Antenna Group, a global marketing and communications agency, has announced a strategic minority investment in No Logo, an AI-powered creator platform. This partnership will enable Antenna’s clients—especially in climate, real estate, and health sectors to connect with authentic, purpose-driven creators, amplifying mission-led influencer storytelling.

• Enhanced Creator Collaboration:
  
  No Logo’s platform helps brands identify and partner with creators passionate about advocacy, social impact, sustainability, fitness, wellness, and more, providing a frictionless, efficient tool to build authentic influencer relationships.

• Global Reach and Proven Experience:
  
  Operating across the Americas and Europe, No Logo has executed campaigns for global giants such as Adobe, Meta, REI, and the United Nations. Their network reaches over 100 million followers on platforms like TikTok, Instagram, and YouTube.

• CEO Insights:
  
  Keith Zakheim, CEO of Antenna Group, emphasized the evolving media landscape and the growing importance of authenticity in influencer marketing. The integration of No Logo strengthens their ability to deliver meaningful, lasting engagement for conscious brands.

• Founder’s Perspective:
  
  Nicholas Guy, Founder of No Logo, highlighted the shared values behind the partnership and their commitment to fostering genuine creator-brand collaborations. This alliance aims to shape the future of creator partnerships across B2B and B2B2C sectors.

• Market Research Validation:
  
  Studies show 65% of B2B buyers trust third-party influencer content during product research, and 80% of B2B marketers find influencer marketing enhances brand credibility and accelerates pipeline growth (LinkedIn data).

• Antenna’s Strategic Growth:
  
  This investment complements Antenna Group’s recent expansions, including acquiring Rubikon PR in the Czech Republic and unveiling the “Fully Conscious” brand identity, underscoring its focus on purposeful marketing.

Antenna Group’s investment in No Logo marks a strategic move to empower clients with AI-driven, authentic influencer marketing tools. By integrating No Logo’s innovative platform, Antenna will help brands in critical sectors connect with creators who genuinely align with their missions, driving deeper, more impactful audience engagement.