Quick commerce also known as Q-commerce is rapidly reshaping the e-commerce landscape. By prioritizing speed and convenience, this model offers consumers the ability to receive products within minutes or hours, especially in urban markets. What began as a niche offshoot of traditional online shopping has now become a multibillion-dollar global industry.

In 2024, the quick commerce market was valued at $104.1 billion, and it is projected to grow to $130.51 billion in 2025 at an impressive CAGR of 25.4%. This trajectory is expected to continue through 2029, reaching $318.67 billion. The evolution of consumer behavior, technological advances, and competitive innovation are propelling this remarkable growth.

Understanding Quick Commerce: A Market in Motion

1. Rapid Growth Trajectory

• The market is expected to grow from $104.1B in 2024 to $318.67B by 2029, reflecting a 25% CAGR.

• Both historical and forecasted growth are driven by a shift in consumer expectations toward faster, on-demand service.

• Urbanization, mobile-first behavior, and improvements in logistics are key enablers.

2. Evolution of Consumer Behavior

• Convenience has become paramount—consumers now expect products to be delivered not in days, but within hours or even minutes.

• The COVID-19 pandemic accelerated this behavioral shift by normalizing online grocery, medicine, and daily essentials shopping.

3. Increasing E-Commerce and Mobile Penetration

• The global expansion of e-commerce and mobile apps has created fertile ground for Q-commerce to thrive.

• The accessibility of smartphones and internet connectivity means quick commerce services can reach consumers anytime, anywhere.

Drivers Fueling Market Expansion

1. Urbanization and Lifestyle Changes

• The growing concentration of populations in urban areas has made last-mile delivery networks more efficient and cost-effective.

• Busy lifestyles and dual-income households prefer quick commerce for daily essentials, skipping the traditional retail experience.

2. Advanced Logistics and Transportation Infrastructure

• Investment in micro-fulfillment centers, AI-driven route optimization, and dark stores has drastically improved delivery timelines.

• Electric vehicles (EVs) and delivery drones are being tested in some markets to increase delivery speed and lower environmental impact.

3. Tech-Driven Transformation

• AI, machine learning, and big data analytics are helping platforms forecast demand, manage inventory, and personalize user experiences.

• Real-time tracking, dynamic pricing, and automated customer service enhance user trust and retention.

4. Sustainability and Market Consolidation

• The push for greener logistics and packaging solutions is influencing the way quick commerce companies design their delivery ecosystems.

• The industry is also witnessing a phase of consolidation, where mergers and acquisitions aim to reduce operational redundancy and increase efficiency.

Challenges and Regulatory Considerations

1. Operational Costs and Profitability

• High-speed deliveries require intensive labor, logistics, and warehousing, which can strain profitability margins.

• Many companies are experimenting with subscription models, membership fees, and premium delivery options to offset costs.

2. Health and Safety Compliance

• With quick deliveries of food and medicines, adherence to quality control, storage conditions, and delivery protocols is critical.

• Governments are introducing stricter regulations to ensure product safety and labor rights for gig economy workers.

3. Data Privacy and Consumer Protection

• As platforms collect increasing amounts of consumer data, the need for compliance with data privacy laws (like GDPR or CCPA) becomes imperative.

• Trust is a currency in Q-commerce, and data misuse could significantly erode brand loyalty.

Key Players Dominating the Q-Commerce Ecosystem

The quick commerce space is brimming with innovation and competition. Key players include:

• Delivery Hero SE

• DoorDash Inc.

• Gopuff

• Maplebear Inc. (Instacart)

• Swiggy

• Grab Holdings Inc.

• Getir

• Shipt Inc.

• Postmates Inc.

• Missfresh Inc.

• Flink SE

• ZeptoExpress Sdn Bhd

• Lalamove LLC

• FreshDirect LLC

• Jokr Inc.

• Dunzo Digital Pvt Ltd

• Zapp Ltd.

• Blink Commerce Pvt Ltd

• Gorillas Technologies GmbH

• GoJek

• Rappi S.A.S

• Weezy Technologies Limited

These players are deploying real-time quick commerce advertising, personalized product suggestions, and AI-enhanced delivery optimization to remain competitive.

Innovations in Advertising and Customer Engagement

1. Real-Time Q-Commerce Advertising

• Companies are now embedding live promotions, flash deals, and hyperlocal ads within apps to increase engagement.

• Partnerships with FMCG brands allow platforms to feature sponsored listings and contextual offers based on user behavior.

2. Integrated User Experience

• Unified platforms offering bundled products, subscription plans, and contactless payment options are improving customer stickiness.

• Cross-platform integrations (e.g., food delivery + pharmacy + grocery) increase app usage frequency and basket size.

The quick commerce market is not just growing—it’s evolving into a smarter, faster, and more consumer-centric model. With technological innovation at its core, the market is set to reach nearly $320 billion by 2029, transforming how people access daily essentials in real time.

For businesses and investors, the opportunity lies in addressing emerging challenges—profitability, sustainability, and compliance—while capitalizing on new technologies and consumer trends. In this high-speed sector, success will belong to those who can deliver not just fast, but smart and sustainably.

As artificial intelligence reshapes the marketing landscape, consultancies and creative labs are joining forces to redefine how brands approach innovation. In a bold move that exemplifies this shift, Silverside AI an AI innovation lab founded by Pereira O'Dell and Serviceplan Group has entered a strategic partnership with Vivaldi Group, a global leader in strategy and business reinvention.

Together, they aim to offer co-branded AI solutions and strategic programs for Fortune 500 companies, focusing on AI-powered marketing, innovation ecosystems, and resilient business models. This alliance introduces a new consulting paradigm, one that places strategic AI thinking at the heart of brand and business transformation.

Silverside AI + Vivaldi Group: A Partnership for the AI Era

1. A New Consulting Model for the AI Age

• The partnership embodies a shift from tech-centric to strategy-centric AI consultancy.

• Instead of offering plug-and-play tools, Silverside AI and Vivaldi will deliver executive-level guidance to CMOs, marketing leaders, and innovation officers.

• Their goal: Transform AI from a buzzword into a driver of organizational change and marketing agility.

2. Combined Strengths: Brand Strategy Meets Innovation Lab

• Vivaldi Group brings decades of experience in brand-led transformation for major global companies like Bosch, Unilever, Chanel, and Jose Cuervo.

• Silverside AI contributes technical AI expertise, creative innovation, and a product development mindset through its lab-driven approach.

• This synergy enables tailored AI solutions that align with a company’s brand strategy, not just its tech stack.

3. Targeting Marketing Reinvention, Not Just Optimization

• Unlike typical AI partnerships that focus on incremental efficiency gains, this alliance aims to rebuild marketing ecosystems from the ground up.

• Areas of focus include:

  • AI-powered customer journey mapping

  • Automated branded content generation

  • Data-driven creative intelligence

  • Adaptive and responsive media strategies

• The result: A reimagined role for the CMO, empowered by AI to drive real-time, personalized customer experiences.

Why This Matters: Elevating AI From Tool to Transformation Agent

1. Addressing the Fortune 500 Need for Scalable, Strategic AI

• Many large enterprises struggle to translate AI capabilities into real business value.

• With this partnership, C-suites gain access to high-level AI advisory services that tie directly into brand equity and innovation roadmaps.

2. AI as the New Brand Currency

• Today’s strongest brands aren’t built on static messaging—they’re fluid, responsive systems powered by data, creativity, and automation.

• AI becomes a core enabler of brand growth, helping companies create dynamic marketing systems that can learn, adapt, and scale globally.

3. Future-Proofing Organizational Models

• The collaboration supports companies in becoming more resilient, leveraging AI to anticipate change and shift rapidly.

• This is particularly critical in volatile global markets where speed, personalization, and agility are key to survival.

Voices Behind the Partnership

Erich Joachimsthaler, Founder & CEO, Vivaldi Group:

“Strong brands aren’t just built through messaging—they’re built by delivering new value to customers. This partnership is about unlocking a new wave of growth by harnessing AI across the customer journey.”

Rob Wrubel, Co-Founder & Managing Partner, Silverside AI:

“Our goal is to cut through complexity and deliver solutions that drive measurable impact. With Vivaldi, we’re at the intersection of brand consulting and AI implementation. We’re enabling a future where today’s CMO uses AI as their marketing superpower.”

Strategic Implications for the Industry

1. Redefining the CMO Role

• CMOs will evolve from content overseers to AI-native growth leaders, supported by specialist advisors who understand both tech and brand.

• The ability to strategically integrate AI across martech stacks becomes a competitive differentiator.

2. Rise of the AI Boutique Consulting Model

• This alliance showcases the rise of AI boutiques as boardroom influencers, challenging legacy consultancies to rethink their approach to transformation.

• It validates the importance of multi-disciplinary advisory teams—blending tech, brand, data, and design thinking.

3. Implications for Global Brands

• Global brands now have access to a dual-lens approach: Vivaldi’s macro-level brand thinking and Silverside’s micro-level AI execution.

• Companies will be better equipped to launch AI-native campaigns, automate creative production, and scale personalization without losing brand coherence.

The strategic partnership between Silverside AI and Vivaldi Group is a clear signal that the future of marketing lies at the intersection of brand strategy and artificial intelligence. By empowering global companies to adopt AI through a strategic, brand-led lens, the collaboration offers a new blueprint for sustainable business transformation.

This isn't about replacing marketers with machines. It's about amplifying human creativity with AI, enabling leaders to innovate at scale, and building the next generation of brands that are as intelligent as they are inspiring.

In a move set to reshape digital commerce for enterprise B2C retailers, Optimizely, a global leader in digital experience platforms (DXP), has announced a strategic technology partnership with commercetools, a pioneer in unified composable commerce. This collaboration merges Optimizely’s powerful content management, AI-driven personalization, and experimentation tools with commercetools’ flexible commerce architecture, giving marketers unprecedented control over the entire customer journey.

By bridging commercetools’ product catalog with Optimizely’s CMS, the partnership tackles a perennial challenge in retail: accelerating speed to market for digital campaigns. The integration empowers marketing teams to create rich, personalized content experiences powered by real-time commerce data reducing reliance on IT and enabling faster campaign launches. This alignment, supported by Insight Partners, promises to accelerate innovation and growth for joint customers.

Benefits of the Optimizely-Commercetools Partnership

1. Faster Time to Market

• Enables marketers to launch, test, and optimize campaigns without heavy developer dependency.

• Streamlined workflows significantly reduce campaign development cycles, allowing brands to respond rapidly to shifting consumer demands.

2. Unified Content and Commerce Experience

• Integrates real-time product catalog and customer data to deliver content-rich, personalized shopping experiences.

• Enables consistent brand storytelling and product messaging across multiple markets and channels.

3. Integrated Experimentation for Higher Conversions

• Supports A/B and multivariate testing throughout the product lifecycle—from product page to checkout.

• Instant deployment of winning variations improves conversion rates and customer satisfaction.

4. AI-Assisted Content Creation at Scale

• Optimizely’s Opal AI leverages commercetools’ product data to automatically generate and enhance product descriptions, sales copy, and other content assets.

• Increases campaign velocity and content quality while freeing up creative resources.

5. Empowering Marketers with Control

• Marketers gain the autonomy to personalize and update product pages and storefronts without IT bottlenecks.

• This democratization of digital experience management enables rapid adaptation to market changes.

6. Composable and Scalable Architecture

• The partnership offers a future-proof digital foundation that supports modular adoption, extensibility, or replacement of services without vendor lock-in.

• Supports enterprise needs for agility, scalability, and flexibility in their commerce technology stack.

Leadership Perspectives

Alex Atzberger, CEO of Optimizely, emphasized the urgency for retailers to keep pace with their customers:

“Retailers need to move at the speed of their customers, and that requires a composable yet pre-packaged approach that doesn’t compromise usability or speed to market. By pairing commercetools’ composable commerce platform with Optimizely’s AI-powered DXP, we’re putting the power back in the hands of marketers and retailers, while giving developers the flexibility they need.”

Dirk Hoerig, Founder of commercetools, highlighted the partnership’s strategic value:

“This partnership brings together two best-in-class enterprise platforms to help marketers move faster and deliver more meaningful digital experiences. It’s not about how you build—it's about what you get: a modern shopping experience that’s agile, personalized, and ready for what’s next.”

Implementation and Market Launch

The joint solution was unveiled at Elevate - The Global Commerce Summit™ 2025 and is currently available for select customers, with general availability expected in Q3 2025.

To ensure smooth adoption and early success, system integrators Valtech and LEVO are official launch partners, providing implementation expertise and go-to-market support.

Olivier Padiou, CEO of Valtech, expressed enthusiasm for the partnership:

“Valtech is proud to join as the global launch partner of this initiative. As Optimizely and commercetools’ most trusted global implementation partner, we help retail customers accelerate marketing efforts and drive growth through experience innovation.”

The Optimizely and commercetools partnership represents a powerful step forward for enterprise B2C retailers striving to deliver fast, personalized, and scalable digital commerce experiences. By uniting Optimizely’s AI-powered content management and experimentation tools with commercetools’ flexible commerce platform, marketers gain full control to craft engaging, data-driven customer journeys at unprecedented speed.

This alliance empowers brands to transform how they build and optimize digital storefronts, enabling faster responses to market trends, enhanced customer engagement, and increased conversions. As digital commerce continues to evolve, this collaboration sets a new standard for agile, AI-enhanced marketing in the enterprise space.

321 Web Marketing, a results-driven digital marketing agency, proudly announces the appointment of Jon-Mikel Bailey as its new Director of Customer Success. With over 25 years of experience managing marketing teams and driving growth, Bailey brings deep expertise in guiding campaigns to measurable results and cultivating long-term client relationships.

In his new leadership role, Bailey will oversee the agency’s efforts to deliver an exceptional customer experience, ensuring alignment between 321 Web Marketing’s services and clients’ strategic goals. His key focus areas include enhancing service delivery, optimizing client success outcomes, and strengthening the agency’s commitment to brand-first, customer-centric marketing.

“We put customer success and ROI first, so we saw the need to have an executive leading this charge as our organization continues to grow. We searched long and hard for a senior executive with a large vision of winning and education in the digital community. Jon-Mikel Bailey fits the bill,” said Jonathan Gessert, CEO of 321 Web Marketing.

Bailey comes to 321 Web Marketing with an impressive background, having co-founded and led a successful web design and development agency. He is a recognized thought leader featured in top industry publications such as MarketingProfs, MarTech.org, SpinSucks, and Social Media Today. Bailey is also a sought-after speaker at national events, including the Digital Summit Series and MarketingProfs B2B Forum.

Beyond his professional pursuits, Bailey is actively engaged in his local community in Frederick, Maryland, serving on multiple nonprofit boards. Outside of marketing, he and his wife run a seasonal campground on their 30-acre farm, and he plays drums in the band Rod’s Garden Party.

Reflecting on his new role, Bailey shared:

“I don't say this lightly: 321 Web Marketing is truly innovating in the digital agency space through systems I haven't seen anywhere else. We are going to help a lot of people win.”

TNL Mediagene, a next-generation digital media and data group based in Tokyo, recently shared its FY2024 performance highlights and future strategic plans. The company is focused on expanding its content reach through innovative AI multilingual strategies and acquisitive growth via mergers and acquisitions (M&A). Additionally, the company is preparing to launch Business Insider Taiwan in 2025, marking a significant step in its regional expansion.

1. FY2024 Financial Performance

• Consolidated revenue reached $48.5 million.

• Gross profit recorded at $17.7 million.

• Near break-even Adjusted EBITDA indicating improved operational efficiency.

• Adjusted Earnings Per Share (EPS) stood at negative $0.035, reflecting non-core expenses and investment phases.

2. Business Expansion and Market Strategy

• Planned launch of Business Insider Taiwan in 2025 (provisional name).

• Focus on acquisitive growth through targeted mergers and acquisitions to accelerate market presence.

• AI-based multilingualization strategy to enhance content accessibility and expand into new Asian markets.

3. Use of Non-IFRS Financial Measures

• Adjusted EBITDA and adjusted EPS used as key profitability metrics by management.

• These measures exclude non-cash expenses like depreciation, amortization, stock-based compensation, and extraordinary one-time items.

• Adjusted metrics offer a clearer view of core operating performance by excluding irregular expenses.

4. Limitations of Non-IFRS Metrics

• Do not account for future capital expenditures required for asset replacements.

• Exclude working capital changes and potential dilution from equity compensation.

• May be calculated differently by other companies, limiting direct comparability.

• Management advises these metrics should not replace IFRS-compliant financial analysis.

TNL Mediagene’s strong FY2024 results and strategic initiatives signal robust growth potential as the company leverages AI and M&A to deepen its market footprint in Asia. Its focus on multilingual content expansion and business innovation positions it well to capture emerging opportunities in the evolving digital media landscape.

Jasper, the leading AI marketing platform, announced the strategic appointments of Alex Barrera as Chief Revenue Officer and Lisa Hopkins as Vice President of Partnerships. These key hires come as Jasper accelerates enterprise growth amid rising demand for AI-driven marketing solutions across various industries.

1. Strong Enterprise Momentum

• Jasper has surpassed 900 enterprise customers, including nearly 20% of Fortune 500 companies.

• Closed a record number of enterprise deals in fiscal Q4 ending February 2025.

• Tripled enterprise Annual Recurring Revenue (ARR) over the past year.

• Significant revenue growth in technology, financial services, and life sciences sectors (doubled, tripled, and quadrupled respectively).

• New notable customers include Boeing, UPS, Helly Hansen, Accenture, Cyberark, William Blair, and Sanofi.

2. Alex Barrera’s Role and Experience

• Former SVP of Global Strategic Enterprise Sales at Zendesk with over a decade of leadership experience.

• Led Zendesk’s Latin America expansion from 5 to over 300 employees and scaled ARR from $4 million to $100 million+.

• Held leadership roles at Salesforce, focusing on Latin American market growth.

• At Jasper, Barrera will drive revenue growth, scale go-to-market functions, and expand into new markets.

3. Lisa Hopkins’ Role and Expertise

• Former Global Segment Leader for Advertising and MarTech Partners at Amazon Web Services.

• Previous VP roles at Amplitude and Marketo, specializing in partner recruitment, channel strategy, and revenue growth.

• Will lead Jasper’s partner ecosystem expansion, focusing on systems integrators, technology platforms, and service partners.

4. Leadership Vision

• CEO Timothy Young highlights their appointments as critical for Jasper’s innovation and scale in AI marketing.

• Barrera emphasizes Jasper’s role in transforming marketing similarly to Salesforce’s impact on CRM and Zendesk’s on customer experience.

• Hopkins stresses the importance of partnerships to help marketers innovate and achieve faster, meaningful AI-driven results.

Jasper’s leadership expansions position the company to capitalize on growing enterprise demand for AI marketing solutions. With Barrera and Hopkins at the helm of revenue and partnerships, Jasper is poised to accelerate its growth trajectory and deepen its impact across multiple industries.

ViewLift, a global leader in digital solutions for content owners, has launched two innovative AI-powered products designed to revolutionize business intelligence and customer support for media companies, sports organizations, and global content distributors. These practical AI applications demonstrate ViewLift’s commitment to delivering tangible benefits rather than hype.

1. ViewLift Data Insights Pro™: AI Real-Time Analytics Assistant

• Conversational AI tool providing personalized, real-time data insights to executives via text.

• Functions as a virtual data analyst delivering summaries of key daily metrics and answering follow-up questions.

• Tracks streaming trends, viewer behavior, content performance, and monetization metrics.

• Operates 24/7, enabling fast decision-making and reducing costs.

• CEO Rick Allen highlights its role in democratizing data and delivering clarity in minutes.

2. ViewLift FanAssist AI™: Multilingual AI Customer Support Assistant

• AI-driven automated support platform integrated with client ticketing systems.

• Resolves customer inquiries across multiple languages and communication channels.

• Uses a proprietary 3+3+1 AI decision engine for ticket categorization, response suggestions, and automated task execution.

• Provides quick, accurate customer responses by leveraging internal knowledge bases and large language models.

• Proven effectiveness: reduced support ticket volume by nearly 90% during high-traffic live sports events.

• Supports millions of concurrent users with real-time multilingual assistance, ensuring continuous fan engagement.

3. Enhanced Engagement via Google Vertex AI Recommendations

• Integration of Google Vertex AI to power advanced, personalized content recommendations.

• Uses machine learning models trained on viewer behavior and content metadata.

• Increases viewer retention, watch times, and revenue with dynamic, device-agnostic content suggestions.

ViewLift’s new AI solutions usher in a new era of intelligent streaming by empowering content owners to deepen audience engagement, streamline business operations, and maximize profitability. These offerings affirm ViewLift’s position as a pioneer in delivering scalable, data-driven, and personalized OTT experiences.

Oktopost, a leader in B2B social media management, today released insights from a survey of over 770 full-time B2B marketing executives across the US and UK. The findings reveal how employee advocacy and corporate social strategies are reshaping B2B marketing by fostering authentic, employee-driven content and driving stronger audience connections.

1. Employee Advocacy Expands Brand Reach Cost-Effectively

• 55% of surveyed companies run active employee advocacy programs, rising to 62% in the UK.

• Employees bring authenticity by sharing personal experiences and engaging with content.

• Advocacy reduces reliance on costly traditional advertising and delivers measurable ROI.

2. Social Media as a Strategic Business Lever

• CEO Daniel Kushner emphasizes social media’s role in driving revenue and embedding social-first culture.

• Successful programs link social activity directly to business outcomes, making social media integral to go-to-market strategies.

3. Platform Usage and Content Strategies

• 76% of respondents use LinkedIn actively; Facebook and Instagram usage stands at 88% and 83%, respectively.

• These platforms serve beyond casual sharing—they distribute business insights, promote events, and run ads for brand visibility.

4. Marketing Team Structures Vary by Company Size

• Smaller firms often have marketing teams reporting to non-marketing leaders (CEO, Sales Manager).

• Larger organizations have dedicated marketing leaders with strategic roles and budgets.

• UK: 44% report to Directors/Managers; 40% to CMOs/VPs. US: 41% to Directors/Managers; 36% to CMOs/VPs.

5. Additional Findings

• Larger companies (500+ employees) lead in employee advocacy, with 40% actively sharing branded content.

• Less than 20% of marketers are familiar with publishing platforms, indicating training opportunities.

• 54% value social analytics and reporting most when choosing social media tools, emphasizing integration with CRM and BI systems.

Oktopost’s research underscores employee advocacy and strategic social media use as crucial growth drivers in B2B marketing. Empowering employees as brand ambassadors and adopting the right social tools allow companies to strengthen customer relationships, enhance brand visibility, and link social engagement directly to revenue growth.