E-Planning, a leader in programmatic advertising solutions, announces a significant enhancement of its services through an expanded partnership with Pixalate. This collaboration, focused on advancing Connected TV (CTV) in programmatic advertising, represents a breakthrough in risk management for compliance, privacy, and ratings across digital platforms.

1. Evolution of Partnership:

   • Since 2021, E-Planning and Pixalate have collaborated to enhance programmatic buying services.
   • Introduction of Pixalate's blocklist feature in 2021 enabled precise targeting on sites, mobile apps, and CTV apps.

2. Enhanced Services:

   • In 2022, E-Planning integrated additional Pixalate services like Pre-bid and PostBid, ensuring risk reduction, brand safety, and traffic quality assurance.
   • Pixalate's suite of tools provides confidence to E-Planning's clients, preventing invalid traffic (IVT) across various digital platforms.

3. Accreditation and Recognition:

   • Pixalate holds Media Rating Council (MRC) accreditation for IVT detection and filtration across CTV, mobile apps, mobile web, and desktop.
   • With data on over 10 million apps, 80 million domains, and 300 million OTT devices, Pixalate is recognized as a leading solution in ad fraud prevention.

4. Partnership Endorsement:

   • Christine Rex, Director of Public Affairs at Pixalate, commends E-Planning's commitment to ad transparency and ecosystem trust.
   • The partnership allows E-Planning to focus on expanding service offerings and technological innovation in programmatic advertising.

5. Future Outlook:

   • E-Planning aims to capitalize on burgeoning sectors like CTV and integrate artificial intelligence to drive technological innovation in programmatic purchasing.
   • Both companies are committed to certifying and improving their practices to create a safer and more reliable advertising environment.

E-Planning's expanded partnership with Pixalate underscores its dedication to quality, transparency, and technological innovation in programmatic advertising. By leveraging Pixalate's advanced solutions, E-Planning reinforces its position as a leader in the industry, offering clients enhanced risk management and trust in the digital advertising ecosystem.

Similarweb, a global leader in digital intelligence, welcomes Susan Dunn as its new Chief Revenue Officer (CRO). Dunn brings extensive expertise in driving revenue growth and overseeing global Go-To-Market strategies.

1. Dunn’s Background:

   • Dunn served 32 years at NielsenIQ, including three as CRO.
   • Previously CEO of Byzzer, NielsenIQ’s emerging brands platform.
   • Holds experience in selling data and insights across various industries, including consumer packaged goods.

2. Dunn’s Achievements:

   • Proven track record in revenue growth and leading transformative initiatives.
   • Known for exceptional client service.
   • Past roles at The Hershey Company and Pillsbury.

3. Similarweb’s Perspective:

   • CEO Or Offer expresses excitement about Dunn’s appointment.
   • Recognizes Dunn’s expertise in digital intelligence's business value.
   • Confidence in Dunn's ability to drive revenue growth and expand global footprint.

4. Dunn’s Vision:

   • Excited to lead Similarweb's sales efforts.
   • Recognizes Similarweb's transformative digital intelligence solution.
   • Aims to deepen customer relationships and drive revenue growth.

5. Future Plans:

   • Dunn will be based in Atlanta.
   • Initial focus on optimizing global sales operations.
   • Plans to visit Similarweb’s global sales offices to seek operational enhancements.

Susan Dunn’s appointment as Chief Revenue Officer comes at a crucial juncture for Similarweb, amidst profitable growth and expansion. Her leadership promises to strengthen Similarweb's position in the digital intelligence landscape.

Stagwell showcases its 2023 achievements, emphasizing investments in AI, immersive branding, strategic acquisitions, and global expansion.

1. Investment in Digital Innovation:

   • Growth of Stagwell Marketing Cloud Group: 31% net revenue increase.
   • Partnerships with Google Cloud and Oracle for marketing AI solutions.
   • Continual product development in AI and emerging technologies.
   • Acquisitions of digital leaders.

2. Record New Business Pipeline:

   • Exceeded $270 million in net new business.
   • Expansion of Risk & Reputation Unit.
   • Successful launch of SPORT BEACH with support from Stagwell agencies.

3. Global Growth:

   • International net revenue up by 13% year-over-year.
   • Expansion in EMEA with new hubs in São Paulo and London.
   • Growing network of affiliate partnerships.

4. Strategic Acquisitions:

   • Acquisition of four companies in 2023 to enhance digital capabilities and global presence.

Stagwell emphasizes its focus on AI and immersive experiences for brands, showcasing work from agencies like Code and Theory, Left Field Labs, and GALE, aimed at transforming digital consumer experiences for better business outcomes.

Automated account review powered by OpenAI helps digital marketers identify and act on unexpected performance

Marin Software introduces its Anomaly Detector, a groundbreaking tool that automatically identifies and summarizes unexpected results in performance marketing campaigns across various ad platforms.

1. Overview of Anomaly Detector:

   • Automatically identifies and summarizes unexpected results.
   • Covers Google, Meta, Amazon, and other pay-per-click ad platforms.
   • Provides contextualized insights for faster, smarter decisions.

2. Features and Benefits:

   • Reviews performance across accounts, highlighting large changes.
   • Zooms into campaigns and ad groups, summarizing root causes.
   • Delivers easy-to-read narrative emails with actionable insights.

3. Addressing Marketers' Challenges:

   • Helps marketers navigate data deluge and avoid wasted ad spend.
   • Ensures important signals are not missed amidst daily performance variations.
   • Saves time by automating reporting, monitoring, and optimization.

4. Customer Testimonial:

   • YOTEL's Philip Ascott praises Anomaly Detector for automating performance monitoring and optimization.
   • Highlights its ability to predict performance trends and flag underperforming campaigns.

Marin's Anomaly Detector empowers performance marketers with real-time insights, leveraging AI to streamline optimization and drive better results across ad campaigns.

VideoAmp announces the expansion of its senior Commercial Growth leadership team, reinforcing its dedication to transforming advertising through strategic talent acquisition.

1. Key Leadership Hires:

   • Amy Madden, Senior Vice President, Revenue and Growth.
   • Jeff Schmidt, Senior Vice President of Advertisers.
   • Conor Burgess, Vice President of Agency Partnerships.
   • Adam Bush, Vice President of Sales, Local Markets.

2. Strategic Focus Areas:

   • Madden to lead agency sales efforts.
   • Schmidt to oversee brand relationships and go-to-market strategy.
   • Burgess to drive partnerships with agencies for integrated advertising campaigns.
   • Bush to spearhead investment in local market measurement.

3. Industry Experience and Insights:

   • Schmidt brings expertise from Nielsen, focusing on brand advertiser relationships.
   • Madden's background from PwC emphasizes client service and innovation.
   • Burgess, previously at Acxiom, brings insights into agency partnerships.
   • Bush's experience with Comscore highlights a focus on local market measurement.

4. Commitment to Client Success:

   • VideoAmp's commitment to delivering value through best-in-class products and services.
   • Emphasis on consultation to drive client business success.
   • Vision for commercial expansion and industry leadership.

VideoAmp's strategic hires underscore its dedication to driving innovation and client success in the advertising industry, positioning itself as a leader in commercial growth and industry transformation.

Effective, Affordable New Solution Designed to Drive Growth for SMB Building Companies

Extu introduces GoTu Grow, a revolutionary marketing platform tailored for small and midsize building companies, offering affordable yet powerful multichannel campaigns to attract and retain channel partners, customers, and prospects.

1. Innovative Marketing Solution:

   • GoTu Grow empowers SMB building companies with award-winning multichannel marketing campaigns.
   • Streamlined operation and affordable pricing facilitate major leaps in audience engagement and revenue generation.

2. Cutting-Edge AI Integration:

   • AI tools enhance scalability and efficiency, delivering customized content that resonates with target audiences.
   • Proprietary technology ensures companies stay top of mind with minimal effort.

3. Cost-Effective Pricing:

   • At only $399 a month with no contracts required, GoTu Grow offers affordability without compromising quality.
   • Enables adaptation to budget constraints without the need for additional marketing resources.

4. High-Quality Content Library:

   • Access to a robust content library specifically curated for small and mid-market building companies.
   • Content elicits positive attention, fosters brand loyalty, and drives engagement with target audiences.

5. Automated Marketing Features:

   • Generates automated newsletters with customized content in under five minutes per month.
   • Automates social media posts tailored to resonate with target audiences.

6. Data Security and Compliance:

   • Built with strict data security measures to ensure full compliance with privacy regulations.
   • Earns and maintains customer trust with up-to-date privacy compliance and secure retention of dashboards and contact lists.

GoTu Grow by Extu revolutionizes marketing for SMB building companies, offering speed, security, and affordability in one comprehensive package. With AI-powered features, robust content libraries, and automated marketing capabilities, it delivers exceptional ROI and powers sustainable growth for businesses in the building industry.

ADstruc will be available as a software tool to scale traditional OOH planning and buying seamlessly alongside digital and programmatic

Vistar Media announces the acquisition of ADstruc, marking a significant step towards transforming traditional out-of-home (OOH) media planning and buying through innovative software solutions.

1. Integration of Traditional OOH with Digital:

   • Vistar Media's acquisition of ADstruc expands its footprint beyond digital OOH into traditional OOH planning and buying.
   • Acknowledgment of the evolving OOH landscape, emphasizing the importance of catering to both digital and traditional formats.

2. Empowering Agencies with Automation:

   • ADstruc's software automates traditional OOH planning, buying, and selling workflows, enabling agencies to focus on strategy and creativity.
   • Streamlining media operations, ADstruc enhances efficiency and ROI for agencies and their clients.

3. Strengthening Industry Commitment:

   • Vistar's commitment to becoming "the home of out-of-home" is reinforced with the acquisition of ADstruc.
   • Expansion of Vistar's software capabilities to serve the entire OOH industry, bridging the gap between traditional and digital channels.

4. Enhanced Customer Experience:

   • ADstruc users will benefit from Vistar's robust engineering, exceptional customer support, and global scalability.
   • Assurance of continued access and use of ADstruc for PJX Media, retaining expertise and leveraging Vistar's suite of business tools.

5. Global Market Expansion:

   • Availability of ADstruc to US agencies from June 1, 2024, with plans for global expansion throughout 2024.
   • Empowering OOH media owners with a trusted and free tool to respond to agency RFPs, fostering industry-wide growth and collaboration.

Vistar Media's acquisition of ADstruc signifies a pivotal moment in the OOH industry, as advanced software solutions merge traditional and digital OOH buying. With a focus on automation, efficiency, and customer satisfaction, Vistar aims to reshape the global OOH landscape and drive industry-wide innovation.

Dedicated Berlin-based team brings enhanced support to European B2B SaaS customers

Merge, the provider of unified APIs for B2B SaaS organizations, has extended its reach to Europe with the inauguration of its Berlin-based team. This expansion underscores Merge’s dedication to meeting the integration demands of European clientele efficiently.

1. Data Protection Focus: Since the implementation of GDPR in 2018, data protection has remained paramount for European entities. Merge maintains a steadfast commitment to bolstering security, product infrastructure, and support, ensuring seamless integration solutions for European firms.

2. Security Measures: Merge upholds the highest standards of security and compliance, holding ISO 27001 and SOC 2 Type 2 certifications. The company also enters into Data Processing Agreements (DPAs) with all clients, ensuring adherence to GDPR’s guidelines. Furthermore, Merge offers both multi-tenant and single-tenant environments, empowering customers with full control over data storage locations.

3. European Focus: With the establishment of a dedicated team in Berlin, Merge aims to provide expedited, specialized support to its European clientele. This initiative reinforces Merge’s commitment to delivering secure integration solutions tailored to the European market.

4. Customer Trust and Partnerships: Merge has garnered trust from numerous Europe-based companies, including Eloomi, Payhawk, and Staffbase. The company's partnerships extend to platforms like Ledgy, which relies on Merge for HRIS integrations, enhancing its global reach.

Merge's expansion to Europe signifies a strategic move to better serve its European customer base. By prioritizing GDPR compliance, bolstering security measures, and fostering partnerships with European businesses, Merge solidifies its position as a leading integration provider in the region.