Xsolla, a leading global video game commerce company, has partnered with AppsFlyer, a global leader in mobile measurement and attribution, to enhance Web Shop solutions for game developers. This first-of-its-kind collaboration in the gaming industry offers cross-platform measurement and attribution, helping developers optimize user engagement, revenue, and campaign performance.

Features of the Integration

This partnership introduces two integration options to support developers:

Mobile Application S2S Integration

• Measures Lifetime Value (LTV) & Return on Advertising Spend (ROAS) for in-app and Web Shop purchases.
• Tracks user acquisition, re-engagement campaigns, and full cross-platform user journeys.
• Enables easy activation via Xsolla & AppsFlyer Publisher Accounts, requiring no coding expertise.

Web Integration Activation

• Tracks marketing performance, ad conversions, and campaign effectiveness for Xsolla Web Shops.
• Supports high-performance ad creatives and retargeting efforts.
• Seamlessly integrates with Xsolla’s Site Builder.

Why This Matters for Game Developers

Game developers often struggle with cross-platform attribution, making it difficult to connect mobile and web performance data. These integrations:
Bridge the data gap between mobile apps and Web Shops.
 Provide accurate tracking of LTV, ROI, and campaign impact.
 Enable smarter business decisions with full-funnel insights.

According to Berkley Egenes, CMO & Growth Officer at Xsolla:
"Xsolla’s Web Shop solution has transformed the mobile gaming industry, with over 500 Web Shops launched. Traditional mobile measurement tools weren’t built for this. These integrations now offer game developers a complete view of player LTV and overall ROI."

AppsFlyer’s Take on the Collaboration

"Understanding the full user journey across mobile and web is crucial for game developers," said Adam Smart, Product Director of Gaming at AppsFlyer. "This collaboration ensures seamless cross-platform measurement and attribution, allowing developers to optimize performance and maximize revenue."

How Developers Can Activate These Integrations

No coding required – simple activation through Xsolla & AppsFlyer Publisher Accounts.
Comprehensive analytics to track in-app and web-based purchases.
Streamlined cross-platform campaign management for accurate revenue attribution.

As mobile gaming evolves, cross-platform measurement tools are essential for developers to track, optimize, and grow their player base effectively. With this Xsolla-AppsFlyer integration, developers gain clear, data-driven insights into user behavior and marketing performance, enabling them to create better gaming experiences and maximize revenue.