Pricefx, a global leader in AI-powered pricing software, has announced significant enhancements to its AI pricing platform and roadmap. These upgrades aim to accelerate deployment and empower businesses to make faster, clearer, and more confident pricing decisions in today’s volatile B2B market. This article outlines the latest innovations and their impact on pricing strategies.

Enhancements to Pricefx AI Platform

• Expanded AI and Data Integration Capabilities

  • Harmonizes internal data (transactions, order history, costs) with external data (tariffs, regulatory info, competitive intelligence).

  • Offers self-serve data integration tools and built-in SAP and Salesforce integrations, providing a unified, real-time pricing decision source.

• New AI-Powered Business Solutions (‘Accelerators’)

  • Expert-designed, customizable AI solutions addressing common B2B pricing challenges.

  • Includes upcoming features like Negotiation Guidance and Win Rate Optimization (coming fall 2025).

  • Other solutions: Product Recommendations, List Price Optimization, and Price Waterfall Optimization.

  • A growing collection of AI add-ons for demand forecasting, elasticity estimation, product clustering, and segmentation.

• Agentic AI and Pricing-Specific Copilot

  • Extension of multi-agent AI capabilities through Pricefx Copilot, launched January 2025.

  • Acts as an intelligent assistant analyzing data, suggesting pricing actions, and automating routine tasks.

  • Supports faster, data-driven pricing decisions with enhanced visibility and confidence.

Why B2B Pricing Needs Transformation

• Market Volatility and Pricing Complexity

  • Tariff shifts, supply chain disruptions, and fluctuating costs demand agile pricing strategies.

  • Legacy spreadsheet and intuition-based methods are insufficient for today’s complexity.

• AI Enables Dynamic, Data-Informed Pricing

  • AI tools provide sharper insights into customer willingness to pay and accurate demand forecasts.

  • Pricing decisions shift from weeks-long processes to minutes, often automated.

  • Sales, pricing experts, and leaders gain visibility and confidence to drive consistent, profitable pricing.

Pricefx’s Vision and Market Impact

• AI Strategy Focused on Practical Business Outcomes

  • Making AI accessible for pricing experts, business users, and data scientists.

  • Delivering solutions that solve real-world pricing challenges quickly.

• Industry Recognition

  • Recent Gold Globee award for best AI-powered pricing optimization.

  • Finalist for SAP Pinnacle award in AI application category.

• Future-Proof Platform

  • Built to adapt to evolving market conditions and diverse business scenarios.

  • Enables defendable pricing decisions with confidence and speed.

Pricefx’s next-generation AI pricing platform and expanded AI roadmap mark a major step forward in B2B pricing transformation. By combining advanced data integration, expert-driven AI solutions, and intelligent agentic capabilities, Pricefx empowers businesses to navigate market volatility and make smarter, faster pricing decisions at scale.

Emplifi, a leading customer engagement platform, has been honored with the Silver Stevie® Award in the Achievement in Product Innovation category at the 23rd Annual American Business Awards®. This accolade recognizes Emplifi’s outstanding contributions to digital marketing, commerce, and customer care through its innovative AI-driven solutions.

American Business Awards Overview

• One of the U.S.’s most prestigious business awards programs, recognizing excellence across industries.

• Over 3,600 nominations this year, with categories including Executive of the Year, Marketing Campaign of the Year, and App of the Year.

• Emplifi’s award highlights its leadership in product innovation.

Emplifi’s Innovations in Digital Marketing and Customer Care

• Emplifi Fuel Platform:

  • A customizable command center tailored for industries like retail, CPG, and sports.

  • Enables teams to track real-time objectives, set personalized goals, and extract actionable insights.

  • Helps optimize marketing strategies and improve customer care efficiency.

• AI-Powered Tools:

  • Over 10 AI-powered tool launches between 2023 and 2024.

  • Enhancements include Unified Analytics and automation capabilities that deliver end-to-end customer experiences.

Leadership and Industry Recognition

• CEO Statement:
  Ohad Hecht emphasizes the team’s dedication and innovation driving Emplifi’s success. The company remains committed to equipping clients with intelligent tools like Emplifi Fuel to continuously improve marketing and customer care.

• Judges’ Praise:

  • Recognized for impressive product innovation and strategic execution.

  • Demonstrates leadership in automation, analytics, and real-time engagement.

  • Positioned ahead of competitors due to AI integration and strong business impact.

Emplifi’s Silver Stevie® Award is a testament to its innovation, business impact, and leadership in the customer engagement space. Its AI-driven platforms and solutions continue to revolutionize how businesses connect with customers and drive digital marketing success.

Superside, a leader in AI-powered creative services, announced the launch of its Custom AI Image Models an innovative solution designed to transform how companies create brand-consistent visuals at scale. Integrated as a Figma plug-in and fine-tuned on each brand’s unique assets, this offering empowers creative teams to generate on-brand visuals instantly, accelerating marketing workflows and delivering faster ROI.

Challenges in Creative Production

• High costs and slow production timelines hinder marketing agility.

• Maintaining brand consistency across channels remains a major pain point.

• Generic AI image tools produce off-brand content, requiring costly, time-consuming edits.

Superside’s Solution: Custom AI Image Models

• Generate images up to 10x faster while cutting costs by up to 85%.

• Train models on brand-specific assets ensuring consistent, on-brand visuals.

• Accessible via a Figma plug-in and integrated workflows for seamless use.

• Support for photographic, illustrated, 3D, and character-based visuals across multiple use cases.

Features

• Instant image generation: Unlimited on-demand image creation through Figma.

• AI Prompt assistance: Simplifies use for non-experts to access on-brand creative.

• Creative oversight: Superside’s design team refines AI outputs as needed.

• Private, secure hosting: Each model is unique and accessible only to the client.

Leadership Insights

• Phil Maggs, Director of Generative AI Excellence: Highlights the need for brand guardrails in the oversaturated AI creative market and how Superside’s solution streamlines brand-consistent content creation in Figma.

• Fredrik Thomassen, Co-Founder and CEO: Emphasizes that the technology not only speeds up content creation but gives marketers freedom by reducing costs, timelines, and inconsistent creative output.

Superside’s Custom AI Image Models bridge creative excellence and operational efficiency, empowering brands to scale visual production rapidly without sacrificing brand integrity. This innovation marks a new era for marketing teams seeking agility, cost savings, and brand-aligned creativity.

impact.com, the world’s leading commerce partnership management platform, has reported a strong performance in the first quarter of 2025. Fueled by the growing industry shift toward partner-led marketing, the company welcomed over 700 new clients including New Balance, Hydrojug, and Monzo and now supports more than 4,500 global brands. With tight marketing budgets and consumers increasingly relying on trusted recommendations, impact.com’s platform innovations and industry research underscore its leadership in driving authentic, revenue-generating partnerships.

Industry Shift to Partner-Led Marketing

• Traditional advertising is losing influence as only 2% of consumers consider it important.

• Consumers now prioritize peer reviews, recommendations, and influencer content.

• The global creator economy is booming, expected to surpass $32 billion in 2025.

• Brands turn to partnerships with creators, publishers, and advocates for credibility and growth.

CEO Insight

David A. Yovanno, CEO of impact.com, explains, “Partner-led marketing is rapidly overtaking traditional advertising as brands seek authentic, trust-based connections. Partnerships with creators and advocates have evolved into core growth drivers and competitive differentiators for brands.”

Product Innovations and Customer Wins

• Over 700 new clients onboarded in Q1, including well-known brands like New Balance and Monzo.

• Enhanced Creator product: Faster, intuitive product gifting with variant selection.

• Advocate product upgrade: Cash Rewards feature to incentivize referrals flexibly and easily.

• Performance tools: Automated partner re-engagement workflows and Event Risk reporting to detect suspicious activity.

Notable Industry Activities

• Announced return of the expanded three-day Partnerships Experience event (iPX) in Austin, June 9-11, featuring guest James Clear, author of Atomic Habits.

• Promoted Justin Morrison to Chief Revenue Officer, strengthening global sales leadership.

• Launched season six of The Partnership Economy podcast with 350,000+ downloads and influential guests like Peter Orlowsky from Getty Images.

• Completed season one of the Publisher’s Playbook podcast covering critical publisher issues such as Google updates and Retail Media trends.

Awards and Recognition

• Three Gold and two Bronze awards at the US Partnership Awards, including Best Platform for Partnership Success.

• Recognized in G2’s Best Software Awards.

• The Partnership Economy podcast won Gold at the AVA Digital Awards.

• Won Best Enterprise Software - Marketing at Singapore Business Review Technology Excellence Awards.

• Best Enterprise Software at Malaysia Technology Excellence Awards.

Research Highlights

• The Customer Journey: Data-driven insights into the evolving multi-channel purchase path.

• Revealing True Partner Value: New framework addressing affiliate incrementality and better performance measurement.

impact.com’s Q1 2025 achievements highlight its role as a pioneering force in the partnership marketing ecosystem. Through strategic product enhancements, high-profile client growth, thought leadership, and industry accolades, impact.com continues to enable brands to harness the power of authentic partnerships for sustainable business growth.

Amplitude, Inc., a leader in digital analytics platforms, today announced new capabilities that unify marketing and product data to help teams optimize every dollar, channel, and campaign. By connecting campaign performance to user behavior and lifetime value (LTV), Amplitude empowers marketers to measure return on ad spend with confidence and deliver precisely targeted, relevant messaging all within one integrated platform.

The Need for Deeper Insights

• Marketers face increasing pressure to prove results beyond clicks and impressions.

• Understanding what drives revenue and conversion across the customer journey is essential.

• Amplitude addresses this by tying marketing touchpoints to in-product engagement and retention data.

CEO and Executive Commentary

Tifenn Dano Kwan, Chief Marketing Officer at Amplitude, stated, “Clicks and impressions don’t cut it anymore. You need to know what’s driving revenue, what’s hurting conversion, and how to fix it quickly across the entire customer journey.”

Liz Miller, VP & Principal Analyst at Constellation Research, added, “Organizations urgently need tools that connect marketing and product data to provide a complete customer picture, enabling faster and better decisions.”

New Features and Platform Enhancements

• Out-of-the-box marketing analytics: Real-time dashboards designed for marketers, offering campaign, channel, and ad performance insights without SQL or data setup.

• Data Table Visualizations: Flexible, digestible custom reports with new chart options.

• Entry Analysis: Track where users come from and their next actions to optimize based on intent.

• Heatmaps: Visualize user clicks, scrolls, and selections to identify friction points on web and landing pages.

• No-code Visual Experimentation: Simplify and accelerate testing of web pages and campaigns with enhanced Web Experiment capabilities.

• Seamless Ad Network Integrations: Sync cohorts and personalize targeting across Google Ads, Facebook Ads, LinkedIn, TikTok, and more.

Customer Success Story

Austin Costello, Team Lead Customer Intelligence at Home Shopping Europe, praised Amplitude’s transparent attribution and intuitive interface. “With Amplitude, both Product and Marketing teams access shared, data-driven customer insights independently, enabling faster issue spotting, testing, and impact measurement—no more black-box models or analyst bottlenecks.”

Amplitude’s enhanced platform capabilities bridge the gap between marketing and product data, enabling companies to optimize campaigns, boost ROI, and create cohesive customer experiences based on actionable insights. This integration equips teams to do more with less and drives better outcomes throughout the customer journey.

Sprinklr, the unified customer experience management (Unified-CXM) platform for modern enterprises, has announced that it will release its financial results for the first quarter of fiscal year 2026 on June 4, 2025, prior to market open.

The earnings press release and related materials will be made available on the Sprinklr Investor Relations website at investors.sprinklr.com.

Earnings Call and Webcast Details

Sprinklr will host a live conference call and webcast to discuss its results at 8:30 am ET on the same day.

• Webcast Access: Available via the Sprinklr Investor Relations website

• Dial-in Numbers:

  • Domestic: 877-459-3955

  • International: 201-689-8588

• Conference ID: 13753882

A replay of the webcast will be available following the call on the Investor Relations site.

Investors, analysts, and stakeholders are encouraged to attend the webcast or access the earnings materials online to gain insights into Sprinklr’s performance and strategic outlook for FY2026.

Bloomreach, the agentic platform for personalization, has announced a strategic partnership with Captain Up, the premier gamification and loyalty platform. This collaboration is set to empower iGaming brands with a powerful combination of AI-driven personalization and advanced gamification tools, helping them create deeper, more engaging customer experiences.

In a recent Bloomreach and EMARKETER survey, nearly 60% of marketers cited customer experience as a key driver of loyalty highlighting the urgent need for dynamic, personalized engagement strategies in today’s competitive landscape.

Benefits of the Integration

With a shared vision to build lasting customer relationships, Bloomreach and Captain Up now offer a joint solution that delivers:

• Real-Time Personalization: Leverages AI and real-time analytics to power precise segmentation and targeted user engagement.

• Gamification Engine: Features include missions, experience points (XP), streaks, season passes, tournaments, collectibles, and more—tailored to player behavior and engagement patterns.

• Modular CRM Integration: A flexible, plug-and-play architecture that fits seamlessly within existing tech stacks across any platform or channel.

• Omni-Channel Continuity: Ensures a consistent loyalty experience across web, mobile, and retail environments.

• Personalized Rewards Center: Enables players to redeem loyalty points for tailored rewards, with dynamic offers adapting based on user behavior and timing.

Driving Loyalty Through Experience

As acquisition costs rise, this partnership provides iGaming brands with the tools to shift focus from acquisition to retention—engaging players through thoughtful, data-informed experiences that keep them coming back.

Explore how Bloomreach powers loyalty in iGaming and how Captain Up is redefining the customer experience through gamification.

NIQ has introduced NIQ Product Insights (NPI), a groundbreaking solution that blends unmatched data granularity with advanced generative AI to help brands and retailers navigate global challenges, including changing regulations, inflation, and evolving consumer preferences.

With access to more than 27,000 product attributes structured by SKU, NPI is designed to answer 99% of consumer questions ranging from dietary compatibility (e.g., GLP-1 diets, gluten-free) to sustainability indicators like local production.

Driving Decisions in a Complex Retail Environment

“In a complex consumer environment characterized by increased competition and rising expectations, retailers are facing significant pressures from tariffs and inflation,” said Marsha McGraw, Global Managing Director at NIQ. “NPI provides the critical analysis needed to understand the impact of global regulatory developments and consumer reactions.”

Benefits of NPI:

• Regulatory Compliance: Attribute-level data ensures brands remain aligned with global requirements—covering customs, labeling, and ingredient bans.

• Accelerated Innovation: Identifies emerging trends, enabling agile development of new claims, formulas, and formats.

• Increased Personalization: Empowers retailers to optimize shelf layouts, category strategies, and customer experiences based on granular, attribute-rich data.

AI-Powered Insights with Global Reach

NPI marks a major step in NIQ’s global transformation strategy, enhancing its position as a leading consumer intelligence partner for over 23,000 clients worldwide. By combining market measurement expertise with generative AI, NIQ delivers a trusted, centralized source of actionable insights fueling smarter, faster decision-making.