News

Sapiens Launches Decision Analytics to Bring Real-Time Transparency to Enterprise Decisions

Sapiens International Corporation (NASDAQ: SPNS), a global leader in intelligent SaaS software, has unveiled Decision Analytics, a powerful new module in its Sapiens Decision Platform. The addition aims to help enterprises monitor, analyze, and optimize decision performance in real time—bridging the gap between decision design, deployment, and measurable business impact. Turning Decision Data...

artificial intelligence 29 Oct 2025

Ocrolus Launches Encore to Redefine SMB Funding Data Sharing

Ocrolus, the AI-powered automation and analytics leader in financial decision-making, has unveiled Encore, a double opt-in borrower intelligence platform designed to modernize how small business funding data is shared. Built to eliminate friction between brokers and lenders, Encore establishes a trusted, standardized data-sharing ecosystem that accelerates funding and expands capital access for...

artificial intelligence 29 Oct 2025

StackAdapt Redefines DOOH Advertising with Map-First Platform and Unified Workflow

StackAdapt has launched a major upgrade to its digital out-of-home (DOOH) solution, introducing a map-first interface and unified workflow that simplify campaign planning, activation, and measurement. The update aims to solve one of digital advertising’s biggest pain points—fragmentation—by giving marketers end-to-end visibility and control within a single platform. Transforming DOOH with...

advertising 29 Oct 2025

Forrester: B2B Leaders Risk $10B in Enterprise Value from GenAI Missteps

Forrester (Nasdaq: FORR) has released its 2025 B2B marketing, sales, and product predictions, warning that the unchecked adoption of generative AI (genAI) could lead to over $10 billion in lost enterprise value due to stock declines, legal settlements, and regulatory fines. As more B2B buyers rely on conversational AI tools for faster insights, Forrester notes that 19% of these buyers report...

marketing 29 Oct 2025

Marketeam.ai Earns Finalist Spot for ‘Most Innovative Use of AI by a Brand’ at 2025 Digiday AI Awards

Marketeam.ai has been named a finalist for “Most Innovative Use of AI by a Brand” at the 2025 Digiday AI Awards, earning its second recognition from Digiday this year. The honor spotlights a groundbreaking milestone — a marketing campaign conceived, developed, and executed entirely by AI, marking an industry first. The Digiday AI Awards celebrate organizations redefining creativity and...

marketing 29 Oct 2025

PromoRepublic Launches First Mobile AI Assistant for Local Marketing

PromoRepublic has unveiled the industry’s first mobile AI Assistant designed specifically for local marketing. The new feature, embedded in both its web and mobile platforms, offers a conversational, brand-safe experience for multi-location and franchise businesses struggling to balance speed, compliance, and authenticity. The AI Assistant leverages brand data, performance insights, and proven...

marketing 29 Oct 2025

Globant Consolidates Global Marketing Power Under GUT Network

Globant is officially uniting its creative and digital marketing forces under one banner — the GUT Network. The move consolidates the company’s marketing and advertising disciplines across AI, digital experience, content, media, MarTech, and analytics, creating one of the most comprehensive creative technology ecosystems in the industry. Led by GUT co-founders Gastón Bigio and Anselmo Ramos...

digital marketing 29 Oct 2025

Marketers’ Confidence in Measurement Stalls Amid Data Overload and AI Shifts

Marketers are struggling to trust their own data. According to a new report from TransUnion (NYSE: TRU) and eMarketer, The True Cost of Trust in Marketing Measurement, confidence in marketing metrics has plateaued — even as technology promises greater clarity. The survey of 196 U.S. marketers revealed that while 62% feel somewhat confident in their performance measurement, over half (54%) said...

artificial intelligence 29 Oct 2025