Meyer brings a deep technical background, extensive knowledge of programmatic, and rich OpenX experience to the role.

OpenX Technologies, Inc., a leading omnichannel supply-side platform, announces the promotion of Joel Meyer to Senior Vice President of Engineering. Meyer’s appointment underscores OpenX’s commitment to innovation in programmatic advertising amidst upcoming changes like third-party cookie deprecation.

1. Meyer’s Background and Contributions:

   • Meyer, an OpenX veteran since 2009, rises from senior software engineer to Senior VP of Engineering.
   • Notable achievements include pioneering OpenX’s header bidding patents and leading cloud platform migration.
   • Recognized as a key figure in navigating the industry towards a cookieless future through expertise in Google’s Privacy Sandbox initiative.

2. Strategic Leadership and Responsibilities:

   • Reporting to CEO John Gentry, Meyer will spearhead OpenX’s global engineering team, driving strategic innovation.
   • Will provide direction to enhance product solutions amidst evolving programmatic landscape.
   • Appointment includes joining the Prebid Board, showcasing commitment to industry collaboration and advancement.

3. Meyer’s Vision and Ambition:

   • Expresses ambition to build a successful engineering organization and nurture impactful technology.
   • Emphasizes the critical role of technology in product success and growth.

4. Industry Recognition and Collaboration:

   • Garrett McGrath, Chairman of Prebid, lauds Meyer’s expertise and anticipates his valuable contributions.
   • OpenX’s partnership with Prebid underscores commitment to solving real-world challenges in programmatic advertising.

5. Career Trajectory and Expertise:

   • Meyer’s career spans from IBM to Xanga and Google’s Adwords, fostering a deep understanding of advertising technology.
   • Gentry acknowledges Meyer’s invaluable contributions to OpenX and foresees his continued success within the company.

Joel Meyer’s promotion to Senior Vice President of Engineering at OpenX signifies a strategic move to navigate the evolving landscape of programmatic advertising. His extensive experience and visionary leadership position OpenX for success amidst industry shifts and technological advancements.

Powered by Nielsen and Edison Research, audio listening trends will help advertisers, broadcasters and podcasters engage the right audiences.

Nielsen, renowned for audience measurement and analytics, launches "The Record," a quarterly report offering insights into U.S. ad-supported audio consumption patterns.

1. Overview of Findings:

   • Inaugural report from Q1 2024 reveals consumer preferences:
     • 70% of daily ad-supported audio time allocated to radio.
     • 20% dedicated to podcasts, with the remainder to streaming audio and satellite radio.

2. Insights from The Record:

   • Data sourced from Nielsen and Edison Research.
   • Highlights radio dominance in daily audio consumption, particularly in-car usage.
   • Radio formats favored by listeners include News/Talk, Adult Contemporary, Classic Hits, and Country.

3. Streaming Trends:

   • Streaming radio's popularity, with News/Talk stations leading in streaming-only listening.
   • All Sports stations also garner significant streaming audience share.

4. Industry Impact:

   • Rich Tunkel, Managing Director at Nielsen Audio, underscores the report's significance for advertisers, broadcasters, and podcasters.
   • Recognizes the value of insights in shaping audience targeting and content strategies.

"The Record" by Nielsen provides a comprehensive view of U.S. ad-supported audio consumption habits, aiding industry stakeholders in understanding and engaging with their target audience effectively. With data-driven insights, advertisers and broadcasters can optimize their strategies to capitalize on evolving audio consumption trends.

Marketplace platform and digital commerce leader launches unique AI platform that simplifies and secures the way AI impacts business innovation and productivity

AppDirect, a premier B2B subscription commerce platform, unveils AppDirect AI, a groundbreaking solution simplifying AI app creation and deployment for organizations.

1. Unique Features of AppDirect AI:

   • Enables users to swiftly create AI apps within minutes, utilizing proprietary data sources.
   • Emphasizes data privacy with a fully secure environment.
   • Users can select preferred Large Language Model (LLM) providers tailored to their business requirements.

2. Empowering Businesses with No-Code AI:

   • Peush Patel, VP of Product Management at AppDirect, highlights the platform's democratization of AI space.
   • Users can customize AI solutions without coding knowledge.
   • Flexibility to control AI aspects, including LLM model and data sources.

3. Addressing Industry Challenges:

   • AppDirect AI emerges as companies encounter barriers in AI adoption, including data privacy concerns and skills gap.
   • Nicolas Desmarais, Chairman and CEO at AppDirect, emphasizes the platform's impact in the channel, supporting technology advisors.

4. Strategic Partnerships:

   • Collaboration with IVADO Labs enhances AI expertise and professional services.
   • IVADO Labs Founder, Andrea Lodi, discusses the partnership's significance in delivering real-world AI solutions.

5. Flexibility in LLM Selection and Data Integration:

   • Users can choose LLM providers based on app requirements, including OpenAI, Anthropic, Cohere, and Meta.
   • App creators can seamlessly integrate data from various sources and control data updates for AI relevance.

AppDirect AI revolutionizes AI app development, offering businesses unparalleled flexibility, privacy, and customization. With partnerships like IVADO Labs and a commitment to user empowerment, AppDirect AI stands at the forefront of democratizing AI adoption while addressing industry challenges.

Higher ad prices played a role in growth across retail media, paid search and paid social while higher ad volume also factored into retail media and paid social, according to Skai's latest Quarterly Trends Report.

Skai, a leading omnichannel advertising platform specializing in walled garden media, releases its Q1 2024 Digital Marketing Quarterly Trends Report, providing comprehensive analysis and interactive infographics on the defining trends of the quarter.

1. Stable Growth Amid Seasonal Shifts:

   • Topline growth numbers in retail media, paid search, and paid social remain consistent compared to the previous quarter.
   • Despite a sequential decline due to the end of holiday seasonality, spending exhibits year-over-year growth across all channels.

2. Retail Media's Resilience:

   • Ad prices in retail media rise by 15% year-over-year, matching a 24% increase in spending.
   • Despite higher CPC, attributed sales revenue sees no change in overall return on ad spend (ROAS), indicating sustained effectiveness.

3. Performance Max Campaigns:

   • Despite consistent adoption rates, spending on Performance Max campaigns triples year-over-year, driving a 6% increase in total search spending.
   • Transition from legacy shopping campaigns leads to fewer impressions and clicks but higher CPC.

4. Paid Social Evolution:

   • Year-over-year CPM increases for the first time since Q1 2022, alongside the lowest impression growth.
   • Spending growth of 17% overall and 8% for Meta reflects stabilization after the transition to Outcome-Driven Ad Experiences.

5. Insights from Chris Costello:

   • Senior Director of Marketing Research at Skai, Chris Costello, emphasizes sustained growth trends across digital channels.
   • Observes slight upticks in paid search spending due to Performance Max transformation and stabilization in Meta's ad inventory.

Methodology:

• Analysis drawn from a significant advertising spend population across various platforms and vertical industries.
• Data encompasses more than 3,000 advertiser and agency accounts across 40 verticals and 150 countries on the Skai™ platform.
• The methodology ensures robust insights, although not fully representative of the entire market.

Skai's Q1 2024 report offers valuable insights into digital marketing trends, highlighting resilience in retail media, the impact of Performance Max campaigns, and the evolving landscape of paid social, providing advertisers and agencies with actionable insights for strategic decision-making.

Doceree, the leading global healthcare marketing platform, introduces Co-Pay Spark at Asembia 2024 in Las Vegas. This innovative solution aims to revolutionize patient affordability and medication adherence by empowering healthcare professionals (HCPs) to access and promote assistance programs effectively.

1. Addressing Healthcare Affordability Crisis:

   • Co-Pay Spark targets the critical issue of medication affordability, with 1 in 4 Americans struggling to afford their medications.
   • Less than 10% of assistance programs are utilized, highlighting the urgency for innovative solutions like Co-Pay Spark.

2. Empowering HCPs:

   • Co-Pay Spark enables HCPs to easily provide access to manufacturer coupons, e-vouchers, and assistance programs offered by pharmaceutical brands.
   • Sparks real-time conversations between HCPs and patients, fostering awareness and utilization of assistance programs.

3. Advanced Technology Integration:

   • Leveraging patented technology and real-time benefits check (RTBC) integrations, Co-Pay Spark delivers personalized messages to HCPs within eRx platforms.
   • Bridges the patient affordability gap, significantly reducing prescription costs and abandonment rates.

4. Testimonials and Vision:

   • Harshit Jain MD, Founder & Global CEO of Doceree, emphasizes Co-Pay Spark's role in making healthcare more accessible and affordable for patients.
   • Highlights the platform's integrated, platform-agnostic technology, benefitting both patients and healthcare providers.

5. Key Features and Benefits:

   • Increased awareness and utilization of patient affordability programs among HCPs.
   • Seamless delivery of manufacturer offsets with prescriptions, enhancing patient affordability.
   • Personalized messaging enriched with RTBC information, ensuring HIPAA compliance and patient privacy.

Co-Pay Spark by Doceree emerges as a game-changer in healthcare, offering a comprehensive solution to enhance patient affordability and medication adherence. By empowering HCPs with real-time assistance program awareness, Co-Pay Spark aims to reduce the burden of prescription costs, improve medication adherence, and ultimately foster better patient outcomes. Attendees of Asembia 2024 are invited to explore Co-Pay Spark's transformative potential at Doceree's booth.

Advertisers can now drive performance and optimize in real-time across the entire sales funnel

Cadent, the premier independent solutions provider for omnichannel video advertising, introduces Performance TV, a groundbreaking solution reshaping advertising effectiveness by combining the broad reach of traditional TV with the precision targeting and measurability of digital.

1. Holistic Understanding with Performance TV:

   • Performance TV establishes a direct link between advertising and sales, offering a comprehensive view of omnichannel campaign impact.
   • Eliminates the complexity of piecing together reports from various digital, CTV, and linear TV sources, enabling focused optimization.

2. Success Story: Yamaha Motorsports:

   • Yamaha Motorsports leveraged Cadent Performance TV to drive in-store visits and conversions, witnessing significant increases in conversion volume and cost-per-conversion efficiency.
   • Real-time optimization and data-driven adjustments facilitated by Cadent's innovative platform.

3. Unique Capabilities Driven by Aperture Platform:

   • Aperture Viewer Graph and Data Marketplace enables seamless linkage of linear TV households and digital impressions with diverse measurement providers.
   • Real-time performance optimization powered by advanced machine learning (ML) and artificial intelligence (AI), enhancing campaign results.

4. Clean Supply Path and Enhanced Data Fidelity:

   • Aperture MX, Cadent's SSP, offers premium digital and CTV inventory verified by third parties, ensuring transparency and quality.
   • Direct connections between digital, linear, and CTV supply systems ensure minimal loss of data fidelity throughout the campaign lifecycle.

5. Vision for Advertisers:

   • Marcy Pentoney, SVP of Product at Cadent, emphasizes the importance of omnichannel measurement and the role of Performance TV in driving better outcomes for advertisers.
   • Performance TV empowers advertisers to leverage premium inventory with precise targeting and measurement, maximizing campaign effectiveness.

Cadent's Performance TV redefines advertising effectiveness by seamlessly integrating traditional TV with digital precision. With its unique capabilities and focus on outcomes, Performance TV empowers advertisers to achieve their goals efficiently, driving better business outcomes in today's complex media landscape.

Partnership empowers venues to offer professionals and guests more streamlined event experiences

GoTab, a prominent commerce and operations platform for restaurants and retail, announces its integration with Tripleseat, a leading cloud-based sales and event management platform. This partnership signals a new era in event planning, simplifying manual tasks and offering user-friendly solutions.

1. Seamless Event Management:

   • Tripleseat's integrated offering enables operators to book, manage, and process payments for events effortlessly.
   • Deposits made in Tripleseat seamlessly transition into event day tabs in GoTab's point-of-sale system, streamlining the close-out process.

2. Elevating Event Experiences:

   • GoTab enhances event experiences through custom Event Cards, facilitating personalized privileges for guests.
   • Event Cards, available in QR or RFID formats, simplify redemption and ensure hassle-free tax and gratuity coverage.

3. Efficient Operations:

   • Combining GoTab and Tripleseat streamlines event deposit retrieval and application, ensuring smooth operations.
   • Unified event sales reporting provides consistent insights and simplifies deposit and payment tracking.

4. Customer Commitment:

   • Jonathan Morse, CEO of Tripleseat, emphasizes the commitment to providing cutting-edge tools for simplified event management.
   • The partnership empowers venues to increase efficiency, streamline operations, and deliver exceptional guest experiences.

5. Revenue Enhancement:

   • The integration enables operators to boost revenue by over 30% for large-scale events, group reservations, and off-site catering.
   • Hassle-free booking and deposit payments contribute to a stress-free event experience, from start to finish.

The collaboration between GoTab and Tripleseat reshapes event management, offering operators unparalleled efficiency and enhancing guest experiences. With streamlined processes, personalized privileges, and increased revenue potential, this integration sets a new standard for seamless event operations in the hospitality industry.

'By the Numbers' view on the dashboard highlights key performance metrics and mobile-first updates provide quick access to revenue information

GigaStar, the startup bridging YouTube Creators and Investors, announces significant platform updates aimed at enhancing user experience and offering comprehensive insights into portfolio performance. These updates reaffirm GigaStar's commitment to empowering Creators and Investors in the evolving Creator Economy.

1. Empowering Creators and Investors:

   • GigaStar provides YouTube Creators with a streamlined way to raise capital through revenue-sharing securities listed on GigaStar Market.
   • Investors aged 18 or older can purchase these securities during drops, contributing to the future of content creation.

2. Enhanced Platform Features:

   • "By the Numbers" Dashboard: Provides users with a snapshot of their portfolio's performance, aiding decision-making.
   • Portfolio Dashboard Redesign: Offers simplified navigation, improved readability, and key data presentation.
   • Mobile-Friendly Bar Chart View: Enhances accessibility of revenue-sharing distribution information for efficient financial tracking.
   • Drop Calculator for Creators: Enables Creators to estimate potential fundraising amounts based on various factors.
   • Detailed "Drops & CRTs" Section: Organizes CRT performance data by drop, facilitating streamlined navigation.

3. Future Enhancements:

   • GigaStar Market Investor Flow: Planned enhancements for a more intuitive and streamlined user experience.
   • Transfer of Funds: Allows Investors to transfer received revenue via ACH to bank accounts.

4. GigaStar's Initiatives:

   • Launching a $1M fund to award grants to YouTube Creators, demonstrating commitment to supporting content creation.
   • Planned launch of secondary market platform by the end of 2024, expanding opportunities for Creators and Investors.

5. Impact and Growth:

   • GigaStar Market, an SEC-registered funding portal, has raised nearly $2M across eight YouTube channel offerings with over 12,000 Investor accounts.
   • With the Creator Economy projected to exceed $500 billion in 2024, GigaStar's innovative funding mechanism becomes increasingly significant.

GigaStar's platform enhancements signify a pivotal step in empowering YouTube Creators and Investors in the burgeoning Creator Economy. With streamlined fundraising mechanisms, comprehensive portfolio insights, and ongoing innovation, GigaStar continues to drive collaboration and growth opportunities for all stakeholders in the content creation ecosystem.