Superside, a leader in AI-powered creative services, announced the launch of its Custom AI Image Models an innovative solution designed to transform how companies create brand-consistent visuals at scale. Integrated as a Figma plug-in and fine-tuned on each brand’s unique assets, this offering empowers creative teams to generate on-brand visuals instantly, accelerating marketing workflows and delivering faster ROI.

Challenges in Creative Production

• High costs and slow production timelines hinder marketing agility.

• Maintaining brand consistency across channels remains a major pain point.

• Generic AI image tools produce off-brand content, requiring costly, time-consuming edits.

Superside’s Solution: Custom AI Image Models

• Generate images up to 10x faster while cutting costs by up to 85%.

• Train models on brand-specific assets ensuring consistent, on-brand visuals.

• Accessible via a Figma plug-in and integrated workflows for seamless use.

• Support for photographic, illustrated, 3D, and character-based visuals across multiple use cases.

Features

• Instant image generation: Unlimited on-demand image creation through Figma.

• AI Prompt assistance: Simplifies use for non-experts to access on-brand creative.

• Creative oversight: Superside’s design team refines AI outputs as needed.

• Private, secure hosting: Each model is unique and accessible only to the client.

Leadership Insights

• Phil Maggs, Director of Generative AI Excellence: Highlights the need for brand guardrails in the oversaturated AI creative market and how Superside’s solution streamlines brand-consistent content creation in Figma.

• Fredrik Thomassen, Co-Founder and CEO: Emphasizes that the technology not only speeds up content creation but gives marketers freedom by reducing costs, timelines, and inconsistent creative output.

Superside’s Custom AI Image Models bridge creative excellence and operational efficiency, empowering brands to scale visual production rapidly without sacrificing brand integrity. This innovation marks a new era for marketing teams seeking agility, cost savings, and brand-aligned creativity.