Amplitude, a leading digital analytics platform, has introduced Guides and Surveys, an innovative solution designed to help organizations improve onboarding, drive engagement, and enhance user experiences. These features enable teams to activate in-product guidance using rich behavioral insights, ensuring relevant, non-intrusive, and AI-driven interactions.

Why It Matters

Personalized Engagement: Uses behavioral data for targeted guidance
AI-Driven Triggers: Smart monitoring prevents user annoyance
Data-Backed Optimization: Helps teams refine onboarding, feature adoption, and conversion strategies

Features of Guides & Surveys

Product Tours – Step-by-step interactive walkthroughs for seamless onboarding.
Announcements – Smart-triggered messages for updates, invites, and offers.
Banners – Persistent alerts for critical updates.
Tooltips – Contextual help to enhance usability.
Checklists – Personalized action plans to streamline onboarding.
Surveys – Real-time customer feedback collection for deeper insights.

The AI-Driven Approach

Unlike traditional popups, which can be intrusive, Amplitude leverages AI-based targeting and annoyance monitoring to ensure messages appear only when relevant. This allows organizations to:
Improve user retention
Boost feature adoption
Encourage product up-sells
Strengthen customer trust

Seamless Integration with Amplitude’s Platform

This launch follows Amplitude’s acquisition of Command AI, enhancing its platform with advanced digital adoption tools. Guides and Surveys now seamlessly integrate with:
Analytics – Gain deep insights into user behavior
Session Replay – Understand friction points in the user journey
Feature Experimentation – Test and refine product interactions
Web Experimentation – Optimize in-app engagement strategies

Customer Success Story

Rachel Strubhar, Director of Product Growth at Homebase:

“Amplitude’s event-triggered campaigns improved our feature adoption by 54%. The personalized engagement made our experiments faster and more effective."

Amplitude’s Guides and Surveys provide a smarter, AI-powered approach to onboarding, engagement, and retention. By integrating these tools with its existing platform, Amplitude empowers digital teams to drive actionable insights and create seamless user experiences.