mrge, the intelligent commerce advertising platform, has released its 2025 Commerce Advertising Report, revealing strong industry confidence and investment in AI, influencers, and new monetization models. With over 50% of businesses increasing ad budgets, the report explores emerging trends shaping the future of digital commerce.

Insights from the Report

1. AI is Transforming Search & Traffic

AI-driven search tools, like SearchGPT, are revolutionizing product discovery with personalized experiences.
30% of respondents expect AI to significantly impact website traffic.
 Privacy and trust remain top concerns despite AI’s growing adoption.

2. Influencer Marketing Gains Momentum

Influencer marketing ranks as a top growth channel, with brands focusing on reach, engagement, cost efficiency, and analytics.
 Data-driven influencer strategies are proving essential for commerce success.

3. Confidence in Commerce Advertising

80% of respondents remain optimistic about the future.
Half of the businesses generate at least 20% of revenue from commerce advertising.
 Brands are prioritizing performance-based strategies despite economic uncertainties.

4. Performance Leaders & Declining Channels

Top-performing channels:
 Blogs & Influencers
 Search & Product Listings

Declining channels:
 Coupon pages
 Loyalty programs

5. Growth Priorities for 2025

Industry’s top priorities:
New monetization models (41.1%)
Generative AI (32.9%)
Expanding to new markets (31.5%)

Fewer brands are relying on partnership expansion compared to last year (27.4% vs. 41.9%).

6. Shoppable Video & Emerging Growth Channels

Shoppable video is gaining traction as a leading commerce channel.
Niche platforms are expected to play a crucial role in audience engagement.

7. Challenges Facing Advertisers & Publishers

Top hurdles for advertisers:
 Recruiting & diversifying partners

Key concerns for publishers:
 Tracking & attribution issues
 Limited internal resources

Industry Perspective: mrge CEO on 2025 Trends

Dave Reed, CEO of mrge, stated:“Commerce advertising is a key growth driver, with budgets increasing despite economic uncertainties. Delivering the right offer at the right moment is crucial, and mrge is committed to empowering publishers, advertisers, and consumers for sustained success.”

As commerce advertising continues evolving, brands must adapt to AI-driven strategies, influencer partnerships, and emerging platforms to drive revenue and engagement. mrge’s 2025 Commerce Advertising Report provides a roadmap for staying ahead in a competitive landscape.