Keypoint Intelligence has released its latest forecasts detailing the growth trajectory of digital printing across four core packaging segments: corrugated packaging, flexible packaging, folding cartons, and narrow web labels. While digital printing still accounts for a relatively small share of total packaging production, evolving market demands and technological advancements are driving increased adoption worldwide.

Corrugated Packaging: Scaling with Single-Pass Presses

• Digital printing is poised for growth in corrugated packaging, led by the adoption of high-volume single-pass presses.

• Larger converters are increasingly integrating digital options into their workflows.

• Demand is rising for short-run, on-demand solutions to meet fast-changing customer needs.

Flexible Packaging: Steady Growth in Emerging Markets

• Digital is gaining traction in Asia-Pacific and Latin America, where press installations are climbing.

• Many converters are testing digital alongside traditional processes to expand their capabilities.

• The sector is seeing incremental progress, especially for short-run and customized packaging.

Folding Cartons: Innovation with B1 Format Presses

• Interest in digital folding carton printing is growing due to enhanced B1 press technology.

• These innovations better support high-speed production environments.

• Compatibility with existing finishing equipment is a key factor influencing adoption.

Narrow Web Labels: Leading in Digital Adoption

• The label market remains the most mature for digital printing.

• Hybrid presses—combining digital and analog features—are gaining traction.

• The need for speed, variable data, and design flexibility continues to fuel demand.

Industry-Wide Trends: Evolving Demands and Expectations

• Customer expectations are shifting toward faster response times, smaller order quantities, and sustainability.

• Digital printing aligns well with goals like waste reduction, quick turnaround, and customization.

• Regulatory shifts and tighter production standards are reinforcing the need for agile, digital solutions.

Expert Insights and Market Outlook

• Jeff Wettersten, VP of Packaging at Keypoint Intelligence, emphasizes that digital is transitioning from a niche to a viable mainstream solution.

• Reports include regional forecasts, installed base trends, and press placement data.

• Insights were compiled through expert interviews across the packaging and print manufacturing sectors.

As digital printing technology continues to mature, its relevance in the packaging sector grows stronger. Each packaging segment is evolving at its own pace, yet the overarching trend points toward wider digital adoption. Converters are recognizing the strategic value of speed, flexibility, and waste reduction—elements central to digital workflows. With fresh market data and industry insights, Keypoint Intelligence’s forecasts offer a roadmap for the future of digital printing in packaging.