Aurora Mobile Limited, a leading marketing technology provider in China, announced a significant milestone with its overseas business contract value exceeding RMB100 million as of March 31, 2025. This marks robust global growth driven by the company’s EngageLab product.

• Strong First Quarter Growth:

  • New contracts signed in Q1 2025 exceeded RMB50 million.

  • Revenues will be recognized according to contract terms and service periods.

• EngageLab’s Role in Expansion:

  • Launched in 2022 for overseas markets, EngageLab offers multi-channel user engagement solutions.

  • The product gained rapid competitive advantage and market recognition.

  • Currently serves customers in 37 countries and regions worldwide.

• Impact on Revenue and Market Position:

  • EngageLab is the main driver of overseas revenue growth.

  • Solid foundation established for Aurora Mobile’s future international development.

  • Reinforces Aurora Mobile as a preferred global partner in customer engagement technology.

• Leadership Commentary:

  • CEO Weidong Luo highlights breaking the RMB50 million contract milestone in one quarter as historic.

  • Emphasizes the growing global recognition and competitive edge of EngageLab.

  • Expresses confidence in continued growth through expanded customer base and partnerships.

Aurora Mobile’s overseas business growth, led by EngageLab, underscores its expanding influence in global marketing technology. The milestone of RMB100 million in cumulative contract value signifies strong international demand and positions the company for sustained future success.