Amplitude, Inc., a leader in digital analytics platforms, today announced new capabilities that unify marketing and product data to help teams optimize every dollar, channel, and campaign. By connecting campaign performance to user behavior and lifetime value (LTV), Amplitude empowers marketers to measure return on ad spend with confidence and deliver precisely targeted, relevant messaging all within one integrated platform.

The Need for Deeper Insights

• Marketers face increasing pressure to prove results beyond clicks and impressions.

• Understanding what drives revenue and conversion across the customer journey is essential.

• Amplitude addresses this by tying marketing touchpoints to in-product engagement and retention data.

CEO and Executive Commentary

Tifenn Dano Kwan, Chief Marketing Officer at Amplitude, stated, “Clicks and impressions don’t cut it anymore. You need to know what’s driving revenue, what’s hurting conversion, and how to fix it quickly across the entire customer journey.”

Liz Miller, VP & Principal Analyst at Constellation Research, added, “Organizations urgently need tools that connect marketing and product data to provide a complete customer picture, enabling faster and better decisions.”

New Features and Platform Enhancements

• Out-of-the-box marketing analytics: Real-time dashboards designed for marketers, offering campaign, channel, and ad performance insights without SQL or data setup.

• Data Table Visualizations: Flexible, digestible custom reports with new chart options.

• Entry Analysis: Track where users come from and their next actions to optimize based on intent.

• Heatmaps: Visualize user clicks, scrolls, and selections to identify friction points on web and landing pages.

• No-code Visual Experimentation: Simplify and accelerate testing of web pages and campaigns with enhanced Web Experiment capabilities.

• Seamless Ad Network Integrations: Sync cohorts and personalize targeting across Google Ads, Facebook Ads, LinkedIn, TikTok, and more.

Customer Success Story

Austin Costello, Team Lead Customer Intelligence at Home Shopping Europe, praised Amplitude’s transparent attribution and intuitive interface. “With Amplitude, both Product and Marketing teams access shared, data-driven customer insights independently, enabling faster issue spotting, testing, and impact measurement—no more black-box models or analyst bottlenecks.”

Amplitude’s enhanced platform capabilities bridge the gap between marketing and product data, enabling companies to optimize campaigns, boost ROI, and create cohesive customer experiences based on actionable insights. This integration equips teams to do more with less and drives better outcomes throughout the customer journey.