Contentful, a leading content platform trusted by 4,200+ customers, has appointed Chris Masino as Chief Revenue Officer (CRO). With over 25 years of experience in scaling SaaS companies, Masino will lead Contentful’s global sales, partnerships, and revenue strategy, accelerating growth and enterprise adoption.

Why This Matters

Proven SaaS Growth Leader – Led high-growth startups to industry dominance
Enterprise Sales Expertise – Specialized in category creation & GTM strategy
Strategic Leadership – Experience in public companies & acquisitions

Chris Masino’s Track Record

Mercury Interactive – Key player in its acquisition by HP
Jive Software – Helped scale the company through IPO
ActionIQ – Drove growth, leading to acquisition in the CDP space

Leadership Vision

Karthik Rau, CEO of Contentful, emphasized the significance of Masino’s appointment:

“Chris brings immense value with his ability to understand customer needs, identify solutions, and maximize value for organizations. His leadership marks an important milestone in Contentful’s growth.”

Chris Masino shared his enthusiasm for joining Contentful:

“I am thrilled to join Contentful at this pivotal time. I look forward to accelerating growth, strengthening customer relationships, and solidifying Contentful’s position as a market leader.”

What’s Next for Contentful?

Masino’s focus as CRO will be on:
Expanding Enterprise Presence – Strengthening Contentful’s footprint in large-scale businesses
Accelerating Platform Adoption – Driving deeper engagement with the Contentful ecosystem
Enhancing Revenue Strategy – Aligning sales, partnerships, and business growth

With Chris Masino’s leadership, Contentful is poised for its next phase of growth, reinforcing its position as a top content platform. His expertise in enterprise sales and strategic expansion will play a crucial role in shaping the company’s future success.