PathFactory, a leader in B2B content intelligence and personalization, has partnered with Salesloft, a top Revenue Orchestration Platform, to launch a strategic integration. This new partnership enables B2B sales teams to leverage content engagement data directly within their sales workflows. By providing deeper insights into buyer behavior, the integration helps sellers deliver more personalized and effective experiences, driving faster sales cycles and higher conversion rates.

Benefits of the PathFactory and Salesloft Integration

• Actionable Content Signals
  Sales teams receive real-time insights through Salesloft’s AI-powered Rhythm workflow, identifying leads with high content engagement that are ready for personalized 1:1 outreach.
• Buyer Consumption Analysis
  The integration surfaces all content meeting engagement thresholds during buyer sessions, along with relevant topics, displayed clearly on the buyer’s profile page.
• Enhanced Buying Committee Insights
  Automatically creates Buyer and Account records in Salesloft when visitors engage meaningfully with content but are not yet tracked in the system, enriching account intelligence.
• Tailored Email Experiences
  Sellers can use generative AI to draft personalized emails within Salesloft, including attachments and links to further nurture buyer interactions.

This integration fills a critical gap in the B2B sales process by embedding content engagement data directly into sales workflows. As a result, sales teams gain powerful content intelligence to prioritize the right buyers, engage them at the right moments, and deliver the most relevant content. PathFactory and Salesloft together empower sellers to create more meaningful conversations that accelerate deals and improve conversion rates.

Front Row, a prominent e-commerce agency and growth accelerator, has officially acquired Build in Amsterdam, an award-winning Shopify design and development agency. This strategic move marks a major milestone in Front Row’s mission to become a fully integrated global commerce partner for leading premium and luxury brands. By merging world-class digital design with end-to-end e-commerce services, Front Row is positioned to eliminate the long-standing fragmentation in the direct-to-consumer (D2C) space and deliver holistic solutions across the entire customer journey.

1. Overview of the Acquisition

• Front Row acquires Build in Amsterdam, known for its innovative Shopify-powered digital flagship stores.

• The acquisition enhances Front Row’s ability to provide seamless strategy, design, development, and performance optimization services under one umbrella.

• Build in Amsterdam brings a premium portfolio of clients, including Mammut, Polaroid, and Suitsupply.

2. Solving the Fragmentation in D2C Commerce

• The partnership creates a single, full-service destination for D2C brands seeking unified e-commerce solutions.

• Brands can now streamline their go-to-market and scale-up processes with fewer vendor touchpoints.

• Front Row’s capabilities span strategy, full-funnel digital marketing, omnichannel management, and performance optimization.

3. Expansion of Global Presence

• The acquisition expands Front Row’s geographic footprint across North America and Europe.

• Increased operational presence in the DACH region (Germany, Austria, Switzerland) adds strategic value.

• Positions Front Row as a key player in both U.S. and European e-commerce markets.

4. Complementary Strengths of Both Companies

• Build in Amsterdam is renowned for its creative and technical excellence in luxury and lifestyle branding.

• Front Row offers a robust suite of marketplace management and performance marketing services.

• The combined offering delivers best-in-class customer experiences—from brand identity to digital sales execution.

5. Executive Insights and Vision

• Yuriy Boykiv, Managing Director at Front Row: “With Build in Amsterdam, we’re accelerating our vision of a connected commerce platform that blends strategy, technology, and creativity to drive e-commerce growth.”

• Daan Klaver, Co-founder and Creative Director at Build in Amsterdam: “Joining Front Row allows us to scale our vision of becoming a global full-service e-commerce and branding powerhouse.”

6. Unified Model for Long-Term Customer Success

• Build in Amsterdam’s recurring revenue model aligns with Front Row’s long-term growth strategy.

• The new model promises consistent execution, fewer vendor relationships, and holistic digital growth solutions for brands.

• Reinforces a shared commitment to helping clients achieve sustained e-commerce success in an increasingly competitive landscape.

The acquisition of Build in Amsterdam represents a transformative step for Front Row, creating a powerful, global commerce platform tailored to the evolving needs of D2C brands. With combined expertise in branding, Shopify development, digital marketing, and retail media, the newly integrated company can now offer premium and luxury brands a unique edge in a fragmented e-commerce ecosystem. As the digital landscape continues to shift, this merger stands as a clear signal of where the future of connected commerce is headed—toward seamless, full-spectrum partnerships that empower brands to grow faster, smarter, and with greater impact.

Dr. Kathy Bloomgarden, CEO of global communications powerhouse Ruder Finn, has been named 'Global Professional – Agency' at the prestigious PRWeek Global Awards 2025. Recognized for her visionary leadership, Bloomgarden continues to redefine the public relations industry with her commitment to innovation, global influence, and AI-driven transformation. The latest accolade adds to a string of honors she has received in recent months, including the Outstanding Individual Achievement award at PRovoke’s SABRE Awards and recognition as a 2025 Pinnacle Award Honoree by Medical Marketing + Media.

1. Global Recognition of a Visionary Leader

• PRWeek described Bloomgarden as “an incredibly accomplished leader with well-earned credibility” who sets the agenda rather than follows it.

• Her latest win at the PRWeek Global Awards underscores her influence as one of the most forward-thinking executives in the communications field.

2. A Career Marked by Innovation and Global Expansion

• CEO of Ruder Finn since 2014, Bloomgarden has led the agency through a decade of expansion and digital transformation.

• Key milestones include:

  • Launch of Ruder Finn’s China office.

  • Establishment of its global healthcare practice.

  • Creation of rf.TechLab, the agency's innovation and technology hub.

3. Pioneering AI Strategies in Communications

• Bloomgarden is known for her proactive approach to emerging technologies, particularly artificial intelligence.

• Initiatives include:

  • Formation of the RF AI Advisory Council, guiding the ethical and strategic use of AI.

  • Launch of rf.aio, a cutting-edge LLM optimization offering that addresses hallucination issues and enhances content reliability.

• Her thought leadership bridges Eastern and Western AI strategies, positioning Ruder Finn as a global authority on AI in communications.

4. A Trusted Voice in Global Business Leadership

• Bloomgarden is a prominent figure in global forums, offering insights into geopolitical, economic, and technological disruptions.

• She is a regular contributor to key leadership platforms, including:

  • World Economic Forum (WEF)

  • Fortune’s CEO Council

• She regularly convenes high-level dialogues that guide corporate leaders on navigating global complexity and tech disruption.

5. Driving the 'What’s Next' Ethos at Ruder Finn

• Ruder Finn’s internal mantra, “What’s Next,” reflects Bloomgarden’s philosophy of staying ahead of trends with a digital-first, data-driven mindset.

• PRWeek notes that for Bloomgarden, this ethos is more than a slogan—it's an operational imperative to maintain a competitive edge.

6. Recent Accolades and Industry Impact

• In addition to the PRWeek Global Award:

  • Bloomgarden was honored at PRovoke’s SABRE Awards for Outstanding Individual Achievement.

  • Named a 2025 Pinnacle Award Honoree by Medical Marketing + Media, recognizing excellence in healthcare communications.

• These honors solidify her position as one of the most impactful voices in the global PR and healthcare industries.

Dr. Kathy Bloomgarden’s continued recognition on the global stage is a testament to her leadership, innovation, and ability to steer Ruder Finn through the rapidly evolving communications landscape. Her commitment to merging cutting-edge technology with human insight, along with her data-driven, globally inclusive approach, makes her a standout figure not only in PR but across industries undergoing transformative change. As Bloomgarden and Ruder Finn move forward, they remain at the forefront of shaping the future of communications in an AI-driven, digitally convergent world.

In a bold move that could transform the landscape of global cinema, India-based generative AI studio Intelliflicks, veteran Hollywood producer Tony DeRosa-Grund, and Visual Alchemy LLC have launched the film industry’s first generative AI-powered programming slate. Their groundbreaking Hybrid Generative AI Model (HyGenAI) combines AI tools with human creativity to reduce filmmaking costs and production time by up to 75%, while enabling studios to produce high-quality films that were previously deemed financially unviable.

This initiative doesn’t just exist in theory "Maharaja in Denims", the first AI-assisted film, is already in production, establishing a powerful proof of concept for this new paradigm.

1. HyGenAI: A Hybrid Approach to AI and Human Creativity

• The HyGenAI model is designed not to replace, but to empower writers, directors, and actors, streamlining time-intensive processes like CGI, VFX, storyboarding, and even production scheduling.

• “We don’t predict the future—we actively produce it,” said Tony DeRosa-Grund, summarizing the initiative’s forward-thinking ethos.

• Enables creation of stories and concepts that traditional studios and streaming services might otherwise reject due to budgetary limitations.

2. Proof of Concept: 'Maharaja in Denims'

• The first film under this model, Maharaja in Denims, is in active production, integrating generative AI into real-world filmmaking.

• Serves as a live demonstration of how AI can co-exist with human creatives to deliver commercially viable, high-quality cinema.

3. A Powerhouse Team Leading the Revolution

• Gurdeep Pall: Co-founder of Intelliflicks and former Microsoft Corporate VP. Pioneer in AI and inventor of VPN technology.

• Tony DeRosa-Grund: Creator of The Conjuring franchise and multiple high-revenue TV and film ventures. Over $2 billion in past project revenue.

• Khushwant Singh: Co-founder and author of Maharaja in Denims, known for his work in literature and journalism.

• Peter Cornwell: Director of The Haunting in Connecticut and Netflix’s Hemlock Grove. Expert in horror and high-ROI filmmaking.

4. Genre-Engineered Film Slate with Global Appeal

• The upcoming lineup addresses genre demand, risk diversification, and franchise potential:

  • Stoker: Historical fiction meets supernatural horror in a Dracula legacy thriller.

  • End of the Rainbow: A true-crime financial thriller with global geopolitical implications.

  • The Nick Pope Story: UFO conspiracy thriller based on real-life MOD whistleblower Nick Pope.

  • The Cat: Animated spy comedy targeting a global audience, with four-quadrant appeal.

  • Scream World: Supernatural horror set in a haunted house built on a former asylum.

Full slate available at: Visual Alchemy Slate
Watch preview scenes: Train Scene | Dance Scene

5. Disrupting the Economics of Filmmaking

• Traditional film development is resource-intensive, with significant capital risk. HyGenAI allows:

  • Lower financial barriers for smaller and independent producers.

  • Rapid ideation and production, compressing timelines by months.

  • More flexible creative decisions without risking millions.

6. Market Fit and Monetization Strategy

• The five-film slate is strategically curated for current market demands across streaming platforms, theatrical releases, and franchise-building.

• By using AI to reduce production costs and development timelines, the model amplifies profitability, making it a strong investment proposition for production houses and content distributors.

The launch of generative AI-powered film programming by Intelliflicks and its powerhouse partners marks a pivotal moment for the entertainment industry. This initiative not only showcases what AI can achieve when blended with human creativity but also opens up unprecedented opportunities for storytellers across the globe.

By pioneering the HyGenAI model, the team behind Intelliflicks is democratizing filmmaking, reducing economic risk, and redefining what’s possible in cinema. With Maharaja in Denims already in production and a genre-diverse slate lined up, this new wave of content creation is more than hype—it’s a working prototype of the future of storytelling.

In a landmark move to expand its recognition of global excellence, The Podcast Academy (TPA) has introduced two new honors: the International Impact Award and the International Governor’s Award. These awards spotlight the growing influence and contributions of international voices in the podcasting world and will be presented at The Podcast Show London on May 21st, during TPA’s prestigious Awards for Excellence in Audio, popularly known as The Ambies.

The inaugural recipients set a high bar: James Cridland, a globally renowned radio and podcasting expert, will receive the International Impact Award, while Steven Bartlett, entrepreneur and host of The Diary of a CEO, will be honored with the first-ever International Governor’s Award.

1. The New Global Awards: International Impact and Governor’s Honors

• International Impact Award: Recognizes a podcast or individual based outside the U.S. whose work significantly benefits global podcast audiences and industry growth.

• International Governor’s Award: Celebrates outstanding contributions and influence by a non-U.S.-based podcast or creator on the global podcasting industry.

2. Why Now? TPA’s Vision for International Recognition

• These new categories reflect the globalization of podcasting, a medium no longer confined by borders.

• By honoring international voices, TPA aims to elevate the reach and reputation of podcasting as a powerful tool for storytelling, education, and cultural impact.

3. James Cridland: The Industry’s Radio Futurist

• Editor of Podnews, a globally read podcasting newsletter.

• Over 35 years in media, including pivotal roles at Virgin Radio (launching the first streaming radio app) and BBC (enhancing online audio quality).

• Currently based in Australia, Cridland advises podcast platforms and broadcasters worldwide.

• A vocal advocate for open podcasting standards, championing sustainability and innovation.

4. Steven Bartlett: Redefining the Modern Podcast with ‘The Diary of a CEO’

• Host of The Diary of a CEO, the second-largest interview podcast globally and fastest-growing worldwide.

• Youngest Dragon on BBC’s Dragons’ Den, revolutionizing modern entrepreneurship storytelling.

• Founder of FlightStory (portfolio includes SpaceX, Huel, Whoop) and co-founder of Thirdweb (backed by Shopify and Mark Cuban).

• Bestselling author of 33 Laws for Business and Life, with over 1 million copies sold globally.

• Commands 25M+ social media followers, shaping both business discourse and audio engagement.

5. The Ambies: Elevating the Podcasting Medium

• TPA’s Ambies celebrate excellence across genres, promoting podcasting as a unique and personal medium for storytelling and information.

• With these new international awards, the Ambies reaffirm their commitment to inclusive, global recognition of creative excellence.

The Podcast Academy’s launch of the International Impact Award and International Governor’s Award marks a turning point in the recognition of global podcasting talent. With James Cridland and Steven Bartlett as the first honorees, TPA has set a compelling precedent that reflects the borderless, democratized nature of modern audio storytelling.

These new awards are more than symbolic—they represent a strategic and cultural shift in how the podcasting world acknowledges innovation, influence, and excellence across geographies. As podcasting continues to evolve, these international recognitions highlight its role as a truly global medium for inspiration, entrepreneurship, and social change.

Relatable, a modern entertainment company known for turning social trends into culturally relevant products for Gen Z, millennials, and families, is taking a major step forward in its global growth journey. The company has announced strategic partnerships with top distributors in the United Kingdom, Europe, Australia, and New Zealand—an ambitious move that supports its international expansion and strengthens its presence in key global markets.

Following impressive growth in North America, Relatable is now scaling its operations abroad by teaming up with well-established partners. These collaborations are set to accelerate the distribution of Relatable's trend-led, high-demand product lines and enable deeper brand engagement across continents.

1. Relatable’s Growth Vision and Market Strategy

• Relatable’s core mission is to create trend-driven, emotionally resonant products for younger audiences and families.

• With over 30% growth in North America in 2024, the company is leveraging its momentum to scale globally.

• Focus areas include enhanced retail integration, creative collaboration, and category expansion (e.g., plush and games).

2. Partnership with Just Play – Driving Growth in Europe

• Starting January 2026, Just Play will manage Relatable’s distribution across Europe.

• The collaboration will expand Just Play’s portfolio to include games and strengthen Relatable’s plush category, led by the success of Emotional Support Pals.

• This partnership aims to align European consumer trends with Relatable's culturally relevant product development.

3. Collaboration with Character Options – UK Market Penetration

• Relatable has chosen Character Options, a respected UK distributor, to handle product rollout from H2 2025.

• The partnership ensures broad retail access across major UK outlets, enhancing visibility and availability of Relatable’s signature products.

• It reinforces Relatable’s intent to embed its brand into one of Europe’s largest toy markets.

4. Banter Toys & Collectibles – Expansion into Australia & New Zealand

• Relatable will partner with Banter Toys & Collectibles starting later in 2025 to target the ANZ markets.

• Banter Toys’ strong regional footprint makes it a strategic ally for localized brand growth and consumer engagement.

• The move aims to bring Relatable’s best-selling lines to new audiences in the Southern Hemisphere.

5. Leadership Perspective on the Global Move

• Casey Collins, Chief Commercial Officer at Relatable, emphasized the company’s long-term strategy:

“Our mission has always been to create culturally resonant, trend-driven products that connect with consumers worldwide.”

• Collins highlighted the potential for new retail innovations, creative collaborations, and global brand engagement through these partnerships.

Relatable’s latest partnerships mark a defining chapter in its journey toward global market leadership. By aligning with premier distribution partners across Europe, the UK, and the ANZ region, the company is poised to replicate its North American success on an international scale. With product lines that tap into the zeitgeist of youth culture and family values, Relatable is shaping not just the future of play, but the way global consumers connect with entertainment-driven products.

These strategic alliances are more than logistical—they are creative partnerships that expand Relatable’s reach, deepen cultural relevance, and ensure its brands continue to thrive across borders. As the company steps confidently onto the global stage, the future looks bright—and unmistakably relatable.

Apply Digital, a leading digital experience transformation firm, has revamped wellness brand Radiant Health’s online presence across North America. For the first time, Radiant Health’s customers in the USA and Canada can now purchase their infrared saunas directly through fully integrated e-commerce stores. This digital transformation also includes a full brand refresh and modernized customer engagement supported by CRM integration.

• Background & Challenge:
  Founded in 1997, Radiant Health specialized in infrared saunas but previously lacked online purchasing capabilities. Following new ownership in 2024, updating digital engagement became a top priority to meet the expectations of digital-first consumers.

• Strategic Approach:
  Apply Digital led the transformation end-to-end, partnering with BigCommerce and StagingPro to build two distinct e-commerce sites that comply with region-specific health marketing regulations for the USA and Canada.

• Efficient Development:
  Using StagingPro technology, the Canadian site was quickly duplicated and adapted for the US market, reducing development time by weeks. Both stores run on BigCommerce, enabling unified management across both countries.

• CRM and Operations Integration:
  Sales and customer support processes were modernized by integrating HubSpot CRM, automating inbound sales tracking with QuickBooks Online, and implementing a branded email system. This replaced previously manual workflows, improving operational efficiency.

• Brand Refresh & Content Strategy:
  Apply Digital delivered a complete brand overhaul, including a new logo, visual identity, and lifestyle-focused content strategy for owned channels such as the website and social media platforms.

• Leadership Voices:

  • Peter Lukomskyj, CEO of Radiant Health, highlighted the need to evolve beyond traditional sales models to serve digital-first customers.

  • Wells Stringham, Head of Experience at Apply Digital, emphasized how the project equips Radiant Health with future-proofed tools for ambitious growth.

  • Al Williams, VP & GM, B2C at BigCommerce, praised the rapid launch across two markets as a standout example of effective partnership and technology use.

Apply Digital’s comprehensive digital transformation has positioned Radiant Health as a category-defining wellness brand equipped for the modern consumer era. With seamless e-commerce access, integrated CRM systems, and a revitalized brand identity, Radiant Health is ready to expand its reach and deliver enhanced customer experiences across North America.

Economic uncertainty in 2025 is driving significant changes in consumer behavior. Recent research by Gartner highlights how more consumers are delaying major purchases, favoring American-made products, and expecting consistency from brands in a complex socio-political environment. This article explores these trends and what they mean for marketing leaders navigating the shifting landscape.

Consumer Behavior Trends in 2025

• Increased Demand for American-Made Products

  • 47% of consumers plan to buy more American-made goods this year, reflecting a shift toward domestic purchasing.

• Growing Hesitation Around Major Purchases

  • 42% of consumers reported waiting to make major purchases in early 2025, up from 28% in 2024.

  • Gartner predicts this will rise to 60% by the third quarter of 2025.

  • The trend shows growing caution and financial prudence among buyers.

• Rise of Secondhand and Peer-to-Peer Marketplaces

  • By the end of 2025, Gartner forecasts 60% of consumers will shop via secondhand or peer-to-peer platforms, signaling a move toward budget-conscious buying habits.

Consumer Expectations from Brands

• Preference for Brand Neutrality on Social and Political Issues

  • 68% of consumers do not want brands to take a stand on social or political issues currently.

  • Consumers favor brands that maintain a neutral position during uncertain times.

• Importance of Brand Consistency

  • 55% lose trust when brands reverse their positions on social or political issues.

  • One-third of consumers who distrust brands for reversing course reported boycotting those brands in the past year.

  • Consistency in brand messaging is critical to maintaining consumer trust.

Marketing Insights and Recommendations

• Adapt to Shifting Consumer Behavior

  • Focus on building strong brand value aligned with consumer priorities.

  • Deliver consistent, reliable messaging and promises to foster trust.

• Balance Brand Activism with Consumer Sentiment

  • Carefully weigh any changes in socio-political stances to avoid alienating audiences.

  • Subtlety and discretion are vital when revising brand positions during sensitive times.

• Prepare for Economic Impacts on Consumer Spending

  • Recognize that delayed purchases and secondhand shopping will affect market dynamics.

  • Strategize marketing efforts to address financial concerns and highlight value.

Gartner’s 2025 consumer insights reveal a cautious and deliberate buyer, prioritizing financial stability and brand reliability amid economic uncertainty. Marketing leaders who emphasize consistency, brand value, and an understanding of consumer priorities will be better positioned to succeed in this evolving environment.