Bloomreach, the agentic platform for personalization, has announced a strategic partnership with Captain Up, the premier gamification and loyalty platform. This collaboration is set to empower iGaming brands with a powerful combination of AI-driven personalization and advanced gamification tools, helping them create deeper, more engaging customer experiences.

In a recent Bloomreach and EMARKETER survey, nearly 60% of marketers cited customer experience as a key driver of loyalty highlighting the urgent need for dynamic, personalized engagement strategies in today’s competitive landscape.

Benefits of the Integration

With a shared vision to build lasting customer relationships, Bloomreach and Captain Up now offer a joint solution that delivers:

• Real-Time Personalization: Leverages AI and real-time analytics to power precise segmentation and targeted user engagement.

• Gamification Engine: Features include missions, experience points (XP), streaks, season passes, tournaments, collectibles, and more—tailored to player behavior and engagement patterns.

• Modular CRM Integration: A flexible, plug-and-play architecture that fits seamlessly within existing tech stacks across any platform or channel.

• Omni-Channel Continuity: Ensures a consistent loyalty experience across web, mobile, and retail environments.

• Personalized Rewards Center: Enables players to redeem loyalty points for tailored rewards, with dynamic offers adapting based on user behavior and timing.

Driving Loyalty Through Experience

As acquisition costs rise, this partnership provides iGaming brands with the tools to shift focus from acquisition to retention—engaging players through thoughtful, data-informed experiences that keep them coming back.

Explore how Bloomreach powers loyalty in iGaming and how Captain Up is redefining the customer experience through gamification.