Anura Solutions LLC (Anura.io), a leader in ad fraud detection, has launched an industry-first Accuracy Guarantee, ensuring a 99.999% accuracy rate in identifying fraudulent visitors. This groundbreaking initiative eliminates false positives, safeguarding businesses from lost revenue and marketing inefficiencies.

Why the Accuracy Guarantee Matters

• Ad fraud costs billions annually, making precise detection critical.
• False positives block real users, leading to financial and reputational damage.
• Anura ensures genuine visitors are never misidentified, protecting business growth.

The Impact of False Positives

False positives can harm businesses in multiple ways:

• Revenue Loss – Blocking real customers results in direct sales losses.
• Marketing Inefficiencies – Inaccurate data leads to poor marketing decisions and wasted ad spend.
• Brand & Operational Damage – Customer trust declines, and unnecessary costs rise due to misidentifications.

Anura’s Commitment to Accuracy

• CEO Rich Kahn emphasizes that blocking real visitors is as costly as fraud itself.
• Anura’s AI-powered detection differentiates between fraudulent and real traffic with unmatched precision.
• The Accuracy Guarantee ensures businesses can trust their traffic data without risk.

Transparency & Accountability

• If accuracy falls short, clients can submit verifiable data for review.
• Anura investigates, validates findings, and implements corrective measures to maintain accuracy.
• Service credits are issued for validated claims, reinforcing Anura’s industry leadership and commitment.

Anura’s 99.999% Accuracy Guarantee sets a new standard in ad fraud detection, ensuring businesses can confidently combat fraud without sacrificing real visitors. This commitment to transparency and accuracy makes Anura the most reliable solution in the industry.

Webflow, the industry-first Website Experience Platform (WXP), has appointed Adrian Rosenkranz as Chief Revenue Officer (CRO). In this role, Rosenkranz will lead Webflow’s global go-to-market strategy, aligning sales, marketing, and customer success to accelerate growth.

The Need for Transformation in Web Experience

• The CMS and digital experience market is evolving, with businesses seeking modernization and reduced complexity.
• AI-driven personalization is becoming crucial, making traditional CMS and DXP models outdated.
• Webflow’s no-code and AI-powered platform offers agility and flexibility for marketers, designers, and developers.

Why Adrian Rosenkranz?

• Proven success at Tableau (a Salesforce company) leading a multi-billion dollar global sales operation.
• Expertise in scaling enterprise revenue streams, transitioning from self-serve to enterprise sales models.
• Data-driven and customer-centric leadership style to drive Webflow’s expansion.

Webflow’s Vision for 2025 and Beyond

• AI-powered digital experiences are setting new standards for relevance and efficiency.
• Businesses need fast, scalable, and integrated web solutions to replace outdated CMS and DXP platforms.
• Webflow aims to empower marketing, design, and development teams with AI-driven agility and control.

What Rosenkranz Brings to Webflow

• Unifying go-to-market functions (sales, marketing, and customer success) for seamless business growth.
• Expanding Webflow’s presence in the enterprise market while strengthening its freelancer and agency community.
• Driving innovation in the WXP space, ensuring businesses can create exceptional digital experiences efficiently.

Webflow’s appointment of Adrian Rosenkranz as CRO signals its commitment to scaling in the enterprise market and redefining web experiences. His leadership will play a pivotal role in driving growth, innovation, and AI-powered transformation.

MHC, a leader in SaaS-based intelligent document and workflow automation, has announced a strategic partnership with DTECH Software and Technology. This collaboration will enhance customer communication management (CCM) for regulated industries across Europe, the Middle East, and Africa (EMEA).

The Growing Need for Advanced CCM Solutions

• Highly regulated industries, such as finance, insurance, and utilities, face increasing pressure to streamline compliance-driven customer communications.
• Digital engagement is reshaping customer experience, making personalized, dynamic, and automated communication essential.
• MHC’s NorthStar CCM platform meets this demand by automating the creation and delivery of compliance documents and interactive digital experiences.

Why the MHC-DTECH Partnership Matters

• DTECH is a leading customer experience integrator across EMEA, providing expertise in digital transformation and workflow automation.
• MHC’s NorthStar CCM offers AI-powered, low-code capabilities, allowing non-technical users to manage communication workflows independently.
• Together, MHC and DTECH will empower organizations to enhance engagement, ensure compliance, and optimize communication processes.

Key Perspectives from Industry Leaders

• Volkan Vural, CEO of DTECH:
  "With digital engagement reshaping communication, customer experience has emerged as a key differentiator. Partnering with MHC allows us to provide next-generation solutions to our clients."
• Mahmoud Jaafar, Regional Sales Director, DTECH:
  "MHC’s AI-powered CCM platform brings unique capabilities to our portfolio, enabling modern, dynamic engagement for regulated industries."
• Jeff Butts, Sales Director, MHC:
  "This partnership expands MHC NorthStar CCM’s reach, helping businesses enhance customer engagement, compliance, and satisfaction."
• Paul Rokos, VP of Channel Sales, MHC:
  "Together with DTECH, we’re creating a powerful ecosystem that delivers sustained value and solves region-specific communication challenges."

The MHC-DTECH partnership marks a significant step in enhancing customer experience for regulated industries across EMEA. By combining MHC’s AI-driven CCM technology with DTECH’s integration expertise, businesses can expect seamless, compliant, and engaging customer communications.

Doceree, the world's first global network of physician-only platforms for programmatic messaging, has appointed Ritesh Patel as Chief Growth Officer. This strategic move aims to accelerate Doceree’s global expansion, enhance Point-of-Care (POC) marketing, and strengthen HCP-patient interactions through innovative digital solutions.

Who is Ritesh Patel?

• A renowned digital evangelist with over 20 years of experience in healthcare, marketing, and enterprise technology.
• Recipient of multiple prestigious awards, including:
  • UN Leadership Council Award
  • PharmaVoice 100 Inspiring Leader
  • Clio Award
• Formerly Managing Partner-Global Digital Health at Finn Partners, where he led digital transformation and strategic innovation in healthcare marketing.
• A leading advocate for POC marketing, emphasizing data-driven messaging for HCPs at critical moments of care.

Doceree’s Vision with Patel’s Leadership

With Patel at the helm of growth initiatives and strategic partnerships, Doceree aims to:
 Expand its presence in the U.S. and key global markets.
 Strengthen programmatic messaging for pharma marketers.
 Optimize HCP-patient interactions with precision marketing.
 Partner with leading POC players to refine and scale the ecosystem.

Leadership Perspectives

• Harshit Jain, MD, Founder & Global CEO, Doceree:
  “Ritesh’s deep expertise in digital health and programmatic marketing makes him the perfect leader to drive Doceree’s next growth phase. His proven track record in digital innovation will elevate HCP-patient conversations with data-driven precision.”

• Ritesh Patel, Chief Growth Officer, Doceree:
  “I’m thrilled to join Doceree at this exciting time of growth and innovation. Doceree’s vision for precision marketing in POC will transform HCP-patient engagement. I look forward to driving global expansion and advancing digital healthcare solutions.”

With Patel’s appointment, Doceree is reinforcing its commitment to revolutionizing healthcare marketing through data-driven, programmatic solutions. His expertise will expand Doceree’s impact in global markets, helping pharma brands connect with HCPs more effectively, ultimately leading to better patient outcomes.

Afiniti, Inc., a global leader in customer experience and artificial intelligence, has announced the appointment of Jerome Kapelus as Chief Executive Officer. Kapelus succeeds Hassan Afzal, who will transition into a strategic advisory role.

Who is Jerome Kapelus?

• A seasoned executive with over 25 years of experience in leading, scaling, and transforming technology companies.
• Formerly held leadership roles at:
  • PWCC Marketplace – Led business integration post-acquisition by Fanatics, Inc.
  • TCGplayer – Oversaw revenue growth and operational improvements before its acquisition by eBay.
  • Quartet Health – Played a key role in scaling operations.

Kapelus’ Vision for Afiniti

As CEO, Kapelus aims to build on Afiniti’s momentum by:
 Expanding market presence and driving sustainable growth.
 Investing in cutting-edge AI solutions to enhance customer experience.
 Strengthening Afiniti’s position in AI-powered CX optimization.

Leadership Perspectives

• Jerome Kapelus, CEO, Afiniti:
  “It’s an honor to lead Afiniti at such a pivotal moment. Thanks to Hassan’s leadership, we’re positioned for growth. I look forward to expanding our AI-driven solutions that bring tangible value to our customers.”

• David Flannery, Chairman of Afiniti’s Board of Directors:
  “Jerome is an operationally focused leader with a strong ability to drive transformation and innovation. He’s the right person to guide Afiniti through its next growth phase.”

With Kapelus at the helm, Afiniti is poised to accelerate AI innovation, expand its market reach, and continue its leadership in AI-powered customer experience solutions.

Yext, Inc., a leading digital presence platform for multi-location brands, has announced the acquisition of Places Scout, a top local SEO and location intelligence platform. This move strengthens Yext’s ability to provide AI-powered competitive intelligence and benchmarking to help brands optimize visibility across all search channels.

Why This Acquisition Matters

With AI-driven search transforming customer discovery, brands need more than just visibility—they require real-time competitive intelligence. By integrating Places Scout’s data-driven insights, Yext enables brands to:
Assess performance across national and local markets
Track competitors with precise benchmarking tools
Optimize search visibility using AI-powered recommendations

Leadership Perspectives

• Michael Walrath, CEO & Chair, Yext
  “Places Scout enhances our intelligence capabilities, helping brands not just see where they stand but know exactly what steps to take to win. As AI search evolves, we’re committed to providing brands with the insights they need to lead.”

• Mark Kabana, CEO, Places Scout
  “Places Scout has pioneered search intelligence and benchmarking. Together with Yext, we’re offering brands unmatched data and analytics to refine their strategy and outperform the competition.”

Yext’s Expanding Digital Presence Capabilities

This acquisition follows Yext’s recent purchase of Hearsay Systems, reinforcing its commitment to search intelligence and customer engagement. By integrating Places Scout’s local search and reputation data, Yext enhances its platform’s ability to:
Deliver actionable AI-powered insights
Improve multi-location brand strategy
Strengthen competitive positioning in local and global search

Financial Outlook for Q4 & Fiscal Year 2025

Yext has updated its financial outlook, expecting results for Q4 and fiscal year ending January 31, 2025, to be in line with or above previous guidance, despite FX headwinds.

With this acquisition, Yext cements its position as the most comprehensive digital presence platform, equipping brands with next-generation AI and search intelligence tools to thrive in an evolving digital landscape.

Verve, a leader in ID-less advertising technology, has appointed Grant Gudgel as SVP of Marketing to spearhead its next phase of accelerated growth. With deep expertise in digital advertising, programmatic strategy, and identity-free targeting, Gudgel will play a key role in helping Verve challenge legacy industry conventions and expand its market leadership.

Grant Gudgel’s Industry Expertise

Gudgel’s career spans digital advertising, product strategy, and M&A, including:
Teads: Led North American operations for Teads Studio, an advanced Dynamic Creative Optimization (DCO) platform.
Entrepreneurial Success: Co-founded an early in-app video ad platform, later acquired by Voodoo.
Industry Consultant: Advised ad tech firms on product strategy and acquisitions.

Strategic Vision for Verve

According to Verve CEO, Remco Westerman:
“Grant’s creative approach to solving modern ad tech challenges aligns with Verve’s vision to redefine media value through ID-less technologies. His expertise will be instrumental in driving Verve’s growth and challenging conventional advertising models.”

Gudgel’s key responsibilities include:
Integrating recent acquisitions, including Jun Group (€170 million deal).
Expanding Verve’s ID-less, mobile, DOOH, and CTV ad solutions.
Strengthening Verve’s brand and agency-facing business.
Advancing Verve’s demand-side business, following the Jun Group acquisition.

Verve’s 2024 Momentum & Innovations

Gudgel’s appointment comes after a landmark year for Verve, which included:
Acquiring Jun Group for €170 million
Releasing research on in-app privacy trends
Launching ATOM 3.0, enabling ID-less targeting across 10,000+ apps
Becoming the top mobile SSP in North America for Google & Apple app stores

Gudgel’s Perspective on the Future of Ad Tech

“Verve is rewriting how our industry approaches audience targeting. With ID-less solutions like ATOM, we’re unlocking premium, cross-channel inventory that has long been overlooked. In an era where traditional programmatic tactics face signal loss and oversaturation, Verve offers an entirely new approach to delivering media outcomes.” – Grant Gudgel, SVP of Marketing, Verve

Verve’s commitment to ID-less advertising and privacy-first innovation is reshaping digital advertising. With Gudgel’s leadership, the company is set to further differentiate itself in mobile, DOOH, and CTV inventory, helping brands and agencies maximize media impact in a privacy-first world.

Smarsh, a global leader in communications data and intelligence, has appointed David Brolsma as Chief Financial Officer (CFO). With expertise in IPO strategy, M&A, regulatory compliance, and revenue efficiency, Brolsma will play a key role in accelerating Smarsh’s next phase of growth and enhancing financial and operational excellence.

David Brolsma’s Industry Expertise

Brolsma brings over 20 years of financial leadership experience, having held key positions at both high-growth technology firms and publicly traded multinationals:
WP Engine (CFO & SVP): Led multiple tech acquisitions for the Silver Lake-owned hosting service.
Rackspace (VP & GM): Spearheaded successful IPO and global expansion strategy.
Valero Energy & EY: Managed international finance and governance across U.S. and Europe.

Strategic Vision for Smarsh

According to Kim Crawford Goodman, CEO at Smarsh:
“David’s leadership will be critical in accelerating Smarsh’s growth, ensuring financial strength, and supporting innovation. His expertise in scaling technology companies and navigating regulatory complexities makes him an invaluable asset.”

As CFO, Brolsma will oversee:
Global finance and accounting
Corporate development & M&A integrations
Regulatory compliance & revenue optimization
Operational efficiency & strategic growth initiatives

Smarsh’s Industry Recognition & Momentum

Brolsma’s appointment follows a strong growth phase for Smarsh, including:
Named a Leader in Gartner’s Digital Communications Governance Quadrant
17th consecutive appearance on the Inc. 5000 Fastest Growing Companies list
Expanding its AI-powered, cloud-native compliance platform

Brolsma’s Perspective on Joining Smarsh

“Smarsh is a trusted market leader, and I’m excited to contribute to its continued success. I look forward to working with the team to drive financial excellence, innovation, and long-term customer success.” – David Brolsma, CFO, Smarsh

With Brolsma’s leadership, Smarsh is well-positioned to further solidify its global leadership in compliance and communications intelligence, helping regulated industries navigate complex regulatory landscapes and extract critical business insights.