The Professional Fighters League (PFL) has joined forces with RHEI to revolutionize the way combat sports content is created and shared. This strategic partnership introduces a scalable, creator-led content model that leverages PFL's assets and RHEI’s AI-driven platform, Made. The initiative aims to empower a diverse group of creators, boost fan engagement, and shape the future of MMA storytelling.

Highlights of the PFL-RHEI Partnership

Empowering Creators Through Unmatched Access

• PFL launches its first official creator network through RHEI.

• Creators gain access to exclusive PFL IP, live events, and fighter interactions.

• Content creators are encouraged to tell the PFL story in their unique voice.

Scaling Content Creation With Made

• Made, RHEI’s agentic platform, acts as a dream team for content creators.

• AI agents adapt to creators’ individual needs to enhance productivity and creativity.

• Real-time, high-impact content creation is enabled at scale.

A New Model of Fan Engagement

• The collaboration bridges the gap between fans, fighters, and creators.

• Creators become key voices in the MMA community.

• The initiative promotes authentic storytelling and cultural resonance.

Strategic Global Rollout

• Starts with 2025 World Tournament Semifinals in Nashville (June 12).

• International expansion begins with PFL MENA 2: Riyadh.

• Full-year content connectivity between creators and PFL events planned.

Leadership Perspectives

• Mike Chioditti (PFL) emphasizes the creator-first approach to global reach.

• Shahrzad Rafati (RHEI) highlights scalable, culturally contextual creativity.

• Reggie Yan (RHEI) underscores AI-powered content personalization for creators.

The PFL-RHEI partnership signifies a transformative shift in digital sports media. By centering creators and empowering them with exclusive access and AI tools, the PFL is not only expanding its fan base but also pioneering a collaborative, immersive model for content in the MMA industry. This digital-first strategy sets a new standard for how sports leagues can innovate through creator-led ecosystems.