Demandbase, a leading account-based GTM platform, has launched two new certification programs in partnership with B2B analyst firm ForgeX. These research-backed courses are designed for GTM leaders and practitioners looking to optimize their account-based strategies. The certifications provide actionable frameworks, measurement models, and a structured learning experience to help teams align, scale, and drive measurable success.

Overview of the Certifications

1. Account-Based GTM Certification

What it covers:
 Modern GTM frameworks & models
 Types of ABM strategies: Enterprise ABM, Growth ABM, and Deal Acceleration
 Research-backed insights to optimize GTM execution

Who should take this course?
Ideal for marketing and sales teams looking to refine their ABM strategy and accelerate account engagement.

2. Account-Based Measurement & Reporting Certification

What it covers:
 Tools & strategies to quantify success
 Methods to fine-tune account-based programs
 Frameworks to ensure measurable business outcomes

Who should take this course?
Best suited for marketing analysts, GTM strategists, and sales teams who want to measure and improve their ABM performance.

Live Workshop & B2BMX Debut

 In addition to the self-paced online programs, Demandbase & ForgeX will launch a half-day live workshop at the B2B Marketing Exchange (B2BMX) in February. More details will be revealed at the event.

Industry Perspective

Alicia Hale, SVP of Growth Marketing at Demandbase:

"Our updated certifications align with our evolving ABM strategy, offering practical, results-driven frameworks that help B2B teams drive alignment and business growth."

Davis Potter, CEO & Co-Founder of ForgeX:

"ABM strategies have lacked innovation for too long. These courses fill the gap by providing modern frameworks, tools, and deployment models for GTM success."

The new Demandbase certifications provide B2B GTM teams with the tools to design, implement, and scale their account-based strategies effectively. Whether focusing on ABM execution or measurement, these programs help practitioners drive growth and ROI.