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NIQ Study Reveals Private Label Growth and Branded Loyalty in Asia Pacific

NIQ Study Reveals Private Label Growth and Branded Loyalty in Asia Pacific

marketing 19 May 2025

NielsenIQ (NIQ) has released new findings from its Finding Harmony on the Shelf: 2025 Global Outlook on Private Label and Branded Products, offering a detailed look at how consumers across Asia Pacific (APAC) are reshaping their views on private labels versus branded products.

Surveying over 17,000 consumers in 25 markets, including Australia, China, India, Indonesia, Singapore, South Korea, and Thailand, NIQ finds that both private and branded labels are thriving — for different reasons.

Findings: APAC Consumer Preferences in Flux

  • Private Label Momentum:
    54% of APAC consumers are more likely to buy private labels than ever before. This trend is especially strong in:

    • Thailand (64%)

    • India (61%)

    • China (56%)

    • Indonesia (55%)

    Private labels, once defined by price and availability, are now gaining favor for value, quality, and local community support.

  • Branded Loyalty Holds Firm:
    Branded products remain associated with quality, variety, reputation, and availability. Consumers still prioritize these attributes, showing that brand trust and emotional loyalty endure.

Quote:

Asia Pacific’s retail landscape is evolving,” said Terence Colle, Managing Director of Strategic Analytics & Insights, APAC, NIQ. “The brands that succeed will be those that recognize the strengths each brings to consumers — whether it’s value and local relevance or quality and prestige — and embrace opportunities for growth together.”

Private Label & Branded Products: Better Together

NIQ outlines a symbiotic path forward where both product types thrive through collaboration rather than competition:

  • Brand Halo Effect: Private labels gain credibility when sharing shelf space with trusted brands.

  • Traffic Generation: Interest in private labels increases overall store footfall, benefiting all products.

  • Price Anchoring: Premium brands set benchmarks, making private labels more attractive on value.

  • Market Expansion: Private label growth can enlarge entire product categories, creating room for innovation by all players.

Embrace Complementarity for Long-Term Growth

In a dynamic APAC retail environment, both private labels and branded goods offer distinct advantages. Brands and retailers that foster this dual-growth strategy can capitalize on evolving preferences, deepen customer loyalty, and drive innovation.

Klaviyo CEO Andrew Bialecki to Adopt Rule 10b5-1 Stock Trading Plan

Klaviyo CEO Andrew Bialecki to Adopt Rule 10b5-1 Stock Trading Plan

customer relationship management 19 May 2025

Klaviyo, Inc., the only CRM platform purpose-built for consumer brands, announced today that CEO and co-founder Andrew Bialecki will adopt a pre-arranged stock trading plan under Rule 10b5-1 of the Securities Exchange Act of 1934.

The move follows the closing of a previously announced underwritten public offering of the Company’s Series A common stock. Under the new trading plan (the “Plan”), Mr. Bialecki may sell up to 8,000,000 shares of Series A common stock, subject to specific terms and market conditions. The Plan will remain in effect until all shares are sold or until May 29, 2026, whichever comes first.

Purpose of the Plan: Asset Diversification

Mr. Bialecki’s Plan is designed to allow for personal financial diversification and adheres to the Company’s internal policies and compliance guidelines. Rule 10b5-1 trading plans enable executives to sell shares on a predetermined schedule without possessing material, non-public information, helping avoid the perception of insider trading.

  • Sales under the Plan are subject to pricing parameters and volume limitations.

  • Mr. Bialecki will have no discretion over the number or timing of share sales.

  • The Plan covers only 8.1% of his current beneficial ownership, which totals 98,865,414 shares of Series B common stock.

Compensation Remains Modest

Mr. Bialecki’s compensation remains unchanged:

  • Base Salary: $75,000 per year

  • No bonuses, stock options, or RSUs currently granted

Additional compensation details are available in Klaviyo’s SEC filings.

Transparency Commitment

Any stock sales conducted under the Plan will be publicly disclosed through Form 4 filings with the U.S. Securities and Exchange Commission (SEC), ensuring full transparency to investors and stakeholders.

TNL Mediagene to Present at Sidoti Micro-Cap Investor Conference

TNL Mediagene to Present at Sidoti Micro-Cap Investor Conference

business 19 May 2025

TNL Mediagene, a Tokyo-based next-gen digital media and data group, will present at the Sidoti Micro-Cap Virtual Investor Conference on May 21–22, 2025, to share its 2024 performance, strategic initiatives, and future roadmap with investors.

Leadership Presence:

  • Joey Chung, Co-Founder & CEO

  • Motoko Imada, Co-Founder & President

The duo will lead a corporate presentation and host one-on-one investor meetings throughout the two-day event.

Highlights to Be Presented:

Strong FY2024 Performance

  • Revenue: $48.5 million

  • Gross Profit: $17.7 million

  • Adjusted EBITDA: Near break-even

  • Adjusted EPS: $(0.035)

Strategic Expansion Pillars

  • Global Talent Management

  • Strategic M&A initiatives

Notable Business Developments:

Launch of “Business Insider Taiwan” (Provisional Name)
Set for 2025, this flagship media property targets the global Mandarin-speaking audience, aiming for high visibility and significant monetization potential.

Strategic Partnership with PChome Online
Taiwan’s largest e-commerce marketplace, akin to Amazon, offers TNMG access to billions in GMV and valuable first-party retail data for future monetization.

Co-Hosting 2025 Generative AI Dual Conference
With over 1,000 expected attendees, this high-profile event positions TNMG as a key enabler in Taiwan’s AI ecosystem, unlocking future business opportunities.

Event Details:

  • Presentation Date: May 22, 2025

  • Time: 8:30 AM ET

  • Livestream Access: Via Stocktwits

  • One-on-One Meetings: May 21–22, 2025

  • Registration: Free via www.sidoti.com/events

We look forward to presenting our business and latest milestones to the investor community. This is an exciting time for TNL Mediagene,” said Joey Chung, CEO.

Cartwheel Launches Revolutionary 3D Animation AI Tools to Empower Creatives

Cartwheel Launches Revolutionary 3D Animation AI Tools to Empower Creatives

artificial intelligence 19 May 2025

Cartwheel, a pioneering company transforming animation, today announced the public release of its highly anticipated AI-powered 3D animation toolset. Emerging from a closed beta with over 60,000 creatives on the waitlist, Cartwheel’s platform breaks down technical barriers, enabling professionals and newcomers to create high-quality 3D animations up to 100 times faster and more intuitively than traditional methods.

Co-founders Jonathan Jarvis and Andrew Carr compare Cartwheel’s impact to what the iPhone did for photography, simplifying animation workflows, eliminating repetitive tasks, and enhancing creative control. The suite integrates video, text, and expansive motion libraries to deliver production-ready 3D character animations that easily fit into existing pipelines without disruption.

The leadership team includes industry veterans such as Catherine Hicks and Neil Helm from Pixar, bringing decades of animation expertise to advance Cartwheel’s innovation in interactive and cinematic storytelling.

Backed by a $10 million funding round led by Craft Ventures with participation from top-tier investors like WndrCo, Tirta Ventures, Accel, and Khosla—Cartwheel is poised to scale its motion model training, talent acquisition, and marketing efforts.

Already embraced by creatives from Dreamworks, Sony, Roblox, and more during beta testing, Cartwheel is rapidly becoming a vital tool for animators in film, gaming, advertising, social media, and beyond.

Moving Masters Launches Redesigned Website to Enhance Commercial Moving Services in DC

Moving Masters Launches Redesigned Website to Enhance Commercial Moving Services in DC

digital marketing 19 May 2025

Washington DC-based commercial moving company, Moving Masters, has launched a redesigned website showcasing its core services including GSA Schedule 48 moves and GSA Schedule 70 storage solutions. The updated site offers an improved structure, simplified navigation, and detailed service pages, reinforcing the company’s commitment to professional, efficient, and reliable moving services throughout the D.C. metropolitan area.

With over 40 years of experience managing complex office, government, and corporate relocations, Moving Masters now provides visitors with faster access to critical offerings like Office Moving Services in DC. Enhanced features such as streamlined quote requests, clear service descriptions, and a responsive, mobile-friendly design cater specifically to busy office managers and operations leaders.

"A commitment to quality and dependability has been the cornerstone of our business for decades," said a Moving Masters spokesperson. "Our new website ensures that same excellence is reflected in our digital presence, making it easier than ever for clients to engage with us."

This website redesign is part of Moving Masters’ ongoing effort to lead the commercial moving industry in customer service, transparency, and technological innovation.

Proxima Joins Truthset Data Collective to Elevate Marketing Data Accuracy and Trust

Proxima Joins Truthset Data Collective to Elevate Marketing Data Accuracy and Trust

marketing 19 May 2025

Proxima, a leading AI-powered data intelligence software company focused on scaling profitable customer acquisition, today announced its membership in the Truthset Data Collective. This coalition of industry leaders is dedicated to driving the highest standards of data accuracy, reliability, and security across marketing channels.

The Truthset Data Collective offers an independent, agnostic platform that enables businesses to share and benchmark marketing data quality, providing a standardized approach to audience targeting and media measurement. By joining the collective, Proxima affirms its dedication to maintaining top-tier data validation for its unique dataset.

Founded in 2022, Proxima’s platform leverages the world’s largest direct-to-consumer (DTC) commerce graph, analyzing over $20 billion in eCommerce transactions and 64 million anonymized shopper profiles. This enables marketers to identify and convert high-value customers efficiently across digital advertising ecosystems.

Brands and agencies are increasingly prioritizing retail and transaction data to improve marketing outcomes,” said Alex Song, CEO of Proxima. “Joining the Truthset Data Collective reinforces our commitment to delivering high-quality, trustworthy data intelligence that empowers marketers to reach new performance milestones.”

Scott McKinley, CEO of Truthset, added, “Proxima brings a unique data intelligence approach to the market. We’re excited to collaborate with them to enhance data accuracy standards industry-wide.”

This partnership also supports Proxima’s recent launch of deterministic DTC consumer segments for programmatic advertising, now accessible in data marketplaces of top DSPs like The Trade Desk and Yahoo. Advertisers and agencies can activate campaigns seamlessly with Proxima’s unmodeled, 100% deterministic segments to boost campaign precision and profitability.

Eko Launches 70,000 Sq Ft “Capture Factory” in Bentonville, Arkansas, Appoints Ben Kaufman as President

Eko Launches 70,000 Sq Ft “Capture Factory” in Bentonville, Arkansas, Appoints Ben Kaufman as President

marketing 19 May 2025

Eko, the technology innovator transforming online product pages through interactive galleries, today announced the opening of a new 70,000 square foot “Capture Factory” in Bentonville, Arkansas. The facility will scale Eko’s core product capabilities and create 200 new jobs in Northwest Arkansas by the end of 2025, demonstrating the company’s commitment to revolutionizing how products are presented online.

Alongside the facility announcement, Eko appointed Ben Kaufman as President and Chief Commercial Officer. Kaufman brings a wealth of experience leading and scaling companies at the intersection of media, technology, and retail. Reporting directly to CEO Yoni Bloch, Kaufman will oversee the factory’s launch and operations while managing and growing Eko’s strategic partnership with Walmart.

The new Capture Factory will serve as a central hub to capture media and data for up to 750,000 consumer product items annually. Equipped with advanced capture stages, sensor arrays, and custom-built tools, the factory is designed to accelerate innovation in product presentation and enhance e-commerce experiences. Operations are expected to begin in June 2025.

We’re leading the way in content innovation in e-commerce,” said Yoni Bloch, Eko’s Founder and CEO. “Now we’re expanding our capacity to serve more clients, move faster, and push the boundaries of what’s possible in the age of AI. This facility is an investment in our future and the talent that will help drive it. Ben’s experience building brands and his deep understanding of the retail landscape align perfectly with our mission to revolutionize how consumers interact with products online.”

Ben Kaufman’s career includes leadership roles at notable companies such as Mophie, Quirky, BuzzFeed (as CMO), and CAMP, a national retail chain focused on immersive family experiences that partnered with Eko from 2019-2021.

The product page hasn’t changed in 30 years and e-commerce is at an inflection point,” Kaufman said. “Consumers are responding to richer, more engaging product experiences. I’m joining Eko at such a pivotal time in e-commerce. The impact their interactive gallery is having on client performance metrics is almost unbelievable. Here in Bentonville, we aspire not only to build interactive galleries but also to lay the groundwork for helping machines understand products in the same revolutionary way barcodes helped machines identify products years ago. This is a critical step towards the age of AI-powered commerce.”

This announcement comes as Eko deepens its partnership with Walmart, positioning the company for continued growth and expansion.

CCC Expands RightsLink Author Services to Help Scholarly Publishers Automate Promotions and Charges

CCC Expands RightsLink Author Services to Help Scholarly Publishers Automate Promotions and Charges

marketing 19 May 2025

CCC, a leader in advancing copyright, accelerating knowledge, and powering innovation, is expanding its RightsLink Author Services to provide scholarly publishers with an automated, targeted way to trigger promotional offers and publication charges at key points across the publication lifecycle.

Scholarly publishers are increasingly experimenting in response to changing market dynamics and shifting business models,” said Emily Sheahan, Vice President & Managing Director, CCC. “RightsLink Author Services aids publishers in these areas, supporting their goals of building relationships with their author community.”

CCC will showcase these new capabilities at the Society for Scholarly Publishing (SSP) 47th Annual Meeting in Baltimore, Maryland, from May 28 to 30, 2025. Additionally, CCC will preview the beta version of Ringgold Researchers, a service designed to help scholarly publishers and service providers disambiguate and identify researchers, their affiliations, and their research-related connections.

Sessions Hosted by CCC at SSP 2025 Include:

  • Education Session 4B:Breaking the Silos: Using AI to Fuse Copyright Law, Academic Knowledge, and Commercial Innovation” on Friday, May 30, 11:00 a.m. – 12:00 p.m. EDT. Panelists include Roanie Levy (CCC), Diane Harnish (Delta Think), and Simone Taylor (American Psychiatric Association).

  • Previews Session:Trusted Researcher Identity: A New Path Forward with Ringgold Researchers” on Friday, May 30, 9:00 a.m. – 10:15 a.m. EDT, Key Ballroom, featuring Jessica Thibodeau, Senior Director at CCC.

  • Poster Session:The Future of Society Publishing: Letting Data Tell the Story” on Thursday, May 29, 1:30 p.m. – 2:30 p.m., Exhibitors Marketplace, presented by Casey Pickering, Director of Product Marketing, CCC.

CCC’s OA Intelligence software, which uses AI-enabled data disambiguation with agreement modeling and analysis, is a finalist for SSP’s 2025 EPIC Awards. The winners will be announced during the EPIC Awards Ceremony on May 29 at the Annual Meeting.

The EPIC Awards celebrate the bold ideas and meaningful progress happening across our community,” said Melanie Dolechek, Executive Director of SSP. “We are inspired by this year’s nominees and look forward to spotlighting their incredible contributions.”

CCC continues to advocate for copyright worldwide through educational programming, thought leadership, and its online hub, AI, Copyright & Licensing, which provides resources for creators, publishers, rights holders, technologists, policymakers, and legal experts.

Since 1978, CCC has supported content users with efficient, harmonized licensing solutions such as ACL for Business, Multinational Copyright License (MCL), ACL for Higher Education, and others. CCC also offers streamlined access to request, receive, and pay for full-text content and permissions for reuse.

   

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