E-Planning, a leader in programmatic advertising solutions, announces a significant enhancement of its services through an expanded partnership with Pixalate. This collaboration, focused on advancing Connected TV (CTV) in programmatic advertising, represents a breakthrough in risk management for compliance, privacy, and ratings across digital platforms.

1. Evolution of Partnership:

   • Since 2021, E-Planning and Pixalate have collaborated to enhance programmatic buying services.
   • Introduction of Pixalate's blocklist feature in 2021 enabled precise targeting on sites, mobile apps, and CTV apps.

2. Enhanced Services:

   • In 2022, E-Planning integrated additional Pixalate services like Pre-bid and PostBid, ensuring risk reduction, brand safety, and traffic quality assurance.
   • Pixalate's suite of tools provides confidence to E-Planning's clients, preventing invalid traffic (IVT) across various digital platforms.

3. Accreditation and Recognition:

   • Pixalate holds Media Rating Council (MRC) accreditation for IVT detection and filtration across CTV, mobile apps, mobile web, and desktop.
   • With data on over 10 million apps, 80 million domains, and 300 million OTT devices, Pixalate is recognized as a leading solution in ad fraud prevention.

4. Partnership Endorsement:

   • Christine Rex, Director of Public Affairs at Pixalate, commends E-Planning's commitment to ad transparency and ecosystem trust.
   • The partnership allows E-Planning to focus on expanding service offerings and technological innovation in programmatic advertising.

5. Future Outlook:

   • E-Planning aims to capitalize on burgeoning sectors like CTV and integrate artificial intelligence to drive technological innovation in programmatic purchasing.
   • Both companies are committed to certifying and improving their practices to create a safer and more reliable advertising environment.

E-Planning's expanded partnership with Pixalate underscores its dedication to quality, transparency, and technological innovation in programmatic advertising. By leveraging Pixalate's advanced solutions, E-Planning reinforces its position as a leader in the industry, offering clients enhanced risk management and trust in the digital advertising ecosystem.