Big Valley Marketing has formally launched three new consulting practices—Brand Strategy, Marketing Strategy, and Market Intelligence—to help B2B technology leaders drive sustainable growth, strengthen brand reputation, and navigate the complexities of rapidly evolving markets. These practices will enable marketing and communications leaders to focus on both short-term and long-term strategies while using outside-in market data to enhance brand, demand, and reputation management.

"Big Valley was founded to deliver the depth of expertise that technology companies need to improve their marketing and communications," said Tim Marklein, Founder and CEO of Big Valley. "Our expanded services will help CMOs stay ahead of the market, balancing immediate revenue goals with long-term brand building and reputation management."

New Consulting Practices to Empower B2B Technology Marketing Leaders

1. Brand Strategy: Maximizing Marketing Impact

In today’s highly competitive B2B technology market, winning over buyers is more challenging than ever. With crowded segments, longer consideration cycles, and increased reliance on self-service content, Big Valley’s Brand Strategy practice helps companies integrate brand building with demand generation and corporate reputation. This practice enables clients to align their brand vision, market positioning, and category definition to maximize marketing impact. Led by Scott Friedman, a 30-year veteran in technology brand building, this practice connects every element of marketing to boost awareness and conversion.

2. Marketing Strategy: Aligning Business Goals with Marketing Impact

Marketing leaders are under constant pressure to deliver results with fewer resources. Big Valley’s Marketing Strategy practice helps companies take a strategic approach, moving beyond tactical execution to develop data-driven, insight-led strategies. Whether it’s annual planning, audience segmentation, or competitive strategy, Big Valley helps B2B marketers develop strategies that align with business objectives and elevate marketing to a growth engine. This practice is led by Mel Johnson, a B2B marketing leader with 15+ years of experience in corporate and product marketing for software and digital health companies.

3. Market Intelligence: Turning Data into Actionable Insights

Technology companies often have detailed insight into sales pipelines but lack intelligence on brand perceptions, audience influences, and industry trends. Big Valley’s Market Intelligence practice bridges this gap by delivering critical insights on brands, categories, competition, audiences, and market conversations. Through advanced research, analytics, and measurement, the practice helps clients uncover insights and actionable recommendations to inform strategy. Led by Tim Marklein, a recognized expert in research and analytics, this practice ensures that technology companies can make informed, data-driven decisions.

Supporting B2B Technology Marketing Leaders in Complex Markets

Big Valley’s new consulting practices offer B2B technology leaders the expertise, frameworks, and insights needed to succeed in a complex and competitive marketplace. Whether focusing on brand strategy, marketing strategy, or market intelligence, Big Valley helps companies navigate change, enhance their marketing impact, and drive sustainable growth. These practices complement the firm’s award-winning expertise in Content Marketing, Corporate Communications, and Digital and Social Marketing, providing a comprehensive solution to meet clients’ needs across various marketing and communications disciplines.

MediaGo, a leading performance-driven intelligent advertising platform, has been awarded the Gold prize for "Native Advertising Platform/Network of the Year" at the 2025 US Native Advertising Awards. This prestigious recognition, presented by the Native Advertising Institute, honors the most innovative and effective native advertising campaigns across various categories. MediaGo’s technological advancements and exceptional use of deep learning models have set a new standard in the industry, enabling better prediction, integration, and performance for global advertisers.

"We are honored to be recognized by the US Native Advertising Awards," said Peter Jinfeng Pan, Head of MediaGo for the Americas. "This award affirms our team's dedication to native advertising and motivates us to invest further in cutting-edge technologies like deep learning to provide smarter, more efficient advertising solutions."

MediaGo: Revolutionizing Native Advertising with Deep Learning

1. Advancing Native Advertising with Deep Learning

MediaGo’s platform leverages five deep learning models that span the entire marketing funnel. These models predict user behavior from initial engagement to final conversion, optimizing ad performance at every stage. By using deep learning to understand and predict user behavior more accurately, MediaGo enhances the user experience, seamlessly integrates ad content, and drives higher click-through and conversion rates.

2. Intelligent Prediction for Improved Ad Performance

The application of deep learning gives MediaGo a competitive edge in native advertising. By predicting consumer actions and integrating ads into content naturally, MediaGo provides global advertisers with the tools needed to maximize ad performance. The ability to predict user behavior and deliver relevant content results in more effective and engaging advertising that resonates with audiences, improving overall campaign success.

3. Celebrating Technological Innovation and Industry Impact

The Gold award at the US Native Advertising Awards is a testament to MediaGo’s exceptional technological capabilities and its impact on the advertising industry. MediaGo’s cutting-edge technology has made significant strides in the native advertising space, enabling better targeting, increased engagement, and more efficient use of advertising budgets.

A Commitment to Smarter, More Efficient Advertising

MediaGo’s Gold win is not just an accolade but a validation of its ongoing commitment to revolutionizing the advertising industry through deep learning and performance-driven solutions. As MediaGo continues to enhance its platform and invest in next-generation technologies, its goal remains clear: to empower global advertisers with smarter, more efficient native advertising solutions that drive success.

Revel Digital, a leader in digital signage and media distribution solutions, has announced a strategic collaboration with Amazon to provide their software on the new Amazon Signage Stick. This plug-and-play device is designed to streamline digital signage applications for businesses, offering a flexible, cost-effective, and scalable solution for visual communication needs.

"We are thrilled to announce our collaboration with Amazon to bring the power of the Revel Digital platform to the Amazon Signage Stick," said Mike Tinnes, Chief Technology Officer at Revel Digital. "This partnership combines the ease of use of the Amazon Signage Stick with the advanced capabilities of our platform, delivering a robust solution at an affordable price."

Amazon Signage Stick: The Future of Digital Signage

The Amazon Signage Stick offers businesses an affordable, flexible hardware solution for digital signage deployments. Engineered with security in mind, it offers premier signage performance and a user-friendly design. Ideal for businesses of all sizes, the Amazon Signage Stick makes it easier to enhance visual communication without breaking the bank. Whether for small or large-scale projects, this plug-and-play device offers a seamless experience, catering to businesses seeking simplicity, efficiency, and high-performance at a lower cost.

Revel Digital Platform: Advanced Features for Enterprise-Level Deployments

Revel Digital's sophisticated platform powers the Amazon Signage Stick, providing businesses with a comprehensive digital signage solution. Key features of Revel Digital’s platform include:

1. Smart Scheduling Technology

Revel Digital’s Smart Scheduling simplifies content management across large digital signage networks, making it easier to manage and schedule content efficiently.

2. ISO/IEC 27001 Certification

The platform is ISO/IEC 27001 certified, ensuring that businesses can trust Revel Digital with their data security and compliance needs.

3. AdHawk Analytics

With AdHawk Analytics, Revel Digital provides valuable insights into audience engagement and campaign performance, helping businesses optimize their signage content.

4. Role-Based Access Control

Role-based access control ensures efficient collaboration within teams while enhancing security by restricting access based on user roles.

5. Real-Time Device Monitoring

Revel Digital’s real-time device monitoring allows businesses to proactively manage and troubleshoot their devices, ensuring minimal downtime and consistent performance.

A Seamless, Affordable, and Scalable Digital Signage Solution

The collaboration between Revel Digital and Amazon brings together advanced digital signage technology with affordable hardware, offering businesses a powerful solution to meet their visual communication needs. The Amazon Signage Stick, powered by Revel Digital's platform, is perfect for businesses looking for an easy-to-use, secure, and scalable digital signage solution.

Bizzabo, the Event Experience Operating System, has unveiled its innovative networking solution, designed to help event organizers deliver the meaningful connections attendees increasingly demand from in-person events. This fully integrated suite addresses a growing challenge within the industry, as identified in Bizzabo's 2025 State of Events report, where 72% of attendees stated that in-person conferences offer the best networking opportunities, yet only 30% felt their last event provided enough networking opportunities.

Solving the Networking Dilemma

While networking remains a top priority for event organizers, delivering a seamless networking experience has become increasingly difficult. Many events still rely on third-party apps for meetings, creating friction for attendees who must juggle multiple platforms. This leads to missed opportunities and disengagement. Organizers also struggle with siloed data, fragmented workflows, and procurement challenges that slow down the event process.

Bizzabo Networking solves these challenges by fully integrating with Bizzabo's Event Experience OS, eliminating the need for separate networking tools and providing organizers with a unified platform. With Bizzabo Networking, networking becomes a core part of the event experience rather than an isolated add-on.

AI-Enhanced Matchmaking for Meaningful Connections

The AI-powered matchmaking system in Bizzabo Networking is driven by rich data gathered throughout the attendee journey, from registration and content engagement to personal interests. This deep integration ensures more accurate and valuable matchmaking, enhancing the likelihood of meaningful connections.

"Event organizers today face a fundamental shift in what drives attendance. Content alone no longer fills seats — people are coming to build relationships," said Alon Alroy, co-founder and CMO at Bizzabo. "Our integrated networking suite directly addresses this by making it easier for organizers to deliver the connections attendees crave while maintaining operational efficiency."

Features of Bizzabo Networking

The new Bizzabo Networking suite includes several features designed to improve the overall event experience:

1. Data-Rich Matchmaking

By leveraging attendee data, Bizzabo’s AI matchmaking connects the right people based on shared interests and event participation.

2. Seamless Scheduling

Attendees can manage their schedules with web and mobile scheduling that keeps them in sync, ensuring they don’t miss important sessions or networking opportunities.

3. Customizable Location Settings

Organizers can tailor event spaces and location settings to foster networking opportunities, making it easier for attendees to find the right people at the right time.

4. Time-Blocking Capabilities

Time-blocking ensures that attendees can seamlessly schedule meetings without overlapping sessions, maximizing their networking potential.

Elevating Networking to a Strategic Advantage

With Bizzabo Networking, organizers can eliminate logistical headaches while elevating networking to a strategic advantage. By providing a unified platform for attendees to connect, the solution drives higher engagement, better event ROI, and a more cohesive event experience.

"When networking becomes frictionless, everyone wins: attendees make meaningful connections, sponsors meet qualified prospects, and organizers see higher satisfaction scores and return rates," added Alroy.

Bizzabo’s new networking solution helps event organizers meet the growing demand for meaningful connections by providing an integrated, AI-enhanced platform. Attendees, sponsors, and organizers alike benefit from a frictionless networking experience that drives higher engagement, better event ROI, and a more unified event experience.

Magnite, the largest independent sell-side advertising company, today announced a strategic agreement with Western Union to support the growth of the financial services company’s Media Network business. Magnite will provide the technology and solutions for Western Union to buy media as an advertiser and monetize its owned media properties across web, mobile, and app environments.

Empowering Direct Access to Premium Streaming Inventory

Through this partnership, Western Union Media Network becomes the first commerce media company to leverage Magnite’s ClearLine solution. ClearLine empowers clients to directly purchase premium streaming inventory from publishers, giving Western Union greater control over the ad buying process and maximizing their working media budget.

With Magnite's extensive reach, the solution allows Western Union to tap into premium CTV (Connected TV) inventory, reaching 92 million CTV households in the U.S., representing 9 out of 10 ad-supported CTV households in the country.

Monetizing Owned Media and First-Party Insights

Magnite’s technology is enabling Western Union Media Network to monetize its owned media properties, including westernunion.com, as well as its iOS and Android applications, which reach over 15 million U.S. customers. By tapping into Magnite’s inventory, Western Union can leverage its first-party customer data to drive more effective advertising.

Magnite’s Curator Marketplaces further enhance the partnership, providing self-serve audience extension. This allows Western Union Media Network to deliver targeted, multicultural advertising to its audience by leveraging anonymized transaction data, improving both ad targeting precision and programmatic workflows.

Supply-Path Optimization for Streamlined Access

In addition to its ad-buying solutions, Magnite and Western Union have signed a supply-path optimization (SPO) agreement, optimizing the access to curated, premium omnichannel inventory. This agreement streamlines Western Union’s Media Network’s access to top-tier ad inventory, further enhancing the overall effectiveness of the partnership.

Statements from Leadership

Chris Hammer, Senior Vice President at Western Union, commented, “Magnite’s expansive technology and service offerings make them a versatile partner that can help address our desire to grow our business. We are excited to see this collaboration continue to grow as we scale our Media Network business.”

Stephanie Reustle, Head of Commerce Media at Magnite, added, “We’re proud to support Western Union Media Network’s entry into advertising by helping them activate efficiently on all fronts. It's rewarding to see the advanced technology we’ve built for publishers and advertisers providing value to clients in new fields. Bringing sellers and buyers closer together is essential for the future of commerce media, and we’re thrilled to help Western Union integrate into this landscape.”

The collaboration between Magnite and Western Union marks an important step forward in the evolution of commerce media, providing businesses with the tools to leverage premium ad inventory and first-party data to drive impactful advertising. With Magnite’s ClearLine solution and Curator Marketplaces, Western Union is positioned to maximize its media buying capabilities and scale its Media Network business in the competitive advertising landscape.

Nimble, the industry-leading sales and marketing engagement platform, is accelerating its evolution into a comprehensive growth engine for small businesses. In response to increasing demand, Nimble has launched a series of powerful new features designed to simplify and automate sales and marketing operations across the entire customer lifecycle.

AI-Driven Insights and Contact Enrichment

One of Nimble's standout features is its enhanced Prospector, which uses AI to deliver accurate contact information, enriched company insights, and comprehensive social profiles in real-time. This eliminates hours of manual research, enabling small businesses to access high-quality, actionable data instantly.

Effortless Lead Capture

Nimble makes it easier than ever to capture and organize leads from multiple sources, including website inquiries, LinkedIn prospecting, and even physical business cards. With Nimble’s web forms, LinkedIn Prospecting add-on, and mobile card scanner, every contact is automatically tagged, assigned, and integrated into workflows for immediate follow-up, streamlining the lead management process.

Personalized, Automated Email Outreach

With Nimble’s personalized email outreach feature, small businesses can send targeted email sequences at scale, triggered by recipient engagement. The platform ensures timely follow-ups at the optimal moment, significantly boosting conversion rates and enabling businesses to nurture leads more effectively.

Automated Workflows for Seamless Customer Journey

Nimble’s Workflows feature helps automate key actions such as sending messages, creating tasks, tagging contacts, adding notes, enrolling contacts in email sequences, and triggering notifications. By streamlining these actions, Nimble allows teams to stay focused on the most important tasks and keep momentum going throughout the customer journey.

Integrated Email Marketing

Say goodbye to separate marketing software. Nimble enables businesses to create, send, and monitor branded email campaigns directly from the platform, saving both time and money while eliminating the need for multiple tools.

Nimble's Vision for the Future

These new capabilities represent a significant leap forward in Nimble’s mission to help small businesses replace fragmented tools with a unified engagement platform that delivers real, measurable results.

“Nimble is not only affordable and scalable, but it also provided me with the tools and automation to focus my attention where it needed to be. Nimble has been an absolute game-changer,” said J.L. Nave III, Principal at Nave Strategies.

Strategic Shift: From CRM to AI-Driven Growth Platform

As Nimble continues to grow, it’s evolving from a simple CRM into a sophisticated, AI-powered platform capable of supporting all aspects of small business growth. The platform now offers a suite of tools designed to attract, nurture, and expand customer relationships while maintaining a focus on simplicity and cost-effectiveness.

“Nimble is evolving into a platform capable of supporting all aspects of small business growth,” said Jon Ferrara, CEO of Nimble. “We are committed to providing small businesses with the tools they need to drive growth without the complexity or cost of traditional enterprise solutions.”

Looking Ahead: AI Innovations and Omnichannel Engagement

Looking toward the future, Nimble is developing a range of groundbreaking features:

• AI Agents for Smarter Selling – Nimble will introduce AI-powered assistants to help businesses manage tasks, surface insights, and suggest next-best actions, enabling sales teams to stay focused on closing deals.

• AI Email Optimization – The platform will enhance email campaigns by leveraging AI to generate and optimize personalized messages, significantly increasing open rates and conversions.

• Unified Omnichannel Communication – Nimble will soon offer seamless customer interaction management across Web Chat, SMS, and Phone, providing a fully integrated communication hub.

By centralizing customer interactions from multiple channels into one intuitive platform, Nimble helps small businesses deliver exceptional customer experiences consistently.

CKEditor, a widely adopted enterprise-grade WYSIWYG rich text editor, has unveiled a powerful new suite of features specifically designed for email content creation. The new functionality simplifies building, editing, and exporting emails directly within applications—enabling developers and content teams to create professional-grade email campaigns without relying on third-party tools.

What’s New in CKEditor for Email Editing

1. Layout Tables

• Provides intuitive tools for structuring email content using HTML tables.

• Offers precise layout control that mirrors how emails will appear in end-user inboxes.

• Reduces formatting inconsistencies across email clients.

2. Email Configuration Helper

• Delivers real-time warnings for missing plugins or misconfigurations.

• Helps developers implement CKEditor for email creation with minimal setup effort.

• Ensures compatibility with standard email rendering engines.

3. Export with Inline Styles

• Generates clean HTML output with inline styles, optimized for email clients.

• Eliminates the need for external CSS or complex workarounds.

• Allows seamless integration into email automation platforms or CRMs.

Developer and Business Benefits

• For Developers:

  • Ready-to-use email editor configurations.

  • Reduced integration time and long-term maintenance overhead.

  • Eliminates reliance on external email design tools.

• For End Users:

  • Drag-and-drop layout capabilities for structured email content.

  • Preview designs as they would appear in inboxes.

  • Enhanced productivity through an embedded email creation interface.

• For Businesses:

  • Supports native email workflows within existing platforms.

  • Increases ROI by replacing third-party tools with in-house solutions.

  • Empowers teams to build everything from simple email inputs to full campaign editors.

Quote from Leadership

"Whether you're looking to implement a simple email editor or a fully-integrated email creation tool, CKEditor now provides the essential features needed," said Wiktor Walc, CTO of CKEditor. "This release further reinforces our commitment to delivering user-driven solutions that simplify workflows and empower both developers and content creators."

Get Started with the New Email Features

Developers and businesses can learn more through CKEditor’s upcoming webinar or schedule a live demo with the sales team. Explore documentation, product guides, and email integration resources at:

• ckeditor.com

• ckeditor.com/ckeditor-5

Primis, a leader in the video discovery platform space, has expanded its collaboration with HUMAN Security. This partnership is aimed at fortifying the digital advertising ecosystem against fraud, bots, and digital threats. With this strategic move, Primis reaffirms its dedication to transparency and elevating industry standards in programmatic advertising.

Highlights of the Partnership

1. Transition to Pre-Bid Filtering with HUMAN’s MediaGuard

• Primis is now using HUMAN’s Ad Fraud Defense solution, MediaGuard.

• The platform has moved from post-bid monitoring to proactive pre-bid filtering.

• This ensures invalid traffic is filtered before bid initiation, maintaining marketplace integrity.

2. Enhanced Ad Inventory Quality and Trust

• Pre-bid filtering validates that ad inventory is fraud-free before reaching buyers.

• Advertisers benefit from cleaner traffic, leading to more informed decision-making.

• Trust and transparency are enhanced across the programmatic ecosystem.

3. HUMAN’s Multi-Channel Fraud Detection Capabilities

• HUMAN analyzes signals across display, CTV, and digital audio.

• The platform provides pre-bid controls for accurate targeting of human audiences.

• Ad fraud is mitigated with unmatched scale, speed, and precision.

4. Strategic Alignment for Long-Term Value

• According to Primis’ COO Maayan Segal, this transition is a “game-changer” for the industry.

• HUMAN’s SVP, Rick Holtman, highlights the integration as a reinforcement of trust and quality.

• The partnership strengthens Primis' role as a transparent and reliable ad tech platform.

Primis' deepened integration with HUMAN Security marks a pivotal step in the battle against ad fraud. By proactively filtering threats before they affect ad performance, the company is setting a new benchmark for digital ad integrity. This collaboration underlines Primis’ unwavering commitment to delivering trusted, high-performance programmatic advertising experiences.