The American Marketing Association (AMA) Triangle proudly announces the launch of its latest initiative: “Empowering Marketers with AI: A Hands-On Workshop.” This comprehensive 7-week program is designed for marketing professionals eager to integrate AI-driven strategies into their workflows, optimize content creation, and leverage AI for business success.

"This program is not just about understanding AI tools—it’s about transformation," said Becky Lee, VP of Programming at AMA Triangle. "Participants will leave with actionable insights and proven strategies to champion AI initiatives and align their team’s goals for seamless adoption."

What to Expect

This interactive and immersive workshop provides marketing professionals with step-by-step training on:
AI-Powered Workflows – Align AI with business goals for data-driven decision-making.
Market Research & Segmentation – Scale audience insights and persona creation.
AI-Generated Marketing Assets – Create emails, blogs, ad campaigns, and more with AI-driven tools.
Brand Governance & Authenticity – Maintain transparency, brand voice, and ethical AI use.
Multi-Step AI Strategy – Integrate AI into research, content creation, and campaign optimization.

Event Details

Start Date: Tuesday, March 11, 2025
Time: 11:30 AM – 1:00 PM (90-minute sessions)
Format: Online (Webinar)
Duration: 7 Weeks

Admission:

 Early Bird Pricing (Now – Feb 15, 2025)
Members: $55.00
Non-Members: $65.00

 Standard Pricing (Feb 15 – Launch Day)
Members: $65.00
Non-Members: $75.00

Why Attend?

AI is transforming marketing, and this exclusive workshop provides hands-on experience with leading AI platforms to help professionals stay ahead of the curve. Expert instructors will guide attendees through practical applications, ensuring they leave equipped to lead AI-driven marketing efforts in their organizations.

Practical Training on AI-Powered Tools
Real-World AI Marketing Applications
Expert-Led Sessions & Actionable Insights

Marketers looking to future-proof their skills and drive innovation within their teams won’t want to miss this opportunity. Secure your spot today and become an AI champion in marketing!

Alorica Inc., a tech-enabled global leader in customer experience (CX), is entering 2025 with unparalleled momentum, building on a transformative 2024. The company achieved key milestones in AI-driven CX, multilingual solutions, CCaaS growth, and global expansion, reinforcing its industry leadership.

"Alorica has set the bar in the CX sector, delivering phenomenal results for our clients while building an empowered workforce," said Mike Clifton, Co-CEO, Alorica. "With AI-powered solutions and strategic partnerships, we’re redefining customer interactions and ensuring brands stay ahead in an evolving digital landscape."

Breakthroughs in Digital-First CX

Alorica’s 2024 innovations included:

AI-Driven Agent Assist – Over 45 million notifications processed, improving client productivity by up to 20%.
Alorica ReVoLT – First-to-market real-time voice language translation, cutting costs by up to 50%.
Knowledge IQ & Conversational AI – AI-powered assistive systems solving complex customer issues.
Conversational AI Success – Engagement rates soared from 20% to 120%, driving immediate, predictive interactions.
CCaaS Growth – 368% increase in deployments, reducing implementation time from months to weeks and cutting client costs by 35%.
Alorica IQ Labs Expansion – Strengthening co-development capabilities in Bangalore.

AI-Powered CX in Action: Aer Lingus Case Study

Aer Lingus, Ireland’s flagship airline, partnered with Alorica IQ to drive Digital Experience (DX) transformation.

"Alorica has been an innovative partner, always bringing us new CX solutions. Their team helped us develop ‘Kara,’ our meta human, to enhance customer support," said Helen van Tonder, Head of Customer Care, Aer Lingus.

Record-Setting Customer & Employee Engagement

Alorica’s CX advancements translated into industry-leading satisfaction metrics:

Record-High Net Promoter Score (NPS) – Surpassing B2B industry benchmarks.
300% Growth in Digital-First Services – Brands are turning to Alorica for Advisory, Analytics, and Alorica IQ Innovation.
87 eNPS Employee Engagement Score – APAC and LATAM regions exceeded 90.
20% Reduction in Agent Attrition – Thanks to proprietary Alorica Connect, NextGen Coaching, and AVA RTA.
30% Workforce Expansion – Strengthening service quality and innovation.

Global Expansion & Future-Focused Growth

In 2024, Alorica expanded its global footprint to Paraguay, South Africa, and Egypt, reinforcing its ability to deliver world-class CX services worldwide.

"The brands leading CX in 2025 will embrace AI, multilingual delivery, and data-driven personalization while investing in a skilled workforce," said Max Schwendner, Co-CEO, Alorica. "Alorica continues to disrupt the market, ensuring clients have cutting-edge solutions and expert teams to drive extraordinary growth."

As AI and digital-first CX continue to evolve, Alorica is pioneering the future with AI-powered tools, multilingual solutions, and a customer-first philosophy. With record-setting achievements in 2024, the company is positioned to redefine CX innovation in 2025 and beyond.

Yes&, a full-service marketing and advertising agency based in Washington, DC, has announced the acquisition of Beacon Digital Marketing, a leading B2B digital marketing agency based in New York. This strategic move enhances Yes&’s ability to provide world-class digital strategy, performance marketing, creative branding, and marketing automation to a growing client base.

"Yes& is committed to helping brands drive real impact, and bringing Beacon into our fold elevates that mission," said Robert W. Sprague, Founder and CEO of Yes&. "Beacon’s expertise in fintech, cybersecurity, and SaaS, along with its data-driven approach, makes them the perfect fit for Yes&. Together, we will deliver even greater innovation and success for our clients."

Why Beacon Digital?

Yes& recognized Beacon Digital’s strong B2B track record in high-growth industries such as:

Fintech
Cybersecurity
Professional Services
SaaS

Beacon’s integrated approach combines performance marketing, website development, creative branding, PR, and strategic communications, making them a top choice for global brands seeking measurable marketing results.

"Beacon Digital was built on the idea that high-growth B2B brands deserve world-class marketing strategy and execution," said Whitney Parker Mitchell, Founder of Beacon Digital. "Joining Yes& allows us to scale our impact, bringing expanded creative capabilities and deeper industry expertise to our clients."

Strengthening Yes&’s Growth Strategy

Yes&’s acquisition of Beacon Digital follows a series of strategic expansions, including:

2022: Lipman Hearne Acquisition – Strengthening expertise in higher education, nonprofits, and philanthropy.
2023: CommCore Consulting Group Acquisition – Enhancing communications training and crisis management for commercial and government clients.

These acquisitions have broadened Yes&’s capabilities, bringing in top industry talent and long-term client relationships.

Expanding Yes&’s Marketing Capabilities

Yes& is known for its data-driven, full-service approach, delivering:

Branding & Creative
Digital Strategy & Performance Marketing
Customer Experience (CX) & Market Research
Media Buying & Advertising
Public Relations & Crisis Communications
Event Production & Media Training

Recognized as one of Adweek’s Fastest Growing Agencies and featured on the Inc. 5000 list six times, Yes& continues to expand its influence in digital marketing and brand transformation.

What This Means for Clients

With Beacon Digital joining the Yes& family, clients can expect:

Enhanced digital strategy & execution in complex B2B industries.
Expanded creative capabilities for branding, PR, and performance marketing.
Stronger data-driven marketing approaches to drive measurable impact.

The acquisition of Beacon Digital reinforces Yes&’s position as a powerhouse in B2B digital marketing, equipping brands with cutting-edge strategies and world-class execution. As the agency continues its rapid expansion, clients will benefit from an unmatched combination of creativity, technology, and data-driven insights.

Celigo, a leading enterprise integration platform as a service (iPaaS) provider, has announced its expansion into Latin America (LATAM) through a strategic partnership with IIG. As Celigo’s exclusive reseller in the region, IIG will provide businesses in Brazil, Mexico, and Colombia with localized support and expertise, ensuring seamless access to Celigo’s automation and integration solutions.

"The Latin American market is experiencing rapid growth, and the need for seamless integration has never been higher," said Jan Arendtsz, CEO of Celigo. "This partnership with IIG allows us to empower businesses in the region with the tools they need to drive digital transformation and operational efficiency."

Benefits of the Celigo-IIG Partnership

The partnership enhances Celigo’s presence in LATAM, delivering:

Localized Support: Dedicated in-region experts for enhanced customer service.
Industry-Specific Expertise: Tailored integrations for e-commerce, retail, manufacturing, and financial services.
Faster Implementation: Accelerated adoption of Celigo’s iPaaS solutions for digital transformation.
Seamless Customer Engagement: Dedicated account management for businesses across LATAM.

"As businesses across LATAM accelerate digital transformation, Celigo’s automation capabilities will be a game-changer," said Diego Terra, CEO at IIG. "We are excited to help companies unlock new levels of efficiency and growth with Celigo’s powerful platform."

Driving Automation Across LATAM

With this expansion, Celigo is reinforcing its global growth strategy, enabling LATAM businesses to:

Automate critical business processes
Integrate applications seamlessly across multiple platforms
Scale operations with flexible automation solutions

This move positions Celigo as a leading integration provider in the fast-growing LATAM market, supporting businesses with localized expertise and cutting-edge technology.

Celigo’s partnership with IIG marks a major milestone in its global expansion, ensuring businesses across Brazil, Mexico, and Colombia can harness the power of iPaaS-driven automation. As the demand for cloud integration grows, Celigo remains committed to delivering scalable, efficient, and localized solutions to help businesses thrive.

ShipBob, a leading global supply chain and fulfillment platform for SMB and mid-market ecommerce merchants, has announced the appointment of Jeetu Mahtani as Chief Revenue Officer (CRO). With over 25 years of experience in go-to-market (GTM) leadership, including a 15-year tenure at HubSpot, Mahtani brings extensive expertise in sales, customer success, and partner ecosystems to ShipBob.

"ShipBob’s mission of making world-class supply chain and fulfillment accessible to merchants of all sizes deeply resonates with my passion for using technology to level the playing field for growing businesses," said Jeetu Mahtani. "I’m excited to help merchants scale their operations both domestically and internationally, while navigating the complexities of omnichannel fulfillment."

A Proven Track Record in Scaling Global Businesses

During his time at HubSpot, Mahtani:

Led the company’s international expansion, growing non-U.S. revenue to nearly $1B ARR.
Built the company’s first global office in Dublin, later expanding to eight additional offices worldwide.
Transformed HubSpot’s 1,500-person Customer Success team into a revenue-generating function through AI-driven automation.

With his founder’s mindset and entrepreneurial experience, Mahtani is well-positioned to accelerate ShipBob’s growth.

Strategic Focus at ShipBob

As CRO, Mahtani will focus on:

Driving revenue growth by acquiring new merchants and expanding their services.
Enhancing ShipBob’s reach in the mid-market and enterprise segments.
Strengthening ShipBob’s global and B2B fulfillment solutions.
Improving customer experience through an integrated, tech-driven approach.

"Jeetu has the expertise to scale businesses from a single-product offering to a multi-product platform," said Dhruv Saxena, CEO & Co-Founder of ShipBob. "His leadership will be instrumental in making ShipBob the default fulfillment platform for ecommerce brands worldwide."

ShipBob’s appointment of Jeetu Mahtani as CRO signals a strong commitment to global expansion, merchant success, and innovation in ecommerce fulfillment. With Mahtani’s leadership, ShipBob is poised to drive greater efficiency, scalability, and customer growth in the evolving digital commerce landscape.

Cisco, a global leader in security and networking, has announced the AI Renewals Agent, the first jointly developed AI solution from its strategic partnership with Mistral AI, a leading European AI provider.

The AI-powered solution automates and optimizes the renewal proposal process by analyzing structured and unstructured data from over 50 signals and sources. With real-time sentiment analysis, summarized recommendations, and intelligent automation, the AI Renewals Agent helps Cisco teams focus on customer engagement, satisfaction, and retention while driving business growth.

"The AI Renewals Agent is an important milestone and the first of many innovations we’ll build with Mistral AI," said Liz Centoni, EVP & Chief Customer Experience Officer at Cisco.

Benefits of the AI Renewals Agent

Time Savings – Reduces time spent on renewal proposals by 20%, with more automation expected.
Data-Driven Insights – Processes 50+ data sources for real-time analysis and personalized recommendations.
On-Premises Security – Ensures data privacy, compliance, and performance tuning.
AI-Driven Automation – Enhances customer interactions with proactive, predictive, and personalized engagement.

"GenAI is revolutionizing how businesses interact with rich and complex data sources," said Arthur Mensch, CEO of Mistral AI. "This collaboration showcases the power of AI in delivering critical value to Cisco’s customers and ecosystem."

Cisco’s AI-Driven Customer Experience Strategy

The AI Renewals Agent aligns with Cisco’s broader AI strategy to enhance Customer Experience (CX) by:

Eliminating workflow inefficiencies to reduce friction for teams.
Leveraging AI-driven insights for improved customer engagement.
Accelerating AI adoption in enterprise environments for scalable, secure automation.

With the launch of the AI Renewals Agent, Cisco and Mistral AI are reshaping the future of customer engagement through AI-driven automation and insights. This milestone highlights Cisco’s commitment to innovation, efficiency, and exceptional customer experience in the AI era.

monday.com Ltd. has officially launched monday service, its AI-powered Enterprise Service Management (ESM) platform, now available to all customers. Designed to centralize and streamline workflows, monday service empowers service teams across IT, business, and customer support to resolve issues faster and more efficiently.

Since its beta launch in January 2024, monday service has already facilitated the resolution of over 215,000 tickets, making it monday.com's highest annual contract value product to date.

"Service teams struggle with manual workflows and disconnected systems. monday service enables them to stay ahead of operational challenges and streamline service delivery," said Daniel Lereya, Chief Product & Technology Officer at monday.com.

Benefits of monday service

AI-Powered Ticket Resolution – Automates responses using ticket history and a built-in knowledge base, reducing manual workloads.
Smart Ticket Classification & Routing – AI categorizes tickets by urgency, sentiment, and department, ensuring faster resolution.
Advanced Analytics & Insights – Dashboards provide real-time visibility into service trends, request volumes, and performance metrics.
Seamless Cross-Department Collaboration – Centralized platform integrates ticketing with projects, business data, and teams.
No-Code, Scalable Implementation – Easily deploy without extensive development, making it cost-effective and adaptable.
Customizable Customer Portal – Enables self-service, ticket tracking, and communication, improving the end-user experience.

Why It Matters

With rising demand for software consolidation, monday service extends monday.com’s Work OS, enabling organizations to use one platform for multiple departments. This AI-first approach reduces manual efforts while enhancing efficiency, collaboration, and service performance.

"For the first time, we have real-time visibility into IT performance across all areas," said Grant De Waal-Dubla, CIO at Cape Union Mart. "monday service helps us improve response times and optimize operations."

With monday service, businesses can modernize service operations, leverage AI-driven automation, and drive efficiency without increasing resources. This marks a major step forward in Enterprise Service Management for organizations of all sizes.

Quickplay, a leading OTT solutions provider, has announced the appointment of Jordan Bartow as General Manager, North America. With over 15 years of expertise in AI, media, and enterprise cloud transformations, Bartow's leadership aligns with Quickplay's vision of driving next-gen streaming innovation.

"Quickplay is redefining streaming profitability with an innovation-first mindset," said Bartow. "I’m excited to refine our go-to-market strategy and shape the future of Quickplay’s portfolio, including Quickplay Shorts."

Bartow’s Industry-Leading Track Record

Formerly at Google Cloud, where he led AI-driven media initiatives for global entertainment and sports leaders.
Played a key role in deploying AI-powered streaming solutions to 150M+ users at a top streaming giant.
Worked with LIV Golf on AI-powered fan engagement strategies and digital distribution.
Proven ability to cut through corporate inertia and accelerate AI, cloud, and streaming adoption.

Quickplay’s Continued Growth & Expansion

This executive hire follows strategic leadership appointments in 2024, including:

• Prabu Chelladurai as Managing Director, EMEA – Platform Solutions & Delivery
• Sean Lynch as Director of Business Development
• Adam Mitchell as Global Head of Customer Success & Analytics

"At Quickplay, we encourage risk-taking and bold decision-making," said Paul Pastor, Co-Founder & CBO. "Jordan embodies that challenger mindset, and we’re thrilled to have him on board."

With Bartow at the helm, Quickplay is poised for expansion, focusing on AI-driven media strategies, innovative streaming solutions, and enhanced customer engagement.