SurveyMonkey has announced a major update to SurveyMonkey for Salesforce on Salesforce AppExchange, enhancing automated survey programs with personalized email capabilities. This integration empowers businesses to collect actionable customer feedback, streamline workflows, and drive data-driven decision-making within Salesforce.

Benefits of the Enhanced Integration

Automated Surveys – Create and send personalized email surveys directly from Salesforce
Advanced Email Collector Features – Analytics, HTML formatting, and embedded first-question options
Hyper-Personalization – Merge Salesforce data with survey responses for targeted campaigns
Seamless Salesforce Integration – A trusted AppExchange solution ensuring security and reliability

By combining customer survey data with Salesforce’s CRM insights, businesses can track key customer experience metrics like:
Customer Satisfaction Score (CSAT)
Net Promoter Score (NPS®)
Customer Effort Score (CES)

This 360-degree customer view allows organizations to improve customer experience, retention, and business growth.

Industry Impact & Adoption

Customer-Centric Growth – Leverage real-time insights to boost customer engagement
Sales & Marketing Alignment – Use survey responses to fine-tune outreach strategies
Actionable Feedback – Measure how customer sentiment impacts loyalty and conversions

Leadership Insights

Priya Gill, Global Head of Marketing, SurveyMonkey

“SurveyMonkey for Salesforce is one of our most popular integrations. We’re excited to help customers make better data-driven decisions within their Salesforce workflows.”

Alice Steinglass, EVP & GM, Platform, Salesforce

“The updated SurveyMonkey integration will provide customers with deeper insights to build loyalty and convert prospects.”

SurveyMonkey’s latest update enhances automated email surveys within Salesforce, enabling businesses to gain deeper customer insights and improve customer relationships. By integrating feedback with CRM data, organizations can personalize engagement strategies and drive meaningful growth.