NIQ has introduced NIQ Product Insights (NPI), a groundbreaking solution that blends unmatched data granularity with advanced generative AI to help brands and retailers navigate global challenges, including changing regulations, inflation, and evolving consumer preferences.

With access to more than 27,000 product attributes structured by SKU, NPI is designed to answer 99% of consumer questions ranging from dietary compatibility (e.g., GLP-1 diets, gluten-free) to sustainability indicators like local production.

Driving Decisions in a Complex Retail Environment

“In a complex consumer environment characterized by increased competition and rising expectations, retailers are facing significant pressures from tariffs and inflation,” said Marsha McGraw, Global Managing Director at NIQ. “NPI provides the critical analysis needed to understand the impact of global regulatory developments and consumer reactions.”

Benefits of NPI:

• Regulatory Compliance: Attribute-level data ensures brands remain aligned with global requirements—covering customs, labeling, and ingredient bans.

• Accelerated Innovation: Identifies emerging trends, enabling agile development of new claims, formulas, and formats.

• Increased Personalization: Empowers retailers to optimize shelf layouts, category strategies, and customer experiences based on granular, attribute-rich data.

AI-Powered Insights with Global Reach

NPI marks a major step in NIQ’s global transformation strategy, enhancing its position as a leading consumer intelligence partner for over 23,000 clients worldwide. By combining market measurement expertise with generative AI, NIQ delivers a trusted, centralized source of actionable insights fueling smarter, faster decision-making.