts.
• Seamlessly integrates with Xsolla’s Site Builder.

Why This Matters for Game Developers

Game developers often struggle with cross-platform attribution, making it difficult to connect mobile and web performance data. These integrations:
Bridge the data gap between mobile apps and Web Shops.
 Provide accurate tracking of LTV, ROI, and campaign impact.
 Enable smarter business decisions with full-funnel insights.

According to Berkley Egenes, CMO & Growth Officer at Xsolla:
"Xsolla’s Web Shop solution has transformed the mobile gaming industry, with over 500 Web Shops launched. Traditional mobile measurement tools weren’t built for this. These integrations now offer game developers a complete view of player LTV and overall ROI."

AppsFlyer’s Take on the Collaboration

"Understanding the full user journey across mobile and web is crucial for game developers," said Adam Smart, Product Director of Gaming at AppsFlyer. "This collaboration ensures seamless cross-platform measurement and attribution, allowing developers to optimize performance and maximize revenue."

How Developers Can Activate These Integrations

No coding required – simple activation through Xsolla & AppsFlyer Publisher Accounts.
Comprehensive analytics to track in-app and web-based purchases.
Streamlined cross-platform campaign management for accurate revenue attribution.

As mobile gaming evolves, cross-platform measurement tools are essential for developers to track, optimize, and grow their player base effectively. With this Xsolla-AppsFlyer integration, developers gain clear, data-driven insights into user behavior and marketing performance, enabling them to create better gaming experiences and maximize revenue.

mrge, the intelligent commerce advertising platform, has released its 2025 Commerce Advertising Report, revealing strong industry confidence and investment in AI, influencers, and new monetization models. With over 50% of businesses increasing ad budgets, the report explores emerging trends shaping the future of digital commerce.

Insights from the Report

1. AI is Transforming Search & Traffic

AI-driven search tools, like SearchGPT, are revolutionizing product discovery with personalized experiences.
30% of respondents expect AI to significantly impact website traffic.
 Privacy and trust remain top concerns despite AI’s growing adoption.

2. Influencer Marketing Gains Momentum

Influencer marketing ranks as a top growth channel, with brands focusing on reach, engagement, cost efficiency, and analytics.
 Data-driven influencer strategies are proving essential for commerce success.

3. Confidence in Commerce Advertising

80% of respondents remain optimistic about the future.
Half of the businesses generate at least 20% of revenue from commerce advertising.
 Brands are prioritizing performance-based strategies despite economic uncertainties.

4. Performance Leaders & Declining Channels

Top-performing channels:
 Blogs & Influencers
 Search & Product Listings

Declining channels:
 Coupon pages
 Loyalty programs

5. Growth Priorities for 2025

Industry’s top priorities:
New monetization models (41.1%)
Generative AI (32.9%)
Expanding to new markets (31.5%)

Fewer brands are relying on partnership expansion compared to last year (27.4% vs. 41.9%).

6. Shoppable Video & Emerging Growth Channels

Shoppable video is gaining traction as a leading commerce channel.
Niche platforms are expected to play a crucial role in audience engagement.

7. Challenges Facing Advertisers & Publishers

Top hurdles for advertisers:
 Recruiting & diversifying partners

Key concerns for publishers:
 Tracking & attribution issues
 Limited internal resources

Industry Perspective: mrge CEO on 2025 Trends

Dave Reed, CEO of mrge, stated:“Commerce advertising is a key growth driver, with budgets increasing despite economic uncertainties. Delivering the right offer at the right moment is crucial, and mrge is committed to empowering publishers, advertisers, and consumers for sustained success.”

As commerce advertising continues evolving, brands must adapt to AI-driven strategies, influencer partnerships, and emerging platforms to drive revenue and engagement. mrge’s 2025 Commerce Advertising Report provides a roadmap for staying ahead in a competitive landscape.

Demandbase, a leading account-based GTM platform, has launched two new certification programs in partnership with B2B analyst firm ForgeX. These research-backed courses are designed for GTM leaders and practitioners looking to optimize their account-based strategies. The certifications provide actionable frameworks, measurement models, and a structured learning experience to help teams align, scale, and drive measurable success.

Overview of the Certifications

1. Account-Based GTM Certification

What it covers:
 Modern GTM frameworks & models
 Types of ABM strategies: Enterprise ABM, Growth ABM, and Deal Acceleration
 Research-backed insights to optimize GTM execution

Who should take this course?
Ideal for marketing and sales teams looking to refine their ABM strategy and accelerate account engagement.

2. Account-Based Measurement & Reporting Certification

What it covers:
 Tools & strategies to quantify success
 Methods to fine-tune account-based programs
 Frameworks to ensure measurable business outcomes

Who should take this course?
Best suited for marketing analysts, GTM strategists, and sales teams who want to measure and improve their ABM performance.

Live Workshop & B2BMX Debut

 In addition to the self-paced online programs, Demandbase & ForgeX will launch a half-day live workshop at the B2B Marketing Exchange (B2BMX) in February. More details will be revealed at the event.

Industry Perspective

Alicia Hale, SVP of Growth Marketing at Demandbase:

"Our updated certifications align with our evolving ABM strategy, offering practical, results-driven frameworks that help B2B teams drive alignment and business growth."

Davis Potter, CEO & Co-Founder of ForgeX:

"ABM strategies have lacked innovation for too long. These courses fill the gap by providing modern frameworks, tools, and deployment models for GTM success."

The new Demandbase certifications provide B2B GTM teams with the tools to design, implement, and scale their account-based strategies effectively. Whether focusing on ABM execution or measurement, these programs help practitioners drive growth and ROI.

Amplitude, a leading digital analytics platform, has introduced Guides and Surveys, an innovative solution designed to help organizations improve onboarding, drive engagement, and enhance user experiences. These features enable teams to activate in-product guidance using rich behavioral insights, ensuring relevant, non-intrusive, and AI-driven interactions.

Why It Matters

Personalized Engagement: Uses behavioral data for targeted guidance
AI-Driven Triggers: Smart monitoring prevents user annoyance
Data-Backed Optimization: Helps teams refine onboarding, feature adoption, and conversion strategies

Features of Guides & Surveys

Product Tours – Step-by-step interactive walkthroughs for seamless onboarding.
Announcements – Smart-triggered messages for updates, invites, and offers.
Banners – Persistent alerts for critical updates.
Tooltips – Contextual help to enhance usability.
Checklists – Personalized action plans to streamline onboarding.
Surveys – Real-time customer feedback collection for deeper insights.

The AI-Driven Approach

Unlike traditional popups, which can be intrusive, Amplitude leverages AI-based targeting and annoyance monitoring to ensure messages appear only when relevant. This allows organizations to:
Improve user retention
Boost feature adoption
Encourage product up-sells
Strengthen customer trust

Seamless Integration with Amplitude’s Platform

This launch follows Amplitude’s acquisition of Command AI, enhancing its platform with advanced digital adoption tools. Guides and Surveys now seamlessly integrate with:
Analytics – Gain deep insights into user behavior
Session Replay – Understand friction points in the user journey
Feature Experimentation – Test and refine product interactions
Web Experimentation – Optimize in-app engagement strategies

Customer Success Story

Rachel Strubhar, Director of Product Growth at Homebase:

“Amplitude’s event-triggered campaigns improved our feature adoption by 54%. The personalized engagement made our experiments faster and more effective."

Amplitude’s Guides and Surveys provide a smarter, AI-powered approach to onboarding, engagement, and retention. By integrating these tools with its existing platform, Amplitude empowers digital teams to drive actionable insights and create seamless user experiences.

Semcasting, a leader in data-driven marketing solutions, has introduced Identity ToolBox, an innovative Data Discovery Platform designed to help marketers streamline workflows, reduce costs, and enhance First-Party data strategies. By consolidating key marketing functions like data appends, media onboarding, and real-time measurement, the Identity ToolBox offers a unified approach to identity resolution.

Why It Matters

Eliminates Vendor Complexity – One platform for data enhancement, onboarding, and measurement
Maximizes ROI – Reduces costs with fixed-rate pricing
Improves Performance – AI-driven audience insights & lead conversion

Features of Identity ToolBox

Lead Generation from Website Traffic
 Automatically converts website visitors into First-Party identities
 Identifies qualified leads in real-time

On-Demand Data Enhancement
Enrich CRM records with demographic, ownership, and interest data
 Append details like property ownership, affluence, job titles, and interests

Enhanced Onboarding Coverage
 Achieves an 85% match rate with full transparency
 Ensures accurate and seamless data integration

Real-Time Campaign Measurement
SpotLight Report offers daily audience performance insights
 Identifies missed opportunities for optimization

Turn-Key Workflow & Fixed Pricing
 Consolidates lead gen, CRM enhancement, onboarding, and measurement
No hidden costs or overage fees

Who Benefits from Identity ToolBox?

CRM Managers – Seamlessly enhance and activate First-Party data
Data Analytics Teams – Gain real-time performance insights
CMOs & ABM Leads – Streamline operations and optimize marketing ROI

A Game-Changer for First-Party Data Marketing

Ray Kingman, CEO of Semcasting, emphasizes the cost-saving and performance-boosting potential:

“First-Party data is essential for brand marketing, but managing multiple vendors is costly. Identity ToolBox simplifies workflows, improves performance, and lowers costs—all in one unified platform.”

Semcasting’s Identity ToolBox transforms how brands collect, enhance, onboard, and measure First-Party data. By offering an integrated, cost-efficient solution, it enables marketing professionals to drive better results while reducing complexity.

Contentful, a leading content platform trusted by 4,200+ customers, has appointed Chris Masino as Chief Revenue Officer (CRO). With over 25 years of experience in scaling SaaS companies, Masino will lead Contentful’s global sales, partnerships, and revenue strategy, accelerating growth and enterprise adoption.

Why This Matters

Proven SaaS Growth Leader – Led high-growth startups to industry dominance
Enterprise Sales Expertise – Specialized in category creation & GTM strategy
Strategic Leadership – Experience in public companies & acquisitions

Chris Masino’s Track Record

Mercury Interactive – Key player in its acquisition by HP
Jive Software – Helped scale the company through IPO
ActionIQ – Drove growth, leading to acquisition in the CDP space

Leadership Vision

Karthik Rau, CEO of Contentful, emphasized the significance of Masino’s appointment:

“Chris brings immense value with his ability to understand customer needs, identify solutions, and maximize value for organizations. His leadership marks an important milestone in Contentful’s growth.”

Chris Masino shared his enthusiasm for joining Contentful:

“I am thrilled to join Contentful at this pivotal time. I look forward to accelerating growth, strengthening customer relationships, and solidifying Contentful’s position as a market leader.”

What’s Next for Contentful?

Masino’s focus as CRO will be on:
Expanding Enterprise Presence – Strengthening Contentful’s footprint in large-scale businesses
Accelerating Platform Adoption – Driving deeper engagement with the Contentful ecosystem
Enhancing Revenue Strategy – Aligning sales, partnerships, and business growth

With Chris Masino’s leadership, Contentful is poised for its next phase of growth, reinforcing its position as a top content platform. His expertise in enterprise sales and strategic expansion will play a crucial role in shaping the company’s future success.

EchoMark, the first AI-powered forensic watermarking solution, has launched its new API, enabling seamless integration of its watermarking and leak detection capabilities into existing workflows and applications. This launch strengthens EchoMark’s position as a leader in advanced information security, helping businesses combat internal data theft without disrupting daily operations.

Revolutionizing Forensic Watermarking

First to watermark plain text – Pioneering forensic watermarking for text-based documents and images
Large-scale leak detection – Automate protection across high volumes of sensitive content
Seamless API integration – Embed watermarking directly into applications and workflows

With forensic watermarking, organizations can now track, detect, and pinpoint the source of data leaks at scale, improving internal security and compliance.

Features of the EchoMark API

Scalable Protection – Automates large-scale watermarking of sensitive files and data
Flexible Integration – Organizations can customize when, where, and how watermarks are applied
Error Reduction – Ensures consistent security application across all documents
Fast Deployment – Simple integration into existing applications and workflows
Data Sovereignty – Organizations retain full control over stored information
Comprehensive Leak Investigation – Enables real-time detection and tracking of data breaches

EchoMark’s Vision for Data Security

Troy Batterberry, Co-Founder & CEO of EchoMark, highlights the impact of AI-powered watermarking:

“For the first time, organizations can watermark anything. This is critical for protecting sensitive information, from national security to brand integrity.”

EchoMark’s forensic watermarking technology ensures that every piece of private information is protected, allowing businesses to communicate securely and confidently.

Industry Implications & Adoption

With rising internal data threats, organizations are prioritizing proactive security measures. EchoMark’s API enables:
Application vendors to integrate watermarking into their platforms
Enterprises to detect and mitigate leaks before they escalate
Government agencies to safeguard classified information

EchoMark’s AI-powered forensic watermarking API represents a major advancement in information security, providing seamless protection, detection, and control over sensitive data. By automating leak investigations and watermarking workflows, businesses can enhance security while maintaining efficiency.

SurveyMonkey has announced a major update to SurveyMonkey for Salesforce on Salesforce AppExchange, enhancing automated survey programs with personalized email capabilities. This integration empowers businesses to collect actionable customer feedback, streamline workflows, and drive data-driven decision-making within Salesforce.

Benefits of the Enhanced Integration

Automated Surveys – Create and send personalized email surveys directly from Salesforce
Advanced Email Collector Features – Analytics, HTML formatting, and embedded first-question options
Hyper-Personalization – Merge Salesforce data with survey responses for targeted campaigns
Seamless Salesforce Integration – A trusted AppExchange solution ensuring security and reliability

By combining customer survey data with Salesforce’s CRM insights, businesses can track key customer experience metrics like:
Customer Satisfaction Score (CSAT)
Net Promoter Score (NPS®)
Customer Effort Score (CES)

This 360-degree customer view allows organizations to improve customer experience, retention, and business growth.

Industry Impact & Adoption

Customer-Centric Growth – Leverage real-time insights to boost customer engagement
Sales & Marketing Alignment – Use survey responses to fine-tune outreach strategies
Actionable Feedback – Measure how customer sentiment impacts loyalty and conversions

Leadership Insights

Priya Gill, Global Head of Marketing, SurveyMonkey

“SurveyMonkey for Salesforce is one of our most popular integrations. We’re excited to help customers make better data-driven decisions within their Salesforce workflows.”

Alice Steinglass, EVP & GM, Platform, Salesforce

“The updated SurveyMonkey integration will provide customers with deeper insights to build loyalty and convert prospects.”

SurveyMonkey’s latest update enhances automated email surveys within Salesforce, enabling businesses to gain deeper customer insights and improve customer relationships. By integrating feedback with CRM data, organizations can personalize engagement strategies and drive meaningful growth.