Antenna Group, a global marketing and communications agency, has announced a strategic minority investment in No Logo, an AI-powered creator platform. This partnership will enable Antenna’s clients—especially in climate, real estate, and health sectors to connect with authentic, purpose-driven creators, amplifying mission-led influencer storytelling.

• Enhanced Creator Collaboration:
  
  No Logo’s platform helps brands identify and partner with creators passionate about advocacy, social impact, sustainability, fitness, wellness, and more, providing a frictionless, efficient tool to build authentic influencer relationships.

• Global Reach and Proven Experience:
  
  Operating across the Americas and Europe, No Logo has executed campaigns for global giants such as Adobe, Meta, REI, and the United Nations. Their network reaches over 100 million followers on platforms like TikTok, Instagram, and YouTube.

• CEO Insights:
  
  Keith Zakheim, CEO of Antenna Group, emphasized the evolving media landscape and the growing importance of authenticity in influencer marketing. The integration of No Logo strengthens their ability to deliver meaningful, lasting engagement for conscious brands.

• Founder’s Perspective:
  
  Nicholas Guy, Founder of No Logo, highlighted the shared values behind the partnership and their commitment to fostering genuine creator-brand collaborations. This alliance aims to shape the future of creator partnerships across B2B and B2B2C sectors.

• Market Research Validation:
  
  Studies show 65% of B2B buyers trust third-party influencer content during product research, and 80% of B2B marketers find influencer marketing enhances brand credibility and accelerates pipeline growth (LinkedIn data).

• Antenna’s Strategic Growth:
  
  This investment complements Antenna Group’s recent expansions, including acquiring Rubikon PR in the Czech Republic and unveiling the “Fully Conscious” brand identity, underscoring its focus on purposeful marketing.

Antenna Group’s investment in No Logo marks a strategic move to empower clients with AI-driven, authentic influencer marketing tools. By integrating No Logo’s innovative platform, Antenna will help brands in critical sectors connect with creators who genuinely align with their missions, driving deeper, more impactful audience engagement.

Theorem, a digital marketing solutions provider, has announced a strategic partnership with Firework, a leading AI-powered video commerce and engagement platform. This collaboration aims to simplify and accelerate video commerce adoption for direct-to-consumer (DTC) and retail brands globally through an end-to-end, fully integrated solution. The partnership will be highlighted by a co-branded Commerce Roadshow series, starting July 2025 in New York City.

• The Future of Digital Commerce:
  
  Video commerce is rapidly becoming essential for brands, offering immersive, interactive shopping experiences that static e-commerce cannot match. Firework data reveals video commerce can increase conversions by up to 246%, engagement time by 130%, repeat purchases by 38%, and reduce product returns by 33%.

• Strategic Collaboration:

  • Theorem contributes its proprietary commerce framework and MarTech expertise to guide brands in scaling video commerce initiatives efficiently.

  • Firework offers cutting-edge video technology, including shoppable videos, video showrooms, virtual 1:1 chat, and AI-powered video assistants.

• Integrated White Label Solution:
  
  Together, they provide a seamless, scalable platform that brands can customize and deploy without increasing operational complexity, directly impacting KPIs like average order value (AOV), conversion rates, and customer lifetime value (CLV).

• Leadership Quotes:

  • Unni Kurup, Director of Consulting at Theorem: “Video commerce is a strategic imperative that accelerates the path to purchase, and our partnership makes operationalizing it scalable and accessible.”

  • Jay Kulkarni, CEO and Founder of Theorem: “By combining expertise and technology, we’re delivering a scalable solution for brands to grow with video commerce.”

  • Sam Horton, VP of Strategic & Alliance Partnerships at Firework: “Our collaboration empowers brands to deploy personalized, data-driven video experiences that convert engagement into sustainable growth.”

• Market Opportunity:
  
  Despite 95% of digital commerce still occurring on traditional eCommerce sites, challenges in strategy and execution have limited video commerce growth. The market is projected to grow from $695 billion today to $3.7 trillion by 2029, with a compound annual growth rate (CAGR) of 32%, highlighting the urgency for brands to adopt video commerce solutions.

Theorem and Firework’s partnership represents a powerful step toward making video commerce accessible and scalable for brands worldwide. Through integrated technology and strategic expertise, they are set to drive the next evolution in digital commerce, enabling brands to create richer, more engaging shopping experiences that boost growth and customer loyalty.

The Horror Section, the fan-owned 360 media company founded by filmmaker and actor Eli Roth, today announced a strategic partnership with Patencio Development. Renowned for successfully growing pop culture brands, Patencio will spearhead efforts to expand The Horror Section’s retail footprint and licensing strategy.

• Expertise in Pop Culture Branding:
  
  Patencio Development brings decades of experience in elevating iconic brands such as Hot Topic, Studio Ghibli, and Sega, specializing in creating meaningful connections between brands and their fan communities.

• Focus Areas:
  
  The collaboration will concentrate on innovative marketing strategies, expanding retail programs, and delivering immersive fan experiences that deepen engagement with horror enthusiasts worldwide.

• Leadership Quotes:

  • John Parker, CEO of Patencio Development:
    “Partnering with The Horror Section allows us to amplify Eli Roth’s visionary approach to horror. Our mission is to deliver products and experiences that ignite passion within the global horror fanbase.”

  • Eli Roth, Founder and Chief Creative Officer of The Horror Section:
    “John and his team have turned beloved fan properties into merchandising powerhouses. After two years on the convention circuit meeting incredible artists, The Horror Section is excited to channel that creativity into an unmatched merchandising partnership.”

The Horror Section:

Founded by Eli Roth in partnership with Media Capital Technologies (MCT), The Horror Section is a fan-owned, full-spectrum media company dedicated to creating the world’s premier horror brand. Its portfolio spans film, television, gaming, podcasts, and live events, all designed to redefine the horror genre.

Next Steps:

More details on upcoming collaborations and product launches will be shared in the coming weeks.

Aurora Mobile Limited, a leading marketing technology provider in China, announced a significant milestone with its overseas business contract value exceeding RMB100 million as of March 31, 2025. This marks robust global growth driven by the company’s EngageLab product.

• Strong First Quarter Growth:

  • New contracts signed in Q1 2025 exceeded RMB50 million.

  • Revenues will be recognized according to contract terms and service periods.

• EngageLab’s Role in Expansion:

  • Launched in 2022 for overseas markets, EngageLab offers multi-channel user engagement solutions.

  • The product gained rapid competitive advantage and market recognition.

  • Currently serves customers in 37 countries and regions worldwide.

• Impact on Revenue and Market Position:

  • EngageLab is the main driver of overseas revenue growth.

  • Solid foundation established for Aurora Mobile’s future international development.

  • Reinforces Aurora Mobile as a preferred global partner in customer engagement technology.

• Leadership Commentary:

  • CEO Weidong Luo highlights breaking the RMB50 million contract milestone in one quarter as historic.

  • Emphasizes the growing global recognition and competitive edge of EngageLab.

  • Expresses confidence in continued growth through expanded customer base and partnerships.

Aurora Mobile’s overseas business growth, led by EngageLab, underscores its expanding influence in global marketing technology. The milestone of RMB100 million in cumulative contract value signifies strong international demand and positions the company for sustained future success.

The Professional Fighters League (PFL) has joined forces with RHEI to revolutionize the way combat sports content is created and shared. This strategic partnership introduces a scalable, creator-led content model that leverages PFL's assets and RHEI’s AI-driven platform, Made. The initiative aims to empower a diverse group of creators, boost fan engagement, and shape the future of MMA storytelling.

Highlights of the PFL-RHEI Partnership

Empowering Creators Through Unmatched Access

• PFL launches its first official creator network through RHEI.

• Creators gain access to exclusive PFL IP, live events, and fighter interactions.

• Content creators are encouraged to tell the PFL story in their unique voice.

Scaling Content Creation With Made

• Made, RHEI’s agentic platform, acts as a dream team for content creators.

• AI agents adapt to creators’ individual needs to enhance productivity and creativity.

• Real-time, high-impact content creation is enabled at scale.

A New Model of Fan Engagement

• The collaboration bridges the gap between fans, fighters, and creators.

• Creators become key voices in the MMA community.

• The initiative promotes authentic storytelling and cultural resonance.

Strategic Global Rollout

• Starts with 2025 World Tournament Semifinals in Nashville (June 12).

• International expansion begins with PFL MENA 2: Riyadh.

• Full-year content connectivity between creators and PFL events planned.

Leadership Perspectives

• Mike Chioditti (PFL) emphasizes the creator-first approach to global reach.

• Shahrzad Rafati (RHEI) highlights scalable, culturally contextual creativity.

• Reggie Yan (RHEI) underscores AI-powered content personalization for creators.

The PFL-RHEI partnership signifies a transformative shift in digital sports media. By centering creators and empowering them with exclusive access and AI tools, the PFL is not only expanding its fan base but also pioneering a collaborative, immersive model for content in the MMA industry. This digital-first strategy sets a new standard for how sports leagues can innovate through creator-led ecosystems.

The Texas Rangers have taken a strategic leap in sports broadcasting by partnering with Comcast Technology Solutions (CTS) to manage channel origination for their regional sports network, Rangers Sports Network (RSN). This collaboration empowers the team to take full control of its broadcast operations, elevating the quality and efficiency of game-day content distribution across multiple platforms.

Highlights of the Partnership

RSN: The Exclusive Broadcast Home of the Rangers

• RSN is the Texas Rangers’ team-controlled regional sports network.

• It broadcasts live games, pre-game shows, post-game coverage, and team-related programming.

• The network is responsible for managing all aspects of production and distribution.

CTS’ Managed Channel Origination Capabilities

• CTS provides a fully managed service that streamlines the broadcast workflow.

• The service includes content acquisition, commercial insertion, and distribution to MVPD (Multichannel Video Programming Distributor) partners.

• CTS’ technology reduces capital expenses, boosts operational efficiency, and supports future growth.

Strategic Advantages for the Texas Rangers

• The Rangers gain more independence and control over their broadcast strategy.

• On-air talent selection, camera/audio operations, and behind-the-scenes management are all internally governed.

• The new approach strengthens the team’s long-term media footprint and monetization opportunities.

Expanded Fan Access and OTA Broadcasting

• RSN broadcasts are now accessible through cable, satellite, and select OTA (over-the-air) channels.

• 15 games will air free over-the-air in 2025, primarily on Friday home games.

• Fans outside the local viewing area can access Rangers games through MLB.TV.

Executive Commentary

• Bart Spriester (CTS): Praised the Rangers for leading innovation in sports media and emphasized the role of CTS in enabling seamless content delivery.

• Angie Swint (Rangers): Highlighted the partnership’s importance in achieving broadcast independence and delivering premium experiences to fans.

The Texas Rangers’ partnership with Comcast Technology Solutions marks a pivotal shift in how the team approaches content delivery and audience engagement. By leveraging CTS’ Managed Channel Origination, RSN gains a robust, scalable infrastructure that enhances broadcast quality while offering fans expanded access. This move not only modernizes the Rangers’ media strategy but also reinforces their commitment to innovation and excellence in the sports entertainment landscape.

Keypoint Intelligence has released its latest forecasts detailing the growth trajectory of digital printing across four core packaging segments: corrugated packaging, flexible packaging, folding cartons, and narrow web labels. While digital printing still accounts for a relatively small share of total packaging production, evolving market demands and technological advancements are driving increased adoption worldwide.

Corrugated Packaging: Scaling with Single-Pass Presses

• Digital printing is poised for growth in corrugated packaging, led by the adoption of high-volume single-pass presses.

• Larger converters are increasingly integrating digital options into their workflows.

• Demand is rising for short-run, on-demand solutions to meet fast-changing customer needs.

Flexible Packaging: Steady Growth in Emerging Markets

• Digital is gaining traction in Asia-Pacific and Latin America, where press installations are climbing.

• Many converters are testing digital alongside traditional processes to expand their capabilities.

• The sector is seeing incremental progress, especially for short-run and customized packaging.

Folding Cartons: Innovation with B1 Format Presses

• Interest in digital folding carton printing is growing due to enhanced B1 press technology.

• These innovations better support high-speed production environments.

• Compatibility with existing finishing equipment is a key factor influencing adoption.

Narrow Web Labels: Leading in Digital Adoption

• The label market remains the most mature for digital printing.

• Hybrid presses—combining digital and analog features—are gaining traction.

• The need for speed, variable data, and design flexibility continues to fuel demand.

Industry-Wide Trends: Evolving Demands and Expectations

• Customer expectations are shifting toward faster response times, smaller order quantities, and sustainability.

• Digital printing aligns well with goals like waste reduction, quick turnaround, and customization.

• Regulatory shifts and tighter production standards are reinforcing the need for agile, digital solutions.

Expert Insights and Market Outlook

• Jeff Wettersten, VP of Packaging at Keypoint Intelligence, emphasizes that digital is transitioning from a niche to a viable mainstream solution.

• Reports include regional forecasts, installed base trends, and press placement data.

• Insights were compiled through expert interviews across the packaging and print manufacturing sectors.

As digital printing technology continues to mature, its relevance in the packaging sector grows stronger. Each packaging segment is evolving at its own pace, yet the overarching trend points toward wider digital adoption. Converters are recognizing the strategic value of speed, flexibility, and waste reduction—elements central to digital workflows. With fresh market data and industry insights, Keypoint Intelligence’s forecasts offer a roadmap for the future of digital printing in packaging.

SoundStack, a full-stack independent technology company specializing in digital audio, has announced a significant expansion of its global content delivery network (CDN). This expansion leverages edge-computing to bring audio delivery and processing closer to listeners worldwide, enabling hosting platforms and audio publishers to enhance functionality while reducing costs and accelerating time-to-market.

Global CDN Expansion with New Data Centers

• SoundStack opened new data centers in London and Sydney, increasing its global points of presence (POPs) to 12 locations.

• Planned further expansions will continue to broaden its global reach.

• This infrastructure expansion supports faster, more reliable audio delivery for audiences everywhere.

Edge-Compute Capabilities for Podcast Hosting Platforms

• The CDN’s edge-compute capabilities integrate seamlessly with existing podcast hosting systems.

• Hosting platforms retain their own customer-facing CMS and tools while offloading delivery, monetization, and measurement to SoundStack’s CDN.

• Supports programmatic ad insertion, contextual enrichment, and compliance with IAB 2.2 measurement standards.

Enhanced Listener Experience through Low Latency and Scalable Ad Stitching

• Physical proximity of servers ensures low latency and fast ad decisioning essential for smooth podcast streaming.

• Scalable ad stitching capabilities help platforms deliver personalized and dynamic ad experiences.

• Platforms and media companies can focus on content and audience growth without investing in heavy infrastructure.

Extensive Global Network Footprint

• SoundStack owns and operates its CDN with data centers in major cities including New York, Dallas, Chicago, Amsterdam, Tokyo, and more.

• This extensive network enables local-level delivery and processing power for rich, seamless audio experiences.

SoundStack’s expansion of its global CDN marks a major step forward in digital audio infrastructure. By combining edge-computing power with a broad international presence, SoundStack empowers podcast hosting platforms to deliver better, faster, and more monetizable content globally. This approach simplifies complex backend operations and lets creators focus on their core mission: engaging audiences through compelling audio experiences.