REMEDY, a leading creative agency, announced the appointment of Taylor Blaylock as its new President, effective May 2025. Blaylock returns to REMEDY after an 18-month freelance period, succeeding nearly two decades of leadership by Founder Jamie Graff, who transitions to CEO.

Taylor Blaylock’s Leadership and Expertise

• Former Director of Post Production and Head of Production at REMEDY, bringing deep internal knowledge.

• Multi-award-winning director and editor with accolades including:

  • 2024 Gold and Silver Telly Awards for Best Directing

  • 2022 Bronze Telly Award for Best Copywriting

  • 2021 Gold Davey Award for Best in Show (Editing) and multiple Telly Awards for Editing

• Experience working with Fortune 500 companies such as Uber, showcasing strong creative credentials.

REMEDY’s Strategic Leadership Transition

• Founder Jamie Graff steps into CEO role to focus on strategic growth and strengthening client partnerships.

• The transition represents a commitment to next-generation leadership and sustaining creative excellence.

• Blaylock’s presidency aims to build upon REMEDY’s legacy of intention, clarity, and purpose.

Vision and Future Direction

• Blaylock emphasizes expanding creative reach and taking on ambitious projects with bigger brand partnerships.

• Focus on nurturing a positive culture and fostering a passionate, innovative team environment.

• REMEDY remains dedicated to evolving with client needs while preserving its creative integrity and legacy.

Taylor Blaylock’s appointment as President signals an exciting new chapter for REMEDY. Combining his award-winning creative vision with the strategic leadership of Jamie Graff as CEO, REMEDY is poised to accelerate growth and deepen client impact in the evolving marketing and creative landscape.

Haley Marketing Group, a leader in website development, content, and recruitment marketing for staffing industries, has acquired Polaris Recruitment Communications. This strategic move strengthens Haley Marketing’s recruitment marketing capabilities, offering clients enhanced solutions to optimize talent acquisition.

Polaris Recruitment Communications

• Founded in 2004 with deep expertise in recruitment marketing strategy and career site development.

• Specializes in Indeed job advertising, paid recruitment media (PPC and traditional ads), and social recruiting.

• Experience serving high-volume retailers, law firms, higher education, manufacturing, and healthcare sectors.

• Extensive knowledge of HR, recruitment advertising, media strategy, and client services.

Benefits of the Acquisition for Haley Marketing

• Adds 20 years of recruitment marketing experience to Haley Marketing’s team, more than doubling its expertise.

• Enhances the company’s ability to provide advanced digital and web solutions combined with recruitment marketing depth.

• Creates strong synergy between Haley Marketing and Polaris teams to deliver greater client value.

Client Impact and Future Opportunities

• Expanded service portfolio now includes improved candidate quality and reduced job advertising costs.

• Enhanced effectiveness of social media campaigns, paid ads, SEO, and traditional recruitment media.

• Empowers clients with a comprehensive approach to recruitment marketing and talent acquisition strategies.

The acquisition of Polaris Recruitment Communications marks a significant growth milestone for Haley Marketing Group. By combining two industry leaders, the company strengthens its position as a comprehensive recruitment marketing partner, delivering innovative, cost-effective solutions to clients across diverse industries.

Innovecs, a global digital services company, announces the launch of Innovecs Play, a full-cycle iGaming development studio. This new sub-brand delivers comprehensive solutions for iGaming providers, casino game developers, aggregators, and sportsbook platforms, reinforcing Innovecs’ leadership in the gaming sector.

Innovecs Play Overview

• Innovecs Play is part of Innovecs’ portfolio, joining Innovecs Supply Chain, Innovecs Games, and Innovecs High Tech.

• Builds on Innovecs’ gaming vertical established in 2015, emphasizing innovation and technology in iGaming.

• Offers end-to-end iGaming solutions, from game development to platform engineering and backend infrastructure.

Expertise and Capabilities

• Completed over 300 projects serving 100+ global clients with a team of 200+ experts.

• Provides slot and casino game creation, platform engineering, backend infrastructures, and seamless API integration.

• Leverages data-driven insights and cloud scalability to deliver future-ready, regulatory-compliant gaming products.

Strategic Vision and Industry Impact

• Innovecs Play responds to the fast-growing iGaming market with scalable, engaging, and compliant gaming experiences.

• Focuses on boosting player engagement and revenue growth for operators, aggregators, and game providers worldwide.

• Launch supported by a dedicated website showcasing expertise, services, use cases, and partnership opportunities.

The launch of Innovecs Play marks a strategic expansion for Innovecs, strengthening its position in the iGaming industry. With specialized technology and a focused approach, Innovecs Play aims to redefine the iGaming landscape by delivering innovative, high-performance solutions for global clients.

Luxury marketing expert Mickey ALAM KHAN has launched Luxboro, a full-service agency focused on marketing, upskilling, and relationship-building for luxury real estate brokerages, networks, developers, and proptech firms. Luxboro aims to future-proof and elevate luxury real estate firms by enhancing their brand appeal and rigorously developing talent.

Luxboro’s Mission and Vision

• Focuses on making luxury real estate brands and their teams stand out in a competitive, evolving market.

• Aims to grow firms’ profiles as trusted brands attracting top-producing agents, marketers, and professionals.

• Founded by Mickey ALAM KHAN, an expert with extensive experience across real estate, media, publishing, digital, and luxury sectors.

Services Offered by Luxboro

• Marketing and Branding Strategy: Positioning brokerages, firms, and agents as market leaders through tailored marketing and brand strategies.

• Luxury Class Master Class: Proprietary agent upskilling program designed for retention, recruitment, and professional growth.

• Content Creation: Producing distinctive content across multiple media formats to engage buyers, sellers, and agents.

• Events and Networking: Organizing in-person and digital events, including conferences, webinars, podcasts, and roundtables to boost knowledge sharing and relationship-building.

• Research and Insights: Offering in-house research programs and surveys to provide actionable market insights for brokers, agents, and management teams.

Leadership and Industry Impact

• Mickey ALAM KHAN brings deep luxury marketing expertise, having led Luxury Portfolio International and currently heading Luxury Roundtable.

• Luxboro works directly with real estate firms’ agents, brokers, and staff to develop effective strategies and executions.

• The agency’s goal is to help brokerages earn enduring loyalty from agents and build deep trust with affluent customers.

Luxboro’s launch marks a significant step in enhancing luxury real estate firms’ market authority through strategic marketing, targeted agent development, and rich industry connections. This agency stands as a trusted partner in helping luxury brokerages thrive amid a rapidly evolving real estate landscape.

Assembly, a Stagwell agency, has launched Scene Modeled Media Attribution (MMA), an advanced enhancement to its proprietary STAGE Scene app. This new marketing mix modeling (MMM) tool is designed to transform how brands measure, optimize, and maximize the impact of their marketing campaigns.

What is Scene MMA?

• Scene MMA improves marketing mix model outputs by increasing their frequency and granularity, providing brands with detailed and actionable campaign insights.

• Automates data processes to create a seamless, turnkey solution for clients, enabling better understanding of business outcomes such as leads, acquisitions, and sales.

• Integrates fully into Assembly’s global operating system, STAGE, enhancing the agency’s suite of custom-built marketing products.

Benefits and Features

• Increased ROI: Brands can expect up to a 13% improvement in return on investment through smarter campaign optimizations.

• Faster Modeling: Scene MMA reduces modeling time by 26%, enabling quicker decision-making and responsiveness.

• Cost Efficiency: Delivers an average 30% reduction in cost compared to other marketing mix modeling platforms.

• Unified Attribution: Resolves discrepancies across platforms, web analytics, and MMM data, reducing fragmentation of attribution truth.

• Real-Time Optimization: Enables media teams to refresh data and optimize campaigns faster across all channels, beyond just performance media.

• Automated Data Engineering: Standardizes input models and automates data workflows, lowering barriers to MMM adoption.

• AI-Powered Insights: Uses STAGE AI to accelerate modeling and provide intelligent allocation recommendations across marketing channels.

Industry Recognition and Future Outlook

• Assembly recently achieved META Certified Company status, underscoring its expertise with META technologies for digital campaign management.

• Scene MMA is currently in BETA testing and will be available to clients later this year.

• This innovation marks a significant milestone in Assembly’s commitment to delivering technology-driven marketing measurement and optimization solutions.

Quotes

"We're excited to introduce Scene MMA, an innovative tool that will help our clients increase their ROI and optimize their marketing strategies," said Tim Lippa, Global Chief Product Officer at Assembly.
"META has been great to work with, supporting us as we continue to push the envelope on what's possible with data and technology."

Assembly’s Scene MMA sets a new standard in marketing mix modeling, empowering brands to achieve superior campaign efficiency, cost savings, and data-driven marketing decisions through advanced technology and AI integration.

800.com, a leading cloud telecom provider, announces a new direct integration with Google Analytics 4 (GA4). This integration empowers businesses to seamlessly track phone calls alongside website interactions and conversions, providing a holistic view of marketing performance.

Features of 800.com GA4 Integration

• Unified Call and Web Tracking: Track phone calls as part of GA4’s custom events alongside website interactions, conversions, and behavioral data.

• Enhanced Attribution: Attribute calls to specific marketing campaigns, ads, or referral sources for precise ROI measurement.

• Detailed Call Analytics: Measure call duration, lead source, voicemail, SMS, and qualification status to better qualify leads and optimize marketing strategies.

• Segmented Customer Insights: Tag and segment callers and leads within GA4 to improve targeting and campaign personalization.

• Marketing Spend Optimization: Use real conversion data to refine budget allocation and maximize marketing effectiveness.

Expanding Marketing Integrations

800.com continues to build a robust ecosystem with additional integrations for Slack, Meta Ads, Google Ads, and more planned. This growing suite supports businesses in managing call data within broader marketing and e-commerce workflows.

Why Choose 800.com?

• Recognized by thousands of customers with a 4.7-star rating on G2 and Capterra.

• Provides an ideal balance of comprehensive call tracking features and cost-effective pricing, especially suited for small and medium businesses.

• Offers an easy-to-use, full-stack call tracking platform with dozens of integrations to simplify marketing analytics.

“Our customers want sophisticated marketing analytics in an easy-to-use platform—and that’s exactly what 800.com delivers: a full-stack call tracking system with dozens of integrations,” said Tom English, VP of Marketing at 800.com.

The 800.com GA4 integration marks a significant step toward unified marketing measurement, giving businesses the tools to connect call tracking with digital marketing data, optimize campaigns, and improve ROI with confidence.

In today’s competitive digital landscape where seamless, personalized customer experiences are crucial, Airship, the cross-channel customer experience leader, announced two powerful new capabilities — Branching and Custom Views within its Airship Experience Platform. These innovations enable marketing, product, and growth teams to deliver agile, adaptive digital experiences without lengthy development cycles or rebuilding native content.

Branching: Adaptive Journeys in Real Time

Airship’s Branching empowers marketers to create dynamic customer journeys that react instantly to individual user behaviors. Whether it’s skipping irrelevant onboarding steps, tailoring surveys based on prior answers, or pivoting promotional flows according to expressed interests, Branching eliminates the need for coding or developer involvement — delivering smarter, more personalized content that drives engagement and conversion.

Custom Views: Reuse High-Performing Native Content

Custom Views lets teams seamlessly integrate existing native app or website components — like interactive maps, shopping carts, loyalty dashboards, or booking interfaces — into cross-channel campaigns. By reusing proven, high-quality elements, brands avoid redundant development, speeding time to market and maintaining consistency across all customer touchpoints.

Why This Matters

Static, generic experiences lead to user drop-off and lost opportunities. Airship’s new tools break the trade-off between personalization and scalability, empowering teams to deliver one-to-one experiences at scale. The platform’s no-code visual editor, combined with AI-driven automation and segmentation, helps marketers execute personalized strategies that were previously resource-intensive or technically challenging.

Leadership Quote

“For too long, marketing and product teams have been forced to choose between personalized experiences and scalable execution,” said Mike Herrick, CTO of Airship. “Branching and Custom Views liberate marketers to build adaptive experiences that resonate with individuals — efficiently and at scale — unlocking greater value from every customer interaction.”

By integrating Branching and Custom Views, Airship enables brands to unify and optimize the entire customer journey, increasing loyalty, accelerating growth, and maximizing customer lifetime value with unprecedented personalization and interactivity.

SalesFuel announces the launch of its new e-book, The Best Salesperson I Ever Had – In the Words of Real Customers, offering valuable insights into what differentiates world-class sales professionals. Drawing from SalesFuel’s extensive B2B BuyerSCAN™ survey of 2,165 U.S. C-Suite executives, the e-book highlights key traits that buyers prioritize and provides actionable advice for hiring and retaining top sales talent.

Findings: What Buyers Value Most

The e-book presents a compelling conversation among seasoned business leaders, reflecting on the traits that make exceptional salespeople stand out. SalesFuel’s CEO, C. Lee Smith, emphasizes the deep respect buyers have for sales professionals who consistently exceed expectations by serving and inspiring before the sale is closed.

Seven critical characteristics emerge as essential in today’s B2B sales landscape:

• Reliable: 62% of decision-makers value reliability as a top attribute.

• Responsive: 55% expect sellers to respond quickly, often coordinating with multiple stakeholders.

• Adaptive: 43% appreciate sellers who demonstrate innovative, out-of-the-box thinking.

These insights are woven throughout the e-book alongside authentic customer quotes and stories, offering a powerful resource for sales managers, recruiters, HR professionals, and executives aiming to build or refine high-performing sales teams.

Why This E-Book Matters

The Best Salesperson I Ever Had helps organizations identify meaningful benchmarks for hiring, coaching, and evaluating sales talent. It guides readers on selecting candidates with the traits buyers want and improving employee retention in a rapidly evolving sales environment.