The Horror Section, the fan-owned 360 media company founded by filmmaker and actor Eli Roth, today announced a strategic partnership with Patencio Development. Renowned for successfully growing pop culture brands, Patencio will spearhead efforts to expand The Horror Section’s retail footprint and licensing strategy.

• Expertise in Pop Culture Branding:
  
  Patencio Development brings decades of experience in elevating iconic brands such as Hot Topic, Studio Ghibli, and Sega, specializing in creating meaningful connections between brands and their fan communities.

• Focus Areas:
  
  The collaboration will concentrate on innovative marketing strategies, expanding retail programs, and delivering immersive fan experiences that deepen engagement with horror enthusiasts worldwide.

• Leadership Quotes:

  • John Parker, CEO of Patencio Development:
    “Partnering with The Horror Section allows us to amplify Eli Roth’s visionary approach to horror. Our mission is to deliver products and experiences that ignite passion within the global horror fanbase.”

  • Eli Roth, Founder and Chief Creative Officer of The Horror Section:
    “John and his team have turned beloved fan properties into merchandising powerhouses. After two years on the convention circuit meeting incredible artists, The Horror Section is excited to channel that creativity into an unmatched merchandising partnership.”

The Horror Section:

Founded by Eli Roth in partnership with Media Capital Technologies (MCT), The Horror Section is a fan-owned, full-spectrum media company dedicated to creating the world’s premier horror brand. Its portfolio spans film, television, gaming, podcasts, and live events, all designed to redefine the horror genre.

Next Steps:

More details on upcoming collaborations and product launches will be shared in the coming weeks.