Semcasting, a leader in data-driven marketing solutions, has introduced Identity ToolBox, an innovative Data Discovery Platform designed to help marketers streamline workflows, reduce costs, and enhance First-Party data strategies. By consolidating key marketing functions like data appends, media onboarding, and real-time measurement, the Identity ToolBox offers a unified approach to identity resolution.

Why It Matters

Eliminates Vendor Complexity – One platform for data enhancement, onboarding, and measurement
Maximizes ROI – Reduces costs with fixed-rate pricing
Improves Performance – AI-driven audience insights & lead conversion

Features of Identity ToolBox

Lead Generation from Website Traffic
 Automatically converts website visitors into First-Party identities
 Identifies qualified leads in real-time

On-Demand Data Enhancement
Enrich CRM records with demographic, ownership, and interest data
 Append details like property ownership, affluence, job titles, and interests

Enhanced Onboarding Coverage
 Achieves an 85% match rate with full transparency
 Ensures accurate and seamless data integration

Real-Time Campaign Measurement
SpotLight Report offers daily audience performance insights
 Identifies missed opportunities for optimization

Turn-Key Workflow & Fixed Pricing
 Consolidates lead gen, CRM enhancement, onboarding, and measurement
No hidden costs or overage fees

Who Benefits from Identity ToolBox?

CRM Managers – Seamlessly enhance and activate First-Party data
Data Analytics Teams – Gain real-time performance insights
CMOs & ABM Leads – Streamline operations and optimize marketing ROI

A Game-Changer for First-Party Data Marketing

Ray Kingman, CEO of Semcasting, emphasizes the cost-saving and performance-boosting potential:

“First-Party data is essential for brand marketing, but managing multiple vendors is costly. Identity ToolBox simplifies workflows, improves performance, and lowers costs—all in one unified platform.”

Semcasting’s Identity ToolBox transforms how brands collect, enhance, onboard, and measure First-Party data. By offering an integrated, cost-efficient solution, it enables marketing professionals to drive better results while reducing complexity.