impact.com, the world’s leading commerce partnership management platform, has reported a strong performance in the first quarter of 2025. Fueled by the growing industry shift toward partner-led marketing, the company welcomed over 700 new clients including New Balance, Hydrojug, and Monzo and now supports more than 4,500 global brands. With tight marketing budgets and consumers increasingly relying on trusted recommendations, impact.com’s platform innovations and industry research underscore its leadership in driving authentic, revenue-generating partnerships.

Industry Shift to Partner-Led Marketing

• Traditional advertising is losing influence as only 2% of consumers consider it important.

• Consumers now prioritize peer reviews, recommendations, and influencer content.

• The global creator economy is booming, expected to surpass $32 billion in 2025.

• Brands turn to partnerships with creators, publishers, and advocates for credibility and growth.

CEO Insight

David A. Yovanno, CEO of impact.com, explains, “Partner-led marketing is rapidly overtaking traditional advertising as brands seek authentic, trust-based connections. Partnerships with creators and advocates have evolved into core growth drivers and competitive differentiators for brands.”

Product Innovations and Customer Wins

• Over 700 new clients onboarded in Q1, including well-known brands like New Balance and Monzo.

• Enhanced Creator product: Faster, intuitive product gifting with variant selection.

• Advocate product upgrade: Cash Rewards feature to incentivize referrals flexibly and easily.

• Performance tools: Automated partner re-engagement workflows and Event Risk reporting to detect suspicious activity.

Notable Industry Activities

• Announced return of the expanded three-day Partnerships Experience event (iPX) in Austin, June 9-11, featuring guest James Clear, author of Atomic Habits.

• Promoted Justin Morrison to Chief Revenue Officer, strengthening global sales leadership.

• Launched season six of The Partnership Economy podcast with 350,000+ downloads and influential guests like Peter Orlowsky from Getty Images.

• Completed season one of the Publisher’s Playbook podcast covering critical publisher issues such as Google updates and Retail Media trends.

Awards and Recognition

• Three Gold and two Bronze awards at the US Partnership Awards, including Best Platform for Partnership Success.

• Recognized in G2’s Best Software Awards.

• The Partnership Economy podcast won Gold at the AVA Digital Awards.

• Won Best Enterprise Software - Marketing at Singapore Business Review Technology Excellence Awards.

• Best Enterprise Software at Malaysia Technology Excellence Awards.

Research Highlights

• The Customer Journey: Data-driven insights into the evolving multi-channel purchase path.

• Revealing True Partner Value: New framework addressing affiliate incrementality and better performance measurement.

impact.com’s Q1 2025 achievements highlight its role as a pioneering force in the partnership marketing ecosystem. Through strategic product enhancements, high-profile client growth, thought leadership, and industry accolades, impact.com continues to enable brands to harness the power of authentic partnerships for sustainable business growth.