Amplitude, a leader in digital analytics, announced a preferred partnership with Twilio Segment to help businesses unify customer data, uncover behavioral insights, and deliver personalized digital experiences at scale.

The announcement was made during Twilio’s SIGNAL 2025 conference, where both companies confirmed that Amplitude teams will now recommend Twilio Segment as the preferred customer data platform (CDP), while Twilio will endorse Amplitude as the digital analytics platform of choice. As part of the collaboration, Amplitude introduced new ready-made dashboards that integrate seamlessly with Twilio Segment’s CDP.

“Many companies today rely on a patchwork of disconnected tools to understand and engage their users — often using separate platforms for data collection, analysis, and campaign execution,” said Nate Crook, Amplitude Chief Revenue Officer. “This fragmentation creates delays, data inconsistencies, and missed opportunities to drive engagement and growth. Our partnership with Twilio Segment aims to solve this challenge by providing a unified solution for our customers.”

Features of the Partnership Include:

• Five Pre-Built Dashboards: Covering Analytics, Session Replay, Experimentation, and Guides & Surveys, tailored for industries such as e-commerce, media, fintech, SaaS, and user engagement.

• Automatic Recognition of Segment Data: Dashboards highlight key trends like revenue growth, feature usage, and user drop-offs.

• Seamless Data Activation: Insights flow back into Segment to trigger personalized emails, campaigns, or other engagement actions, enabling teams to move from data to action efficiently.

• Cross-Functional Benefits: Marketing, product, engineering, and growth teams can leverage integrated data and analytics without bottlenecks.

Libby MacNeil, SVP of Worldwide Sales and GTM at Twilio, said, “Amplitude sets the bar for modern digital analytics. This co-sell agreement is a key growth lever for Twilio. By aligning our sales and go-to-market strategies, we create new opportunities to expand with joint customers. With these new dashboards, businesses can stop guessing and start delivering, fast.”

With over 335,000 active Twilio customer accounts worldwide, the partnership opens significant opportunities for Amplitude, especially among enterprises seeking to consolidate their data and analytics platforms.

“Today’s announcement marks a major step forward in our mission to help companies build better products and digital experiences,” Crook added. “By combining Segment’s unified data with Amplitude’s insights, experimentation, and activation tools, teams can accelerate the journey from analysis to action and drive measurable results.”

Rithum, a global leader in commerce solutions, released its 2025 Global Returns & Profit Impact Report, uncovering how return policies are increasingly influencing where and what consumers buy. The extensive study, surveying over 6,000 consumers across the U.S., Canada, U.K., France, and Germany, reveals the complex dynamics behind returns and offers insights for brands and retailers to turn this growing challenge into a profit opportunity.

Returns Are No Longer an Afterthought — They Shape Purchases

With 60% of global consumers returning products in the past year, returns have become an integral part of the online shopping experience. Notably, 36% of shoppers admit to overbuying with the intent to return, signaling a strategic shift in consumer behavior.

“Returns are no longer a post-purchase afterthought – they’re shaping buying decisions,” said Lou Keyes, CEO of Rithum. “Brands that treat returns as a critical business lever instead of a cost center will gain a significant competitive advantage.”

Insights from the 2025 Returns Report

Product Presentation Drives Post-Purchase Satisfaction

• 61% cite poor fit as the main return reason

• 33% returned products that didn’t match online descriptions or images

• 50% rely heavily on customer reviews for clothing and shoes purchases

Return Policies Influence Brand Loyalty

• 88% expect free returns as a standard offering

• 41% check return policies before buying

• 47% stopped shopping with retailers due to unfavorable return policies

Return Behavior Differs Regionally — Localization is Key

• Germans and French consumers favor shorter return windows (14 days or less) compared to North America

• Over 60% of fashion items are returned in parts of Europe, where shoppers often buy multiples intending to return some

• Electronics returns are high in Germany (54%) and the U.K. (51%), while beauty product returns dominate in North America

Fashion Sector Leads in Return Volume

• 68% of consumers returned clothing or footwear in the last year

• 36% engage in “bracketing” by buying multiples to try and return some

• Among shoppers under 35, 50% commonly overbuy with plans to return

Empowering Retailers to Turn Returns Into a Competitive Advantage

Suzin Wold, CMO of Rithum, explains, “Consumers want to trust that they’ll get what they paid for. When product content and return policies don’t match reality, it breaks trust and loyalty.”

Rithum’s solutions support retailers in:

• Ensuring accurate product listings

• Using AI-driven categorization

• Delivering SKU-level profitability insights

• Managing localized return policies

This helps brands proactively reduce returns’ margin impact while enhancing customer satisfaction.

Reputation, the global leader in reputation performance management, today announced a major evolution of its platform with advanced AI capabilities that deliver deeper, real-time insights into consumer sentiment from an expanded array of data channels.

A Breakthrough AI Engine Powers Unified Customer Intelligence

At the heart of this transformation is Reputation’s newly reengineered AI-native platform designed to unify fragmented data and convert vast volumes of customer feedback into precise, actionable intelligence. This AI-first architecture is built for flexibility, scalability, and rapid integration of emerging innovations—positioning brands to tackle today’s challenges and thrive in an increasingly data-driven future.

“We’ve spent the last two years preparing for the seismic shift AI is now bringing to every industry,” said Joe Burton, CEO of Reputation. “This next-gen engine, data lake, and processing hub transform how businesses manage their brands by automating workflows and delivering real-time sentiment insights.”

Expanded Data Sources Deliver a Fuller View of Customer Experience

Reputation’s rebuilt data architecture significantly expands its intelligence network to offer brands a more nuanced and comprehensive picture of consumer sentiment. The platform now integrates new high-value sources such as Yelp, which attracts 76 million monthly users seeking trusted reviews across industries like healthcare, retail, and food service.

By incorporating Yelp and other channels, brands gain richer access to customer experiences and feedback, enabling faster, more informed decisions that improve customer engagement and satisfaction.

AI at the Core of Future-Ready Reputation Management

“Most platforms are trying to retrofit AI into outdated systems,” noted Shantanu Sarkar, Chief Technology Officer at Reputation. “We rebuilt our foundation with clean data, intelligent tagging, and an architecture built for modern large language models and vector databases. To lead with AI, you need infrastructure that delivers real-time insights and scalable intelligence directly to decision-makers. Our new platform does exactly that.”

Looking ahead, Reputation plans to introduce predictive sentiment analysis, AI-powered competitive benchmarking, and a natural language interface—continuing to advance intelligent automation and empower brands in a fast-evolving digital landscape.

LiveRamp, the leading data collaboration partner, today announced it has been named a Leader in the IDC MarketScape: Worldwide Data Clean Room Technology for Advertising and Marketing Use Cases 2025 Vendor Assessment.

Lynne Schneider, Research Director for Data Collaboration & Monetization at IDC, noted, “LiveRamp’s data clean room stands out for its extensive partner network, focus on identity resolution and connectivity, and commitment to interoperability across platforms. Its seamless integration with major cloud providers, standardized insights, and native activation capabilities position it as a leader in the data collaboration space.”

A Powerful Network and Interoperable Architecture

LiveRamp’s data clean room platform enables secure collaboration across first, second, and third-party data among brands, agencies, media owners, and data partners—all within privacy-compliant environments. The platform allows participants to connect, analyze, and activate data while maintaining full control, visibility, and governance.

Strengths highlighted by IDC include:

• Extensive partner network: Access to over 1,000 partners, including top publishers, retailers, platforms, and data providers

• Interoperable architecture: Integration with all major cloud platforms (AWS, Azure, GCP, Databricks, Snowflake) for cross-cloud collaboration without data copying

• Native activation: Direct campaign activation with hundreds of partners straight from the clean room

Unlocking Value in a Complex Ecosystem

“We believe recognition as a Leader by IDC MarketScape for the second time underscores the value we deliver through clean room-powered data collaboration,” said Matt Karasick, Head of Product at LiveRamp. “Our scalable platform helps marketers and media owners unify fragmented data, generate insights, and execute campaigns across the platforms consumers use most. From matchmaking new partners to enhancing clean rooms with turnkey workflows, identity resolution, or activation, LiveRamp offers flexible solutions tailored to any company’s goals.”

SurveyMonkey, the world’s most popular platform for surveys and forms, today announced the launch of its newest office in Heredia, Costa Rica. Strategically located to serve customers across North and South America, the Heredia office is a key part of SurveyMonkey’s strategy to build a diverse global team and deepen its presence in Latin America.

The new office, located at Cariari Corporate Center within WeWork C3, currently houses 40 employees across customer operations, engineering, human resources, sales, and customer success. SurveyMonkey plans to expand the team by 30% by the end of 2025, focusing on hiring in customer success, operations, and marketing roles.

Designed to promote innovation and employee well-being, the modern workspace includes sustainable infrastructure, relaxation areas, meditation rooms, pet-friendly zones, an in-house barista, stocked pantries, and regular community events creating a collaborative and engaging environment.

SurveyMonkey is also committed to investing in the local community through a new chapter of its Diversity, Inclusion, and Impact Groups (DIIGs). The Costa Rica team will participate in volunteer initiatives, including the company’s global Week of Service honoring former CEO Dave Goldberg’s legacy. Employees will benefit from comprehensive training and professional development programs to help them grow their careers in tech.

With more than 19,000 paying customers across Latin America and 500 in Costa Rica, SurveyMonkey aims to capitalize on significant growth opportunities in the region. The platform supports over 56 languages, including Spanish and Brazilian Portuguese, making it well-suited for diverse markets.

This expansion adds to SurveyMonkey’s global footprint, which includes offices in San Mateo and Portland (U.S.), Ottawa (Canada), Dublin (Ireland), Amsterdam (Netherlands), Padua (Italy), and Bengaluru (India). With teams spanning North America, Europe, Asia, and now Latin America, SurveyMonkey is poised to meet the evolving needs of its global user base.

“SurveyMonkey’s expansion into Costa Rica is poised to support innovation and contribute to the local economy,” said Eric Johnson, CEO at SurveyMonkey. “Our on-the-ground team is already a standout group of leading minds who are enabling us to better build and sell our products locally, and in other communities worldwide. We’re just getting started in Latin America, and we see tremendous untapped growth potential ahead.”

Elias Conejo, Director of Engineering and Site Lead at the Heredia office, added, “We are steadfast in our commitment to helping users gather meaningful insights and embracing the Costa Rican spirit of Pura Vida. We’re focused on authenticity, balance, and genuine human connection to build strong cross-cultural bonds while driving innovation.”

The new Costa Rica hub represents more than regional growth—it embodies SurveyMonkey’s commitment to fostering global impact by empowering teams worldwide to make better decisions and deliver outstanding customer experiences.

MotionPoint, a global leader in website translation technology, has launched MarketFully, a transformative parent brand unifying its core strengths and recent acquisitions Key Content and GetGloby. MarketFully introduces a new era of multilingual and multicultural marketing through its InContent Marketing™ platform. This integrated solution goes beyond traditional translation, enabling brands to build authentic and scalable connections with global audiences.

Highlights of MarketFully and InContent Marketing™

1. MarketFully: A Unified Platform

• Combines the capabilities of MotionPoint, Key Content, and GetGloby.

• Operates under a shared "by MarketFully" endorsement while retaining individual brand identities.

• Offers integrated access to technologies, services, and innovations across all three entities.

2. Introducing InContent Marketing™

• A strategic approach to InLanguage, InCulture, and InMarket content marketing.

• Moves beyond simple translation to develop content aligned with:

  • Business goals

  • Market data

  • Cultural context

  • Language nuances

3. The InContent Marketing™ Process

• Starts with Intelligence: Analyzes market opportunities, audience behavior, and strategic goals.

• Content Creation: Develops original or adapted content based on market insights.

• Intentional Distribution: Shares content across relevant digital channels.

• Performance Measurement: Continuously optimizes strategies using real-world data.

4. Distinct Roles of Integrated Brands

• MotionPoint: Delivers Adaptive Translation™ and localization expertise for scalable content production.

• Key Content: Specializes in multilingual SEO, storytelling, and content origination tailored to audience needs.

• GetGloby: Enhances content marketing precision through performance-driven, localized strategies using its proprietary tech.

5. Designed for Global and Domestic Reach

• Enables engagement with audiences in diverse regions including:

  • U.S. Hispanic communities

  • Canadian French speakers

  • Consumers in Europe, LATAM, and Asia

• Supports companies in crafting culturally resonant and linguistically accurate messaging.

6. Filling the Strategy Gap

• MarketFully moves brands from isolated translation projects to integrated content marketing strategies.

• Helps maximize ROI by aligning translated content with conversion goals and brand performance metrics.

7. Backed by Investment and Future Plans

• Supported by private equity firm Lightview Capital.

• Plans for 2025 include:

  • AI-driven search optimization

  • Global social media management

  • Development of custom brand LLMs powered by agentic AI

  • Strategic acquisitions to expand capabilities

MarketFully is redefining the future of multilingual and multicultural marketing by enabling brands to execute fully integrated, intelligent, and culturally sensitive content strategies. Through its InContent Marketing™ platform and the combined strength of MotionPoint, Key Content, and GetGloby, MarketFully empowers global brands to deliver high-impact, localized digital experiences. This approach is set to shape the next chapter in global brand growth and customer engagement across languages and cultures.

The Cyphers Agency, a full-service marketing and creative agency headquartered in Crofton, Maryland, has announced the addition of three dynamic new clients to its expanding portfolio. This strategic move reflects the agency’s commitment to delivering tailored marketing solutions across diverse industries. The new clients TC Transcontinental, Leigh & Co. Events, and Calla Lane Florals highlight The Cyphers Agency’s versatile approach to brand storytelling, digital marketing, and strategic communications.

Client Partnerships and Strategic Services

1. TC Transcontinental: Advancing U.S. Marketing Strategy

• A global leader in flexible packaging and commercial printing.

• The Cyphers Agency is tasked with:

  • Strategic messaging

  • Public relations campaigns

  • Digital marketing initiatives

  • Brand storytelling and creative content

• Objective: Enhance TC Transcontinental’s U.S. market presence through impactful, integrated communication strategies.

2. Leigh & Co. Events: Elevating a National Wedding Brand

• A premier wedding planning and day-of coordination service provider operating nationwide.

• The agency's comprehensive strategy includes:

  • Full brand identity refresh

  • Website redesign

  • Enhanced social media presence

  • Public relations outreach

  • Targeted digital advertising

• Goal: Reinforce Leigh & Co.’s modern, approachable brand image and solidify its national footprint.

3. Calla Lane Florals: Growing a Boutique Floral Brand

• A boutique floral design studio known for custom floral arrangements and stylized installations.

• Services provided by The Cyphers Agency:

  • Brand development

  • Public relations

  • Visual content creation

  • Social media strategy

• Aim: Strengthen brand visibility and support growth within the lifestyle and creative sectors.

Strategic Impact and Agency Vision

• According to Darren Easton, Vice President and Creative Director at The Cyphers Agency:

  • Each client represents a unique opportunity for strategic, creative collaboration.

  • The agency's focus remains on turning business objectives into measurable marketing outcomes.

• These new partnerships underscore The Cyphers Agency's agility in crafting industry-specific marketing solutions that drive performance and engagement.

The addition of TC Transcontinental, Leigh & Co. Events, and Calla Lane Florals marks a significant step forward for The Cyphers Agency as it continues to expand its influence across varied sectors. With a proven approach that blends strategy, creativity, and measurable results, the agency is poised to help its new partners strengthen their brands, engage wider audiences, and achieve tangible business growth. This momentum further reinforces The Cyphers Agency’s reputation as a go-to creative partner for companies aiming to elevate their market presence through thoughtful and purpose-driven marketing strategies.

Kantar, the global leader in marketing data and analytics, has launched the 20th edition of its BrandZ Most Valuable Global Brands report—one of the most credible rankings of global brand value, based on a combination of consumer perception and financial performance. The 2025 list reveals a significant reshaping of the global brand landscape, with U.S. tech-driven giants continuing to dominate, while disruptors and emerging market brands make notable inroads.

Highlights from BrandZ’s 20th Edition

1. U.S. Brands Cement Dominance, But Global Brands Make Strategic Gains

• U.S. brands now make up 82% of the total brand value of the Global Top 100, up from 63% in 2006.

• Chinese brands have doubled their brand value in two decades, now holding 6% of the total, up from a negligible presence.

• European brands have declined significantly in influence, now accounting for just 7%, down from 26% in 2006.

• Trade volatility and escalating tariffs may impact this global brand balance moving forward.

2. Apple Retains Crown as World’s Most Valuable Brand

• Apple holds the top spot for the fourth consecutive year with a brand value of $1.3 trillion, representing over 12% of the Global Top 100’s value.

• Apple’s continued dominance reflects strong brand consistency, innovation, and consumer trust.

3. Disruptive Innovators Drive Long-Term Brand Value

• 71% of the $9.3 trillion brand value added since 2006 comes from disruptor brands.

• Stripe (85th) and Chipotle (86th) debut in the 2025 rankings.

• Aldi, a long-standing innovator, returns at 94th, marking its continued relevance.

• Brands like Uber, Booking.com, and ChatGPT reflect how redefined categories build long-term brand equity.

4. ChatGPT Debuts at 60th – Highest Newcomer Since NVIDIA (2021)

• ChatGPT, a generative AI pioneer, makes its first appearance in 60th place.

• It represents a rare case of a tech brand becoming a household name at record speed.

• However, with competitive pressure from Google, Microsoft, and others, OpenAI must now invest in long-term brand positioning.

5. Amazon Surges, Social Media Brands Thrive

• Amazon's value jumps by 50% to $866 billion, driven by its core promises of convenience and affordability.

• Instagram grows 101%, and TikTok rises 25%, showcasing social platforms’ growing role in e-commerce and influencer ecosystems.

6. Global Bright Spots Outside the U.S.

• Spotify (Sweden) re-enters at #76, reflecting its global streaming strength.

• Airtel (India) becomes the fastest-growing telecom brand globally.

• Mercado Libre (Argentina) is the sole Latin American brand in the Top 100.

• Zara (Spain) climbs 5 spots to 65th.

• RBC (Canada) posts the highest YOY growth (43%) among non-U.S. financial services brands.

Strategic Insights from Kantar’s Brand Experts

Martin Guerrieria, Head of Kantar BrandZ, emphasized the resilience and importance of branding during uncertain times:

“Even through economic crises, the world's most valuable brands have consistently outperformed the S&P 500 and MSCI World Index over 20 years. This is irrefutable proof of marketing's value. The last thing businesses should do in response to market shocks is cut marketing investment.”

He also highlighted the importance of differentiation:

“Consumers are willing to pay a premium for brands that are meaningfully different. It's this perceived uniqueness that protects margins even during economic stress.”

The 2025 edition of Kantar BrandZ’s Most Valuable Global Brands confirms that branding remains one of the most powerful business assets. Whether it’s legacy leaders like Apple and Amazon or rising disruptors like ChatGPT and Stripe, the brands that innovate, remain consistent, and connect meaningfully with consumers are the ones that build and retain long-term value. With a brand value of $10.7 trillion among the Global Top 100—a 29% year-over-year increase—the message is clear: strategic brand investment is not optional, it’s essential.