News | Marketing Events | Marketing Technologies
Subscribe

News

Integrated Automotive Partners with Truecaller to Drive Trusted Communication in Jordan’s Trucking Sector

Integrated Automotive Partners with Truecaller to Drive Trusted Communication in Jordan’s Trucking Sector

customer experience management 27 Oct 2025

In a move set to reshape customer engagement across Jordan’s automotive landscape, Integrated Automotive has partnered with Truecaller, the global communications platform known for its verified caller solutions. The collaboration will integrate Truecaller’s Customer Experience Solution suite into Integrated Automotive’s operations, bringing a new level of transparency and authenticity to how the company interacts with its customers.

Transforming Communication in the Automotive Industry

As customer expectations for secure and transparent communication continue to grow, Integrated Automotive recognized the need for a digital-first approach. By adopting Truecaller’s verified communication tools, the company aims to eliminate uncertainty in customer interactions and reinforce trust in every engagement.

Through Truecaller’s Customer Experience Solution, Integrated Automotive’s calls will now appear with a verified green badge, the company’s official logo, and its Arabic name, ensuring instant recognition. The integration will also leverage Truecaller’s Call Reason and Video Caller ID features, providing customers with clear context about why they’re being contacted — before answering the call.

This enhancement not only prevents call fatigue but also establishes a sense of authenticity that’s essential for service-driven industries like automotive sales and logistics.

Building Trust Through Localization and Technology

The localized Arabic Caller ID experience marks a strategic advancement for Integrated Automotive’s customer engagement model. It reflects the company’s commitment to meeting customers where they are—linguistically, culturally, and digitally.

At Integrated Automotive, we are committed to providing customer-centric services that build trust and enhance the ownership experience, especially in the field of selling trucks and heavy equipment,” said Ahed Sukhon, General Manager at Integrated Automotive. “Through our partnership with Truecaller, we ensure reliable and transparent communication with our customers in Jordan. This collaboration not only reflects our dedication to adopting global best practices but also demonstrates our vision to set new benchmarks of excellence in the heavy equipment sector.”

Setting a New Standard for Verified Communication

Truecaller’s Global Head of GTM & Developer Products, Priyam Bose, emphasized the broader impact of this partnership: “Truecaller is thrilled to collaborate with Integrated Automotive to redefine customer communication in Jordan. By deploying our Customer Experience Solution Suite, Integrated Automotive can enable secure, trustworthy, and transparent interactions. The ability to display their Business Name and Call Reason in Arabic ensures every engagement is contextually relevant and culturally resonant.”

This partnership highlights how verified caller technology is evolving beyond spam prevention into a strategic communication tool. By combining technology with trust, Integrated Automotive is positioning itself as a pioneer in Jordan’s commercial trucking industry — using AI-driven caller verification to enhance engagement and build stronger customer relationships.

Driving the Future of Digital Engagement

As digital transformation continues to shape the automotive industry, partnerships like this one demonstrate the growing role of AI and verified communication in customer experience strategies. For a sector built on reliability and service, the integration of Truecaller’s suite could become a model for how other enterprises in the Middle East approach customer trust in the digital age.

Get in touch with our MarTech Experts.

WiMi Explores Post-Quantum Blockchain Privacy System to Secure the Next Era of Data Protection

WiMi Explores Post-Quantum Blockchain Privacy System to Secure the Next Era of Data Protection

security 27 Oct 2025

WiMi Hologram Cloud Inc. (NASDAQ: WIMI), a global leader in hologram augmented reality (AR) technologies, is expanding its innovation footprint into blockchain security. The company announced its exploration of a blockchain privacy protection system based on post-quantum threshold algorithms, designed to defend against quantum-era threats while improving efficiency and scalability.

Securing Blockchain in the Quantum Age

Traditional blockchain systems rely heavily on asymmetric encryption methods such as RSA and ECC to secure transactions and verify identities. These algorithms are built on mathematical problems that classical computers find nearly impossible to solve — but quantum computers may not.

With quantum computing advancing rapidly, the risk of these cryptographic methods being cracked is growing. WiMi’s post-quantum blockchain solution aims to eliminate this vulnerability by integrating lattice-based cryptography, hash-based encryption, and multilinear mappings that remain secure even under quantum attacks.

Threshold Key Sharing: A Distributed Defense

At the core of WiMi’s new system is threshold key sharing technology — a mechanism that divides private keys into several fragments and distributes them across multiple network nodes. Only when a certain number of nodes collaborate can the full key be reconstructed, significantly reducing the risk of centralized data breaches.

This structure not only strengthens security but also improves fault tolerance. Even if certain nodes are compromised or go offline, the system continues to operate without exposing sensitive data or halting consensus operations.

Advanced Features of WiMi’s Blockchain Privacy System

WiMi’s post-quantum threshold blockchain architecture introduces several key innovations designed to balance high-level security with operational efficiency:

  • Post-Quantum Security: Resistant to quantum decryption, ensuring that data integrity remains intact even as quantum computing scales.

  • Distributed Key Management: Protects against single-point failures by decentralizing key storage across multiple nodes.

  • Dynamic Access Control: Uses a threshold-based data authorization model that requires consensus from multiple nodes before granting access.

  • Efficiency and Scalability: Optimized consensus algorithms enable faster data validation, supporting large-scale applications without compromising speed.

  • Smart Contracts and dApp Integration: Supports decentralized applications, automating transactions and expanding use cases across industries.

Building a Secure Blockchain Ecosystem

WiMi’s initiative underscores the company’s commitment to merging advanced AR and AI capabilities with emerging technologies such as blockchain and quantum computing. By exploring post-quantum threshold encryption, WiMi aims to address one of the biggest concerns in digital infrastructure — long-term data security.

The integration of post-quantum algorithms with blockchain not only strengthens privacy but also paves the way for secure decentralized ecosystems where sensitive data — from financial transactions to IoT device communications — can operate safely in a quantum-capable world.

Shaping the Future of Privacy-Centric Blockchain

As industries prepare for the inevitable quantum leap in computing power, the urgency to future-proof data systems is escalating. WiMi’s research positions the company at the forefront of quantum-resilient blockchain innovation, aligning with a growing global trend toward decentralized security frameworks.

If successful, WiMi’s system could redefine blockchain’s security paradigm — combining the immutability of distributed ledgers with quantum-resistant cryptography and AI-driven efficiency. The result: a new standard for privacy protection in a world where both data and computing evolve faster than ever before.

Get in touch with our MarTech Experts.

">

CrashPlan Expands Across India and UAE to Strengthen Global Data Resilience and Innovation

CrashPlan Expands Across India and UAE to Strengthen Global Data Resilience and Innovation

artificial intelligence 27 Oct 2025

CrashPlan, a leader in cyber-ready data resilience and governance, has announced a significant expansion across India and the UAE, marking a new phase in its global growth strategy. The company’s Global Capability Center (GCC) in Bengaluru is now set to become a key hub for product innovation, engineering excellence, and AI-driven development.

The announcement follows CEO Dan Beer’s first visit to Bengaluru since taking the helm in April 2025. During his trip, Beer met with key enterprise customers such as Fractal Analytics and Godrej Industries Group, along with strategic partner Etisalat in Dubai. These meetings highlighted CrashPlan’s commitment to deepening regional partnerships and advancing its data resilience strategy across India and the broader Gulf Cooperation Council (GCC) region.

India: The Innovation Engine

India is more than a market for us—it’s an innovation engine that drives global collaboration across engineering, AI, and product teams,” said Beer. “Our Bengaluru GCC remains central to how we build, innovate, and deliver for customers worldwide. The talent here gives us a decisive edge as we expand into new workloads, platforms, and AI capabilities.”

The expansion builds on CrashPlan’s 2024 acquisition of Indian technology firm Parablu, which strengthened its engineering and R&D footprint. Since then, the company has doubled its headcount in India, reinforcing its ability to innovate at scale and respond to global customer demands faster.

Driving Growth Through AI and Regional Talent

CrashPlan’s Bengaluru GCC is now focused on four key objectives:

  • Scaling engineering and support teams to accelerate R&D and product development.

  • Expanding AI-powered features that let customers interact directly with backed-up data for faster recovery and compliance with laws such as India’s Digital Personal Data Protection Act (DPDPA).

  • Maintaining double-digit revenue growth and reinvesting in new product innovation.

  • Building a talent pipeline through partnerships with universities and competitive hiring in engineering, cybersecurity, and analytics.

This strategy reinforces India’s growing importance in CrashPlan’s global operations. The company’s long-standing customer relationships underscore this commitment — Fractal Analytics has increased its CrashPlan deployment by 30x since 2018, while Godrej Industries Group secures thousands of endpoints across its diverse business units using CrashPlan solutions.

Expanding Footprint in the UAE and Beyond

Beyond India, CrashPlan is also scaling its presence in the UAE, strengthening ties with enterprise customers and channel partners in Dubai. This expansion will help the company meet the rising demand for secure, compliant data resilience across Asia-Pacific and the Middle East, regions that are rapidly digitizing their economies and tightening data protection standards.

A Pivotal Step in CrashPlan’s Global Growth Journey

CrashPlan’s focus on AI-led data recovery, regulatory compliance, and enterprise-grade resilience is redefining how organizations manage and protect their most critical assets. By blending global best practices with regional expertise, the company aims to lead the next phase of innovation in data protection and governance.

As CrashPlan deepens its operations in India and the UAE, the company is positioning itself as a strategic enabler of digital trust—helping businesses across sectors safeguard data integrity, accelerate recovery, and stay compliant in a rapidly evolving threat landscape.

Get in touch with our MarTech Experts.

">

Manifest and Aisle Rocket Merge Under Unified Brand, Targeting ‘The Middle Journey’

Manifest and Aisle Rocket Merge Under Unified Brand, Targeting ‘The Middle Journey’

advertising 27 Oct 2025

Manifest, following its March 2024 acquisition by Aisle Rocket (ARS Advertising), has officially consolidated under a single brand: Manifest. The unified agency aims to redefine growth marketing by focusing on what it calls “the middle journey” — the crucial space between brand building and performance marketing.

The merged entity combines Manifest’s strengths in content strategy, brand journalism, and B2B storytelling with Aisle Rocket’s expertise in digital experience, marketing technology, and creative performance. Together, they’re shaping a model designed for agility, accountability, and full-funnel growth — independent of holding company control.

“Growth stalls in the messy middle — unless you know how to unlock it,” said Melissa Bouma, Partner and Chief Growth Officer. “By designing a multichannel approach built from the middle out, we make every layer — from awareness to conversion — work harder.”

The leadership team includes Ross Shelleman as CEO, Steve Slivka as Chief Experience Officer and Partner, and Bouma as Chief Growth Officer and Partner.

Shelleman emphasized that most consumer engagement happens in this “middle zone,” where education, trial, and trust drive long-term growth — not just clicks. “An addiction to performance media has led to underinvestment in brand,” he said. “The middle is where the most successful brands will win.”

With global ad spend surpassing $1 trillion and brands moving from siloed campaigns to integrated brand ecosystems, Manifest is positioned for scale. Backed by clients like Whirlpool Corporation, Fiserv, CDW, and Primrose Schools, and a strong 2025 pipeline, the agency is setting its sights on helping both legacy and fast-growth brands bridge the gap between purpose and performance.

Get in touch with our MarTech Experts.

Red Hat Launches AI-Powered Developer Lightspeed to Accelerate App Modernization

Red Hat Launches AI-Powered Developer Lightspeed to Accelerate App Modernization

artificial intelligence 27 Oct 2025

Red Hat has unveiled Red Hat Developer Lightspeed, a suite of generative AI tools designed to streamline developer workflows through intelligent, context-aware assistance. Integrated directly into Red Hat Developer Hub and the Migration Toolkit for Applications (MTA), the new offering aims to boost developer productivity and reduce context switching across the software development lifecycle.

As enterprises shift toward domain-specific AI assistants, Red Hat’s latest portfolio emphasizes trustworthy, reliable, and contextually relevant AI assistance. The tools are included within the Red Hat Advanced Developer Suite subscription, supporting teams looking to modernize and migrate applications faster while maintaining compliance and operational standards.

AI Assistance for Developers

Developer Lightspeed for Red Hat Developer Hub serves as a virtual assistant to streamline non-coding tasks—helping developers brainstorm architecture approaches, create documentation, generate test plans, and troubleshoot issues through a chat-style interface. It supports a “bring your own model” approach, allowing enterprises to integrate preferred public or self-hosted LLMs for greater flexibility and data control.

Meanwhile, Developer Lightspeed for MTA automates source code refactoring within IDEs. The assistant intelligently identifies and resolves migration issues, learning from each successful application migration to deliver increasingly accurate code recommendations. The result: faster cloud-native modernization with reduced engineering overhead.

Automating the Replatforming Process

Complementing Lightspeed, Migration Toolkit for Applications 8 (MTA 8) introduces automation for replatforming applications to Red Hat OpenShift, starting with Cloud Foundry-to-OpenShift migration paths. By automating deployment artifact generation, MTA 8 reduces manual errors and accelerates ROI on modernization projects.

Together, Lightspeed and MTA 8 represent a comprehensive modernization framework—merging AI-assisted refactoring with automated replatforming to help enterprises speed transformation and unlock cloud-native scalability.

Get in touch with our MarTech Experts.

Ford Hutman Media and Pinkergreen Launch Greenford to Elevate Biotech Branding and Communications

Ford Hutman Media and Pinkergreen Launch Greenford to Elevate Biotech Branding and Communications

communications 27 Oct 2025

Ford Hutman Media (FHM) and Pinkergreen have joined forces to launch Greenford, a new agency dedicated to helping emerging biotech and life-science companies transition from stealth to scale. Greenford brings together integrated expertise across communications, brand strategy, and website development—bridging the gap between scientific innovation and market-ready storytelling.

Founded by Rachel Ford Hutman, Principal at FHM, and Kelley Shaw-Wade, Principal at Pinkergreen, Greenford aims to simplify the branding and communications process for early-stage biotech firms.

“Breakthrough science and technology demand clear, credible storytelling,” said Ford Hutman. “For years, clients have asked for an integrated solution combining communications and branding. Greenford delivers that one-stop experience so founders can maintain momentum.”

“Clients want work that’s smart, beautiful, and effective,” added Shaw-Wade. “By uniting our expertise, we’re helping science-driven brands stand out and scale faster.”

 

Greenford’s services span media relations, thought leadership, brand strategy, web design, and narrative development, with a focus on early-stage and growth-phase life-science companies. The firm helps align product launches and funding milestones with major industry moments, providing strategic flexibility to support each client’s unique growth trajectory.

Get in touch with our MarTech Experts.

Medallia Expands Frontline-Ready AI to Deliver Real-Time CX Insights

Medallia Expands Frontline-Ready AI to Deliver Real-Time CX Insights

artificial intelligence 27 Oct 2025

Medallia, Inc., a global leader in customer and employee experience, has introduced new Frontline-Ready AI™ capabilities in its Fall 2025 Release, bringing intelligent, real-time insights directly to frontline teams across industries.

With more than 6.8 million weekly active users, Medallia’s latest update equips customer-facing employees with the context and confidence to act instantly on data-driven recommendations — eliminating delays caused by traditional reporting and dashboards.

Key enhancements include Intelligent Summaries for Text Analytics, powered by GenAI, which surface emerging trends and issues in seconds by analyzing customer feedback. Mobile Scorecard Notifications now deliver real-time alerts to managers, while Root Cause Assist on Mobile Scorecards allows performance diagnostics and corrective actions from any device.

The release also expands AI language support to Spanish, enabling global organizations to deploy consistent, inclusive intelligence across teams.

 

“Customer experience is won or lost on the front line — and that’s exactly where AI has to work,” said Fabrice Martin, Chief Product Officer at Medallia. “When employees can make faster, smarter decisions based on real-time customer data, the impact on experience quality is transformational.”

Get in touch with our MarTech Experts.

Jumio Launches selfie.DONE to Enable Global Reusable Identity Verification

Jumio Launches selfie.DONE to Enable Global Reusable Identity Verification

security 27 Oct 2025

Jumio, a leader in AI-powered identity intelligence anchored in biometric authentication and automation, has launched selfie.DONE, a new solution that delivers on its vision for reusable digital identity. The solution enables trusted users to be instantly recognized and reverified with just a selfie—eliminating the need to repeatedly rescan physical IDs during onboarding or authentication.

Initially launching in Brazil before a global rollout, selfie.DONE leverages the Jumio Identity Graph, which draws from tens of millions of verified and fraudulent identity records across industries. This global intelligence allows Jumio to assess reuse decisions with real-time risk analysis, combining biometric matching, liveness detection, and fraud pattern recognition.

By skipping redundant ID scans for verified users, organizations can significantly improve conversion rates, reduce onboarding time, and cut operational costs, all while maintaining Jumio’s high privacy and compliance standards under ISO, SOC 2, GDPR, and LGPD frameworks.

“selfie.DONE changes how identity is reused,” said Bala Kumar, Chief Product and Technology Officer at Jumio. “By drawing on the growing intelligence of the Jumio Identity Graph, we can instantly reverify legitimate users globally—reducing friction without compromising security.”

Jumio will first deploy selfie.DONE in Brazil, integrating local verification through the CPF (Cadastro de Pessoas Físicas) number—a familiar and trusted national ID reference.

“Brazil’s fintech and gaming sectors are ideal for this launch,” added Samer Atassi, VP of Latin America at Jumio. “Consumers are already accustomed to using CPF for verification, allowing rapid adoption and scale.”

With selfie.DONE, Jumio advances toward a global framework for secure, instant, and privacy-responsible identity reuse across industries.

Get in touch with our MarTech Experts.

   

Page 189 of 1522

REQUEST PROPOSAL