Pricefx, a global leader in AI-powered pricing software, has announced significant enhancements to its AI pricing platform and roadmap. These upgrades aim to accelerate deployment and empower businesses to make faster, clearer, and more confident pricing decisions in today’s volatile B2B market. This article outlines the latest innovations and their impact on pricing strategies.

Enhancements to Pricefx AI Platform

• Expanded AI and Data Integration Capabilities

  • Harmonizes internal data (transactions, order history, costs) with external data (tariffs, regulatory info, competitive intelligence).

  • Offers self-serve data integration tools and built-in SAP and Salesforce integrations, providing a unified, real-time pricing decision source.

• New AI-Powered Business Solutions (‘Accelerators’)

  • Expert-designed, customizable AI solutions addressing common B2B pricing challenges.

  • Includes upcoming features like Negotiation Guidance and Win Rate Optimization (coming fall 2025).

  • Other solutions: Product Recommendations, List Price Optimization, and Price Waterfall Optimization.

  • A growing collection of AI add-ons for demand forecasting, elasticity estimation, product clustering, and segmentation.

• Agentic AI and Pricing-Specific Copilot

  • Extension of multi-agent AI capabilities through Pricefx Copilot, launched January 2025.

  • Acts as an intelligent assistant analyzing data, suggesting pricing actions, and automating routine tasks.

  • Supports faster, data-driven pricing decisions with enhanced visibility and confidence.

Why B2B Pricing Needs Transformation

• Market Volatility and Pricing Complexity

  • Tariff shifts, supply chain disruptions, and fluctuating costs demand agile pricing strategies.

  • Legacy spreadsheet and intuition-based methods are insufficient for today’s complexity.

• AI Enables Dynamic, Data-Informed Pricing

  • AI tools provide sharper insights into customer willingness to pay and accurate demand forecasts.

  • Pricing decisions shift from weeks-long processes to minutes, often automated.

  • Sales, pricing experts, and leaders gain visibility and confidence to drive consistent, profitable pricing.

Pricefx’s Vision and Market Impact

• AI Strategy Focused on Practical Business Outcomes

  • Making AI accessible for pricing experts, business users, and data scientists.

  • Delivering solutions that solve real-world pricing challenges quickly.

• Industry Recognition

  • Recent Gold Globee award for best AI-powered pricing optimization.

  • Finalist for SAP Pinnacle award in AI application category.

• Future-Proof Platform

  • Built to adapt to evolving market conditions and diverse business scenarios.

  • Enables defendable pricing decisions with confidence and speed.

Pricefx’s next-generation AI pricing platform and expanded AI roadmap mark a major step forward in B2B pricing transformation. By combining advanced data integration, expert-driven AI solutions, and intelligent agentic capabilities, Pricefx empowers businesses to navigate market volatility and make smarter, faster pricing decisions at scale.